A Sweet Visit at SweCham Office by Softa, Swedish confectionery

We had the pleasure of a fantastic visit from Softa (Thailand) representative, Khun Kenny Rundh and Khun Gustaf Ryhed- the exciting new player bringing authentic Swedish pick-and-mix candy and other beloved Swedish confectionery to Thailand! Softa is on a mission to deliver high-quality imported candy, allowing everyone in Bangkok and beyond to experience the joy of "lördagsgodis" (Saturday candy).  

Our discussions have opened up a delightful world of potential collaborations to share even more of Sweden's sweet traditions. Get ready to taste the true flavors of Sweden! 🍬