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The Swedish Chamber of Commerce in Thailand (SweCham) promotes Swedish business interests, offers networking events, and supports trade and investment between Sweden and Thailand. The Story About SweCham The Thai-Swedish Chamber of Commerce (SweCham) was inaugurated in 1989 by Their Majesties HM King Carl XVI Gustaf and HM Queen Silvia of Sweden, and has 35 years since its existence, established itself firmly within the Thai-Swedish and international business community in Thailand. Today, the SweCham has members ranging from well-known multinational companies to small start-ups and local companies, making the Chamber an important trade association representing a range of businesses in Thailand. SINCE 1989 The Chamber conducts an essential role in the Thai-Swedish business community and continuously works to identify business- and trade problems and opportunities. As such, the Chamber provides regular business opportunities for its members through a variety of functions and activities, and it continuously seeks to develop these activities to empower the growing Swedish business community. SweCham is working closely with other trade associations and organisations, providing a united voice to advocate for the interests of its members and to improve the business climate in Thailand. This includes interaction with for example the Board of Trade, Thai Customs Department, Immigration and Revenue Departments, the Board of Investment etc. facilitating access to top officials in the Thai administration. Photo credit: Bangkok Post Photo credit: Bangkok Post Photo credit: Bangkok Post 1/2 1/6 OBJECTIVES The Chamber is a member-driven, non-profit, non-governmental organisation offering support and assistance to Swedish and Swedish-related companies and individuals in Thailand. The SweCham is dedicated to: The promotion, advancement and protection of its members’ business interests; Enhancing the commercial relations between Sweden and Thailand, and Improving the business climate in Thailand through seeking affiliation with appropriate bodies in Thailand. WHAT WE DO 01 MEMBER-DRIVEN The promotion, advancement and protection of its members’ business interests 02 ADVOCACY Improving the business climate in Thailand through seeking affiliation with appropriate bodies in Thailand. 03 TRADE PROMOTION Enhancing the commercial relations between Sweden and Thailand

Yesterday afternoon, SweCham had the privilege of being part of the grand opening of Securitas Thailand's combined Head Office and Operations Centre. < Back An Afternoon of Celebration at Securitas Thailand's Grand Opening 2 Nov 2023 Yesterday afternoon, SweCham had the privilege of being part of the grand opening of Securitas Thailand 's combined Head Office and Operations Centre. It was a momentous occasion, marked by a warm atmosphere and a spirit of unity. 🎊 The afternoon kicked off with a heartfelt inauguration ceremony, graced by the esteemed Swedish Ambassador to Thailand, H.E. Mrs. Anna Hammargren, and the President of the Thai-Swedish Chamber of Commerce, Mr. Peter Björk. Together, we celebrated this significant milestone in Securitas Thailand's journey. SweCham Executive Director Dr. Pojanath Bhatanacharoen proudly joined the President in representing SweCham in offering our warmest congratulations to Mr. Daniel Hotlsjo, Country President of Securitas Thailand. One of the highlights of the afternoon was the delightful 'fika' coffee break, a cherished Swedish tradition. Guests and the dedicated Securitas staff indulged in the flavours of Sweden, savouring cinnamon rolls, vanilla buns, and chocolate balls with coffee. This cultural exchange added a touch of sweetness to the occasion, symbolising the harmonious blend of Swedish and Thai traditions. ☕️🍩 A heartfelt thank you to Securitas Thailand for the warm welcome and, again, big congratulations on this remarkable achievement! 🏢✨ Here's to a future filled with fruitful partnerships and shared successes. 🌍🤝 🔹 About Securitas Thailand 🔹 Securitas Thailand specialises solely in security services, serving a diverse range of customers across various industries. Their protective services, developed collaboratively with clients, seamlessly integrate advanced technology. While manned guarding remains fundamental to Securitas, their continuous innovation ensures they meet customer-specific demands at a competitive price. To learn more about Securitas, please visit: www.securitas.co.th Previous Next

Hybrid Workspace is Now on Your Doorstep in Bangkok < Back Regus/IWG Workspace is Now on Your Doorstep in Bangkok 22 May 2023 Save up to THB 20,000* At Regus and across the IWG Network. With 34 locations across Bangkok, including multiple new openings, a more productive way of working has never been closer. Book now and save THB 20,000 **T&Cs apply Hybrid workspace. Better for people, the planet, productivity … and your business. It’s our mission to help millions of people find the best way of working possible. And that’s why we built the world’s largest workspace network. With over a million offices, coworking spaces and meeting rooms to choose from – and a presence in every corner of the world. Because we want you to enjoy a great day at work. And a better life. Redeem the offer here Talk to us: 020 21 0550 Email us: redeem@regus.com Booking: Download our app and book your nearest location App Store Google Play Thank you for choosing Regus. Previous Next

Khun Pimmada Watworapong (Ant) has recently join the SweCham team as the Media and Communication Intern. < Back A Warm Welcome to Our Newest Member to the SweCham! 23 Apr 2025 Khun Pimmada Watworapong (Ant) has recently join the SweCham team as the Media and Communication Intern. Khun Ant is a third-year student at Mahidol University International College, majoring in Media and Communication with a concentration in Integrated Media Communication. She’s also interested in strategic communication, event management, and digital media. During her internship at SweCham, Khun Ant will serve as the Media and Communications and Event Support Intern. She is motivated to explore the experience of assisting Swedish business sectors and other organisations that align with Sweden’s values of sustainability, innovation, and ethical growth. She eagers to gain deeper insight into Swedish culture and business models. Ant perceives this internship as an opportunity to enhance her understanding of international business dynamic particularly how communication strategies support sustainable development and global partnerships. Please join us in warmly welcoming Ant to the SweCham family! Previous Next

To keep you updated with Thailand's economy, a summary of the World Bank's Thailand Monthly Economic Monitor, May 2023 has been prepared for you. < Back World Bank: Thailand Monthly Economic Monitor 31 May 2023 World Bank: Thailand Monthly Economic Monitor summary The economy is moderately expanding as consumption grows with support from the recovering tourism and labour market. In contrast, manufacturing production and exported goods were in decline due to the decline in external demand. Tourism has picked up from the previous months with a higher number of Chinese visitors and tour groups. There is also an increase in visitors from India, ASEAN, and Europe. Exported goods in March 2023 had the lowest rate compared to the other months of the year, but Thailand is still performing reasonably well compared to the neighbouring countries in Asia. Inflation rate decreases due to wide-range price reductions with lower core and raw food inflation. On the other hand, the energy price inflation increases. As a result of the decline in global oil prices, the government imposes caps on energy prices to alleviate inflation. Fiscal deficit decreases but as the government introduces the cost-of-living support measure, the deficit will remain high. Measures such as electricity price caps would require government subsidies from the central budget. The government also impose a tax cut on diesel to help with the increasing oil price. The government suggested four measures for tax reform: 1) reviewing tax structure; 2) adjusting the system with digital economy; 3) tax reduction for the environmentally friendly activities, and 4) fairer tax approach. These goals will accelerate fiscal consolidation under the medium-term budgetary plan. Thai Baht appreciates in line with the Nominal Effective Exchange Rate as a result of the rise in account surplus. The causes of the surplus were reduction in oil imports and an increase in tourism in the past months. Read the full report at: https://documents1.worldbank.org/curated/en/099342405152332497/pdf/IDU05514ae50030b40460e0876c0ab303ab2f8e0.pdf Previous Next

We're thrilled to welcome our newest premium member, Phyathai Hospital < Back A Warm Welcome to the Trusted Healthcare Excellence for Expats in Thailand, Phyathai Hospital Group 31 Jul 2025 We're thrilled to welcome our newest premium member, Phyathai Hospital With more than 40 years of experience, Phyathai Hospital Group began its journey with the opening of its first hospital in Bangkok. Over the decades, the group has expanded its reach, now operating multiple facilities across Bangkok and other parts of Thailand. Known for its comprehensive medical services, advanced technology, and a commitment to compassionate care, these hospitals have become leaders in healthcare across the region. A very warm welcome to the representative of Phyathai Hospital, Khun Ratiwan Pinyojirakit (International Collaboration Marketing Division Manager), Khun Siriroj Rodchuer (International Collaboration Marketing Department Manager), and Khun Lalita Ranglamoon (Domestic Foreign Customer Department Manager). The SweCham community is delighted to welcome Phyathai Hospital Group. Their collaboration signifies a valuable addition to our network, enhancing access to trusted healthcare excellence for expats in Thailand. We look forward to a fruitful partnership that benefits our members and strengthens the overall well-being of the international community. To learn more, please click here! Interested in joining the Thai-Swedish business community and connecting to the SweCham network? Please contact us at director@swecham.com Previous Next

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On 12 December, SweCham Executive Director, Dr. Pojanath Bhatanacharoen, engaged in insightful discussions on the robust collaboration between Thai and Swedish universities. < Back Supporting Partnerships between Thai and Swedish Universities 15 Dec 2023 On 12 December, SweCham Executive Director, Dr. Pojanath Bhatanacharoen, engaged in insightful discussions on the robust collaboration between Thai and Swedish universities. The meeting with Dr. Duangamol N. Tungasmita and Dr. Sukkaneste Tungasmita (Linköping University alumnus) of Chulalongkorn University, and Prof. Joseph Samec of Stockholm University unveiled a remarkable journey in sustainable and green technology research since 2015, supported by the STINT scholarship. SweCham actively champions such partnerships, playing a pivotal role in bridging academia and industry for impactful collaborations. Need support in fostering Thai-Swedish partnerships? Get in touch with us at contact@swecham.com ! Previous Next

Rembrandt Asset Management, a visionary company in Thailand, proudly announces its leadership and strategic direction for its diverse portfolio of subsidiaries across multiple sectors, reinforcing its position as a leader in hotels and asset management. < Back Rembrandt Asset Management: Leading the Way in Hotels and Asset Management in Thailand 13 Sept 2024 Rembrandt Asset Management, a visionary company in Thailand, proudly announces its leadership and strategic direction for its diverse portfolio of subsidiaries across multiple sectors, reinforcing its position as a leader in hotels and asset management.  Announcing the Company and Its Leadership Under the visionary leadership of Mr Zaki Baz, Group CEO of Rembrandt Asset Management and CEO of Rembrandt Hotels Corporation, the company is poised to transform its approach to hospitality and asset management. With over 20 years of experience managing hotels both locally and internationally, Mr Baz brings a wealth of expertise and a forward-thinking vision in strategic revenue management and advanced finance. His focus on quality, digital innovation, and delivering unparalleled guest experiences sets a new benchmark for excellence in the industry. Rembrandt Asset Management is a premier company overseeing a diverse range of subsidiaries: 1. Rembrandt Hotels Corporation: This subsidiary is dedicated to investing in and managing a wide array of hotel properties, both existing and in development, to ensure top-tier service, guest satisfaction, and exceptional financial performance across all locations. 2. Rembrandt Foods: Specialising in the management and operation of food and beverage establishments, including restaurants, bars, and catering services, Rembrandt Foods aims to deliver innovative culinary experiences and manage independent F&B operations to expand and diversify revenue streams. 3. Rembrandt Services: This arm offers specialised services such as property management, concierge services, and other hospitality-related offerings. It also includes unique ventures like Saskia's Wash, a premium laundry service, and The Hue, a luxury amenities provider, enhancing the company’s comprehensive service portfolio. Rembrandt Asset Management’s Unique Approach and Strategic Focus   Rembrandt Asset Management distinguishes itself from traditional hotel management companies by prioritising the creation of profitable streams for owners and shareholders rather than managing hotels and assets in a conventional manner. The company is highly adaptable and dynamic, meeting each owner's needs and requirements. Its strategy centres on commercial empowerment and leveraging AI-driven revenue management to optimise financial performance and ensure sustainable growth. This innovative approach allows Rembrandt to maximise returns on investment while maintaining high standards of guest satisfaction and service excellence.   Empowering Commercial Strategies and AI-Driven Revenue Management Committed to using advanced technologies and data-driven insights, Rembrandt Asset Management enhances its commercial strategies through AI-driven revenue management. This approach enables the company to make informed decisions that drive profitability and create long-term value for both owners and stakeholders. By focusing on innovation, Rembrandt ensures it remains at the forefront of the industry, delivering exceptional results across all its managed assets. A Strong Financial Foundation Having secured over 4.7 billion THB in capital, Rembrandt Asset Management demonstrates a robust financial foundation that supports its ambitious renovation and expansion projects. This substantial investment aligns with the company’s growth strategy and commitment to enhancing property values and guest experiences across all subsidiaries. Looking Ahead With a clear vision, substantial investments, and a commitment to innovation, Rembrandt Asset Management is set to redefine hospitality and asset management in Thailand and beyond. The company is dedicated to becoming a leader in hotels and asset management, setting new standards of excellence, and driving sustainable growth. "We are excited to embark on this transformative journey," said Mr Zaki Baz, Group CEO of Rembrandt Asset Management and CEO of Rembrandt Hotels Corporation. "Our mission is to create exceptional experiences for our guests and deliver significant value to our stakeholders. With the support of our talented team and strategic partners, we are confident in our ability to lead the industry and establish new benchmarks for excellence." Learn more about Rembrandt Hotel Bangkok, please visit: https://www.rembrandthotelbangkok.com/ Previous Next

SweCham would like to thank Sven, our outgoing intern, who has made great contributions during his internship. < Back Farewell to our Media and Marketing Intern, Sven! 17 Feb 2023 SweCham would like to thank Sven, our outgoing intern, who has made great contributions to both the team and the chamber during his internship. Sven assisted the chamber in different events and projects, in particular the Swedish Education and Career Days Fair as well as the SweCham Christmas dinner along with meetings, social media content and the various networking and cultural events. Sven’s technical knowledge paired with his attention to detail made him a valuable asset to the team. The chamber greatly appreciated having Sven with us for the past 4 months and it was a pleasure seeing him grow and gain new skills and experiences. We are happy to see that Sven continues to attend our events and we wish him the best of luck with his future career! Previous Next

As Thailand stands at the cusp of a digital revolution, the potential of 5G technology to reshape industries, bolster the economy, and elevate society as a whole has never been more evident. With a rich 118-year legacy in the country, Ericsson Thailand is proud to be leading this wave of transformation. < Back Ericsson—Shaping the Future of Connectivity in Thailand. 16 Dec 2024 As Thailand stands at the cusp of a digital revolution, the potential of 5G technology to reshape industries, bolster the economy, and elevate society as a whole has never been more evident. With a rich 118-year legacy in the country, Ericsson Thailand is proud to be leading this wave of transformation. Through our world-class expertise in 5G, we are playing a pivotal role in driving digitalization and empowering Thailand to unlock the full potential of its digital economy. Our ambition is clear: to accelerate Thailand’s digital transformation and position it as a leading digital hub in Southeast Asia. In today’s world, 5G technology is much more than just an upgrade from previous generations of wireless technology. It is the foundation upon which future innovations will be built. Offering lightning-fast speeds, ultra-low latency, and unparalleled reliability, 5G has the power to transform industries, revolutionize business models, and enhance the daily lives of millions. Ericsson’s 5G solutions are programmable, secured, reliable, efficient, and sustainable, making us the trusted partner for mobile operators and enterprises globally. “We are at the forefront of this transformation, with over 166 5G networks across 69 countries—making us a global leader in driving 5G adoption. Our commitment to intent-based network automation ensures that Ericsson’s 5G technology offers exceptional performance, security, and sustainability. This is why mobile operators worldwide trust us to deliver cutting-edge, reliable, and efficient 5G solutions. And in Thailand, we’re just getting started,” said Anders Rian, Head of Ericsson Thailand. Transforming Enterprises: Powering Thailand’s Industry 4.0 As Thailand gears up for the Fourth Industrial Revolution (Industry 4.0), the importance of advanced digital infrastructure cannot be overstated. Industries are increasingly turning to digital solutions to optimize operations, reduce costs, and increase productivity. Ericsson’s 5G technology is the cornerstone of this transformation. By providing ultra-reliable, low-latency communication, 5G enables real-time automation and smart manufacturing, allowing enterprises to modernize their operations with precision and speed. Thailand’s manufacturing sector, a key driver of the economy, is poised for a digital revolution. Smart factories, powered by IoT (Internet of Things) and AI (Artificial Intelligence), will redefine how manufacturers operate. Automated systems, enhanced by real-time data analytics, will improve everything from logistics to production, helping businesses enhance efficiency, cut costs, and ultimately increase profitability. “Ericsson’s global expertise in co-creation ensures that we can partner closely with enterprises to understand their unique challenges and develop tailored solutions that maximize the benefits of digitalization. From smart warehouses to AI-enabled production lines, we are helping businesses prepare for a future where connectivity drives competitiveness,” Anders said. 5G for Consumers: Redefining the Mobile Experience While industries undergo transformation, consumers in Thailand are also witnessing a shift in how they experience mobile technology. As digital services become more integral to everyday life, people demand faster, more reliable, and more immersive digital experiences. This is where 5G truly shines. With Ericsson’s 5G technology, consumers will experience ultra-high-speed mobile broadband that supports data-intensive applications like high-definition streaming, immersive AR/VR experiences, and next-generation mobile gaming. 5G brings with it ultra-low latency, making real-time interactions possible in ways that 4G simply could not deliver. For the avid gamer, this means seamless, lag-free experiences. For the consumer, it means access to immersive experiences that bring the world of augmented and virtual reality into their palms. Mobile broadband usage is soaring across the globe, and Thailand is no exception. Last year, Thailand had 21 million 5G subscriptions out of a total of 96 million mobile subscribers. By next year, that figure is expected to rise to 45 million out of nearly 100 million subscribers. Fast forward to 2030, and 5G is forecast to account for a staggering 94% of all mobile subscriptions, with over 103 million 5G subscribers. These figures highlight the speed and scale of Thailand’s 5G adoption, driven by consumers’ growing demand for high-speed, uninterrupted mobile connectivity. But this growth is about more than just faster internet speeds. 5G is unlocking new opportunities for businesses and consumers alike. In fact, it is predicted that 5G will generate $3.4 billion in enterprise opportunities for mobile operators, especially in sectors such as manufacturing, healthcare, automotive, and utilities. This is the future we are helping to build in Thailand—one where 5G is the backbone of a thriving digital economy. Sustainability at the Core of Our 5G Solutions At Ericsson, sustainability is embedded in everything we do. We believe that innovation should not come at the expense of our planet. Our "breaking the energy curve" approach demonstrates our commitment to building energy-efficient, eco-friendly networks. We have successfully worked with customers across the globe to prove that it is possible to reduce energy consumption and carbon emissions, all while maintaining network quality and reliability. The building blocks of this approach include network preparation, activation of energy-saving software, and precision-built 5G infrastructure that is intelligently managed through AI and machine learning. This focus on sustainability is critical as we help Thailand navigate its digital future, ensuring that 5G technology is not only transformative but also environmentally responsible. Thailand’s ambition to become a regional digital hub is supported by the availability of affordable, diverse, and flexible digital infrastructure. Ericsson is proud to be a driving force behind this effort, helping the country develop the key pillars that are essential for creating a digital economy. This includes building the digital infrastructure—high-speed 5G connectivity that connects more people than ever before; creating an open, enabling ecosystem that fosters innovation and supports both new and established businesses; and nurturing digital skills by developing a tech-savvy workforce equipped with the knowledge and expertise needed to thrive in a digital world. The promise of 5G is clear: It has the potential to become the dominant access technology, transforming the way people and industries connect. By 2029, mobile data traffic per active smartphone in Southeast Asia and Oceania is expected to rise to 42 GB per month, an average growth of 16% from 2023 levels. In Thailand, 5G will enable unparalleled opportunities in areas such as healthcare, manufacturing, utilities, and more, supporting the country’s economic recovery and long-term growth. A Partner in Thailand’s Digital Journey Ericsson is committed to ensuring that Thailand’s digital transformation is a success. The global 5G leader has been a key contributor to the country’s telecommunications development for over a century, and we remain dedicated to shaping its digital future. As a trusted global partner, we are accelerating ecosystem development, driving innovation, and co-creating solutions that will empower businesses and consumers alike. “Our approach is clear: Let’s make it happen for Thailand. By educating and empowering talents, capturing the full value of 5G, and learning from proven global success cases, we are positioning Thailand to thrive in the digital era. Together with our stakeholders, we will build a resilient, sustainable, and connected future for the country,” Anders concluded. Previous Next

< Back Business Climate Survey For Swedish Companies In Thailand 2020 Team Sweden with Business Sweden conducted a business climate survey in November-December 2019. Click here to see the full report Team Sweden with Business Sweden taking the lead conducted a business climate survey among Swedish companies in Thailand in November-December 2019. The Business climate survey is a bi-annual project conducting to allow the Swedish companies in Thailand the opportunity to share their valuable opinions on business-related matters. The survey concludes that ‘red tape’ and corruption remain major challenges when doing business in Thailand. It also found that a mere 30% of the companies perceive environmental aspects being of major importance to their customers when making a purchase. Previous Next