A Warm Welcoming to Swedish Beloved Confectionery, Softa

Softa was founded by Swedish entrepreneurs Gustaf Ryhed and Kenny Rundh. The company brings the Scandinavian “lösgodis” culture to Thailand through a vibrant kiosk in IconSiam. With a focus on quality, fun, and flavor. Softa offers an authentic taste of Sweden in the heart of Bangkok. 

 Softa is a Swedish-style pick & mix candy kiosk located at IconSiam Bangkok. They offer a wide variety of premium quality imported sweets, focusing on a nostalgic experience and joyful indulgence. 

A very warm welcome to the representative of Softa representatives, Khun Gustaf Ryhed and Khun Kenny Rundh (CO-founders). SweCham is thrilled to welcome Softa to the Thai-Swedish community. With Khun Gustaf and Kenny, Softa is not just bringing delicious Swedish confections to Thailand; they are introducing the unique and joyful philosophy of Swedish culture. We're excited for them to share a true taste of Sweden right here in the heart of Bangkok. 

Getting to know more about Softa, please click here: https://www.softa-sweets.com/ 

Interested in joining the Thai-Swedish business community and connecting to the SweCham network? Please contact us at director@swecham.com