SweCham, in partnership with Norcham and the TFCC, hosted the JFCCT Presidents' Council Luncheon at The Rembrandt Hotel & Suites Bangkok on 21 February 2024.  We would like to extend big thanks to the embassy representatives, Miika Tomi, Deputy Head of Mission, Embassy of Finland, Eirik Wold Sanda, First Secretary, Embassy of Norway and Mrs. Anna Jakenberg Brinck, Deputy Head of Mission, Embassy of Sweden. < Back JFCCT Presidents’ Council Meeting hosted by the Finnish, Norwegian and Swedish Chambers of Commerce! 22 Feb 2024 SweCham, in partnership with Norcham and the TFCC, hosted the JFCCT Presidents' Council Luncheon at The Rembrandt Hotel & Suites Bangkok on 21 February 2024. We would like to extend big thanks to the embassy representatives, Miika Tomi, Deputy Head of Mission, Embassy of Finland, Eirik Wold Sanda, First Secretary, Embassy of Norway and Mrs. Anna Jakenberg Brinck, Deputy Head of Mission, Embassy of Sweden. The meeting was chaired by Ms. Vibeke Lyssand Liervag, JFCCT Chairperson, Dr. Supareak Charlie Chomchan and Mr. Ravi Sehgal, JFCCT Vice Chairs. TFCC was represented by President Mr. Antti Aromäki and Executive Director Mr. Teuvo Tuomi, Norcham was represented by President Mr. Axel Blom and Executive Director Yanin Srathongnoi and SweCham was represented by President Mr. Peter Björk and Executive Director Dr. Pojanath Bhatanacharoen. They discussed various important topics and activities, focusing on further cooperation, with updates and presentations on current focuses by each of the JFCCT committees. On this occasion, the JFCCT is very pleased to welcome new member, the Hungarian-Thai Chamber of Commerce –big warm welcome to the JFCCT Community! To learn more about the work of the JFCCT, please visit: https://www.jfcct.org/ Previous Next

Are you inspired by the "Mad Unicorns" Netflix series and Thailand's growing startup scene? It's time to look north to Sweden, the second largest producer of unicorns globally per capita! < Back Meet Sweden — The 2nd largest producer of unicorns globally per capita 18 Jun 2025 We're excited to launch a new blog series dedicated to highlighting the incredible strengths and connections between Thailand and Sweden! This series will delve into various facets of the Thai-Swedish relationship, from cultural ties to business opportunities, and explore how our shared values foster mutual prosperity. Our first article kicks off by tapping into t he popularity of Thai series of Mad Unicorns (สงครามส่งด่วน) , The new Top 10 in Thailand Netflix series inspired by the real-life journey of Thailand's first logistics "unicorn" (a startup valued at over a billion dollars)- Flash Express. has ignited the a nationwide fascination with the magic and potential of startup success. Credit: IMDb Did you know? While Silicon Valley often captures the spotlight in the world of groundbreaking innovation and billion-dollar valuations, did you know that Sweden is the second largest producer of unicorns per capita globally? This small Nordic nation, known for its stunning landscapes and innovative spirit, has consistently punched above its weight, churning out global giants like Spotify, Skype, Klarna, and Mojang (creators of Minecraft), to name just a few. What's Sweden's Secret to Startup Success? Sweden's success isn't just about a few brilliant ideas; it's a culmination of several key factors that create a fertile ground for startups to flourish: A Culture of Innovation and Collaboration: Sweden fosters an environment where new ideas are encouraged, and collaboration is key. From government initiatives to educational institutions, there's a strong emphasis on research and development, open-mindedness, and a willingness to embrace change. This co-creation creates a supportive ecosystem for Swedish startups. Strong Digital Infrastructure and Early Adoption: Sweden has long been a leader in digital transformation. High internet penetration, a tech-savvy population, and widespread digital literacy provide a robust foundation for tech-driven businesses to scale rapidly. Access to Capital and Supportive Ecosystems: While not as vast as Silicon Valley, Sweden has a maturing venture capital landscape and a supportive ecosystem of incubators, accelerators, and mentorship programs. This network helps promising startups secure funding and guidance through their growth journey, benefiting Thai businesses looking to expand. Global Mindset from Day One: Swedish startups often think globally from their inception. The relatively small domestic market encourages companies to internationalize early, building products and services with a worldwide audience in mind. Emphasis on Work-Life Balance and Social Welfare: This might seem counter-intuitive to startup hustle, but Sweden's strong social safety net and emphasis on work-life balance contribute to a happier, healthier, and ultimately more productive workforce, attracting and retaining top talent in the startup ecosystem . Lessons for Thailand's Business Landscape The Thai-Swedish Chamber of Commerce is committed to bridging these two vibrant nations, facilitating knowledge exchange, and promoting partnerships that can help unlock Thailand's full entrepreneurial potential. Let's learn from the land of unicorns and empower Thailand's next generation of startup success stories! We invite you to explore the full story and detailed insights into what makes Sweden "The Land of Unicorns" in this comprehensive article from Anna Hammarberg, Senior Project Manager Stockhome, Business Sweden : The Land of Unicorns Credits: Anna Hammarberg (2020, Business Sweden) https://www.business-sweden.com/insights/articles/the-land-of-unicorns/ Program Management Unit for Competitiveness (PMUC) (2024) https://pmuc.or.th/thailandxsweden-ep2/ Previous Next

On 11 November, the Swedish cancer care specialist introduced SPECTRA (Sustainability Practice for Enhancing Cancer Treatment in Radiotherapy) at King Chulalongkorn Memorial Hospital.  < Back Congratulations to Elekta on their launch of SPECTRA project in Thailand! 17 Nov 2023 On 11 November, the Swedish cancer care specialist introduced SPECTRA (Sustainability Practice for Enhancing Cancer Treatment in Radiotherapy) at King Chulalongkorn Memorial Hospital. This initiative, supported by Japan External trade Organization (JETRO), aims to elevate treatment planning quality, fostering improved clinical outcomes for diverse cancer cases through an educational program in Thailand, powered by a sustainable cloud platform. With a sharp focus on prevalent cancer types like Cervical, Breast, Lung, and Liver, SPECTRA is set to make a significant impact on cancer care. We were honoured to have our President, Mr. Peter Björk, and Executive Director Dr. Pojanath Bhatanacharoen, present insights on Cancer Care in Sweden at this momentous occasion. Supporting a Swedish company dedicated to such a vital cause is a privilege, knowing the far-reaching positive effects it will have on people's well-being. Special thanks to the Elekta Team, Mr. Marco Lee, Senior Vice President, Asia Pacific Japan, Mr. Yohei Watanabe, Head of Marketing – APJ, Mr. William Starbuck, Clinical Project Lead, Intercontinental Region, and Ms Fanny Suen,Marketing Communication Specialist, for the invitation to this significant event. It was also a pleasure meeting Associate. Prof. Dr. Chonlakiet Khorprasert, President of THASTRO, Chulalongkorn University, Mr. Akira Miyakoshi, Vice President, JETRO, and Khun Oranuch Patummasoot, Sales Manager at Elekta Limited (Thailand). We eagerly anticipate the opportunities to further enhance collaboration to advance cancer care in Thailand. Previous Next

The Thai-Swedish Chamber of Commerce was honored to attend the grand opening of Aritco's Southeast Asia Showroom in Bangkok. < Back Congratulations to Aritco on their grand opening in Bangkok! 6 Feb 2025 The Thai-Swedish Chamber of Commerce was honored to attend the grand opening of Aritco's Southeast Asia Showroom in Bangkok. This impressive new facility will serve as a training center for technicians and the company's ASEAN hub office. Aritco's grand opening in Bangkok showcases the best of Swedish business: not just building business, but relationships. The Thai-Swedish Chamber of Commerce was proud to be part of this celebration. Congratulations to CEO Martin Idbrant, Sales & Marketing Director Ida Lindvall, and the entire Aritco team on this exciting expansion! Previous Next

In June 1999, Step Magazine showcased the delightful phenomenon of Swedes catering to Swedes in sunny Phuket. With over ten restaurants serving up comfort food like meatballs, herring, and other culinary essentials, homesick Swedes found their taste of home right in paradise. < Back Catering to Homesick Swedes: Finding Flavors of Home in Thailand 17 Oct 2024 [Article from STEP Magazine "Swedes Catering to Swedes" Vol. 8/No. 3, June 1999] In June 1999, Step Magazine showcased the delightful phenomenon of Swedes catering to Swedes in sunny Phuket. With over ten restaurants serving up comfort food like meatballs, herring, and other culinary essentials, homesick Swedes found their taste of home right in paradise. At that time, Phuket was a popular destination for around 120,000 Swedish tourists, marking a significant increase of almost 50% from 1997. Since then, the palate for Swedish cuisine has expanded, with many restaurants offering beloved dishes that evoke nostalgia for those far from home. These eateries became cherished havens for anyone longing for familiar flavors, creating a unique culinary bond between Swedish and Thai cultures. Thais have warmly embraced these Scandinavian tastes, making them a beloved part of the local dining scene. Satisfy Your Homesick Cravings: Win Swedish Delights at Out Gala! As we gear up for the 𝑻𝒉𝒂𝒊 - 𝑺𝒘𝒆𝒅𝒊𝒔𝒉 𝑪𝒉𝒂𝒎𝒃𝒆𝒓 𝒐𝒇 𝑪𝒐𝒎𝒎𝒆𝒓𝒄𝒆'𝒔 35𝒕𝒉 𝑨𝒏𝒏𝒊𝒗𝒆𝒓𝒔𝒂𝒓𝒚 𝐆𝐚𝐥𝐚, we’re thrilled to announce that our 3-courses dinner will feature some of these delectable Swedish foods, including special raffle! Get ready to indulge in the flavors that make you feel at home. These prizes aren't just about the food; they’re a chance to reminise the warmth and comfort of Swedish culinary traditions. Don’t miss out on this unique opportunity to savor these delightful flavors! Join us for a chance to win these incredible prizes and celebrate our wonderful community together! ✨Event Details✨  🗓 Date: Saturday, 9 November 2024 🕕 Time: 18:00 – 24:00 📍Venue: The Landmark Bangkok (BTS Nana) ( https://maps.app.goo.gl/LY9fRU2QnDaJ7jWe8 ) 💃 Dress Code: Evening dress / Black Tie Previous Next

On 8 August 2024, we had the pleasure of welcoming Khun Anders Lundquist, the esteemed founder of SweCham, to our new office. < Back SweCham Founder Khun Anders Lundquist Visits the New Office! 13 Aug 2024 On 8 August 2024, we had the pleasure of welcoming Khun Anders Lundquist, the esteemed founder of SweCham, to our new office. The visit provided us with an opportunity to delve into the rich history of SweCham and celebrate the contributions that Khun Anders has made since its inception. During his visit, Khun Anders engaged in a meaningful discussion as we explored our archival records, revisiting the early days of SweCham and the vision that guided its establishment. His reflections on the journey from those initial steps to the present day offered valuable insights and a renewed appreciation for the organisation's enduring legacy. As we continue to grow and adapt to new challenges, Khun Anders Lundquist’s visit serves as a poignant reminder of the foundational principles that have guided SweCham since 1989. We appreciate our SweCham board members and the supportive environment that fosters unity and collaboration. Previous Next

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We are excited to warmly welcome our newest intern to the SweCham Team! < Back Warmly welcoming Garn to the SweCham Team! 30 Aug 2024 Nichakarn Ounahachat (Garn) is a fresh graduate from Mahidol University International College with a bachelor's degree in international relations and global affairs. She has a strong passion for international relations and trade. Her interests also extend to exploring ways to promote stronger business ties between Thailand and Sweden. During her three-month internship at SweCham, Garn will take on the role of Media and Communications intern for which she is eager to gain deeper insight into Swedish Culture and leverage this experience to enhance her understanding of international business dynamics. By combining her academic experience, she aims to contribute to the Chamber’s mission and is committed to advancing sustainable business practices and promoting cross-cultural understanding. Garn herself is also looking forward to celebrating Swedish business achievements and the SweCham's 35th Anniversary Gala Dinner, seeing it as a valuable opportunity to learn and engage with key players in the Swedish-Thai business community. Please join us in warmly welcoming Garn to the SweCham Team! Previous Next

On 30 November, SweCham President Peter Björk joined the Norway Asia Business Summit at Avani Riverside Bangkok together with more than 200 participants.  < Back SweCham President participated in the Norway-Asia Business Summit 2023 8 Dec 2023 On 30 November, SweCham President Peter Björk joined the Norway-Asia Business Summit at Avani Riverside Bangkok together with more than 200 participants. The Norway-Asia Business Summit, hosted by the Thai-Norwegian Chamber of Commerce (TNCC), aim to strengthen trade and investments between leading institutions, companies, and technology clusters. More than 50 speakers gave their view on topics from strategic business perspectives to cross cultural collaboration for over two days. The Summit is currently the most important meeting arena between Norwegian and Asian business leaders and have a target audience of business and industry leaders, government representatives, technology innovators, business support organisations, experts and academia, international organisations and media. The 2023 Summit was the first post-pandemic Summit, giving Norwegian businesses a chance to meet again, expand their networks, understand market trends, and gain insights into the region’s investment opportunities and challenges. Thank you very much TNCC for hosting the Norway-Asia Business Summit 2023, an event which was filled with insightful discussions and networking opportunities. Previous Next

Latitude 1 Maritime Corporate member Industrial digitalisation Member Profile Latitude 1 Maritime offers full-service maritime industry solutions for its customers. Our company has a well-recognised name in the industry, working with shipyards, cruise line operators, and contractors. Our services include cost- efficient shipboard maintenance, and repair and emergency services at most major seaports worldwide. We have extensive experience in the business of professional cruise vessel refurbishment, installations, and repairs, with corporate offices in Fort Lauderdale, Florida/US, Singapore, and in Phuket/Thailand. Visit the official website here Representatives Representative (1): Anders Maxson Position: Managing Director Representative (2): Stefan Lembring Position: Operation Manager Contacts are available for members only. Please kindly contact [email protected] should you would be interested on joining our member community! Back to Member Directory

< Back APAC SwedChams and NordChams Webinar: US Tariffs and Implications on Global Supply Chain, 30 April 2025 Yesterday, our members joined in navigating the complex world of US tariffs and their global impact! We recently hosted Johan Annell from ARC Group for an insightful webinar exploring the ripple effects across industries and continents, particularly in Asia. Key questions around supply chains, regional winners and losers, Nordic business implications, adaptation strategies, and potential long-term decoupling were discussed. A big thank you to our expert speaker, Johan Annell, as well as Swedish Chamber of Commerce Taipei and other APAC SwedChams and NordChams for co-organising this crucial event. We also extend our gratitude to the more than 50 participants from across the region for their active engagement. This webinar is open to SweCham members only. If you would like to become a member, please send a query to [email protected] , and we will send you more information about member benefits! Previous Next

The Mall Group is one of Thailand’s largest mall operators, with a comprehensive department store network spanning Bangkok < Back Welcoming The Mall Group, our new member to SweCham Community 11 Dec 2025 The Mall Group is one of Thailand’s largest mall operators, with a comprehensive department store network spanning Bangkok, the Greater Bangkok area, and Korat. The Group proudly boasts landmark establishments in the heart of Bangkok’s business and economic districts (EmDistrict), while strengthening its presence around the capital with the lifestyle-focused The Mall Lifestore brand. As a leading retail innovator, The Mall Group continues to set the benchmark for world-class shopping, dining, and lifestyle experiences—both in and beyond its stores, and across borders through global partnerships. A very warm welcome to the representatives of The Mall Group Company Limited, Khun Natee Srirussamee (Senior Vice President), and Khun Panitta Srisa-Ard (Deputy Managing Director). We are delighted to have The Mall Group join the SweCham community and look forward to the valuable perspectives, strategic insights, and business connections they will bring to our network. Their membership strengthens our collaborative potential and opens new opportunities for engagement within the Thai–Swedish business community. Getting to know more about our new member, please click here: https://www.themallgroup.com/ Interested in joining the Thai-Swedish business community and connecting to the SweCham network? Please contact us at [email protected] Previous Next