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(28 March 2025 - Bangkok, Thailand) - Chef Nuch Woranuch, Thai Chef de Cuisine at Kimpton Maa-Lai Bangkok, brings her winning dishes from television’s Iron Chef Thailand’s One-On-One Battle this past February to Stock.Room, the popular hub for Thai and Western comfort foods. < Back [Press Release] STOCK.ROOM Launches "a Taste Of The Champion" Tasting Menu By Chef Nuch Woranuch, Winning Challenger Chef of Iron Chef Thailand. 31 Mar 2025 Chef Nuch Woranuch, Thai Chef de Cuisine at Kimpton Maa-Lai Bangkok, brings her winning dishes from television’s Iron Chef Thailand ’s One-On-One Battle this past February to Stock.Room , the popular hub for Thai and Western comfort foods. Stock.Room now offers her multi-course "A Taste of the Champion" Tasting Menu, including vegetarian options, every Friday and Saturday in its exclusive Cooking Studio. Diners can experience Chef Nuch’s unique culinary vision: a self-taught cook deeply connected to her Suphan Buri home province northwest of Bangkok, she creates flavour-punching dishes that showcase Suphan Buri's traditional foraged ingredients and the abundance of its rice-farming landscape. Moreover, Chef Nuch is currently the reigning and most recent Winning Challenger Chef who triumphed on Iron Chef Thailand. Chef Nuch's culinary artistry, honed over two decades in Bangkok's prestigious kitchens and rooted in her personal Thai background, is on full display in her Tasting Menu. Dishes include a delicately smooth Tom Yum steamed egg custard with Alaskan king crab, crispy croquettes with shrimp chilli paste and salted egg yolk, a vibrant soft-shell crab pomelo salad and grilled lamb chop with fragrant Thai herbs and dried red curry. Chef Nuch’s “A Taste of the Champion" Tasting Menu is available every Friday and Saturday from 5:30 p.m. at the Cooking Studio at Stock.Room . The seven-course menu is priced at THB 1,200++ per person and the nine-course menu is THB 1,500++ per person with both requiring three-day advance reservation. For more information and reservations, call 02 056 9999 or email stockroom.kimptonmaalai@ihg.com . Chef Nuch Woranuch , Thai Chef de Cuisine at Kimpton Maa-Lai Bangkok, recently triumphed on television’s Iron Chef Thailand , with her innovative Thai dishes, including Asian Redtail Catfish Tom Som and Picanha Kaeng Pa. A self-taught chef from Suphan Buri province, known for its rich herbs and forest ingredients, Chef Nuch infuses her cuisine with authentic regional flavours. She developed her culinary skills through family cooking and two decades of experience at prestigious hotels like Mandarin Oriental Bangkok. Balancing career with motherhood, she is proven her talent and leadership in a demanding environment, overcoming challenges and earning respect in her kitchen. Her cuisine reflects her deep connection to her roots and dedication to elevating Thai culinary traditions. Previous Next

SweCham is thrilled to welcome Project Performance Limited, our new Corporate Member, to our vibrant community! < Back Warm welcome to our new Corporate Member, Project Performance Limited 6 Mar 2024 Welcome SweCham Newest Corporate Member! 🇸🇪🇹🇭 SweCham would like to warmly welcome our new Corporate Member Project Performance Limited to the Thai-Swedish business community! Your clean and profitable project is Project Performance Limited’s commitment. Project Performance Limited advises developing and financing of sustainable projects. Their experience in Southeast Asia, China and Japan since 1986 includes: ✅ Production of biochemicals, pulp and paper ✅ Generation and storage of renewable energy ✅ Production of renewable fuels They deliver efficient ecological and economical solutions based on long experience and strong relationships with experts and contractors for engineering, technology, fabrication and construction, including main contractors. K-solutions by Project Performance Limited quickly establishes a winning team of stakeholders for implementing your project and expediently creates efficient cooperation and mutual trust; effectively enabling your successful project. Big warm welcome to the representative, Mr Daniel Pålsson (Director of Project Performance Limited) and thank you very much for visiting us at the SweCham office today! To learn more about Project Performance Limited and for queries, please email contact@projectperformance.asia For more information, please visit: www.projectperformance.asia Previous Next

Join us in commemorating a remarkable milestone as SweCham marks its 35th anniversary! < Back 35 Years of Excellence: Shaping the Future, Creating Success! 19 Feb 2024 Join us in commemorating a remarkable milestone as SweCham marks its 35th anniversary! Since its inception in 1989 as the Thai-Swedish Business Association, inaugurated by HM King Carl XVI Gustaf and HM Queen Silvia of Sweden in Bangkok, SweCham has been at the forefront of fostering Swedish business interests in Thailand. In 1991, the chamber evolved into the Thai-Swedish Chamber of Commerce, becoming the 12th foreign chamber to be established in Thailand. Since then, SweCham has served as a vital organisation representing Swedish businesses. As we reflect on our journey, we are immensely proud of the partnerships forged and the lasting impact we have made on the Thai-Swedish business community. Thank you to all our members, partners, and supporters who have been instrumental in our journey thus far. SweCham remains committed to driving innovation, fostering collaboration, and paving the way for success in the years to come! To follow SweCham news and activities, please visit www.swecham.com and subscribe to our newsletter at https://stats.sender.net/forms/aAzk9b/view . Previous Next

AstraZeneca’s survey results reveal 60% of people with high risk in Thailand are still affected by COVID-19. < Back AstraZeneca reveals 60% of people with high risk in Thailand are still affected by COVID-19 19 Jul 2023 AstraZeneca released the result of a recent survey indicating that 60% of the sample group, including those with immunodeficiency and those at a higher risk of contracting COVID-19, said that their daily lives are still affected by the pandemic. AstraZeneca announced their commitment to help these groups return to their normal lives through their previously launched campaign. The existing COVID vaccines and preventing measures might not be enough to protect those at risk from contracting COVID-19. Additionally, 92% of the sample group revealed in the survey that they would like to gain more knowledge about other alternatives to prevent them from contracting the virus. This reiterates the importance of creating awareness regarding COVID-19 and preventative measures as it will increase knowledge for the people at risk and encourage them to seek doctors’ advice. AstraZeneca saw the importance in building a better understanding for those at risk, so that they can better protect themselves from COVID-19, aligning with their existing awareness campaign. Prioritising higher-risk individuals and those with immunodeficiency is essential to reduce severe illness and fatalities, so that they will be able to resume their normal life. Source: https://www.astrazeneca.com/country-sites/thailand/press-releases/astrazeneca-revealing-the-results-of-a-survey-of-at-risk-populations-in-thailand-more-than-60-still-affected-in-life-from-covid-19.html Previous Next

FOREO, the world’s leading beauty-tech brand from Sweden, is thrilled to introduce the 𝗙𝗢𝗥𝗘𝗢 𝗣𝗘𝗔𝗖𝗛 𝟮 𝗜𝗣𝗟, a game-changer in at-home hair removal that’s clinically proven to reduce hair by 𝟵𝟬% 𝗶𝗻 𝗷𝘂𝘀𝘁 𝟭 𝗺𝗼𝗻𝘁𝗵. < Back [Member update] 90% Less Hair in 1 Month- FOREO PEACH 2 Launches 10 April 2025! 8 Apr 2025 FOREO, the world’s leading beauty-tech brand from Sweden, is thrilled to introduce the 𝗙𝗢𝗥𝗘𝗢 𝗣𝗘𝗔𝗖𝗛 𝟮 𝗜𝗣𝗟, a game-changer in at-home hair removal that’s clinically proven to reduce hair by 𝟵𝟬% 𝗶𝗻 𝗷𝘂𝘀𝘁 𝟭 𝗺𝗼𝗻𝘁𝗵. With cutting-edge technology and a sleek, modern design, this is the ultimate solution for effortless, long-lasting results. PEACH 2 delivers a painless but highly effective 7.3 J/cm² of energy with a 360° skin cooling system making hair removal a fun ritual rather than a chore. Their patented T-SONIC™ pulsations help expand pores and intelligently target hair roots with 5 intensity levels and 2 modes for both large areas and delicate spots. Great Value: Only 0.03 THB per shot with up to 500,000 flashes—that’s years of smooth skin! 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗼𝗳𝗳𝗲𝗿 𝗳𝗼𝗿 𝗦𝘄𝗲𝗖𝗵𝗮𝗺 𝗺𝗲𝗺𝗯𝗲𝗿𝘀! Be the first to get your hands on it and Save 10%, contact projects@swecham.com to receive the code (offer valids until 30 April) See the PEACH 2 in action at the FOREO pop-up store on Thursday, 10 April at Siam Paragon! 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗼𝗳𝗳𝗲𝗿 𝗳𝗼𝗿 𝗦𝘄𝗲𝗖𝗵𝗮𝗺 𝗺𝗲𝗺𝗯𝗲𝗿𝘀! Be the first to get your hands on it and Save 10%, contact projects@swecham.com to receive the code (offer valids until 30 April) Smooth skin is just a flash away—don’t miss out! Shopee Lazada Previous Next

Last Thursday, 9 November, Team Sweden hosted the Pioneer the Possible Thailand at Sasin School of Management. < Back Pioneer the Possible Thailand 13 Nov 2023 Last Thursday, 9 November, Team Sweden hosted the Pioneer the Possible Thailand at Sasin School of Management. The Pioneer the Possible Thailand is a platform where the focus areas and agenda are set based on findings from feasibility study and input from both Thailand and Sweden. The event created the opportunity for the public and private sectors to meet and discuss the future of renewable energy. The event begun with the Ambassador H.E. Mrs. Anna Hammargren, Deputy Director Associate Professor Piyachart Phiromswad, and the Trade Commissioner Mr. Kacper Pierzynowski giving the welcoming remarks. After this an insight of Thailand’s Policy on Energy Efficiency was given by Dr. Apiradee Thammanomai (Director of Strategy and Planning Division at Ministry of Energy , Department of Alternative Energy Development and Efficiency) and an inspiring keynote about green hydrogen energy opportunities in Thailand was given by Assistant Governor Dr. Narin Phoawanich ( Electricity Generating Authority of Thailand ). The discussions then moved into the future of sustainable energy with three compelling case studies. Mr. Gianandrea Bruzzone and Mr. Manoj Pagar from ABB illuminated green hydrogen production offerings, Dr. Pernilla Olausson ( Siemens Energy ) envisioned the Net Zero City, while Mr. Lars Svensson ( Midsummer ) lead the charge in transitioning to renewable energy sources. They all agreed that society needs to be more energy-efficient, while also transitioning to other energy sources to become carbon-neutral in the future. This can be best achieved through a joint effort by energy suppliers and consumers. A huge thanks to Business Sweden for organising this insightful and inspiring event! Previous Next

< Back APAC SwedCham Webinar: CEO talk: Helena Hedblom, CEO and President of Epiroc, 28 February 2024 On 28 February, SACC and SwedCham Singapore with support from APAC SwedChams and Norchams hosted a webinar with Ms. Helena Hedblom , President and CEO of Epiroc Group , offering detailed insights into Epiroc's journey transitioning a heavy industrial company into a fast-paced technology firm. Ms. Hedblom highlighted their emphasis on sustaining profitable growth through outperforming in their industry! Epiroc is making systemic changes to its industry. The company is creating profitable growth through a focus on attractive market niches, with the goal of outperforming. Epiroc must be either number one or two in the industrial sector, or it needs to exit the sector. To outperform competitors, Epiroc follows three key parts: a strong emphasis on innovation; a dedication to aftermarket, and a commitment on operational excellence. This direction towards outperformance must be supported by a strong culture anchoring the strategy within the company. Culture is key; the people must be the right fit for the company, down to earth, hands-on, ready to go the extra mile, and eager to win. Ms. Hedblom discussed how Epiroc, as a technology company, prioritises automation, digitalisation, and electrification. These priorities exist due to how Automation makes mining safer. Epiroc's automation consists of Autonomous load/haul, autonomous drill rigs, teleremote, and Epiroc Rig controlled enabled fleet, comprising over 2,400 driverless machines! Digitalisation aims to create situational awareness and fleet management, ore body knowledge, and mine process optimisation. Electrification reduces mining dangers, where electric mining equipment protects people from hazardous fumes, cuts emissions, and increases productivity. To make Epiroc the number one choice, there is a strong emphasis on aftermarket care, ensuring the availability of the right spare parts and components, service agreements and audits, midlife service, training, and more. Epiroc also provides tools and attachments, such as rock drilling tools and hydraulic attachments, to smooth mining operations. Epiroc has ambitious goals for 2030 including no work-related injuries, a balanced workforce, and a doubling of the number of women in operational roles. It also focuses on the environment, aiming to halve CO2 emissions in operations and transport, among other sustainability goals. We would like to extend our thanks to the speakers Ms. Helena Hedblom, the moderator Ms. Petra Andrén. Also big thanks to all the participants who joined us at this remarkable webinar. Finally, congratulations to SACC and SwedCham Singapore for arranging an excellent session in the APAC CEO series! For more information on Epiroc, please visit https://www.epiroc.com/ Previous Next

SweCham Team was invited to the Swedish Group in Bangkok (Svenskgruppen Bangkok) to give a presentation during the weekly gathering. < Back Presentation for the Swedish Group in Bangkok 2 May 2023 On 18 April, the SweCham Team was invited to the Swedish Group in Bangkok (Svenskgruppen Bangkok), during the weekly gathering at The Stable Lodge. Many thanks to Khun Bo Olsén, computer entrepreneur, for the warm welcome and the delicious cinnamon rolls! Dr Pojanath gave a presentation that covered the history and function of the Chamber as a non-profit, non-governmental organisation that supports Swedish and Swedish-related businesses and individuals in Thailand. The SweCham Working Groups and a variety of events organised or co-sponsored by the Chamber in the past year were also discussed. Following the presentation, a lively Q&A session ensued, during which participants posed numerous questions about SweCham and its activities. ‘The Swedish Group in Bangkok’ is also open to individuals who speak other Scandinavian languages or live in other parts of Thailand. The group is a great forum to network and speak Swedish while in Thailand. The group also promotes an active exchange of experience and knowledge. Previous Next

The Swedish Chamber of Commerce in Thailand (SweCham) extends warm congratulations to its esteemed member, Virtual Manufacturing, on proudly announcing its official recognition as a Certified Tulip Partner with specialized certification in Life Sciences. < Back SweCham Member Virtual Manufacturing Earns Prestigious Tulip Life Sciences Certification 5 Jun 2025 The Swedish Chamber of Commerce in Thailand (SweCham) extends warm congratulations to its esteemed member, Virtual Manufacturing , on proudly announcing its official recognition as a Certified Tulip Partner with specialized certification in Life Sciences . This significant achievement solidifies Virtual Manufacturing's proven expertise in deploying Tulip solutions within the highly regulated and complex environments characteristic of the Life Sciences industry. The certification underscores the company's track record in delivering tangible value, empowering local stakeholders, and facilitating scalable digital transformation initiatives within Life Sciences operations. "We are excited to deepen our partnership with Tulip and further support our customers in leveraging advanced digital platforms to optimize their operations," stated the management team at Virtual Manufacturing. The certification is effective from May 2025 through May 2026, marking a key milestone in Virtual Manufacturing's commitment to operational excellence and supporting the evolving needs of its Life Sciences clients. News credit: https://en.virtual.se/2025/06/02/virtual-manufacturing-earns-tulip-life-sciences-certification/ Previous Next

AI is changing the game and transforming industries everywhere! < Back Sasin School of Management Forum: 'New Wave of AI' 13 May 2023 Sasin School of Management collaborated with Mind AI to hold a forum on ‘New Wave of AI: New Era of Crowdsourcing Intelligence’ featuring talks by experts on how AI will transform businesses and industries. The event served as a platform to showcase the strides AI has made and its far-reaching impact on the global economy while also acknowledging its limitations in comprehending human reasoning and the importance of transparency in its decision-making processes. The forum offered valuable insight into the prospect of AI, underscoring its transformative capability across different sectors of society. Let’s embrace the potential that AI has to offer while being mindful of the risks. To access the full article, please click here: https://www.sasin.edu/content/insights/new-wave-of-ai-new-era-of-crowdsourcing-intelligence Previous Next

< Back APAC SwedChams and NordChams Webinar: US Tariffs and Implications on Global Supply Chain, 30 April 2025 Yesterday, our members joined in navigating the complex world of US tariffs and their global impact! We recently hosted Johan Annell from ARC Group for an insightful webinar exploring the ripple effects across industries and continents, particularly in Asia. Key questions around supply chains, regional winners and losers, Nordic business implications, adaptation strategies, and potential long-term decoupling were discussed. A big thank you to our expert speaker, Johan Annell, as well as Swedish Chamber of Commerce Taipei and other APAC SwedChams and NordChams for co-organising this crucial event. We also extend our gratitude to the more than 50 participants from across the region for their active engagement. This webinar is open to SweCham members only. If you would like to become a member, please send a query to contact@swecham.com , and we will send you more information about member benefits! Previous Next

As part of its ongoing commitment to more sustainable air travel, SAS will eliminate 37 tons of single-use plastics from its onboard operations each year by introducing innovative, plastic-free food packaging. This initiative, implemented on December 1, now applies to flights departing from Copenhagen, Oslo, Arlanda, and Gothenburg. By adopting these sustainable alternatives whenever single-use food packaging is required, SAS has taken a practical step toward reducing waste and supporting industry-wide efforts to lower environmental impact. < Back SAS reduces onboard single-use plastics by 37 tons 3 Dec 2024 As part of its ongoing commitment to more sustainable air travel, SAS will eliminate 37 tons of single-use plastics from its onboard operations each year by introducing innovative, plastic-free food packaging. This initiative, implemented on December 1, now applies to flights departing from Copenhagen, Oslo, Arlanda, and Gothenburg. By adopting these sustainable alternatives whenever single-use food packaging is required, SAS has taken a practical step toward reducing waste and supporting industry-wide efforts to lower environmental impact. Through collaboration with its suppliers, SAS has introduced an innovative, fully sealed cardboard barrier that meets food-grade standards without the need for traditional plastic coatings. This development is part of a broader shift toward reusable and biodegradable materials, supporting SAS’ ambition to achieve 100% sustainable materials by 2030. “As an airline, our primary goal is decarbonization, which involves sustainable choices in fleet, fuel, and operations,” commented SAS Vice President of Product and Loyalty, Aron Backström. Replacing single-use plastics on board is a great example of how we are working to address our impact through what we can control today. Eliminating single-use plastics is a tangible way we can reduce our environmental impact immediately, showing how small steps add up in the journey toward more sustainable aviation. We’re also offering this sustainable packaging solution to other food producers, which expands its impact industry-wide.” In addition to plastic reduction, SAS’ cabin sustainability efforts include minimizing onboard waste and optimizing cabin materials to achieve weight reduction, which directly decreases fuel consumption and associated emissions. By exploring reusable materials and reducing packaging, SAS also contributes to the aviation sector’s broader fuel efficiency goals. “Achieving these sustainability milestones requires everyone’s support, and we’re committed to making these changes as seamless and beneficial as possible for all passengers”, added Aron Backström. “While change can feel challenging at first, together we can embrace these alternatives, like biodegradable packaging and reduced waste, for a more sustainable future.” SAS’ ongoing initiatives form part of a long-term environmental strategy aimed at reducing emissions and promoting cleaner energy sources. For example, these efforts include: Fleet renewal: Newer, fuel-efficient aircraft like the Airbus A350 and Airbus A320neo reduce fuel use and emissions. Biofuel transition : Expanding the use of biofuels to lower dependency on fossil fuels. Optimized flight operations : Efficiency practices like streamlined takeoffs, optimized flight paths, and fuel-saving strategies are part of each flight’s journey to minimize environmental impact. Future innovation : Together with partners SAS is actively involved in developing hydrogen-powered and electric aircraft with the aim of achieving zero-emission aviation. Previous Next