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10 Nov 2026
A partner-led gaming activation for Kuro Games, delivered by DxT Games with on-site support from VOCA.
Bangkok, November 2026. From 30 October to 1 November 2026, Wuthering Waves stepped off the screen and into the spotlight at gamescom asia x Thailand Game Show 2026 at the Queen Sirikit National Convention Center. During the three-day activation, fans experienced the world of Kuro Games’ title through memorable characters, interactive installations and live entertainment.
𝗔 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗕𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲
DxT Games led the organisation and delivery of the Wuthering Waves activation for Kuro Games, with VOCA supporting booth operations, activity coordination and on-site execution. The project brought together game-industry knowledge and hands-on event support to deliver multiple visitor touchpoints within one cohesive branded experience.
Among the standout moments were the Camellya Mascot, the Hsin Statue and its unexpected interactions with fans, the KOL Cosplay Showcase, and live entertainment. The three-day programme featured 18 cosplayers, four mascots, and four KOLs - including the trio known as “3 ลุง” and Kit from Three Man Down - alongside interactive experiences that brought players closer to the world of Wuthering Waves.
𝗠𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲 𝗠𝗼𝗺𝗲𝗻𝘁𝘀, 𝗠𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹 𝗦𝗰𝗮𝗹𝗲
Across the Wuthering Waves activation from 30 October to 1 November, 3,385 people participated in booth activities. This project-specific figure illustrates the direct audience engagement generated by the three-day experience. For context, organisers reported 219,546 attendees from 113 countries across the wider four-day gamescom asia x Thailand Game Show (29 October–1 November). The latter is overall event attendance, not the Wuthering Waves booth figure.
Wuthering Waves was also recognised at the Thailand Game Awards 2026 with Best Ongoing Game and Popular Vote, while Kuro Games received Best Game Publisher. These accolades belong to the game and publisher, not to the activation team.
For international game publishers, a successful activation requires more than a visually striking booth: it calls for coordinated programming, reliable on-site operations and an understanding of how players interact with a game beyond the screen. By supporting DxT Games on this project, VOCA contributed to that integrated delivery approach and helped connect a global entertainment brand with its community in Thailand.
Planning a game launch, fan event or branded activation in Thailand? Explore how VOCA and DxT Games can collaborate to support your next in-person experience.
𝗙𝗼𝗿 𝗺𝗼𝗿𝗲 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻,
Discuss Your Next Event Activation with VOCA: https://www.voca.co.th/
Explore DxT Games: https://dxtgames.com