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Big thanks to Saab for your warm welcome on the SweCham Member visit! < Back SweCham Member Visited Saab! 18 Apr 2023 This month, the SweCham team visited our Member, Saab, at their office. Many thanks to Khun Fredrik Lindblom , Head of Saab Thailand and Governor of SweCham, for his warm welcome! During our visit, we gained more insights into the partnership between Saab and the Thai industry. As Saab has been active in Thailand since the mid-1980s, the company has transferred important advanced technology and know-how to the locals. Moreover, Saab’s world-leading position in civil air traffic management is reflected in Thailand where their solutions are in operation at Thailand’s largest airports. The SweCham team was very grateful for the valuable information we gained during this visit. Furthermore, our visit led us to discuss Thailand’s economy and how we could support Saab. We also shared information about the SweCham activities and projects, such as our advocacy work, events, members’ projects, etc. Additionally, we discussed the opportunities to work together on future projects. The SweCham team looks forward to developing new opportunities and collaborations with Saab in the future! To discover more about Saab, please visit: www.saab.com Previous Next

On Wednesday, 6 March, Dr Pojanath Bhatanacharoen, our Executive Director, and Khun Thittiya Sommana, our Events and Marketing Officer, had the pleasure of visiting C asean to discuss the details of the SX Sustainability Expo 2024. < Back SweCham Strives for a Sustainable Future! 7 Mar 2024 On Wednesday, 6 March, Dr Pojanath Bhatanacharoen , our Executive Director, and Khun Thittiya Sommana , our Events and Marketing Officer, had the pleasure of visiting C asean to discuss the details of the SX Sustainability Expo 2024. Hosted at the Queen Sirikit National Convention Centre, the expo is the largest sustainability expo in ASEAN. Building on the success and positive feedback from last year's Sweden Pavilion at SX Expo, SweCham is excited to provide another opportunity for everyone to learn about Sweden's sustainable practices and how the country achieves sustainable growth through cutting-edge innovation at this year's expo. We also would like to thank the C asean Team, including Khun Sutthipun Nujjaya (Deputy Managing Director), Khun Soymook Yingchaiyakamon (Senior ASEAN Arts & Cultural Creation Associate) and Khun Rungsiya Kongngoen (ASEAN Arts & Cultural Creation Officer), for their kind hospitality during this meeting. We look forward to another successful collaboration! Please stay tuned for more details on this year’s expo! Previous Next

Volvo Buses is one of the world’s leading providers of sustainable people transport solutions. < Back Warm welcome to our new SweCham member Volvo Bus (Thailand) Limited! 30 May 2023 Volvo Buses is one of the world’s leading providers of sustainable people transport solutions. They offer premium coaches, and bus chassis as well as a wide range of services for increased productivity, uptime and safety. Volvo Buses has sales in 85 countries and a global service network with more than 1,500 dealerships and workshops. Care and respect for people and nature are fundamental for them. This explains why Volvo Buses has a strong reputation for social responsibility and ethical behaviour. They are passionate and human-centric, with a clear focus on a premium experience for their customers, partners, users and employees. Big warm welcome to the representatives Khun Dechchai Kulkarineetham and Khun Jearanai Jirarangsimant! For queries or more details, please email Khun Punnapat Sakhon, Logistic & Marketing Specialist of Volvo Bus (Thailand) Ltd. at Punnapat.sakhon@volvo.com To learn more about Volvo Bus (Thailand) Limited, please visit https://www.volvobuses.com/th-en/ Previous Next

As Thailand stands at the cusp of a digital revolution, the potential of 5G technology to reshape industries, bolster the economy, and elevate society as a whole has never been more evident. With a rich 118-year legacy in the country, Ericsson Thailand is proud to be leading this wave of transformation. < Back Ericsson—Shaping the Future of Connectivity in Thailand. 16 Dec 2024 As Thailand stands at the cusp of a digital revolution, the potential of 5G technology to reshape industries, bolster the economy, and elevate society as a whole has never been more evident. With a rich 118-year legacy in the country, Ericsson Thailand is proud to be leading this wave of transformation. Through our world-class expertise in 5G, we are playing a pivotal role in driving digitalization and empowering Thailand to unlock the full potential of its digital economy. Our ambition is clear: to accelerate Thailand’s digital transformation and position it as a leading digital hub in Southeast Asia. In today’s world, 5G technology is much more than just an upgrade from previous generations of wireless technology. It is the foundation upon which future innovations will be built. Offering lightning-fast speeds, ultra-low latency, and unparalleled reliability, 5G has the power to transform industries, revolutionize business models, and enhance the daily lives of millions. Ericsson’s 5G solutions are programmable, secured, reliable, efficient, and sustainable, making us the trusted partner for mobile operators and enterprises globally. “We are at the forefront of this transformation, with over 166 5G networks across 69 countries—making us a global leader in driving 5G adoption. Our commitment to intent-based network automation ensures that Ericsson’s 5G technology offers exceptional performance, security, and sustainability. This is why mobile operators worldwide trust us to deliver cutting-edge, reliable, and efficient 5G solutions. And in Thailand, we’re just getting started,” said Anders Rian, Head of Ericsson Thailand. Transforming Enterprises: Powering Thailand’s Industry 4.0 As Thailand gears up for the Fourth Industrial Revolution (Industry 4.0), the importance of advanced digital infrastructure cannot be overstated. Industries are increasingly turning to digital solutions to optimize operations, reduce costs, and increase productivity. Ericsson’s 5G technology is the cornerstone of this transformation. By providing ultra-reliable, low-latency communication, 5G enables real-time automation and smart manufacturing, allowing enterprises to modernize their operations with precision and speed. Thailand’s manufacturing sector, a key driver of the economy, is poised for a digital revolution. Smart factories, powered by IoT (Internet of Things) and AI (Artificial Intelligence), will redefine how manufacturers operate. Automated systems, enhanced by real-time data analytics, will improve everything from logistics to production, helping businesses enhance efficiency, cut costs, and ultimately increase profitability. “Ericsson’s global expertise in co-creation ensures that we can partner closely with enterprises to understand their unique challenges and develop tailored solutions that maximize the benefits of digitalization. From smart warehouses to AI-enabled production lines, we are helping businesses prepare for a future where connectivity drives competitiveness,” Anders said. 5G for Consumers: Redefining the Mobile Experience While industries undergo transformation, consumers in Thailand are also witnessing a shift in how they experience mobile technology. As digital services become more integral to everyday life, people demand faster, more reliable, and more immersive digital experiences. This is where 5G truly shines. With Ericsson’s 5G technology, consumers will experience ultra-high-speed mobile broadband that supports data-intensive applications like high-definition streaming, immersive AR/VR experiences, and next-generation mobile gaming. 5G brings with it ultra-low latency, making real-time interactions possible in ways that 4G simply could not deliver. For the avid gamer, this means seamless, lag-free experiences. For the consumer, it means access to immersive experiences that bring the world of augmented and virtual reality into their palms. Mobile broadband usage is soaring across the globe, and Thailand is no exception. Last year, Thailand had 21 million 5G subscriptions out of a total of 96 million mobile subscribers. By next year, that figure is expected to rise to 45 million out of nearly 100 million subscribers. Fast forward to 2030, and 5G is forecast to account for a staggering 94% of all mobile subscriptions, with over 103 million 5G subscribers. These figures highlight the speed and scale of Thailand’s 5G adoption, driven by consumers’ growing demand for high-speed, uninterrupted mobile connectivity. But this growth is about more than just faster internet speeds. 5G is unlocking new opportunities for businesses and consumers alike. In fact, it is predicted that 5G will generate $3.4 billion in enterprise opportunities for mobile operators, especially in sectors such as manufacturing, healthcare, automotive, and utilities. This is the future we are helping to build in Thailand—one where 5G is the backbone of a thriving digital economy. Sustainability at the Core of Our 5G Solutions At Ericsson, sustainability is embedded in everything we do. We believe that innovation should not come at the expense of our planet. Our "breaking the energy curve" approach demonstrates our commitment to building energy-efficient, eco-friendly networks. We have successfully worked with customers across the globe to prove that it is possible to reduce energy consumption and carbon emissions, all while maintaining network quality and reliability. The building blocks of this approach include network preparation, activation of energy-saving software, and precision-built 5G infrastructure that is intelligently managed through AI and machine learning. This focus on sustainability is critical as we help Thailand navigate its digital future, ensuring that 5G technology is not only transformative but also environmentally responsible. Thailand’s ambition to become a regional digital hub is supported by the availability of affordable, diverse, and flexible digital infrastructure. Ericsson is proud to be a driving force behind this effort, helping the country develop the key pillars that are essential for creating a digital economy. This includes building the digital infrastructure—high-speed 5G connectivity that connects more people than ever before; creating an open, enabling ecosystem that fosters innovation and supports both new and established businesses; and nurturing digital skills by developing a tech-savvy workforce equipped with the knowledge and expertise needed to thrive in a digital world. The promise of 5G is clear: It has the potential to become the dominant access technology, transforming the way people and industries connect. By 2029, mobile data traffic per active smartphone in Southeast Asia and Oceania is expected to rise to 42 GB per month, an average growth of 16% from 2023 levels. In Thailand, 5G will enable unparalleled opportunities in areas such as healthcare, manufacturing, utilities, and more, supporting the country’s economic recovery and long-term growth. A Partner in Thailand’s Digital Journey Ericsson is committed to ensuring that Thailand’s digital transformation is a success. The global 5G leader has been a key contributor to the country’s telecommunications development for over a century, and we remain dedicated to shaping its digital future. As a trusted global partner, we are accelerating ecosystem development, driving innovation, and co-creating solutions that will empower businesses and consumers alike. “Our approach is clear: Let’s make it happen for Thailand. By educating and empowering talents, capturing the full value of 5G, and learning from proven global success cases, we are positioning Thailand to thrive in the digital era. Together with our stakeholders, we will build a resilient, sustainable, and connected future for the country,” Anders concluded. Previous Next

We're thrilled to announce the continued expansion of our vibrant online community with the addition of a new member, GoWabi (Thailand)! < Back Please Join Us in Warmly Welcoming our Newest Corporate Member, GoWabi Thailand We're thrilled to announce the continued expansion of our vibrant online community with the addition of a new member, GoWabi (Thailand) ! GoWabi is a leading online platform in Thailand specialising in the beauty, wellness, and healthcare industry, offering a seamless booking experience for services such as spas, salons, clinics, and fitness centers through its website and mobile app. In addition to providing consumers with easy access to discounted, high-quality services, GoWabi supports service providers with an all-in-one POS system that includes online scheduling, payment processing, CRM, sales analytics, and commission tracking. The company also offers a comprehensive digital marketing solution, enabling merchants to promote their services through targeted advertising, influencer collaborations, and campaign management to boost visibility and customer engagement. With initiatives like the annual GoWabi Top Rated Awards and continuous community engagement, GoWabi is dedicated to elevating service standards and business growth in Thailand’s beauty and wellness sector. A very warm welcome to the representative of GoWabi (Thailand), Khun Samir Cherro (Co-founder & CEO). SweCham is thrilled to collaborate with GoWabi as we collectively drive Thailand's ambition to become a global wellness hub, thriving together in the online landscape. To learn more, please visit https://www.gowabi.com/th Interested in joining the Thai-Swedish business community and connecting to the SweCham network? Please contact us at director@swecham.com Previous Next

Condato Corporate member Home Lifts and Platform lifts Member Profile Supplier of 1. Swedish lifts for homes and public buildings based on Screw Drive Technology. 2. Swedish building construction materials. Condato Asia Co., Ltd. is an affiliated company of Sweden based CONDATO GROUP. We supply Swedish lifts for homes and public buildings based on Screw Drive Technology. From Bangkok office, we are coordinating sales-marketing- after sales support in Southeast Asia, India and China through an extensive network of local partners. Our capabilities are based on 30 years' experience in the exchange of products, services and technologies among nations and cultures. Visit the official website here Representatives Representative (1): Mr. Rafique U. Ahmed Managing Director Alternative Representative : Ms. Nalinthip Thongsri (Bo) Executive Secretary and Marketing. Contacts are available for members only. Please kindly contact contact@swecham.com should you would be interested on joining our member community! Back to Member Directory

The SweCham team is thrilled to announce that the Board Members for the period 2025-2026 were elected -during the SweCham 2025 AGM that was held on Thursday, 20 March 2025, at Chatrium Grand Bangkok. The Vice President, Treasurer, Governors, and Adbisors has been approved at the first board on the last Thursday, 8 May 2025.   < Back Congratulations on SweCham New Board Members 2025/26! 8 May 2025 The SweCham team is thrilled to announce that the Board Members for the period 2025-2026 were elected -during the SweCham 2025 AGM that was held on Thursday, 20 March 2025, at Chatrium Grand Bangkok. The Vice President, Treasurer, Governors, and Adbisors has been approved at the first board on the last Thursday, 8 May 2025. Before revealing the full new SweCham Board 2025-26, we would like to thank our outgoing board members : Khun Luc Moulin, Khun Roy Andersson , and Khun Jeeranphawee Chanthanawin for their many contributions during their time as governors on the SweCham Board. Also, a sincere thanks to Khun Anders Lundquist , Khun Peter Temander , and Anders Frummerin for their contributions to the chamber as the advisors. We wish them good luck with their future endeavours! Furthermore, the SweCham team would like to welcome new board members, Khun Per Lindblom, Khun Phanitanan Sanitprachakorn, and Khun Tawiwat Reongpunyaroj who will be joining as governors . Without further ado, please join us in welcoming the new SweCham Board: Peter Björk (President), SIIS President Jan Eriksson (Vice President), Managing Director of Spica and Husqvarna Cecilia Håkansson (Vice President), General Counsel, Head of Legal Affairs at Ikano Retail Tomas Julin (Vice President), Executive Chairman of EQHO Group Daniel Lindgren (Treasurer), Founder of Rapid Asia Benny Mattsson (Governor), Director Supplier Quality of Autoliv Asia ROH Co.,Ltd. Lars Andersson (Governor), Capaciton and Suranaree University of Technology Phanitanan Sanitprachakorn (Governor), Chief Executive Officer of Project V Tawiwat Reongpunyaroj (Governor), Cluster Managing Director- Thailand, Vietnam, Laos, Cambodia & Myanmar of SKF Thailand Per Lindblom (Governor), Global Product Marketing Director at Hollingsworth & Vose Anders Rian (Governor), Head of Ericsson Thailand Lars Svensson (Governor), Head of Strategic Partnership and Business Development ASEAN + 6 Midsummer AB Kongkiat Teekamongkol (Governor), Managing Director of Camfil Thailand Malin Westin (Governor), Country Manager of Fitness24Seven Thailand Fredrik Lindblom (Govrnor), Head of SAAB Thailand Björn Berggren (Advisor), Director of International Affairs Southeast Asia at KTH Royal Institute of Technology Christer Nilsson (Advisor), Managing Director for Media Partner Anders Oltorp (Advisor), Military Teacher at the Swedish Defence University Jeeranphawee Chanthanawin (Advisor), Brand Manager of Beauty Medical Thailand Co., Ltd. Per Linner (Observer), Deputy Head of Mission at the Embassy of Sweden in Bangkok Kacper Pierzynowski (Observer), Country Manager of Business Sweden in Thailand We are certain that the new SweCham Board for 2025-2026 will bring great expertise, new ideas and valuable input to the Chamber as the Chamber grows and prepares for the challenges ahead! Previous Next

Collaborate with SweCham to gain brand exposure! < Back Showcase Your Organisation in the SweCham Member Directory 2024/25! 9 Jul 2024 Showcase your organisation in the upcoming SweCham Member Directory 2024/25! This digital directory will be an essential resource for our members, partners and friends and a powerful promotional platform for your business. Features Include: · Interactive Links with direct connections to your website or other social media channels; · Share and Download Functions. Easily shareable and downloadable, and · Enhanced Reader Experience. Improved design and usability The digital e-book will be widely distributed via our social media platforms and direct email campaigns. It will reach Swedish expatriates, Swedish companies in Thailand, Thai and foreign chambers of commerce, various organisations, and government departments in both Thailand and Sweden. The SweCham Member Directory 2024/25 will be launched in September 2024 and remain accessible until September 2025. Promote your business and connect with a wide audience by advertising in the SweCham Member Directory! To secure your preferred advertising space in the SweCham Member Directory 2024/25, please contact our Executive Director Dr Poj at director@swecham.com by 19 July for the early bird price! Click here to see the details and pricing! Previous Next

IKEA is open to welcoming new colleagues! < Back Good news for those who are looking for a job! 5 May 2023 If you’re looking for a job, grab this chance because IKEA is open to welcoming new colleagues for over 100 full-time and part-time positions! What are you waiting for? Prepare your resume, fill out an application in advance, and meet with #IKEAThailand on 12-13 May 2023, at the Queen Sirikit National Convention Centre. Check out the available positions at https://en-global-jobs.about.ikea.com/search-jobs/Thailand/22908-35577-41066/2/1605651/15×5/101/25/2 Photo credit: IKEA THAILAND Previous Next

We are pleased to present a recap of the newest members who have joined SweCham community between January to June 2025. < Back A Recap of our Newest Members in SweCham Community 2025 16 Jul 2025 We are pleased to present a recap of the newest members who have joined SweCham community between January to June 2025. We value the diverse range of businesses and industries represented by these additions. AFRY - A Swedish-Finnish global engineering, design, and advisory services company with expertise in infrastructure, industry, energy, and digitalization. Axelent - Specializes in safety solutions, particularly in machine guarding, warehouse partitioning, and property protection. Binary Holdings - A pioneering entity in the Web3 ecosystem, specializing in decentralized finance (DeFi), NFTs, gaming, and digital commerce. Their mission is to drive transformative change in the global digital economy. Boxon - Provides sustainable and innovative packaging solutions. This includes various packaging materials, machines, and services, likely with a focus on eco-conscious practices. Chatrium Grand Bangkok - A luxury 5 start hotel providing accommodation, meeting and event spaces, and various hotel facilities in Bangkok. Candela - the company design and manufacture electric hydrofoiling boats and ferries that are redefining the future of maritime transport. EyjaFjordur - focus on digitally automated and controlled hemp fiber production for global markets, providing engineered fibers for compounding and various industrial applications like bio-plastics, textiles, and building materials. Epidemic sound - A royalty-free soundtrack hosting company that provides music for content creators, businesses, and broadcasters. Electrolux Professional Group - Develops and manufactures professional solutions for food, beverage, and laundry industries with a strong focus on sustainability and efficiency. [Gold Partner] FLIR - Their business units include Industrial Technologies (thermal, industrial, and other imaging systems) and Defense Technologies (imaging and recognition solutions for military, law enforcement, and government). [Gold Partner] Fogmaker Southeast Asia - Provides fire suppression systems, primarily for industrial mobile equipment and engine compartments. Fysik - FYSIK is known around the world for its handcrafted equipment that blends clean Scandinavian design with the warmth and skill of Thai craftsmanship. GEODIS - A global logistics provider. Their services include freight solutions (road, air, sea), warehousing, value-added logistics, and supply chain optimization. Glhip - Offers digital transformation and consulting services for the hospitality industry in the APAC market. Gowabi - Thailand's largest online platform for beauty, spa, clinic, salon, and dental services. Grant Thornton - A global professional services network providing audit, tax, and advisory services. HappyLyfe - a company focused on providing products or services, potentially related to wellness or lifestyle, and utilizes online platforms for marketing and e-commerce. Inspira - a holistic leadership programs, soft skills courses (online and onsite), leadership coaching, and team readiness facilitation. Kimpton Maa-Lai Bangkok - A luxury hotel offering stylish guest rooms, meeting and event spaces, and various facilities such as a fitness center, spa, and onsite restaurants Andaman Gourmet - Specializes in producing and distributing gourmet salts infused with natural aromas and flavors. They focus on locally harvested salts and supporting artisanal craftsmanship in the Andaman region of Thailand. Siam Visa and Business Law (SVBL) - Provides legal and business services, likely including visa assistance, company registration, contracts, and other legal advice for individuals and businesses operating in Thailand. System in Motion - provide standardized and customized training programs to empower knowledge workers with GenAI, followed by additional products and services to further integrate the power of GenAI in your company. The Three by TPV - a start up fashion brand when Asian design Scandinavian thinking and western standards come together in perfect harmony. Toyota Material Handling warehouse Solution Thailand - Provides material handling equipment and solutions for warehouses in Thailand. The Urban Office - a co-working spaces, redefining the modern working experience by offering mindfully designed and cost-effective coworking and flexible work spaces. Virtual Manufacturing (Thailand) - a leading Swedish business in Southeast Asia by empowering manufacturing companies to achieve operational excellence while significantly reducing their environmental impact. We encourage you to explore our expanding SweCham community and connect with these new members for upcoming opportunities in the latter half of 2025. You can find more information about our partners and members here: Find more information about our partners and members Previous Next

As part of SweCham’s long-standing commitment to sustainability, we would like to inform that sustainability is now integrated into our advocacy, marketing, and operational activities where relevant. < Back [Announcement] SweCham Integrates Sustainability into Everyday Operations 20 Feb 2025 As part of SweCham’s long-standing commitment to sustainability, we would like to inform that sustainability is now integrated into our advocacy, marketing, and operational activities where relevant. As part of SweCham’s long-standing commitment to sustainability, we would like to inform that sustainability is now integrated into our advocacy, marketing, and operational activities where relevant.  Sustainability has always been a core value of Swedish businesses, and we continue to promote Swedish companies and their innovative, sustainable solutions. SweCham also plays a key role in driving sustainability discussions, actively contributing and participating in the Joint Foreign Chamber of Commerce Thailand (JFCCT) Sustainable Development Group . Through this platform, our collective sustainability voice contributes to impactful policy advocacy and collaboration at a broader level.  Sustainability Across the SweCham work SweCham has successfully embedded sustainability into its Media, Digital, and Event Committees , ensuring that all initiatives reflect our commitment to responsible business practices. This shift enables us to enhance the efficiency and impact of our sustainability efforts by avoiding duplication and strengthening collaboration with Team Sweden Thailand (Embassy of Sweden, Business Sweden, and SweCham) , as well as JFCCT’s Sustainable Development Committee.  A Collaborative Platform for Change Rather than maintaining a separate Sustainability Working Group (SWG), we now encourage all members to participate in our integrated sustainability efforts. By aligning with Thailand’s BCG Economy goals and the country’s Net Zero commitments , SweCham remains an active advocate for sustainable business practices, innovation, and policy influence.  We, therefore, invite our members to engage in this evolving sustainability journey by participating in relevant committees, events, and advocacy initiatives. Together, we continue to showcase the strength of Swedish businesses in leading sustainable transformation.  For more details or to get involved, please contact [ contact@swecham.com ]. Previous Next

[Members Promo] Make the most of AI, learn to leverage AI for your Business! Discover the potential of AI for your business in Dr Pinnaree Tea-makorn’s upcoming course ’AI and Business Demystified’.  Learn the essentials of AI, such as machine learning, deep learning, and data science.  Understand the difference between AI hype and reality!  < Back AI and Business Demystified 26 Apr 2024 [Members Promo] Make the most of AI, learn to leverage AI for your Business! Discover the potential of AI for your business in Dr Pinnaree Tea-makorn’s upcoming course ’AI and Business Demystified’. Learn the essentials of AI, such as machine learning, deep learning, and data science. Understand the difference between AI hype and reality! Join the course to learn how companies utilise AI to generate business value and how to devise an AI strategy for your organisation. Throughout the course, you will have the opportunity to apply the concepts learned in an AI project within your business! This is a non-technical course, open to learners from all backgrounds. Gain a comprehensive understanding of AI fundamentals and terminology. Develop and execute AI strategies that drive organisational growth. Identify opportunities to implement AI across various business functions. Lead your team with confidence in an AI-transformed business landscape. Network and collaborate with peers in a dynamic learning environment. Dates: Saturday, 8 and 15 June 2024 Time: 09:00 - 16:00 Location: Sasin School of Management Unlock the power of AI for your business – enrol now: https://www.sasin.edu/executive-education/course/ai-business-demystified Previous Next