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SweCham is thrilled to welcome Siam Premier International Law Office Limited, our new Premium Member, to our vibrant community! < Back Warm welcome to our new Premium Member, Siam Premier International Law Office Limited 14 Mar 2024 Welcome SweCham Newest Premium Member! 🇸🇪🇹🇭 SweCham would like to warmly welcome our new Premium Member, Siam Premier International Law Office Limited , to the Thai-Swedish business community! Siam Premier is a leading independent Thai law firm advising foreign and local clients on the full spectrum of domestic and cross-border corporate transactions, regulatory matters and disputes in Thailand. Their key practice areas include: ✅ Aviation ✅ Antitrust and trade competition ✅ Banking and finance ✅ Capital markets ✅ Corporate ✅ Commercial ✅ Employment and labour ✅ Foreign direct investment ✅ Insolvency and debt restructuring ✅ Litigation and dispute resolution ✅ Insurance ✅ M&A ✅ Real estate and property ✅ Taxation ✅ Technology ✅ Media and telecommunications (TMT) ✅ Personal data protection ✅ Internet of Things (IoT) ✅ Public-private partnership (PPP) They specialise in all foreign investment and corporate/M&A related areas, and they are committed to providing our clients with a highly innovative and comprehensive legal service combining local knowledge with international expertise. Big warm welcome to the representatives, Mr Bancha Wudhiprecha (Partner) and Mr Nitiroj Matra ( Senior Associate ) To learn more about Siam Premier and for queries, please email: 📧 thaneeya@siampremier.com 📧 orawan@siampremier.com 📧 bancha@siampremier.com 📧 nitiroj@siampremier.com For more information, please visit: https://www.siampremier.com/en/ Interested in joining the Thai-Swedish business community and connecting to the SweCham network? Please contact us at director@swecham.com Previous Next

SIIS is thrilled to present an extraordinary 12-day camp set in Sweden's enchanting Arctic wilderness - The Outdoor Arctic Circle Expedition. < Back Exclusive Arctic Circle Adventure by SIIS 20 Jun 2024 SIIS is thrilled to present an extraordinary 12-day camp set in Sweden's enchanting Arctic wilderness - The Outdoor Arctic Circle Expedition. This is more than just a camp - it is a life-changing experience that combines adventure, education, and cultural immersion, all while fostering values that will last a lifetime. The camp is open to participants from 11 years of age, and they also welcome families and adult campers. Why Join Them? Witness the Midnight Sun Experience the magical phenomenon of the Midnight Sun, a rare natural spectacle that defies the conventional day-night cycle (for the summer camp). Explore Santa’s Hometown Visit the iconic Santa Claus Village in Rovaniemi, Finland, and immerse yourself in a festive wonderland that brings holiday cheer year-round. Discover Arctic Science Engage in sessions at the Arctic Science Center, where kids will gain insights into groundbreaking research and environmental issues, sparking a passion for science and sustainability. Unforgettable Memories Create lifelong memories while exploring the breathtaking landscapes of the Arctic Circle with new friends, building camaraderie and teamwork. Immersive Cultural Experience Set in safe and welcoming Sweden, this camp offers an authentic cultural experience, allowing children to learn about local traditions and lifestyles. Building Resilience in Nature’s Playground Participate in activities designed to foster resilience, adaptability, and problem-solving skills, all within the majestic and challenging natural playground of the Arctic. Certificates of Participation Each participant will receive a certificate to commemorate their Arctic adventure, a valuable addition to their personal portfolio. This 12-day camp is a unique opportunity for your child or your whole family to grow, learn, and experience the wonders of the Arctic Circle. It is an adventure that combines fun with education, ensuring they return home with new skills, knowledge, and a renewed sense of wonder. Don’t miss out on this once-in-a-lifetime experience for your child or the whole family! They offer a special 10% discount for SweCham members. For more information and to secure your spot, please visit https://www.siisthailand.com/exploring-swedens-arctic-wilderness-embracing-nature-sustainability-innovation-and-adventure/ or contact us at 097 0920924 (Khun Kiki - Thai and English) and 089 7740118 (Khun Peter - Swedish and English). Previous Next

Please join us in welcoming SweCham newest start-up cooperate member in Real Estate Business, Peyton & Charm Bangkok Co., Ltd. < Back A warm welcome to SweCham Newest Start-Up Corporate Member, Peyton & Charm Bangkok Co., Ltd. 9 Nov 2024 Please join us in welcoming SweCham newest start-up cooperate member in Real Estate Business, Peyton & Charm Bangkok Co., Ltd. Peyton and Charmed is a well-known real estate firm in the UK, helping people find, buy, sell, and rent properties in the country for the last 23 years. After proving their mettle in the UK’s real estate industry and earning recognition, Peyton & Charm now entering the Thai market with a commitment to maintaining our streak of excellence. As a Thai-owned company, Peyton & Charm believe that real estate is about more than just buying and selling properties. It’s about creating a better future for people where they can live the life of their dreams. By bringing the expertise, guidance, and industry insights, they are making it possible for everyone living in Thailand and beyond. A very warm welcome to Peyton & Charm Bangkok Co., Ltd. representative, Mrs. Orathai Boonpen (Chief Executive Officer) and Mr. Kongkrit Boonpen (Director). We look forward to fruitful partnership! Your commitment to inspire a lasting impact with market-leading real estate solutions in Thailand resonates with our chamber's mission. Together, Let’s shape the future of Thailand's real estate landscape and create spaces that inspire, innovate, and endure. To learn more, please visit their website: https://peytonandcharmedbkk.com/ Interested in joining the Thai-Swedish business community and connecting to the SweCham network? Please contact us at director@swecham.com Previous Next

Team Sweden, led by H.E. Mrs. Anna Hammargren, Ambassador, Mrs. Anna Jakenberg Brinck, Deputy Head of Mission, Mr. Kacper Pierzynowski, Trade Commissioner of Sweden to Thailand, Mr. Peter Björk, SweCham President, and Dr. Pojanath Bhatanacharoen, SweCham Executive Director, joined the festive celebration at the inauguration of the new IKEA Sukhumvit Store on 29 November 2023.  < Back Big congratulations to IKEA: Team Sweden joined in the celebration marking the opening of the new IKEA Sukhumvit Store. 30 Nov 2023 Team Sweden, led by H.E. Mrs. Anna Hammargren, Ambassador, Mrs. Anna Jakenberg Brinck, Deputy Head of Mission, Mr. Kacper Pierzynowski, Trade Commissioner of Sweden to Thailand, Mr. Peter Björk, SweCham President, and Dr. Pojanath Bhatanacharoen, SweCham Executive Director, joined the festive celebration at the inauguration of the new IKEA Sukhumvit Store on 29 November 2023. Team Sweden extended warm congratulations to IKEA Thailand for the grand opening of their Sukhumvit store, situated at the heart of Bangkok. Having been a part of the Thai landscape for 12 years, IKEA continues to uphold its commitment to providing quality and affordable home furnishings, with the enduring motto ‘Home is the most important place in the world’. It was a great honour to meet Mr. Peter Kamprad and other key IKEA executives. Special thanks to Khun Leonie Hoskin, Retail Manager of IKEA Thailand, Khun Sirin Atsilarat, Store Manager of IKEA Sukhumvit, Khun Christian Dassonville, HR Manager (Retail), and Khun Cecilia Håkansson, Ikano Retail General Counsel, Head of Legal Affairs, as well as the entire IKEA Team for their warm welcome to a fantastic celebration! Notably, IKEA Sukhumvit stands as the first IKEA city store in Southeast Asia at Emsphere, covering an expansive 12,000 SQM. The store features a Swedish café and restaurant with a stunning view of Benjasiri Park and is seamlessly connected to the BTS Phrompong skywalk at Emsphere for convenient transportation. Get ready for the official opening tomorrow 1 December, accompanied by special promotions throughout the festive season. Join us in continuing the celebration of home and community at IKEA Sukhumvit! Find out more about the special offers celebrating the new store here: https://www.ikea.com/th/en/stores/sukhumvit/ Previous Next

As Thailand stands at the cusp of a digital revolution, the potential of 5G technology to reshape industries, bolster the economy, and elevate society as a whole has never been more evident. With a rich 118-year legacy in the country, Ericsson Thailand is proud to be leading this wave of transformation. < Back Ericsson—Shaping the Future of Connectivity in Thailand. 16 Dec 2024 As Thailand stands at the cusp of a digital revolution, the potential of 5G technology to reshape industries, bolster the economy, and elevate society as a whole has never been more evident. With a rich 118-year legacy in the country, Ericsson Thailand is proud to be leading this wave of transformation. Through our world-class expertise in 5G, we are playing a pivotal role in driving digitalization and empowering Thailand to unlock the full potential of its digital economy. Our ambition is clear: to accelerate Thailand’s digital transformation and position it as a leading digital hub in Southeast Asia. In today’s world, 5G technology is much more than just an upgrade from previous generations of wireless technology. It is the foundation upon which future innovations will be built. Offering lightning-fast speeds, ultra-low latency, and unparalleled reliability, 5G has the power to transform industries, revolutionize business models, and enhance the daily lives of millions. Ericsson’s 5G solutions are programmable, secured, reliable, efficient, and sustainable, making us the trusted partner for mobile operators and enterprises globally. “We are at the forefront of this transformation, with over 166 5G networks across 69 countries—making us a global leader in driving 5G adoption. Our commitment to intent-based network automation ensures that Ericsson’s 5G technology offers exceptional performance, security, and sustainability. This is why mobile operators worldwide trust us to deliver cutting-edge, reliable, and efficient 5G solutions. And in Thailand, we’re just getting started,” said Anders Rian, Head of Ericsson Thailand. Transforming Enterprises: Powering Thailand’s Industry 4.0 As Thailand gears up for the Fourth Industrial Revolution (Industry 4.0), the importance of advanced digital infrastructure cannot be overstated. Industries are increasingly turning to digital solutions to optimize operations, reduce costs, and increase productivity. Ericsson’s 5G technology is the cornerstone of this transformation. By providing ultra-reliable, low-latency communication, 5G enables real-time automation and smart manufacturing, allowing enterprises to modernize their operations with precision and speed. Thailand’s manufacturing sector, a key driver of the economy, is poised for a digital revolution. Smart factories, powered by IoT (Internet of Things) and AI (Artificial Intelligence), will redefine how manufacturers operate. Automated systems, enhanced by real-time data analytics, will improve everything from logistics to production, helping businesses enhance efficiency, cut costs, and ultimately increase profitability. “Ericsson’s global expertise in co-creation ensures that we can partner closely with enterprises to understand their unique challenges and develop tailored solutions that maximize the benefits of digitalization. From smart warehouses to AI-enabled production lines, we are helping businesses prepare for a future where connectivity drives competitiveness,” Anders said. 5G for Consumers: Redefining the Mobile Experience While industries undergo transformation, consumers in Thailand are also witnessing a shift in how they experience mobile technology. As digital services become more integral to everyday life, people demand faster, more reliable, and more immersive digital experiences. This is where 5G truly shines. With Ericsson’s 5G technology, consumers will experience ultra-high-speed mobile broadband that supports data-intensive applications like high-definition streaming, immersive AR/VR experiences, and next-generation mobile gaming. 5G brings with it ultra-low latency, making real-time interactions possible in ways that 4G simply could not deliver. For the avid gamer, this means seamless, lag-free experiences. For the consumer, it means access to immersive experiences that bring the world of augmented and virtual reality into their palms. Mobile broadband usage is soaring across the globe, and Thailand is no exception. Last year, Thailand had 21 million 5G subscriptions out of a total of 96 million mobile subscribers. By next year, that figure is expected to rise to 45 million out of nearly 100 million subscribers. Fast forward to 2030, and 5G is forecast to account for a staggering 94% of all mobile subscriptions, with over 103 million 5G subscribers. These figures highlight the speed and scale of Thailand’s 5G adoption, driven by consumers’ growing demand for high-speed, uninterrupted mobile connectivity. But this growth is about more than just faster internet speeds. 5G is unlocking new opportunities for businesses and consumers alike. In fact, it is predicted that 5G will generate $3.4 billion in enterprise opportunities for mobile operators, especially in sectors such as manufacturing, healthcare, automotive, and utilities. This is the future we are helping to build in Thailand—one where 5G is the backbone of a thriving digital economy. Sustainability at the Core of Our 5G Solutions At Ericsson, sustainability is embedded in everything we do. We believe that innovation should not come at the expense of our planet. Our "breaking the energy curve" approach demonstrates our commitment to building energy-efficient, eco-friendly networks. We have successfully worked with customers across the globe to prove that it is possible to reduce energy consumption and carbon emissions, all while maintaining network quality and reliability. The building blocks of this approach include network preparation, activation of energy-saving software, and precision-built 5G infrastructure that is intelligently managed through AI and machine learning. This focus on sustainability is critical as we help Thailand navigate its digital future, ensuring that 5G technology is not only transformative but also environmentally responsible. Thailand’s ambition to become a regional digital hub is supported by the availability of affordable, diverse, and flexible digital infrastructure. Ericsson is proud to be a driving force behind this effort, helping the country develop the key pillars that are essential for creating a digital economy. This includes building the digital infrastructure—high-speed 5G connectivity that connects more people than ever before; creating an open, enabling ecosystem that fosters innovation and supports both new and established businesses; and nurturing digital skills by developing a tech-savvy workforce equipped with the knowledge and expertise needed to thrive in a digital world. The promise of 5G is clear: It has the potential to become the dominant access technology, transforming the way people and industries connect. By 2029, mobile data traffic per active smartphone in Southeast Asia and Oceania is expected to rise to 42 GB per month, an average growth of 16% from 2023 levels. In Thailand, 5G will enable unparalleled opportunities in areas such as healthcare, manufacturing, utilities, and more, supporting the country’s economic recovery and long-term growth. A Partner in Thailand’s Digital Journey Ericsson is committed to ensuring that Thailand’s digital transformation is a success. The global 5G leader has been a key contributor to the country’s telecommunications development for over a century, and we remain dedicated to shaping its digital future. As a trusted global partner, we are accelerating ecosystem development, driving innovation, and co-creating solutions that will empower businesses and consumers alike. “Our approach is clear: Let’s make it happen for Thailand. By educating and empowering talents, capturing the full value of 5G, and learning from proven global success cases, we are positioning Thailand to thrive in the digital era. Together with our stakeholders, we will build a resilient, sustainable, and connected future for the country,” Anders concluded. Previous Next

A Warm Welcome Fika with Khun Nichakarn! < Back SweCham Team Fika! 2 Sept 2024 We were delighted to welcome our new intern, Khun Nichakarn (Garn), to the team with a traditional fika, a cherished Swedish tradition. This marked her first time experiencing this beloved tradition with us. Over cups of coffee and tea and the sweetness of chocolate balls, we embraced the spirit of fika, a time to pause and connect with each other. We were also honoured to have the President of SweCham, Khun Peter Björk, joining us for this celebration. It’s a great opportunity for all of us to connect, enjoy some treats, and get to know each other better. A special thanks to the President of SweCham for joining us today and helping to make Khun Nichakarn’s welcome truly special! #SweCham #TeamSweCham #TeamSweden #Intern Previous Next

A warm welcoming to our newest corporate member in Smart Systems and AI Solutions sector, DxT Corporation! < Back We're thrilled to announce our newest member to our community, DxT Corporation 21 Jul 2025 DxT Corporation is a forward-thinking technology company specialising in building intelligent, scalable solutions that empower brands to grow with precision and agility. They focus on transforming business operations through smart systems, multilingual digital platforms, and AI-enhanced tools. The team merges deep technical expertise with user-centered design to deliver high-impact results across industries. With a commitment to innovation and practical outcomes, DxT serves enterprises seeking to streamline workflows, localise effectively, and elevate customer engagement. From idea to execution, the company partners with clients to create future-ready ecosystems that align with their business goals and deliver measurable value at every stage. A very warm welcome to the representative of DxT Corporation, Khun Phanitanan Sanitprachakorn (CEO and Executive Director). DxT Corporation joining SweCham opens doors to a vibrant network of Swedish, Thai, and international businesses, offering unique opportunities for market penetration and partnership development within Thailand's dynamic economy. We look forward to a fruitful partnership that drives innovation and creates mutual success. To learn more, please visit https://www.dxt-ai.com/ or contact we@dxt-ai.com Interested in joining the Thai-Swedish business community and connecting to the SweCham network? Please contact us at director@swecham.com Previous Next

We were delighted to welcome the ASSA ABLOY Team to the SweCham Office yesterday. '   We would like to warmly welcome the new Director and General Manager, Thailand, Khun Moritz Arndt, Marketing and Product Manager, Khun Kanokwan Kitrungpaiboon, Product and Marketing Director, ASSA ABLOY Opening Solutions SEA, Khun Leon Flores III, and Human Resources Director, SEA Emerging Market, Khun Melanie D. Villena.  < Back Unlocking Exciting Discussions with ASSA ABLOY 31 Jan 2024 We were delighted to welcome the ASSA ABLOY Team to the SweCham Office yesterday. ' We would like to warmly welcome the new Director and General Manager, Thailand, Khun Moritz Arndt, Marketing and Product Manager, Khun Kanokwan Kitrungpaiboon, Product and Marketing Director, ASSA ABLOY Opening Solutions SEA, Khun Leon Flores III, and Human Resources Director, SEA Emerging Market, Khun Melanie D. Villena. We enjoyed learning more about the ASSA ABBLOY business in Thailand and engaged in fruitful discussions on potential future collaborations. ASSA ABLOY is a Swedish company and a global leader in access solutions, focusing on creating a safer world through their innovative security solutions. The essence of ASSA ABLOY’s offering is the feeling of safety and security. In Thailand, the principal ASSA ABLOY brand is Yale, which is one of their 190 different brands globally. Once again, big thanks to the ASSA ABLOY Team for visiting us! We look forward to the prospects of collaborating. Previous Next

On Friday, 22 November 2024, SweCham was excited to co-branded the GTCC Inter-Chamber Young Professionals Network Evening event < Back SweCham x GTCC: A Night of Global Connections with GTCC Inter-Chamber Young Professionals Networking! 22 Nov 2024 On Friday, 22 November 2024, SweCham co-branded the GTCC Inter-Chamber Young Professionals Network Evening event, offering a fantastic opportunity to connect with cross-cultural young professionals against the backdrop of Bangkok's skyline at Novotel Bangkok Platinum. This event provided numerous benefits, including expanding the cross-cultural networks, gaining new insights, boosting one's professional career perspective, and developing professional skills from wide range of fresh thoughts and ideas! Again, thank you German-Thai Chamber of Commerce for an incredible evening and for the coming year, SweCham is excited to offer more opportunities for young professionals and looking forward to more fruitful collaboration with all fresh ideas! Previous Next

On Tuesday, 30 April, Business Sweden and Team Sweden, including the Embassy of Sweden and Thai-Swedish Chamber of Commerce (SweCham), hosted the launch of 'Pioneer the Possible Thailand' at Samyan Mitrtown.  The programme focuses on three themes, green production, green mobility, and energy transition and is supported by Ericsson, Camfil, Electrolux Professional, Reflex, Hitachi Energy, Midsummer, Siemens Energy, and Volvo Cars Thailand.  < Back Pioneer the Possible Thailand, Memorandum of Understanding Signed! 3 May 2024 On Tuesday, 30 April, Business Sweden and Team Sweden, including the Embassy of Sweden and Thai-Swedish Chamber of Commerce (SweCham), hosted the launch of 'Pioneer the Possible Thailand' at Samyan Mitrtown. The programme focuses on three themes, green production, green mobility, and energy transition and is supported by Ericsson, Camfil, Electrolux Professional, Reflex, Hitachi Energy, Midsummer, Siemens Energy, and Volvo Cars Thailand. The event began with welcoming remarks by Ambassador H.E. Mrs. Anna Hammargren and Trade Commissioner Mr. Kacper Pierzynowski. This was followed by a special address by the Director-General of the Department of Alternative Energy Development and Efficiency, Mr. Wattanapong Kurovat, and a keynote address by the Chief of the Project Engineering Department at EGAT, Mr. Pongsak Mancharoen. Mr. Pongsak Mancharoen discussed Thailand's Carbon Neutrality Policy aiming for Net Zero Emissions by 2065 and the impact of the EU's Carbon Border Adjustment Mechanism (CBAM) on Thailand. A panel discussion on Thailand and Sweden’s joint path to a carbon-neutral society was moderated by Mr. Mattias Goldmann of 2030-sekretariatet. Panellists included Dr. Narin Phoawanich, Assistant Governor Fuel Managment, EGAT, Siamnat Panassorn, Electric Vehicle Association of Thailand (EVAT) Committee and CEO of Sun-up Recycling Co Ltd, Dr. Savanit Boonyasuwat, the Federation of Thai Industry (FTI), Mr. Kongkiat Teekamongkol, Managing Director of Camfil (Thailand) Co., Ltd., Mr. Anders Rian, President of Ericsson (Thailand) Co., Ltd., and Mr. Polawat Phrirojchaikul, Managing Director, Reflex Packaging (Thailand) part of Nefab Group. The discussion highlighted various approaches to sustainability and reiterated that one of the key solutions to change is improving efficiency and changing to clean energy! Sweden and Thailand are joining forces to accelerate the journey towards a sustainable future. A Memorandum of Understanding (MoU) was signed between Business Sweden and the Electricity Generating Authority of Thailand (EGAT), laying the groundwork for cooperation in sustainability. This MoU will enable Sweden and Thailand to collaborate on studying biomass and hydrogen as part of their commitment to reducing carbon emissions. Previous Next

On 20 August, the SweCham Team visited the Embassy of Sweden in Bangkok to begin preparations for the upcoming Swedish Education and Career Days, scheduled for October 2024. < Back SweCham and the Embassy of Sweden prepare for the Swedish Education and Career Days 27 Aug 2024 On 20 August, the SweCham Team visited the Embassy of Sweden in Bangkok to begin preparations for the upcoming Swedish Education and Career Days, scheduled for October 2024. This visit marked an important step in our planning process, as we look forward to showcasing educational and career prospects in Sweden. As part of Team Sweden, SweCham and the Embassy of Sweden are dedicated to promoting Swedish interests abroad through collaborative efforts. We are therefore pleased to be working with Khun Thittiya Sommana, a former SweCham colleague now with the Embassy, whose experience will greatly contribute to our joint initiatives. Are you ready to discover new opportunities? Save the following dates to learn more about studying in Sweden: 🔵 Study in Sweden at NIST International School (25 October 2024, 15:00 – 17:30) 🟡 Sweden Pavilion at the OCSC Fair (26-27 October 2024) 🔵 Study in Sweden Fair and Alumni Networking Event (28 October 2024, 17:00 – 20:00) Previous Next

SweCham warmly welcomed a representative from Krung Thai Bank (KTB) to a crucial discussion, exploring avenues for financial guidance and support specifically tailored to startups and Small and Medium Enterprises (SMEs). < Back Financing the Future: SweCham Welcomes KTB to our Office! 16 Dec 2024 SweCham warmly welcomed a representative from Krung Thai Bank (KTB) to a crucial discussion, exploring avenues for financial guidance and support specifically tailored to startups and Small and Medium Enterprises (SMEs). This future collaboration aims to foster entrepreneurial growth, innovation, and economic development within the young professional and SME communities of SweCham by providing access to them. KTB's insights and support will be invaluable as SweCham embarks on our 2025 projects, aiming to equip our members with the necessary tools and resources to thrive in today's dynamic business landscape. Stay tuned for what we prepare for you in this upcoming new year! Previous Next