IKEA X SweCham at Swedish Week 2025, 5 to 11 April 2025
From April 5th to 11th, 2025, SweCham proudly collaborated with IKEA and four of our esteemed Swedish member companies—Electrolux, Fitness24Seven, Fysik, and THE THREE BY TPV—to host a vibrant Swedish Week, celebrating the launch of the new Stockholm 25 collection. Guests at IKEA Bangna's Smaland area were immersed in engaging activities, captivating product showcases, and compelling storytelling that beautifully connected Swedish innovation with the rich tapestry of local culture.
The Stockholm 25 collection epitomizes IKEA's democratic design ethos, seamlessly uniting elegant Scandinavian aesthetics with premium materials and exceptional functionality, all offered at an accessible price point. Each piece thoughtfully embodies five core principles: form, function, quality, sustainability, and affordability, ensuring enduring beauty and lasting durability.
This significant launch was perfectly aligned with our Swedish Week campaign, a joint initiative dedicated to sharing the essence of Swedish values and the Scandinavian lifestyle. Much like the timeless design and meticulous detail of the STOCKHOLM collection create warm and inviting homes, Swedish Week aimed to convey the core tenets of Scandinavian living – a profound appreciation for functionality, the beauty of natural materials, and a strong emphasis on well-being. By democratizing sustainable and high-quality design, the STOCKHOLM collection powerfully reflects the very principles we championed throughout Swedish Week. We invited attendees to discover firsthand how Swedish design can elevate their daily lives.
Furthermore, this collaborative campaign between SweCham, our valued members, and friends served as a dynamic platform to strengthen the bonds between Swedish businesses and the Thai public. It fostered cultural exchange and facilitated soft diplomacy, directly supporting SweCham’s core mission to promote Swedish interests within Thailand.
We encourage you to learn more about the innovative Swedish brands that enriched this event:
Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. The heart of Electrolux brand is the essence of Swedish thinking—simplicity, functionality, and sustainability. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. With Electrolux home appliances, consumers not only get the latest in technology but also contribute to a more sustainable future.
Fitness24Seven is a leading gym chain from Sweden that now has 7 locations in Bangkok. Get healthy and strong with #SmartChoiceGym which includes access to all classes and branches at only 1,299.-/month with no binding time.
Reasons to love FItness24Seven:
Opens 24/7 - nonstop
Membership is only 1,299.-/month with no binding time
Access to all classes and branches is included with over 1,150 classes/month
Certified professional personal training at great price
Women's gym is available
Convenient locations close to train stations
Quality gym from Sweden with fully equipped facility and amenities
Over 280 branches worldwide
No binding time
TPV is what happen when Asian design Scandinavian thinking and western standards come together in perfect harmony.
Our beautiful collection is so fine that once you put the clothes on, you will never want to put them off. All materials are carefully hand-picked and each garment has been designed by TPV
FYSIK started back in 2015 in Bangkok, Thailand, as a passion project between husband-and-wife duo Henrik (originally from Älmhult, Sweden) and Amm (born in Bangkok).
Henrik, a personal trainer with a love for design and craftsmanship, teamed up with Amm, who brought years of experience from the steel industry. Together, they set out to rethink gym equipment—making it not just functional, but beautiful too.
The idea first came about while they were setting up their own personal training studio. They didn’t want the usual bulky, intimidating machines. Instead, they imagined gym pieces that felt more like sculptural furniture—something you’d be proud to have in your home.
What began as a small idea quickly grew. Today, FYSIK is known around the world for its handcrafted equipment that blends clean Scandinavian design with the warmth and skill of Thai craftsmanship. You’ll find FYSIK pieces in luxury homes, five-star hotels, boutique gyms—and even on Hollywood film sets.
Special thanks to our media supporters:
https://www.thaipr.net/life/3586887
https://scandasia.com/swedish-week-in-thailand-celebrates-heritage-design-and-innovation/