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Wed, 28 Feb



APAC SwedCham Webinar: CEO Talk: Helena Hedblom, President and CEO of Epiroc AB

Registration will be opened soon!
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APAC SwedCham Webinar: CEO Talk: Helena Hedblom, President and CEO of Epiroc AB
APAC SwedCham Webinar: CEO Talk: Helena Hedblom, President and CEO of Epiroc AB

Date and Venue

28 Feb 2024, 14:00 – 15:00


About the event

In an era marked by rapid technological advancements, the transformation of a traditional heavy industrial company into a fast-paced, technology-driven entity requires a bold approach.  This approach should encompass strategic acquisitions, effective change management, and the cultivation of a dynamic corporate culture.

We are delighted to welcome Ms. Helena Hedblom, President and CEO of Epiroc Group, as our guest for the upcoming APAC SwedCham CEO Talk on Wednesday, 28 February 2024.  She will discuss the transformation journey of Epiroc and share insights on transitioning a heavy industrial company into a fast-paced technology company.  The success lies in the strategic blend of acquisitions, change management, and cultural evolution.  By embracing innovation at every level and fostering a dynamic organisational culture, companies can position themselves at the forefront of technological progress, ensuring long-term sustainability and competitiveness in the global market.

Event Details

Date: Wednesday, 28 February 2024

Time: 14:00 – 15:00 (Thailand Time)

Online: Links will be sent to participants before the event starts

Registration Fee: Free

Access: SweCham Thailand Members only.  If you are members of a Swedish chamber in another country, please register with your chamber.


This webinar is open to SweCham members only.  If you would like to become a member, please send a query to, and we will send you more information about member benefits!

To explore more events from SweCham, please visit

About the Speaker and Facilitator


Helena Hedblom, President and CEO of Epiroc AB

Current positions

  • President and CEO of Epiroc AB
  • Member of the Board of Stora Enso Oy and Wallenberg Investments AB, and member of the Royal Swedish Academy of Engineering Sciences

Previous positions

  • Senior Executive Vice President Mining and Infrastructure and a member of Epiroc Group Management
  • President of the Mining and Rock Excavation business area, Atlas Copco
  • President of the Rock Drilling Tools division, Atlas Copco


  • M.Sc. in Material Technology from the Royal Institute of Technology, Stockholm, Sweden

Epiroc AB is a Swedish manufacturer of mining and infrastructure equipment.  It is headquartered in Stockholm, Sweden and has manufacturing facilities in Sweden, the United States, Canada, Australia, China, India, Japan, and Germany.  Epiroc’s history began in 1873 when the company – then called Atlas – was founded in Stockholm, Sweden.  Epiroc and Atlas Copco shared their history until 18 June 2018, when Epiroc was distributed to Atlas Copco’s shareholders and became a stand-alone listed company.  In December 2022, the company had 16,999 employees and a revenue of 49,604 MSEK.


Petra Andrén, Director of Bionics Gamechangers Australia

Petra is an innovation leader, experienced board member, accomplished investor, and business builder with a track record spanning over 25 years in international markets and advanced technology sectors.  Her diverse skill set has been honed through CEO and executive roles in global corporations, commercialisation, venture capital, and government.  In her most recent role, Petra led the NSW government’s initiatives on Innovation Districts, strategically fostering collaboration to drive innovation.  Prior to this, she played a pivotal role in identifying and managing early-stage health and tech investments for Minderoo and Tattarang, Australia’s largest private investment group.  Preceding these roles, Petra served as the CEO and creator of Cicada Innovations, where her visionary leadership earned global acclaim in 2018 when Cicada was recognised as the 'Best Incubator in the World' by inBIA, thanks to innovative models for commercialisation and seed investment.  Beyond her professional roles, Petra is an angel investor, a dedicated startup business mentor, a frequent conference speaker, and an educator teaching entrepreneurship and innovation at Australia’s leading universities.

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