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This year, SweCham member, ลิฟต์บ้าน Aritco Thailand: Home Lift from Sweden, is exhibiting at the Architect’24, the 36th ASEAN’s largest building technology exposition.  Our Executive Director, Dr Pojanath Bhatanacharoen, also visited them at the booth and was warmly welcomed by Khun Jutharat Hongkhajorn, Assistant to the Managing Director.  < Back Aritco Home Lift Innovative Solutions for Accessibility and Design at Architect'24 Expo! 3 May 2024 This year, SweCham member, ลิฟต์บ้าน Aritco Thailand: Home Lift from Sweden, is exhibiting at the Architect’24, the 36th ASEAN’s largest building technology exposition. Our Executive Director, Dr Pojanath Bhatanacharoen, also visited them at the booth and was warmly welcomed by Khun Jutharat Hongkhajorn, Assistant to the Managing Director. Aritco (Thailand) Co., Ltd. provides sales and installation services for Home Lifts and platform lifts, the high-quality patented screw-driven system from Sweden, which offers superior design, utmost convenience and compliance with European Safety standards. Thailand is their region of responsibility where they install lifts both indoors and outdoors, as well as offering reliable warranty service that covers emergency call 24-hour assistance. Visit Aritco Thailand and their team today until 5 May at Hall 3, Booth L316, Pole L44, at IMPACT Challenger! To discover more about Aritco Thailand, please visit https://www.aritco.co.th/EN/home Previous Next

SweCham, Norcham and TFCC hosted a Sustainable Development Goals (SDG) game, organised by the Chair of the JFCCT Sustainability Committee, Mr. Lars Svensson, Chief Executive of the Sasin Sustainability & Entrepreneurship Center (SEC).  This event took place prior to the JFCCT Presidents Council Meeting, the game was attended by the JFCCT Chair Ms. Vibeke Lyssand Liervag, SweCham President Mr. Peter Björk, and other chamber Presidents and Chairs.  The SDG game is a simulation reflecting our real-world challenges in achieving the United Nations' Sustainable Development Goals 2030. < Back SweCham, Norcham and TFCC hosted a Sustainable Development Goals (SDG) game! 22 Feb 2024 SweCham, Norcham and TFCC hosted a Sustainable Development Goals (SDG) game, organised by the Chair of the JFCCT Sustainability Committee, Mr. Lars Svensson, Chief Executive of the Sasin Sustainability & Entrepreneurship Center (SEC). This event took place prior to the JFCCT Presidents Council Meeting, the game was attended by the JFCCT Chair Ms. Vibeke Lyssand Liervag, SweCham President Mr. Peter Björk, and other chamber Presidents and Chairs. The SDG game is a simulation reflecting our real-world challenges in achieving the United Nations' Sustainable Development Goals 2030. Originating from Japan, the game has been played on various prestigious platforms, including by the UN, government agencies, and numerous companies. The game has created the opportunity for individuals from a diverse set of backgrounds to get a deeper insight into sustainability and the SDGs. The game frames how participants think, highlighting potential biases, and the game ultimately succeeds with illustrating the complexity of global issues. In the game, you are divided into teams tasked with navigating the complexities of allocating time, money, and deciding which projects to support while trying to achieve a balanced economy, environment, and society. The game presents a stark reminder that we have only a limited time left to achieve the 2030 SDGs, emphasising the urgency of action, both collective and individual. As the game unfolded, we experienced firsthand the tough choices and trade-offs required for sustainability. The game underscored the power of collaboration, discussion, and balanced approaches in overcoming these global challenges. It serves as a call to action for each of us to embody the change we wish to see in the world. Previous Next

Explore SweCham's exclusive collaborations with the Bangkok Post. Access special supplements featuring Swedish business insights, success stories, and updates from the Thai-Swedish community. Bangkok Post Supplements 6 June 2024 SWEDEN'S GROUNDBREAKING INNOVATIONS As we celebrate Sweden's vibrant culture, rich history, and inspiring traditions, we are thrilled to announce the launch of our Bangkok Post Supplement on this momentous day! Read More 6 June 2020 SAWASDEE SUSTAINABILITY: THAILAND, SWEDEN AND TRADE For three decades, the bonds between Thailand and Sweden have flourished, woven together by a shared vision of sustainable progress. 'Sawasdee Sustainability' marks a significant milestone, celebrating 30 years of collaborative efforts that have nurtured innovation, fostered environmental consciousness, and driven positive change. Read More

SweCham extends its warmest congratulations to member company Saab following the Royal Thai Air Force's (RTAF) confirmation today of its selection of the Saab Gripen E/F as its new future multi-role fighter. < Back SweCham Celebrates: Royal Thai Air Force Selects Saab's Gripen E/F for Future Multi-Role Fighter Fleet 6 Jun 2025 SweCham extends its warmest congratulations to member company Saab following the Royal Thai Air Force's (RTAF) confirmation today of its selection of the Saab Gripen E/F as its new future multi-role fighter. While a contract has not yet been signed, this significant decision marks a crucial step in the procurement process. Saab's comprehensive offer includes not only the Gripen E/F fighter aircraft and associated equipment but also a long-term offset package. This package is designed to bolster Thailand's national security and strategic independence, fostering new jobs and investments across various sectors of Thai society. Micael Johansson, President and CEO of Saab, highlighted the importance of this selection, stating, "Gripen E/F is the best solution to provide Thailand with independent airpower for the future which will contribute significantly to the nation’s safety and security." Thailand has a well-established relationship with Saab, having operated Gripen C/D aircraft since 2011, further cementing confidence in the Gripen platform. SweCham looks forward to the successful progression of this procurement and the strengthened ties between Sweden and Thailand. News credit: https://www.saab.com/newsroom/press-releases/2025/royal-thai-air-force-confirms-selection-of-saabs-gripen-ef Previous Next

On 12 December, SweCham Executive Director, Dr. Pojanath Bhatanacharoen, engaged in insightful discussions on the robust collaboration between Thai and Swedish universities. < Back Supporting Partnerships between Thai and Swedish Universities 15 Dec 2023 On 12 December, SweCham Executive Director, Dr. Pojanath Bhatanacharoen, engaged in insightful discussions on the robust collaboration between Thai and Swedish universities. The meeting with Dr. Duangamol N. Tungasmita and Dr. Sukkaneste Tungasmita (Linköping University alumnus) of Chulalongkorn University, and Prof. Joseph Samec of Stockholm University unveiled a remarkable journey in sustainable and green technology research since 2015, supported by the STINT scholarship. SweCham actively champions such partnerships, playing a pivotal role in bridging academia and industry for impactful collaborations. Need support in fostering Thai-Swedish partnerships? Get in touch with us at contact@swecham.com ! Previous Next

Yesterday, 20 November 2024, the SweCham team had the pleasure of visiting the Overgaard Asia office in Thailand. < Back [SweCham Updates] SweCham Team is excited to visit our member, Overgaard Asia office in Thailand! 20 Nov 2024 Yesterday, 20 November 2024, the SweCham team had the pleasure of visiting the Overgaard Asia office in Thailand. We had a fantastic discussion with Khun Henrick Strandberg and Khun Gawn, where they shared insights into Overgaard Asia's ongoing projects and future plans in Thailand. It was truly inspiring to learn about their commitment to innovation and their positive impact on the Thai market. We look forward to celebrating the holiday season with Overgaard Asia at the upcoming SweCham Christmas Luncheon. This event will provide an excellent opportunity to further strengthen our relationship and explore potential collaborations in this upcoming 2025. Let’s meet with Overgaard and our members, please register by this Sunday 24 November 2024 for early bird rate! https://www.eventcreate.com/e/swechamchristmasluncheon2024 Previous Next

To keep you updated with Thailand's economy, a summary of the World Bank's Thailand Monthly Economic Monitor, May 2023 has been prepared for you. < Back World Bank: Thailand Monthly Economic Monitor 31 May 2023 World Bank: Thailand Monthly Economic Monitor summary The economy is moderately expanding as consumption grows with support from the recovering tourism and labour market. In contrast, manufacturing production and exported goods were in decline due to the decline in external demand. Tourism has picked up from the previous months with a higher number of Chinese visitors and tour groups. There is also an increase in visitors from India, ASEAN, and Europe. Exported goods in March 2023 had the lowest rate compared to the other months of the year, but Thailand is still performing reasonably well compared to the neighbouring countries in Asia. Inflation rate decreases due to wide-range price reductions with lower core and raw food inflation. On the other hand, the energy price inflation increases. As a result of the decline in global oil prices, the government imposes caps on energy prices to alleviate inflation. Fiscal deficit decreases but as the government introduces the cost-of-living support measure, the deficit will remain high. Measures such as electricity price caps would require government subsidies from the central budget. The government also impose a tax cut on diesel to help with the increasing oil price. The government suggested four measures for tax reform: 1) reviewing tax structure; 2) adjusting the system with digital economy; 3) tax reduction for the environmentally friendly activities, and 4) fairer tax approach. These goals will accelerate fiscal consolidation under the medium-term budgetary plan. Thai Baht appreciates in line with the Nominal Effective Exchange Rate as a result of the rise in account surplus. The causes of the surplus were reduction in oil imports and an increase in tourism in the past months. Read the full report at: https://documents1.worldbank.org/curated/en/099342405152332497/pdf/IDU05514ae50030b40460e0876c0ab303ab2f8e0.pdf Previous Next

The eighth stop on Study in Sweden's roadshow was a fantastic success.  Team Sweden met with many different students who were genuinely interested in Sweden. < Back Team Sweden's 'Study in Sweden on the Road 2023' at Chulalongkorn University 11 Oct 2023 The eighth stop on Study in Sweden ' s roadshow was a fantastic success. Team Sweden met with many different students who were genuinely interested in Sweden. The students were interested in learning how higher education works in Sweden, whether one can manage with just English and how to navigate various aspects of student life, such as living expenses and the Swedish culture. We are happy to have had so many students excited about the opportunity to study in Sweden! If you missed us this time, do not worry! For those interested in studying in Sweden and receiving more information on how you go about fulfilling this dream, you can register for the Swedish Education and Career days 2023 at https://www.swedish-education.com/ Join us at the Study in Sweden and Alumni Networking on Friday, 20 October 2023, from 15:00 to 19:00, at the Embassy of Sweden in Thailand. *Note: No walk-ins. Pre-registration is required for this event. Visit our Swedish Pavilion at the OCSC International Education Expo 2023 on Saturday 21 and Sunday 22 October, from 12:00 to 18:00 on the 5th floor, Royal Paragon Hall, Siam Paragon. For more information on Swedish Education and learning the Swedish way, please visit 👉 www.studyinsweden.se . Previous Next

The Thailand Convention and Exhibition Bureau (TCEB) organised the TCEB Strategic Direction 2024 event, titled ‘Driving Thailand Forward as High-Value Added MICE’, at the Queen Sirikit National Convention Center in Bangkok. < Back TCEB Strategic Direction 2024: Event Recap 25 Oct 2023 On 24 October, the Thailand Convention and Exhibition Bureau (TCEB) organised the TCEB Strategic Direction 2024 event, titled ‘Driving Thailand Forward as High-Value Added MICE’, at the Queen Sirikit National Convention Center in Bangkok. SweCham President Peter Björk participated alongside other JFCCT representatives. In addition to TCEB executives and staff, many organisations in the MICE industry were present, including PATA, TICA, THA, and several airlines. During the event, TCEB executives presented new trends in the MICE industry and discussed how Thailand can reposition itself to compete globally in an ever-changing world, building upon Thailand's existing competitive advantages. The discussion highlighted that Generation Z business travellers will significantly influence the industry, driving new trends and expectations. They will opt for shorter and more frequent trips with a focus on value and results. Technological advancements, including AI, will be utilised to enhance efficiency and effectiveness, making innovation a key factor. MICE events are increasingly viewed as essential business events, empowering employees to fully understand their organisation's vision, values, and culture, shaping a positive perception of the organisation among customers. Regional targets will become more important than global scale, and sustainability practices will be essential. Additionally, TCEB presented a comprehensive survey on factors that matter when choosing destinations, including safety, value for money, readiness of facilities, and local community support. Thailand leads in categories such as value for money, the country's brand image, and readiness of accommodation. However, there is a need to catch up in areas such as technology advancement, high-value destination offerings, and sustainability. The event also discussed transforming Thailand for the future, utilising the country's flagship industries such as food security, creative soft power, health tech innovations, and urban quality of life (QOL) and mobility. Exciting times lie ahead as Thailand navigates these transformative strategies. To watch a recorded video, please visit https://lnkd.in/gHrV5nbp Youtube: https://lnkd.in/gcs29eCv More details of MICE at https://lnkd.in/fYTU6mv Previous Next

Today,  the Thailand Board of Investment (BOI) hosted the "Ignite Thailand: Invest in Endless Opportunities" event, at the Athenee Hotel in Bangkok. < Back [SweCham Update] BOI's Ignite Thailand: Invest in Endless Opportunities 12 Mar 2025 Today, the Thailand Board of Investment (BOI) hosted the "Ignite Thailand: Invest in Endless Opportunities" event, at the Athenee Hotel in Bangkok. This gathering warmly welcomed representatives from foreign chambers of commerce, embassies, and both the public and private sectors, providing an insightful overview of Thailand's comprehensive strategies and investment promotion policies. The event commenced with welcoming remarks from Mr. Narit Therdsteerasukdi, Secretary General of the Thailand Board of Investment. Subsequently, a keynote address, "Endless Investment Opportunities in Thailand," was graciously delivered by H.E. Ms. Paetongtan Shinawatra, Prime Minister, offering valuable perspectives on the government's vision for driving growth and investment this year. Further insights into “Thailand's Readiness as a Premier Global Investment Destination” were shared by H.E. Mr. Pichai Chunhavajira, Deputy Prime Minister and Minister of Finance. A concluding panel discussion, "Driving Investment for Industrial Transformation," featured esteemed leaders from four pivotal business sectors. Participants included the Secretary General of the Thailand Board of Investment, the Permanent Secretary of the Ministry of Digital Economy and Society, the Permanent Secretary of the Ministry of Energy, and the Permanent Secretary of the Ministry of Higher Education, Science, Research, and Innovation. The event highlighted Thailand's strategic focus on upgrading traditional sectors, encompassing Agriculture and Food, Tourism and Hospitality, Healthcare and Medical, Machinery and Equipment, and Basic and Supporting Industries. Simultaneously, the nation is prioritizing five key strategic sectors: Bio-Circular-Green (BCG), Electric Vehicles (xEV) / Battery / Key Parts, Semiconductors and Advanced Electronics, Digital, and International Business Centers. As a representative of Thai-Swedish companies, including our valued members, SweCham is committed to supporting this vision and driving economic growth. We aim to foster strong connections between the public and private sectors, promote collaborative initiatives, and contribute to the realization of these important agendas. For anyone who missed the event, a re-run is available for viewing at the following link: A re-run live video Previous Next

SweCham would like to express our heartfelt congratulations on Khun Daniel Lindgren’s appointment as SweCham Treasurer at our last board meeting.  < Back Congratulations on Khun Daniel Lindgren’s appointment as SweCham Treasurer! 8 May 2023 SweCham would like to express our heartfelt congratulations on Khun Daniel Lindgren’s appointment as SweCham Treasurer at our last board meeting. We would also like to thank Khun Daniel for hosting and steering our last budgeting session before the AGM 2023 at his office at Rapid Asia. On top of that, this gave us a great opportunity to visit Rapid Asia, our Corporate Member, and catch up with their activities in 2023. Since SweCham is a non-profit organisation, our board members are contributing to the running of the Chamber voluntarily. We are very grateful for our board members’ input and contribution to our activities and projects. Most importantly, we deeply appreciate your invaluable support and cooperation in providing insights and guidance to the Thai-Swedish business community! Previous Next

Yesterday, our team energy was boosted up from the most energetic and fun morning session of les mills dance! < Back Fitness Hours with SweCham Member Fitness24Seven! 24 Jan 2025 Yesterday, our team energy was boosted up from the most energetic and fun morning session of les mills dance at Fitness24Seven ! This aligns perfectly with a cherished Swedish tradition – prioritizing physical activity and well-being through shared experiences. In Sweden, fitness isn't just about individual goals; it's a social activity that fosters camaraderie and strengthens bonds within communities. This emphasis on collective well-being is deeply ingrained in Swedish culture, and we were thrilled to experience this firsthand with Fitness24Seven. A big thanks to Khun Malin Westin, Country Manager of Fitness24Seven Thailand, SweCham Board Members, and the entire team for their warm welcome at the Fitness24Seven Nana location. The new track was incredible! Previous Next