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Exciting Collaboration for a Sustainable MICE Industry!

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7 Mar 2024

Last Tuesday, SweCham, Sasin School of Management, Thailand Convention and Exhibition Bureau (TCEB), and Netherlands-Thai Chamber of Commerce (NTCC) came together to foster a sustainable future through collaborative efforts.  In addition, we held a productive meeting to discuss potential collaborations for a sustainability event this year.  


The meeting provided a valuable opportunity for us to share our ongoing sustainability projects and explore potential avenues for collaboration.  Notably, TCEB has been dedicated to promoting sustainable practices within the MICE industry.  They plan to host events showcasing initiatives undertaken by private organisations, aiming to raise awareness and encourage the adoption of sustainable event practices among their staff and representatives from other public organisations in Thailand. 


Moreover, Sasin School of Management, renowned for their impactful graduates and dedication to sustainable business practices, emerged as a perfect partner for this project.  Their expertise and commitment to sustainability align perfectly with TCEB's goal to advance their Environmental, Social, and Governance (ESG) agenda within the MICE industry. 


Special thanks to Khun Lars Svensson (Chief Executive of Sasin Sustainability & Entrepreneurship Centre) for hosting this meeting and providing a tour of the impressive Sasin’s facilities! 


Please stay tuned for further updates on this exciting collaboration!

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