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< Back Swedish National Day and Midsummer Lunch Celebration, 8 June 2024 Swedish National Day and Midsummer Lunch Celebration 2024 was an absolute success. Let's recap and celebrate these cherished moments! On 8 June 2024, SweCham was delighted to host the Swedish National Day and Midsummer Lunch Celebration at the Westin Grande Sukhumvit Bangkok. In a partnership with Sweden Alumni Network Thailand (SANT) , Swedish Women's Educational Association (SWEA) Bangkok , and Thai-Nordic Association (TNA) , over 80 participants joined in a joyful celebration of the much-cherished Swedish traditions and fostered meaningful connections. Special thanks to Dr James Daziel, Head of School at NIST , our Silver Event Sponsor for your generous support! At the event, SweCham warmly welcomed attendees for flower crown binding and fishpond activities, all supported by SWEA, before our delightful lunch. Our esteemed guests were presented with a delicious, diverse buffet including midsummer classic dishes and Swedish favourite desserts. Following the buffet, the event was filled with excitement as our guests joined in the fun of the SweCham National Day and Midsummer Quiz, which is a chance to win some special rewards! We also celebrated our Swedish tradition through cheerful Swedish summer songs with excellent support from SWEA. Big thanks to Khun Lina Eidmark, Khun Jens Lager and Miss Alma Lager for their excellent summer songs performance which had everyone up and dancing around the Midsummer pole. As a highlight of the Midsummer Lunch, we held our popular raffle game. This year's event was a true celebration, made even more special by exclusive awards with a chance to win more than 60 exceptional prizes from 25 Raffle Prize Sponsors. Congratulations to all the winners! Once again, we would like to extend our gratitude to all participants and our esteemed sponsors: Akaryn Hotel Group , Amari Bangkok , Amrapur Tailors , Bangkok Padel , Bangkok Hospital , Bangkok Snow Removal , Black Mountain Golf Club , BNH Hospital , Buddy's Bar & Grill , Charley Browns , Eastin Grand Hotel Sathorn , FOREO , Kimpton Maa-Lai Bangkok , Lancaster Bangkok , Mammas Kök , Nysa Hotel Bangkok , Oriental Residence Bangkok , Pharma Nord , Peter Björk, Sonny's Speciality Products Bangkok , SPICA , Thailand Snus , The Landmark Bangkok , The Legend Chiang Rai , and Volvo Car . Last but not least, big thanks to the Westin Grande Sukhumvit Hotel for their warm hospitality and excellent food and service. Everyone enjoyed the beautiful venue which provided the perfect backdrop for the Thai-Swedish community to celebrate the Swedish Midsummer tradition. We look forward to the next event! For a recollection of the event, please see our photobook that captures the joyful memories here. Click here for the Full Photo Book! Previous Next

< Back SweCham Business Connect, 5 September 2024 SweCham Business Connect was a highly engaging event that brought together professionals from various industries. Let us recap the key highlights and share insights from this successful gathering! On the evening of Thursday, 5 September, SweCham was delighted to host its first networking event following the summer break. The event began with a welcoming remark from our president, Khun Peter Björk, who thanked our members and partners for their ongoing support. This was then followed by an introduction from our hotel partner, Eastin Grand hotel Sathorn , represented by General Manager Khun Chutima Kaewta Fortescue. Following the introductory remarks, SweCham had the pleasure of welcoming Secretary General Khun Narit Therdsteerasukdi from the Board of Investment (BOI) as our special speaker of the evening. With over two decades of experience in investment promotion and economic policy, Khun Narit delivered an insightful presentation on Thailand's investment environment. The presentation provided a thorough overview of key factors that will influence investment trends over the next five years and outlined how the BOI can support foreign investors in this context. Furthermore, SweCham’s Executive Director, Khun Dr. Pojanath Bhatanacharoen, had arranged for audience questions in advance, creating an opportunity for an open Q&A session with Khun Narit and other BOI representatives. It was the perfect opportunity to delve deeper into the topics discussed, allowing attendees to gain further insights in Thailand’s economic landscape. We extend our sincere thanks to the Eastin Grand Hotel Sathorn ’s catering team for their fantastic food and excellent service, which added a dynamic touch to the networking and socialising event. We would also like to thank the supporting chambers and organisations for their support of the event. Your collaboration is deeply appreciated and highly valued. Finally, a big thank you to everyone who attended SweCham Business Connect! Your presence and engagement made the event truly special. We were honoured to have you with us, and we hope to see you at the upcoming Swiss-Thai Chamber of Commerce x SweCham Young Professional Networking on 19 September 2024. See below for the complete photo book from the event! If you have any photos from the event, feel free to tag us @Thai-Swedish Chamber of Commerce. Click here for the Full Photo Book! Previous Next

< Back SweCham Company Visit in Rayong Hitachi Energy x Tetra Pak, 29 February 2024 On 29 February, the SweCham team, members and members from supporting chambers had the opportunity to visit Hitachi Energy at their Rayong Business Centre. Dr. Worawut Waruttamapornsu , Country Managing Director for Thailand, introduced Hitachi Energy and their key business areas, Grid Automation, Grid Integration, High Voltage Products, and Transformers. Dr. Worawut also provided insights into the future of global electrification and sustainable energy, followed by a tour of the local facilities. We were presented with one of their High Voltage Switchgears, capable of handling up to 100,000 volts. After an insightful visit at Hitachi Energy, we were briefed by Mr. Patinya Silsupadol , Head of Sustainability at Tetra Pak Thailand. He introduced the participants to Tetra Pak 's commitment to protecting what's good, food, people, and planet. Mr. Patinya highlighted Tetra Pak key business areas Processing, Packaging and Service. With solutions and equipment for dairy, cheese, ice cream and more, as well as complete range of carton packaging for consumer products. Upon arriving at Tetra Pak's factory in Rayong, we were warmly welcomed and given a safety briefing by Mr. Jean-Marie Viard , Factory Director. They also presented their efforts towards making the factory more sustainable and energy efficient by using solar cells and other solutions for increasing energy efficiency, such as using more insulation to reduce the electricity needs for heating and cooling. Then the group was divided into two for a tour of the factory, visiting the Straw and Closure production facilities, guided by Khun Sudthisa Chooyok, OHS, and Khun Sureeporn Chongsiriluck , Factory Controller. The factory tour showcased Tetra Pak’s production, emphasising their high degree of quality control to ensure the utmost level of food safety. We would also wish to highlight the wonderful lunch that we had from the Swedish restaurant and store, Olearys.S.B.D , in Rayong, featuring genuine Swedish food which was delicious! We would like to express our sincere thanks to the teams at Hitachi Energy and Tetra Pak for their kind hospitality in hosting the company visits, and to the Sustainability Working Group for helping to arrange the visits. Also big thanks to the participants from the Thai-Finnish Chamber of Commerce (TFCC) , the British Chamber of Commerce Thailand and our very own SweCham for their active participation in this one-day excursion to Rayong! To discover more about Hitachi Energy, please visit: https://www.hitachienergy.com/about-us/country-and-regional-information/thailand . To discover more about Tetra Pak Thailand, please visit: https://www.tetrapak.com/en-th . Previous Next

< Back APAC SweCham Webinar: ‘CEO Talk: Jesper Brodin, CEO Of INGKA Group IKEA’, 14 March 2023 This latest APAC webinar hosted by the Swedish Australian Chamber of Commerce was a conversation with the CEO of INGKA Group IKEA, Jesper Brodin. This discussion was moderated and lead by Camilla Ballock, Chief Executive officer of Emerging Payments Association Asia. On the topic of the challenges that IKEA, and the world has faced in the last couple of years, Jesper credits relying on a good compass within the company and trusting the people around him. He stated that IKEA faced major issues because of the digital disruption. Compared to other companies, IKEA was late to move their business online when the customer demand went up. There was a reluctance to move online but they had to meet the customer’s needs. This in turn lead to IKEA being more inclined to work proactively to lead change to keep up with the times. With the culture of Småland, thrifting and smart use of all resources, IKEA can improve the way we do things and be a leader in the community. Furthermore, Jesper highlighted the importance of finding sustainable solutions for the future. Everyone must come together to agree on solutions that will be beneficial for everyone. We need more direct dialogue between companies and governments so that there are synchronized decisions and circularity to speed up the process. Both parties, the private sector and government need to agree and commit for there to be change. Moreover, Jesper emphasised that there is a misconception that sustainability is expensive, but it does not have to be. The future is in sustainability and renewable energy. We need to show companies that there are business opportunities in sustainability as it is an investment for the future that will generate profits. Additionally, Jesper stated that it is a myth that Asia does not like to take action and that he believes Asia has the opportunity to lead the progress and find new solutions. Stating that the climate crisis we face is a Global problem and we must all take seriously because you do not want to be the last one standing on the platform when everyone is on the train. We would like to thank the speakers and all the members who participated in this insightful webinar! We hope that you feel as inspired as we did! If you missed it and would like to see the playback, please email us at contact@swecham.com . *Available to SweCham Members only* To learn more about IKEA’s sustainability work, please go to https://about.ikea.com/en/sustainability Previous Next

< Back SweCham Social Club, 9 February 2023 Last Thursday night was the first SweCham Social Network Club of 2023!✨ The event brought together both SweCham members and non-members, providing a platform to network, socialise, and form new connections within the Swedish community in Bangkok. As the evening progressed, the energy in the room continued to build with SweCham members and friends striking up conversations, sharing experiences on a variety of topics and exchanging business cards. There was a strong sense of community and camaraderie, showing the positive impact of connecting with individuals who share similar interests. Many thanks to our members and friends for joining our Social Network Club event. We had such an incredible night and we hope you did too! It was fantastic to see both familiar and new faces, and we appreciate your support in building and strengthening our business community. Also, special thanks to The Landmark Bangkok Hotel and the Rendezvous Lounge for being the host venue of our event, offering us exceptional services, and serving us spectacular meals. Previous Next

< Back An inspired MiL institute Introduction to the business leaders, Thursday 25 September 2025 On September 25, SweCham and MiL Institute co-hosted an exclusive lunch at Oriental Residence Bangkok in Lumpini, bringing together an engaged group of business leaders and decision-makers for an inspiring afternoon of learning and exchange. The MiL Institute had the unique opportunity to introduce and showcase their distinctive leadership development approach, sharing valuable insights on how they support organizations in driving real transformation through experiential learning, reflection, and dialogue. The session sparked lively discussions and meaningful interactions between MiL and participants from a wide range of industries. Many attendees expressed strong interest in MiL’s practical, people-centered methodology — a proven way to strengthen leadership capabilities and organizational culture. We are excited to see the connections and collaborations that will grow from this inspiring event. Previous Next

< Back SweCham Annual General Meeting (AGM) 2025, 20 March 2025 On 20 March, SweCham held our Annual General Meeting (AGM) followed by networking drinks and a delicious dinner. At the AGM, we presented SweCham’s activities over the past year, including a recap of projects and a financial update, followed by the election of board governors in 2025. A big congratulation to Mr. Peter Björk who was re-elected for his sixth term as President by the SweCham Board! The evening continued with a post-meeting dinner. We were honoured to have been joined by Mr. Kim Alan Edwards, the Program Leader (Prosperity) for Thailand and Myanmar at the World Bank, as our keynote speaker at the AGM! This timely discussion will explore identifying and capitalizing on emerging economic opportunities, while simultaneously mitigating potential constraints that could hinder progress. We believe this insightful presentation will offer our members a deeper understanding of the forces shaping Thailand's economic future. We would like to extend our warm thanks to our supporting organisations, the Sweden Alumni Network Thailand (SANT) , Swedish Women's Educational Association (SWEA) , and the Thai-Nordic Association (TNA) , for their kind co-promoting and connecting our community together. Guests enjoyed a delicious three-course dinner accompanied by exquisite wine, and we would like to give big thanks to our Hotel Partner the Chatrium Grand Bangkok for their warm hospitality and excellent facilities. Finally, SweCham thanks all members and friends who attended the AGM and dinner, demonstrating their continued support for our mission to advocate for and promote Swedish business interests in Thailand. Click here for the Full Photo Book! Explore SweCham social media platforms! Previous Next

< Back Innovation Unleashed Forum 2025, Tuesday 2 September 2025 On 2 September 2025, Thai-Swedish Chamber of Commerce and the Joint Foreign Chambers of Commerce co-organised the Innovation Unleashed Forum 2025, in partnership with Swedish Institute (SI). This landmark event brought together leaders and experts to explore the core factors that drive innovation and foster a thriving innovative landscape in Thailand. The forum was structured around two key sessions: Skills and Capital . In the Skills session, a panel of experts discussed how to foster innovation through individual skills, organizational knowledge, mindset, and curiosity. We were honored to welcome: Khun Anders Rian from Ericsson Thailand Dr. Hugh O’Connell from ICDL Thailand Khun Anut Chatikavanij from CREX The Capital and other Enablers session focused on the essential sources of capital, enabling environments, and ecosystems needed for innovation to flourish. The panelists for this discussion included: Khun Natalie Lerthatasilp from CarbonWize Khun Kjell Håkan Närfelt from Vinnova Khun Suwatt Boyd Pathompakawan from Finno Efra Accelerator Khun Om Kaosa-ard from Innopower and the board of directors of the Thai Venture Capital Association (TVCA) A special thank you to our expert speakers, our MC, Khun Isra Smitabindu, Managing Director of Inspira Co., Ltd., and our moderator, Khun Bob Fox, Chair of the Digital Economy/ICT Group of JFCCT, for their invaluable contributions. A heartfelt thank you to our silver sponsors- DxT Solutions and Ericsson . Their invaluable support, helping to create a platform that inspires, connects, and empowers innovative projects crucial for advancing ecosystem. Their participation showcased a strong dedication to fostering a more sustainable economy and contributing to a better tomorrow. We also want to thank our crowdfunding sponsors— DigiThai Software Group , Gardena , ISM Technology Recruitment , and Vovan Law Group —for their commitment to a future built on innovation. We are also grateful to our venue partner, Chatrium Grand Bangkok , for their warm hospitality and support in hosting our first forum. Finally, we would like to warmly thank all SweCham members and attendees for demonstrating their strong commitment to innovation in Thailand and Asia. As a representative of leading innovation nations, SweCham is dedicated to continuing this mission and growing together with all of you. Explore the photo book here! Follow us on social media platforms Previous Next

< Back 2025 SweCham Business Connect with Jönköping University, University West, and the University of Skövde, 23 January 2025 On the evening of 23 January 2025, SweCham proudly hosted the first Business Connect of 2025 in collaboration with three distinguished Swedish universities: Jönköping University , University West, and the University of Skövde . The event took place in the serene setting of Kimpton Maa-Lai Bangkok . The evening began with a welcome from our Executive Director Mrs Anna Olsson-Moore, followed by presentations from Dr. Roy Andersson and Dr. Kent Salomonsson. They introduced a program enabling Swedish engineering and business students to complete thesis projects or internships in Thailand, offering companies fresh ideas and students valuable international experience. This year’s students have started their internships at Autoliv Thailand, Bederly, Camfil Thailand, and SKF. In their speeches, they shared their skills, aspirations, and enthusiasm for making a meaningful impact at these companies. The evening also featured a special presentation on "Energy Saving for Companies" by Pontus Rosengren from Virtual Manufacturing, followed by insights into the "Latest Research in Engineering" shared by Dr. Kent Salomonsson. We sincerely thank our event sponsors—Jönköping University, University West, University of Skövde—and our annual partner for supporting Thai-Swedish business connections. Special thanks to our supporting chambers and to Kimpton Maa-Lai Bangkok for providing an excellent venue and service. Finally, thank you to everyone who attended and contributed to the event’s success. Click here for the full photo book! Explore SweCham Social Media Platforms Previous Next

< Back the Prime Minister’s Address Luncheon 2025, 14 February 2025 On Friday, 14 February, Thai-Swedish Chamber of Commerce (SweCham) was honored to co-host the Prime Minister’s Address Luncheon 2025, in collaboration with Joint Foreign Chambers of Commerce in Thailand and other foreign chambers of commerce, at Grand Hyatt Erawan Bangkok. Our SweCham delegation of 40 members, including Swedish Ambassador H.E. Mrs. Anna Hammargren, Thai-Swedish Chamber of Commerce President Mr. Peter Bjork, Executive Director Ms. Anna Olsson-Moore, UNICEF Corporate Alliances Officer Mr. Amornchai Challcharoenwattana, board members, and representatives from premium and corporate member organizations, including EQHO Communications, Candela, Condato, Ericsson, Hitachi Energy, Saab, SPICA, and Toyota Material Handling Warehouse Solutions Thailand, attended this exclusive event to interact with Thailand's foremost leaders in both the public and private sectors. The event, under the theme of "Sustainable Thailand: Advancing with Reforms,” underscored pivotal policies shaping Thailand's economic trajectory. In her keynote address, H.E. Ms. Paetongtarn Shinawatra, Prime Minister of Thailand, articulated the government's vision for propelling Thailand's economy forward through sustainable economic development. She stressed the necessity of collaboration between the government and the private sector to attain long-term growth, ensuring that Thailand's economic advancement is sustainable, inclusive, and beneficial for all citizens. A luncheon was held, convening ambassadors, embassy representatives, leaders from all chambers of commerce under the Joint Foreign Chambers of Commerce in Thailand (JFCCT), and key government ministers. The luncheon provided a valuable platform for fostering collaboration and advancing Thailand's sustainable economic development goals! Explore the photo book here! The online booklet is available here! Previous Next

< Back IKEA X SweCham at Swedish Week 2025, 5 to 11 April 2025 From April 5th to 11th, 2025, SweCham proudly collaborated with IKEA and four of our esteemed Swedish member companies— Electrolux , Fitness24Seven , Fysik , and THE THREE BY TPV —to host a vibrant Swedish Week, celebrating the launch of the new Stockholm 25 collection. Guests at IKEA Bangna's Smaland area were immersed in engaging activities, captivating product showcases, and compelling storytelling that beautifully connected Swedish innovation with the rich tapestry of local culture. The Stockholm 25 collection epitomizes IKEA's democratic design ethos, seamlessly uniting elegant Scandinavian aesthetics with premium materials and exceptional functionality, all offered at an accessible price point. Each piece thoughtfully embodies five core principles: form, function, quality, sustainability, and affordability, ensuring enduring beauty and lasting durability. This significant launch was perfectly aligned with our Swedish Week campaign, a joint initiative dedicated to sharing the essence of Swedish values and the Scandinavian lifestyle. Much like the timeless design and meticulous detail of the STOCKHOLM collection create warm and inviting homes, Swedish Week aimed to convey the core tenets of Scandinavian living – a profound appreciation for functionality, the beauty of natural materials, and a strong emphasis on well-being. By democratizing sustainable and high-quality design, the STOCKHOLM collection powerfully reflects the very principles we championed throughout Swedish Week. We invited attendees to discover firsthand how Swedish design can elevate their daily lives. Furthermore, this collaborative campaign between SweCham, our valued members, and friends served as a dynamic platform to strengthen the bonds between Swedish businesses and the Thai public. It fostered cultural exchange and facilitated soft diplomacy, directly supporting SweCham’s core mission to promote Swedish interests within Thailand. We encourage you to learn more about the innovative Swedish brands that enriched this event: Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. The heart of Electrolux brand is the essence of Swedish thinking—simplicity, functionality, and sustainability. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. With Electrolux home appliances, consumers not only get the latest in technology but also contribute to a more sustainable future. Fitness24Seven is a leading gym chain from Sweden that now has 7 locations in Bangkok. Get healthy and strong with #SmartChoiceGym which includes access to all classes and branches at only 1,299.-/month with no binding time. Reasons to love FItness24Seven: Opens 24/7 - nonstop Membership is only 1,299.-/month with no binding time Access to all classes and branches is included with over 1,150 classes/month Certified professional personal training at great price Women's gym is available Convenient locations close to train stations Quality gym from Sweden with fully equipped facility and amenities Over 280 branches worldwide No binding time TPV is what happen when Asian design Scandinavian thinking and western standards come together in perfect harmony. Our beautiful collection is so fine that once you put the clothes on, you will never want to put them off. All materials are carefully hand-picked and each garment has been designed by TPV FYSIK started back in 2015 in Bangkok, Thailand, as a passion project between husband-and-wife duo Henrik (originally from Älmhult, Sweden) and Amm (born in Bangkok). Henrik, a personal trainer with a love for design and craftsmanship, teamed up with Amm, who brought years of experience from the steel industry. Together, they set out to rethink gym equipment—making it not just functional, but beautiful too. The idea first came about while they were setting up their own personal training studio. They didn’t want the usual bulky, intimidating machines. Instead, they imagined gym pieces that felt more like sculptural furniture—something you’d be proud to have in your home. What began as a small idea quickly grew. Today, FYSIK is known around the world for its handcrafted equipment that blends clean Scandinavian design with the warmth and skill of Thai craftsmanship. You’ll find FYSIK pieces in luxury homes, five-star hotels, boutique gyms—and even on Hollywood film sets. Special thanks to our media supporters: https://www.thaipr.net/life/3586887 https://www.thailand-business-news.com/european-union/207441-swedish-week-in-thailand-honoring-heritage-showcasing-design-and-celebrating-innovation https://scandasia.com/swedish-week-in-thailand-celebrates-heritage-design-and-innovation/ Previous Next

< Back Port Visit with GEODIS, Wednesday 17 September 2025 On 17 September 2025, the Thai-Swedish Chamber of Commerce (SweCham), in collaboration with the Franco-Thai Chamber of Commerce and the Netherlands-Thai Chamber of Commerce, had the pleasure of joining an exclusive Port Visit with GEODIS at Laem Chabang, Chonburi. This unique experience offered our members a behind-the-scenes look at the vital logistics infrastructure that powers international trade in Thailand. The day began early with a warm welcome and refreshments at the GEODIS Head Office in Bangkok, before attendees departed for Laem Chabang. Upon arrival at the GEODIS Free Zone Warehouse, we were greeted with opening remarks by Ms. Anna Olsson Moore, Executive Director of SweCham, followed by a welcome speech from Mr. Yigit Saricinar , Managing Director of GEODIS Thailand. The program continued with a series of insightful presentations that deepened participants' understanding of the logistics operations and infrastructure in the Free Zone. Mrs. Busaraporn Chaitha, Customs Brokerage Manager, provided a detailed overview of the customs clearance process, followed by a Q&A session about the Free Zone Warehouse. We also learned about GEODIS’s road network and contract logistics from Mrs. Rossukon Khamhomkul, offering valuable insights into how GEODIS ensures efficient and reliable goods movement across the country. Following a group photo to commemorate the warehouse visit, the delegation proceeded to enjoy a delicious Thai lunch at Pa Wan – Ao Udom Restaurant, which was a delightful moment of networking and relaxation. In the afternoon, the group visited the Laem Chabang Port – Siam Commercial Seaport, where Mr. Nirutsai Buchachanok, Ocean Freight Manager at GEODIS, gave an introduction to the port operations. This was followed by an engaging presentation from Siam Commercial Seaport, showcasing the port’s critical role in Thailand's international trade. The day concluded with a memorable group photo, and a safe return to Bangkok, leaving all participants enriched with new knowledge and meaningful connections. We extend our sincere gratitude to the entire GEODIS team for their warm hospitality, professionalism, and generous knowledge sharing throughout the day. It was truly a rewarding experience, and we look forward to embarking on many more collaborative journeys together in the future. Click here to explore the photo book! Follow us on Social Media! Previous Next