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IKEA Thailand Unveils 'AURTIENDE’

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14 Dec 2023

Introducing IKEA’s exclusive collection for Bangkok, the first launch in Thailand, inspired by and made for IKEA fans.  'AURTIENDE,' meaning ‘Original’ in Swedish, encourages people to be themselves and celebrate their uniqueness, making us all original. 

Drawing inspiration from the dynamic lifestyle of Bangkok, the collection reflects the belief that everyone is unique, featuring a variety of products for daily self-expression. 

The AURTIENDE Collection is now available for online purchase and in every IKEA store. 

To discover the AURTIENDE Collection, please visit 

Learn more about IKEA Thailand at 

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