CAKE, the Swedish manufacturer of zero-emission lightweight, premium electric motorcycles, made its Thailand launch on 18 November 2023. < Back CAKE Electrifies Thailand with the Launch of Zero-Emission Electric Motorcycles 20 Nov 2023 CAKE, the Swedish manufacturer of zero-emission lightweight, premium electric motorcycles, made its Thailand launch on 18 November 2023. Four CAKE models are on sale here: the commuter bike Makka Flex, Ösa a powerful utility machine, and finally two strong off roaders, Kalk INK Race and Kalk OR. CAKE’s local partner is Stallions Motor, a leading motorcycle dealer and manufacturer with a nationwide sales, service and marketing network. Accelerating further and in line with ongoing expansion in North American and European cities, this deal signifies the next step in CAKE's distribution strategy for the Asian market. ‘Our venture into Thailand, a key electric two-wheeler market, is a pivotal moment,’ says Stefan Ytterborn, founder and CEO of CAKE. ‘The partnership with Stallions Motor, known for their commitment, experience and quality, represents our shared vision for a zero-emission future’ Ytterborn adds. Check out more about the electric motorcycles and the Thai offering at https://ridecakethailand.com or visit CAKE’s showroom at 1119 Charoen Krung Road in Bangkok. Text: Mr. Christer Nilsson Photo credits: Mr. Christer Nilsson Mr. Anders Frummerin Mrs. Chotikorn Jeanguenin Previous Next

SweCham team joined the public seminar on ‘How to prevent LGBTQI+ discrimination and harassment in the workplace’ co-hosted by the Bangkok Metropolitan Administration (BMA) and the Embassy of Sweden in Bangkok. < Back Embassy of Sweden and BMA are raising LGBTQI+ Awareness in the Workplace 19 Jun 2023 On 14 June, SweCham team joined the public seminar on ‘How to prevent LGBTQI+ discrimination and harassment in the workplace’ co-hosted by the Bangkok Metropolitan Administration (BMA) and the Embassy of Sweden in Bangkok. The seminar was opened to the public. People from distinguished organisations joined to gain more knowledge and actively share their perspectives in this area. On this occasion, the Bangkok governor, Mr Chadchart Sittipunt, and the Ambassador of Sweden, H.E. Mr Jon Åström Gröndahl, gave welcoming speeches. Additionally, this public seminar was moderated by our executive director, Dr Pojanath Bhatanacharoen. At the seminar, Ms Ulla Perman, Development Officer, Development and Analysis Unit, Equality Ombudsman, explained what LGBTQI+ discrimination and harassment in the workplace is and shared with everyone ways to prevent it. Attendees also learned more about the guiding principles for organisations to prevent LGBTQI+ discrimination and harassment in the workplace presented by Mr Karl Yves Vallin, Managing Director, Swedish Federation for Lesbian, Gay, Bisexual, Transgender, Queer and Intersex Rights (RFSL). In addition, Mr Christian Dassonville, Country Human Resource Manager, IKEA Thailand, shared that an inclusive workplace helps employees become more productive, which also benefits the business. As part of the LGBTQI+ community, James (Rusameekae) Fagerlund, a celebrity in Thailand, also shared his experience and perspectives regarding LGBTQI+ visibility, discrimination, and harassment. As the seminar was opened to the public, people within the LGBTQI+ community received an opportunity to discuss issues regarding discrimination and harassment. The seminar was followed by an animated short film from Sweden, ‘Next Door Letters,’ inspired by a true story. Previous Next

the Vice President of Thai-Swedish Chamber of Commerce, Khun Tomas Julin  and Khun Cecilia Håkansso, General Counsel, Head of Legal Affairs at Ikano Retail, had the delightful chance to attend the launch of IKEA's new Midsummer menu at the IKEA Swedish restaurant. < Back Counting Down to Midsummer: SweCham Gets a Sneak Peek with IKEA! 29 May 2025 On Thursday, May 29th, the Vice President of Thai-Swedish Chamber of Commerce, Khun Tomas Julin and Khun Cecilia Håkansso, General Counsel, Head of Legal Affairs at Ikano Retail, had the delightful chance to attend the launch of IKEA's new Midsummer menu at the IKEA Swedish restaurant, IKEA Sukhumvit, Emsphere (3rd floor). Midsummer, celebrated in June, is Sweden's joyful welcome to the summer solstice—the longest day of the year! It's a truly cherished holiday, bursting with colorful decorations, traditional attire, and delicious food. Ready to taste the warmth of Midsummer? Follow the update from IKEA on Facebook Previous Next

Poolnologies Corporate member Member Profile Poolnologies is the front runner in the environmentally-friendly state-of-the-art freshwater pool technology of AOP with years of experience. Today we have innovated new technology that is cleaner, more sustainable and safer for everyone. Within the Poolnologie group of companies and partners, we have over 200 years of combined experience in researching, developing and manufacturing the highest quality innovative pool products. Poolnologies strive to develop environmentally friendly, energy efficient and water-conserving freshwater systems for the pool industry. Visit the official website here Representatives Representative (1): Mattias Nordin Position: Founder & CEO Contacts are available for members only. Please kindly contact [email protected] should you would be interested on joining our member community! Back to Member Directory

Thank you to Yinyang Wellness for warmly inviting the SweCham team to visit and experience your wellness center. < Back SweCham Experiences Holistic Wellness at Yinyang Wellness 25 May 2026 Thank you to Yinyang Wellness for warmly inviting the SweCham team to visit and experience your wellness center. We truly appreciate the opportunity and your kind hospitality. Yinyang Wellness Center offers a calm and relaxing atmosphere, complemented by the excellent service provided by every staff member. We especially enjoyed the tea bar, where customers can explore and taste a variety of health-beneficial teas imported from China. During our visit, we had the chance to experience some of the wellness sessions offered by Yinyang Wellness, and it was truly a wonderful experience. The treatments are especially suitable for those seeking relaxation and wishing to explore traditional Chinese wellness practices, particularly corporate professionals who spend long hours working indoors. We look forward to the opportunity to collaborate with Yinyang Wellness in the future by organizing more activities that promote health and well-being within the SweCham community. Previous Next

After six years of dedicated service as the Executive Director of the Thai-Swedish Chamber of Commerce (Swecham), Dr. Pojanath has now resigned to continue her career in Taiwan. < Back Farewell to SweCham’s Outgoing Executive Director, Dr. Pojanath Bhatanacharoen 27 Sept 2024 After six years of dedicated service as the Executive Director of the Thai-Swedish Chamber of Commerce (Swecham), Dr. Pojanath has now resigned to continue her career in Taiwan. During her six-year tenure as the Executive Director, Dr. Pojanath has been instrumental in enhancing the business and industrial ties between Sweden and Thailand. Her dedicated efforts have greatly contributed to strengthening Swedish trade relations in the region and supported the Thai-Swedish business community. Through her vision and initiative, numerous successful projects and partnerships focused on sustainability, education, and business networking were established, promoting closer economic collaboration and shared prosperity between the two nations. Dr. Pojanath’s leadership has brought SweCham to new heights in digitalisation and office process improvements, among other achievements. She has also set an excellent example for employees and stakeholders with her high ambitions and ability to multitask in a fast-paced environment. As a Chamber, we are now well-prepared to continue for another 35 years, ready to embrace any challenges and opportunities that arise. Thank you, Dr. Pojanath, for six incredible years. We wish you the very best in Taiwan and in all your future endeavours. Please stay in touch—Taipei isn’t that far away! 👋 Previous Next

SweCham would like to warmly thank our outgoing intern, Elise Ekström, the Ingvar Krook Scholar who has been with us for 8 months.  < Back Farewell to outgoing Ingvar Krook Intern Elise Ekström 16 May 2023 We would like to warmly thank our outgoing intern, Elise Ekström, the Ingvar Krook Scholar who has been with us for 8 months. Elise has made important contributions to the SweCham Team and Chamber throughout her internship. She has contributed greatly to the SweCham Sustainability Working Group, being active in all meetings and providing effective meeting minutes. Her contributions to our upcoming event, the Sustainability for Business Forum 2023, were much appreciated. Moreover, Elise has supported Team Sweden on various occasions by sharing and exchanging Swedish culture with locals in Thailand at the Swedish Education and Career Days Fair and the European Languages Café. Her engaging personality made her a natural fit for the SweCham networking events, where she was always happy to lend a helping hand and make everyone feel welcome. Additionally, she has helped SweCham carry out our social media content, newsletter, and meetings. SweCham greatly appreciated having Elise with us during the past 8 months. It was a pleasure seeing her grow and gain new skills and experiences. We wish her the best of luck in her future career! Previous Next

Are you inspired by the "Mad Unicorns" Netflix series and Thailand's growing startup scene? It's time to look north to Sweden, the second largest producer of unicorns globally per capita! < Back Meet Sweden — The 2nd largest producer of unicorns globally per capita 18 Jun 2025 We're excited to launch a new blog series dedicated to highlighting the incredible strengths and connections between Thailand and Sweden! This series will delve into various facets of the Thai-Swedish relationship, from cultural ties to business opportunities, and explore how our shared values foster mutual prosperity. Our first article kicks off by tapping into t he popularity of Thai series of Mad Unicorns (สงครามส่งด่วน) , The new Top 10 in Thailand Netflix series inspired by the real-life journey of Thailand's first logistics "unicorn" (a startup valued at over a billion dollars)- Flash Express. has ignited the a nationwide fascination with the magic and potential of startup success. Credit: IMDb Did you know? While Silicon Valley often captures the spotlight in the world of groundbreaking innovation and billion-dollar valuations, did you know that Sweden is the second largest producer of unicorns per capita globally? This small Nordic nation, known for its stunning landscapes and innovative spirit, has consistently punched above its weight, churning out global giants like Spotify, Skype, Klarna, and Mojang (creators of Minecraft), to name just a few. What's Sweden's Secret to Startup Success? Sweden's success isn't just about a few brilliant ideas; it's a culmination of several key factors that create a fertile ground for startups to flourish: A Culture of Innovation and Collaboration: Sweden fosters an environment where new ideas are encouraged, and collaboration is key. From government initiatives to educational institutions, there's a strong emphasis on research and development, open-mindedness, and a willingness to embrace change. This co-creation creates a supportive ecosystem for Swedish startups. Strong Digital Infrastructure and Early Adoption: Sweden has long been a leader in digital transformation. High internet penetration, a tech-savvy population, and widespread digital literacy provide a robust foundation for tech-driven businesses to scale rapidly. Access to Capital and Supportive Ecosystems: While not as vast as Silicon Valley, Sweden has a maturing venture capital landscape and a supportive ecosystem of incubators, accelerators, and mentorship programs. This network helps promising startups secure funding and guidance through their growth journey, benefiting Thai businesses looking to expand. Global Mindset from Day One: Swedish startups often think globally from their inception. The relatively small domestic market encourages companies to internationalize early, building products and services with a worldwide audience in mind. Emphasis on Work-Life Balance and Social Welfare: This might seem counter-intuitive to startup hustle, but Sweden's strong social safety net and emphasis on work-life balance contribute to a happier, healthier, and ultimately more productive workforce, attracting and retaining top talent in the startup ecosystem . Lessons for Thailand's Business Landscape The Thai-Swedish Chamber of Commerce is committed to bridging these two vibrant nations, facilitating knowledge exchange, and promoting partnerships that can help unlock Thailand's full entrepreneurial potential. Let's learn from the land of unicorns and empower Thailand's next generation of startup success stories! We invite you to explore the full story and detailed insights into what makes Sweden "The Land of Unicorns" in this comprehensive article from Anna Hammarberg, Senior Project Manager Stockhome, Business Sweden : The Land of Unicorns Credits: Anna Hammarberg (2020, Business Sweden) https://www.business-sweden.com/insights/articles/the-land-of-unicorns/ Program Management Unit for Competitiveness (PMUC) (2024) https://pmuc.or.th/thailandxsweden-ep2/ Previous Next

We're thrilled to introduce our newest start-up member, Andaman Gourmet to our community! < Back A warm welcoming to our newest start-up member, Andaman Gourmet Co, to our Thai-Swedish Community! 6 May 2025 Andaman Gourmet Co enjoys the natural elements and simplicity that quality gourmet food can deliver, removing all non-natural additives, to taste food the way it was always meant to be. At the center of this world of flavor is salt, a natural mineral we consume every day. It can come with different textures, colors and tastes and it belongs to every one’s household, in every kitchen of this world. This brings the company to Thailand, the Andaman Sea, and its surrounding region, which provides for a truly unique and extraordinary experience, where natural aromas and flavors, delicately extracted from locally found plants and minerals, come together in harmony. With Montagé, the company aims to bring these outstanding aroma and flavor experiences to each and every meal, using only natural and clean ingredients with our gourmet salts, harnessing the natural essence of each component and delivering it to your home A very warm welcome to Khun Franz Christoph Hampel (Owner) the representative of Andaman Gourmet Co. Our partnership could extend to promoting sustainable sourcing practices and the rich biodiversity of the region to a broader Asian market, highlighting Thailand's unique culinary heritage and Andaman Gourmet's commitment to natural, additive-free food experiences. To learn more, please visit their website: https://montagesalt.com/ Explore the journey in motion below: https://video.wixstatic.com/video/bee6fd_fbbf94f7effd42139327ec006ceba3e0/480p/mp4/file.mp4 https://video.wixstatic.com/video/bee6fd_66ecef2a047a4cafbd01b3ff91f8eb89/480p/mp4/file.mp4 https://video.wixstatic.com/video/bee6fd_fbbf94f7effd42139327ec006ceba3e0/480p/mp4/file.mp4 Previous Next

SweCham team would like to express our thanks to our Premium Member, BNH hospital, for your kind hospitality during our recent member visit!  < Back BNH Hospital Member Visit 16 Jan 2023 On 16 January, the SweCham team had the opportunity to visit BNH hospital, the first international private hospital in Thailand, who has established a reputation as a leading provider of women’s healthcare, specialising in the areas of maternity care, paediatrics, and gynaecology. They have also started to specialise in men’s health. During our visit, we were impressed by the comprehensive array of facilities available, including the emergency ward, various themed rooms, health care services, and the healing garden. In particular, the VIP ward stood out as a noteworthy feature as it exemplifies BNH hospital’s commitment to upgrading the rooms for patients whose family has been there for generations, without any additional charges. Additionally, we also learned that BNH’s services are not only utilised by expats but also by a lot of foreign patients who travel specifically to receive healthcare at BNH hospital. We also would like to extend a special thanks to Khun Nguyen Tran Minh Bac, the overseas marketing executive, Khun Jarinya Jiwjinda, the manager of the overseas marketing division, Khun Poonsap Promsao, the head of the referral centre, and the entire BNH hospital team for hosting this member visit and for their exceptional hospitality. We have gained valuable insights into BNH’s history, specialties, and operations during this informative and productive trip. Also, warmest congratulations to BNH hospital in advance for their upcoming 125th anniversary on Valentine’s Day next month! For more information about BNH hospital please visit: http://bitly.ws/z6fX Previous Next

SweCham team had a great opportunity to celebrate the National Days of the Nordic countries at The Social: National Day organised by the Thai Nordic Association (TNA). < Back SweCham joined the Social: National Day organised by TNA 28 May 2023 On 19 May, SweCham team had a great opportunity to celebrate the National Days of the Nordic countries at The Social: National Day organised by the Thai Nordic Association (TNA). The event was attended by over 50 participants from the Thai-Nordic community, offering us a perfect chance to meet and socialise with a great mix of people, including various Nordic friends in Thailand. At the event, participants were given part of a Nordic flag in which we all had to find the other matching part. In addition, the successful pairs won an entry ticket to a lucky draw to win dining vouchers at the Landmark Hotel’s establishments and wine. This event not only offered us a chance to receive good prizes but also allowed us to learn more about the different countries and other unique traditions. SweCham would like to thank the TNA for organising this fun event for everyone to join. We look forward to joining other great events organised by TNA in the near future! Previous Next

We were delighted to welcome Candela at the Thai-Swedish Chamber of Commerce office for a dynamic and forward-thinking meeting. < Back A Truly Inspiring Meeting with Candela! 27 Nov 2024 We were delighted to welcome Candela at the Thai-Swedish Chamber of Commerce office for a dynamic and forward-thinking meeting. With Candela leading the way in sustainable marine technology, the discussions were genuinely inspiring and motivating. A special thank you to the Candela team for their visit and for sharing their innovative vision with us. We’re excited about the possibilities this collaboration could bring in 2025—stay tuned for updates that will make waves! Previous Next