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1 Jul 2025
From 28–29 June 2025, our Executive Director, Anna Olsson-Moore, together with SweCham member Andres Borbon from GLHIP, had the opportunity to join the ISAN MICE Expo 2025 in Khon Kaen, organized by TCEB (Thailand Convention and Exhibition Bureau). The event focused on positioning Northeastern Thailand as a rising MICE destination under the theme: "A New Chapter of Isan: Rooted Identity, Ready for Global MICE."
The program featured business matching, networking, and site visits across Khon Kaen’s key venues including:
KICE Convention Center
Pullman and Avani Khon Kaen Hotels
Mitr Phol Innovation & Research Center
Glowfish Khon Kaen
Sawathee Community – for a cultural immersion into local heritage
The main event at TCDC Khon Kaen included an opening ceremony with high-level speeches, panel discussions on Isan’s economic potential, and an MOU signing to support regional MICE growth.
A big thank you to Glowfish Khon Kaen for coordinating our visit, and the Ad Lib Hotel for a warm hospitality during the trip. This was a valuable experience for SweCham, not only for regional networking but also to better understand Khon Kaen’s offerings for potential future events and collaboration.