Search Results

< Back Thailand Monthly Economic Monitor for April 2025 Thailand's economic activity showed mixed signals in February. Steady consumption and strong exports were offset by a sharp contraction in private investment due to rising uncertainty. World Bank Thailand - Thailand's economic activity showed mixed signals in February . Steady consumption and strong exports were offset by a sharp contraction in private investment due to rising uncertainty. Goods exports remained a key driver, bolstered by robust shipments to the US and China, in part due to frontloading amid rising global trade uncertainties. However, mounting risks from global trade uncertainty are a concern. The tourism recovery softened, influenced by seasonal factors and a decline in Chinese arrivals. Additionally, the recent earthquake may negatively impact future tourist numbers. Inflation continued to decline in March, prompting further monetary easing. Financial markets weakened as risk-off sentiment and policy uncertainty eroded investor confidence, resulting in Thai baht depreciation despite a strong current account surplus. Download the full report here! Explore Previous editions of Thailand Monthly Economic Monitor Previous Next

< Back SweCham Social Network Club, 25 October 2023 On 25 October 2023, the SweCham Social Network Club brought together SweCham members along with various professionals and newcomers to foster meaningful business connections and exchange ideas while enjoying an evening of networking in a vibrant Thai-Swedish business community. Many thanks to our members and friends for joining the event. We hope you all had a great time and enjoyed the evening as much as we did! Special thanks to Oriental Residence Bangkok for providing us with a perfect venue and excellent service. Additionally, we were delighted to meet and catch up with Khun Porntip Pibarnwong, General Manager of Oriental Residence Bangkok, and Khun Arunsak Phankham, Cluster Director, Sales at ONYX Hospitality Group: Oriental Residence Bangkok. We truly appreciate their hospitality and look forward to hosting our next event at the Oriental Residence Bangkok! Miss a chance to join this event? Don't worry because SweCham continues to provide valuable opportunities for networking and knowledge sharing. Keep an eye out for our upcoming events at www.swecham.com/all-events . We look forward to welcoming you to our future events! Click here for the Full Photo Book! Would you like to join the SweCham? Find out more about our membership and email contact@swecham.com for more information! Previous Next

< Back This is a Title 03 This is placeholder text. To change this content, double-click on the element and click Change Content. This is placeholder text. To change this content, double-click on the element and click Change Content. Want to view and manage all your collections? Click on the Content Manager button in the Add panel on the left. Here, you can make changes to your content, add new fields, create dynamic pages and more. You can create as many collections as you need. Your collection is already set up for you with fields and content. Add your own, or import content from a CSV file. Add fields for any type of content you want to display, such as rich text, images, videos and more. You can also collect and store information from your site visitors using input elements like custom forms and fields. Be sure to click Sync after making changes in a collection, so visitors can see your newest content on your live site. Preview your site to check that all your elements are displaying content from the right collection fields. Previous Next

< Back Poolnologies Interview - A Business With Sustainability At Heart, 25 August 2022 Poolnologies brings sustainability to the world of Swimming Pools! SweCham had the great opportunity to interview, Mr. Mattias Nordin, Managing Director at Poolnologies Co., Ltd. Keep reading for an insightful interview on how Poolnologies manages to maintain its high standards and be an industry leader in their field. Could you tell us more about Poolnologies? Poolnologies is our main company and it was established back in 2015. We represent European Brands by importing, exporting, and distributing swimming pool equipment. We focus on providing our customers with high-end products that have been manufactured in Sweden. For us, quality is at the heart of our business practices and we emphasise sustainability. Our mission is to reduce unnecessary waste which so often accompanies swimming pools. We are based in Chonburi, Thailand yet we distribute to the entire Southeast Asia Region. Poolnologies currently partners with seven companies from which we import products, to then distribute and sell them. These companies are Electro engineering (UK) – photocatalytic oxidizer to ensure that all ecoli are eliminated, Pahlen (Swe), Hexagone (FR) – pool cleaning robots, Microdos (ITA), Toscano (SPA) – control devices, NatureSwim (our second company), Renolit – reinforced liner for swimming pool (feel of real stone texture), RPI – steel pan equipment for the pools. Could you tell us more about your company NatureSwim? NatureSwim is our second company. At first, we thought that having NatureSwim as a part of Poolnologies product line might be a good idea. However, it is proven that there is a more efficient way to market NatureSwim. We decided that NatureSwim will be its own company that produces its products and services, while still being part of the Poolnologies group. The company was established in 2015, the same year as Poolnologies. However countless trials and tests have been done dating back to 2005. We are the first company in our field to have gone through all the testing and certification processes to prove that our ideas would work. The longest test period lasted for 12 months and proved great success. Many private pools are cleaned using excessive amounts of chemicals to treat the pool water, which greatly affects the user’s health. For example, 30 minutes of being exposed to Chlorine gas will start to affect your liver, kidneys, and lungs. Eventually, after one hour of exposure, the gas will affect your brain. Most pools require a high level of maintenance, making their products costly and damaging to the environment. This is why Poolnologies and NatureSwim aim to provide customers with high-end equipment that will last for decades. Our practices use only natural water treatment processes that will not leave you with negative health impacts. We do not use chemicals during the treatment process. During times when the NatureSwim pool system is not operating, the pool water will be protected using a small amount of copper and silver Ions, which have algae-removing and bacteria-killing properties. What markets are you currently operating in? For Poolnologies, we have been assigned to distribute our partners’ products within all of Asia. NatureSwim is operating in Asia and Europe, we are aiming to expand our market into surrounding countries and regions. Who are your main customers? Our main customers are Eco-friendly resorts and hotels looking to provide their customers with sustainability and high-end products. Our products are sold at a premium price, however, these luxury hotels know that the initial cost is worth the payoff of being highly sustainable, reducing their water usage, and eventually a return on an investment will occur due to the high quality and long-lasting products. Currently, we supply high-end hotels and resorts like Zeavola, Sunplay and Soneva in the Maldives with pool equipment. Our second biggest market is highly-educated customers, usually, professors and doctor’s who have looked at the research and know the benefits of using freshwater pools. These clients usually purchase our products for their home usage. The next step for us would be to start supplying commercial hotel chains and target the larger group of the private sector. It is sometimes challenging for us to compete with other Pool companies that do not emphasise using suitable products as their initial costs tend to be higher. Thus we need to educate our customers on the ranging benefits that come with using Fresh Water pool systems. What makes Poolnologoies unique? Our main selling point is the quality of our products and manufacturing. We only import products from European brands. We have also been entrusted by Pahlen, a supporter of the Swedish National Swimming Team, to represent Pahlen in Asia. Pahlen is a Swedish brand that manufactures all of its products in Sweden, making the quality high. Due to the high quality, our pool equipment would last decades with minimum maintenance. This is why our product prices are higher, but in the longer run, our customers tend to save money as the level of maintenance decreases. For NatureSwim the key advantage is our pool water treatment technology which creates a freshwater pool systems. The pool water will go through the process of oxidisation, which is needed to avoid bacterial build-up. The oxidation process is efficient and has been proven safe for human usage. This process will leave a residual oxidization or ORP (oxidization reduction potential) within the pool, that would equal adding 2-3 PPM of chlorine, but with the difference that our oxidization does not affect users’ health. Another important process is ionisation because oxidisation has limitations, when the oxidised residual evaporates, the water will be left unprotected. Our ionisation process will add 0.25 – 0.4 mg/L of Copper and Silver to prevent algae build-up when the pool system is not operating. The amount of copper and silver that we add is well below the World Health Organisation’s (WHO) drinkable water standard of 2 mg/L. Our systems also have an Electromagnetic Descaler which will help prevent calcium from bonding together within the pipes and the pool, NatureSwim is the only system that has this EM Descaler built-in. What is Poolnologies’s biggest challenge? Our main problem is reaching the right customer base. We are currently trying to reach a wider range of customers. The challenge we face is getting customers to realize the value that comes with paying a premium price and that there is a return on investment in the long run. We aim to continue to educate more people and raise awareness about the dangers that accompany chemical-treated pools, we hope that this will eventually shine a light on our freshwater pool systems. Another challenge is that feeling is believing as we say, once you have tried a freshwater pool you will never go back to a standard pool, the problem is that we cannot send a test pool to all customers that want to try. We recommend our prospective customers view the pool systems that are installed in our partners’ hotels and resorts. Where do you see yourself in the next few years? Our main goal for the near future is to work our way into the market of everyday pool users and homeowners. On the other front of our business, which is Asia, we will continue to raise more awareness of how the low-quality built pools causes tremendous costs of maintenance and may result in serious health damage. We are hoping that in a few years, these problems would come to light so that we would be able to grow our Poolnologies business in other parts of Asia. We are aiming to expand NatureSwim to other countries in Asia and Europe. NatureSwim is investing a lot into R&D and next generation product development, NatureSwim has its own manufacturing and controls the products from start to finish to ensure the quality. Though there will be challenges, we are seeing positive changes in Europe as some countries are starting to ban chemical usage in public pools. In Thailand, we wish to further expand our customer base within commercial resorts and hotels. We will continue to educate people about the dangers of using chemicals to treat pool water. With the new knowledge, our aim is to penetrate the market of everyday pool owners. Previous Next

< Back Trafficking Victim Protection in ASEAN by ASEAN-ACT and Rapid Asia SweCham member, Rapid Asia, who specialises in social research and monitoring and evaluation (M&E) consulting conducted an interesting research and published report. In 2023, Rapid Asia conducted the study on Trafficking Victim Protection in ASEAN. The full report can be found here . Previous Next

< Back Business Speed Matching and Welcome Back Networking Cocktail 2023, 26 September 2023 Together, we empower local businesses to discover their ideal partnerships! The Business Speed Matching and Welcome Back Networking Cocktail 2023, organised on Tuesday, 26 September 2023, by the Franco-Thai Chamber of Commerce (FTCC), Swiss-Thai Chamber of Commerce (STCC), and Thai-Swedish Chamber of Commerce (SweCham), at Shangri-La Bangkok was a resounding success. It was truly inspiring to witness a diverse group of representatives from various companies within the foreign chambers of commerce community in Thailand coming together for meaningful discussions and networking. The event was further enhanced by the valuable insights shared by Jean Sol-Macher, the Economic Counsellor, during the networking cocktail session, which added depth to our gathering. We would like to extend our heartfelt gratitude to our main sponsors, including BECIS, Charoen Decor International, L'Oréal, Dextra Group, and Samitivej Hospital, whose generous support made this event possible. Additionally, special thanks to our lucky draw prize sponsors, including Blue Elephant, Asian Tigers, and L'Oreal, who added excitement to the evening. Big round of applause to the FTCC Team for driving the event! To explore more photos from the event, please visit https://flic.kr/s/aHBqjAWhuw . To explore more events from SweCham, please visit www.swecham.com/all-events . Previous Next

< Back Business Climate Survey For Swedish Companies In Thailand 2020 Team Sweden with Business Sweden conducted a business climate survey in November-December 2019. Click here to see the full report Team Sweden with Business Sweden taking the lead conducted a business climate survey among Swedish companies in Thailand in November-December 2019. The Business climate survey is a bi-annual project conducting to allow the Swedish companies in Thailand the opportunity to share their valuable opinions on business-related matters. The survey concludes that ‘red tape’ and corruption remain major challenges when doing business in Thailand. It also found that a mere 30% of the companies perceive environmental aspects being of major importance to their customers when making a purchase. Previous Next

< Back APAC SwedCham Webinar: CEO talk: Helena Hedblom, CEO and President of Epiroc, 28 February 2024 On 28 February, SACC and SwedCham Singapore with support from APAC SwedChams and Norchams hosted a webinar with Ms. Helena Hedblom , President and CEO of Epiroc Group , offering detailed insights into Epiroc's journey transitioning a heavy industrial company into a fast-paced technology firm. Ms. Hedblom highlighted their emphasis on sustaining profitable growth through outperforming in their industry! Epiroc is making systemic changes to its industry. The company is creating profitable growth through a focus on attractive market niches, with the goal of outperforming. Epiroc must be either number one or two in the industrial sector, or it needs to exit the sector. To outperform competitors, Epiroc follows three key parts: a strong emphasis on innovation; a dedication to aftermarket, and a commitment on operational excellence. This direction towards outperformance must be supported by a strong culture anchoring the strategy within the company. Culture is key; the people must be the right fit for the company, down to earth, hands-on, ready to go the extra mile, and eager to win. Ms. Hedblom discussed how Epiroc, as a technology company, prioritises automation, digitalisation, and electrification. These priorities exist due to how Automation makes mining safer. Epiroc's automation consists of Autonomous load/haul, autonomous drill rigs, teleremote, and Epiroc Rig controlled enabled fleet, comprising over 2,400 driverless machines! Digitalisation aims to create situational awareness and fleet management, ore body knowledge, and mine process optimisation. Electrification reduces mining dangers, where electric mining equipment protects people from hazardous fumes, cuts emissions, and increases productivity. To make Epiroc the number one choice, there is a strong emphasis on aftermarket care, ensuring the availability of the right spare parts and components, service agreements and audits, midlife service, training, and more. Epiroc also provides tools and attachments, such as rock drilling tools and hydraulic attachments, to smooth mining operations. Epiroc has ambitious goals for 2030 including no work-related injuries, a balanced workforce, and a doubling of the number of women in operational roles. It also focuses on the environment, aiming to halve CO2 emissions in operations and transport, among other sustainability goals. We would like to extend our thanks to the speakers Ms. Helena Hedblom, the moderator Ms. Petra Andrén. Also big thanks to all the participants who joined us at this remarkable webinar. Finally, congratulations to SACC and SwedCham Singapore for arranging an excellent session in the APAC CEO series! For more information on Epiroc, please visit https://www.epiroc.com/ Previous Next

Meet the dedicated individuals comprising the SweCham Board of Directors. Their leadership and expertise drive our mission to foster Swedish-Thai business relations SweCham Board of Directors The Chamber Board of Directors is composed of a President, three Vice Presidents, and committee members responsible for membership relations, programmes and activities, foreign chamber and government relations, legal affairs, media and treasury. Peter Björk PRESIDENT SIIS President Peter Bjork has more than 20 years’ experience as an entrepreneur in Thailand working across the private and public sector for Swedish and International clients, leading business development projects in Southeast Asia. He is very well connected to the Thai and international business community, government organisations, embassies and other organisations also throughout the region of Southeast Asia. Cecilia Håkansson VICE PRESIDENT General Counsel, Head of Legal Affairs at Ikano Retail Jan Eriksson VICE PRESIDENT Managing Director of Spica and Husqvarna Tomas Julin VICE PRESIDENT Executive Chairman of EQHO Group Daniel Lindgren TREASURER Founder of Rapid Asia Benny Mattsson GOVERNOR Director Supplier Quality of Autoliv Asia ROH Co.,Ltd. Lars Andersson GOVERNOR Suranaree University, Capaciton Phanitanan Sanitprachakorn GOVERNOR Chief Executive Officer of Project V Tawiwat Reongpunyaroj GOVERNOR Cluster Managing Director- Thailand, Vietnam, Laos, Cambodia & Myanmar of SKF Thailand Per Lindblom GOVERNOR Global Product Marketing Director at Hollingsworth & Vose Anders Rian GOVERNOR Head of Ericsson Thailand Lars Svensson GOVERNOR Head of Strategic Partnership and Business Development ASEAN + 6 Midsummer AB Kongkiat Teekamongkol GOVERNOR Managing Director of Camfil Thailand Malin Westin GOVERNOR Country Manager of Fitness24Seven Thailand Fredrik Lindblom GOVERNOR Head of SAAB Thailand Björn Bergen ADVISOR Director of International Affairs Southeast Asia at KTH Royal Institute of Technology Christer Nilsson ADVISOR Managing Director for Media Partner Anders Oltorp ADVISOR Military Teacher at the Swedish Defence University Jeeranphawee Chanthanawin ADVISOR Brand Manager of Beauty Medical Thailand Co., Ltd. Per Linnér OBSERVER Deputy Head of Mission at the Embassy of Sweden in Bangkok Kacper Pierzynowski OBSERVER Country Manager of Business Sweden in Thailand

< Back Gender and Age Inequality of Disaster Risk in Southeast Asia by Rapid Asia and UN Women SweCham member, Rapid Asia, who specialises in social research and monitoring and evaluation (M&E) consulting conducted an interesting research and published report. In late 2020, Rapid Asia conducted the study on Gender and Age Inequality of Disaster risk in Southeast Asia. The full report can be found here. Previous Next

< Back APAC SwedCham Webinar: CEO Talk: Micael Johansson, CEO of Saab Group, 8 November 2023 On 8 November, SwedCham in Singapore hosted a webinar with Micael Johansson, CEO of Saab Group, on the topic of national security, with a focus on the nature of defence manufacturing and strategies. Micael Johansson started by summarising SAAB’s key areas, along with its four major hubs outside of Sweden: the USA, the UK, Australia, and Germany. He explained that SAAB’s focus lies in aiding countries in rebuilding military supplies. The session transitioned to the main topic, where he discussed his views on current events and how SAAB is responding. SAAB is changing its regional supply chains. It is simultaneously building up its stockpiles, thus making SAAB more resilient to future possible security issues. The war in Ukraine has revolutionised modern warfare, with the use of traditional and civilian technologies. A connected battlefield is also something new, where both AI and the cloud are being used in real-time. This is something the SAAB CEO believes will be the future of warfare. SAAB is strategically expanding its presence in the APAC region, designating Australia as a key hub. Meanwhile, having reached market penetration in India, Thailand, and Singapore, where various products are sold in their respective countries. We would like to thank SwedCham in Singapore and SAAB for this interesting webinar! Previous Next

< Back Swedish National Day and Midsummer Luncheon celebration, Saturday 7 June 2025 A Heartwarming Recap: Swedish National Day and Midsummer Lunch Celebration 2025 On June 7 , SweCham held its annual National Day and Midsummer celebrations at the Westin Grande Sukhumvit Bangkok, in collaboration with the Sweden Alumni Network Thailand (SANT), the Swedish Women's Educational Association (SWEA) Bangkok , and the Thai-Nordic Association (TNA) . More than 80 guests came together to celebrate Swedish traditions and engage with the Thai-Swedish community. The day was filled with traditional midsummer flower wreath making, a fishpond game for the children, and—as tradition calls for—dancing around the maypole, accompanied by Swedish songs beautifully performed by Lina and Calle. It was much appreciated by all! We are especially grateful to everyone who participated and to our generous in-kind sponsors. Montage Andaman Gourmet Salts, delighted guests with a selection of gourmet salts. The Three by TPV brought pieces from their latest fashion collection. Urban Flowers that created beautiful wreaths worn by the SweCham staff. One of the main features of the Midsummer Lunch was the popular raffle. This year’s event included exclusive awards and valuable prizes, thanks to the support of our Raffle Prize Sponsors : Aleenta Phuket , Amrapur tailors, Bartels, Chatrium Grand Bangkok , FOREO , Gorigurt , Myth spa , Rosewood Bangkok , The Legend Chiang Rai , The Landmark Bangkok , The Three by TPV, Char , and The O.S.S Bar. A huge congratulations to all the lucky winners! Our sincere thanks go to The Westin Grande Sukhumvit Hotel for their warm hospitality, excellent traditional food, impeccable service, hospitality and the generous raffle prize of a two-night Deluxe Suite weekend stay, including Westin Club benefits fortwo guests. Relive the highlights in our photobook, capturing the joyful moments from the event—available here: Explore our photo book here! Follow us on social media platforms! Previous Next