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21 Jun 2026
In the latest JFCCT Interview Series, Mr. Peter Björk, President of the Thai-Swedish Chamber of Commerce (SweCham), shares his perspectives on leadership, organizational development, and the chamber's continued evolution.
Drawing on nearly three decades of experience in Thailand and a career spanning organizational development, training, and entrepreneurship, Mr. Björk reflects on SweCham's growth, its diverse membership base, and its role in strengthening business relations between Thailand and Sweden. He also discusses the chamber's strategic priorities, from enhancing member services and operational efficiency to building a dynamic team prepared for future challenges.
The interview further explores the factors behind SweCham's success, the importance of collaboration within the Swedish-Thai business community, and how innovation, digitalization, and AI are helping the chamber create greater value for its members.
Read the full interview to learn how SweCham continues to adapt, grow, and strengthen bilateral business ties in an ever-evolving business landscape.