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On 24 November, the four Chambers — FTCC, NTCC, STCC and SweCham — gathered for a productive IKEA Multi-Chamber Kick-Off Meeting  < Back SBF 2026 planning has officially begun! 27 Nov 2025 On 24 November, the four Chambers — FTCC, NTCC, STCC and SweCham — gathered for a productive IKEA Multi-Chamber Kick-Off Meeting hosted at the IKEA Sukhumvit meeting room. Together, we explored the roadmap for organizing the Sustainability for Business Forum (SBF) 2026 , including early discussions on the event date, venue, and key themes that will spotlight the most relevant challenges and opportunities for the business community. Building on the strong foundation of previous editions, this collaboration sets the stage for an even more impactful forum ahead. The topics remain under wraps for now… but exciting things are coming — keep an eye out and stay tuned for the big reveal! A warm and friendly team lunch rounded off an inspiring start to our 2026 journey. Previous Next

< Back AI Fundamentals Workshop with System in Motion, Friday 10 October 2025 On 10 October 2025, SweCham , in collaboration with System in Motion (SIM) , successfully hosted the AI Fundamentals Workshop — an exclusive, high-impact session aimed at unlocking the power of AI text and reasoning models for business applications. Tailored specifically for professionals in Finance, Marketing, and Human Resources, the workshop provided a practical, non-technical introduction to how artificial intelligence can streamline operations, improve decision-making, and provide a competitive edge. Over the course of three intensive hours, participants were guided through five focused chapters and two practical exercises, transforming complex AI concepts into actionable business tools — all without requiring a technical background. The workshop was led by Gonzague Patinier – Trainer for Thailand & Vietnam at PPP Partners , and Mishari Muqbil – CEO of Zymple . Their expertise and hands-on guidance were instrumental in making the session both insightful and actionable, equipping attendees with the confidence and clarity to begin integrating AI into their own workflows. Participants had the opportunity to dive deep into the following topics: Understanding how AI can create text and its real uses in your work: Real-world examples showed how businesses are using AI to save time and effort across departments. Learning how to talk to AI to get the best results: Attendees learned how to structure prompts effectively using the ERCFC framework to maximize AI performance. Integrating AI into existing workflows: Practical strategies were shared to help organizations adopt AI without disrupting day-to-day operations. Discovering advanced AI techniques: The session explored advanced methods such as “Chain of Thought” prompting to enhance problem-solving and strategic thinking. Connecting your company’s knowledge with powerful AI: Participants explored how to combine internal knowledge bases with AI tools for more intelligent and informed decisions. With a full house of enthusiastic professionals and vibrant discussions throughout, the workshop delivered a highly engaging and transformative experience. Previous Next

< Back SweCham Christmas Dinner, Saturday 13 December 2025 Bangkok, 13 December 2025 — The Thai-Swedish Chamber of Commerce (SweCham) hosted the SweCham Christmas Dinner 2025 at The Westin Grande Sukhumvit Hotel , welcoming members, partners, friends, and families to celebrate the festive season together in a warm and joyful atmosphere. The evening was a wonderful reminder of the simple happiness found in shared moments, familiar faces, and festive traditions. Guests enjoyed a Traditional Swedish Christmas Dinner Buffet (Julbord) , offering an authentic taste of Swedish Christmas culture and setting the tone for a truly seasonal celebration. Throughout the evening, it was heartwarming to see smiles all around—friends reconnecting, families spending quality time together, and children enjoying the cheerful holiday surroundings. One of the most memorable moments of the night was a special visit from Santa Claus , who brought extra excitement and laughter by personally handing out Christmas presents to the children. The joy on the kids’ faces, along with the warm reactions from parents and guests, added a truly magical touch to the evening. The festive spirit continued with fun-filled activities, including a lively raffle draw and Christmas Bingo , creating moments of anticipation, laughter, and shared excitement that brought everyone together until the end of the night. 🙏 Thank You to All Our Sponsors We would like to extend our sincere appreciation to our event sponsors — Black Mountain, Phyathai Hospital, and SAAB —as well as our valued in-kind sponsors : Akha Ma De, DotsCoffee, Freedom Restoration Project, Mammas Kok, and ThaiBev , whose generous support helped make this Christmas celebration possible. 🎉 Sincere thanks to our raffle sponsors: Amrapur Tailors, Bartels, Camfil, Capella Bangkok, Foreo, Four Seasons, L’Oréal, Nakhon Spa, Phyathai Hospital, Softa, Siri Sala, Rangoon Tea House, The Legend Chiangrai, The Oasis Spa Thailand, Va Presto, and The Westin Grande Sukhumvit Hotel. Thank you once again to everyone who joined us in celebrating the festive season with SweCham. We look forward to welcoming you to more joyful gatherings filled with friendship, family, and warm community spirit in the year ahead. 🇸🇪🇹🇭✨ Click here for the full Photo Book! Previous Next

Scania is offering its customers the chance to gain insights about the development of their latest Chassis. < Back Scania Trucks Model Year 2023 ‘Making Better Things. Making Things Better.’ 25 Apr 2023 Scania is offering its customers and Facebook fan page followers the chance to gain insights from their Research and Development team at the Swedish headquarters through video presentations about the development of their latest Chassis. The team faced numerous challenges and obstacles that demanded creativity, knowledge, and experimentation, and their achievements are a source of pride. Today, these innovations have been integrated into the Scania Model Year 2023, providing a valuable opportunity for all Thai transport operators to experience them first-hand. To watch the video in Swedish, please visit: https://youtu.be/W8mZvNcgzvo To watch the video in Thai, please visit: https://fb.watch/k26pM4IIbr/ Photo credit: Scania Sources: https://www.facebook.com/scaniathailandgroup/posts/ https://www.scania.com/th/th/home/products/trucks/opticruise-gearbox-range-and-mach.html Previous Next

< Back Sustainability for Business Forum, 14 May 2024 On 14 May 2024, we had the honour of co-organising the 7th edition of the Sustainability for Business Forum 2024️ with the Franco-Thai Chamber of Commerce (FTCC) , NTCC - Netherlands-Thai Chamber of Commerce and the Swiss Thai Chamber of Commerce (STCC) at Mövenpick BDMS Wellness Resort Bangkok . We would like to extend our deepest gratitude to our sponsors BNP Paribas , Accor , Hitachi Energy , L'Oréal Group , Lufthansa Group , Veolia , AFRY , Constant Energy , Compassion in World Farming , GA Ecopak , GreenYellow , GMS Solar , MAN Energy Solutions , Signify , Sentinels Solution Thailand , and TERAO for making this event possible, in order to inspire, connect, and empower innovative projects for future sustainability. We would also like to thank the supporting chambers for their support of the event. We would like to warmly thank all our SweCham members and everyone who came to the event to support sustainability initiatives in Asia. This year's SBF was a tremendous success, and with such outstanding speakers. We extend our sincerest thanks to all the speakers of the event. During the five sessions, including Sustainable Tourism, CEO Panel Discussion, Inspirational Talk, ESG and Green Supply Chains, and Trends of Energy Solutions, they enlightened the participants with inspiring and sustainable speeches and discussions. Big warm thanks to our hotel partner, Mövenpick BDMS Wellness Resort Bangkok, for the delicious food, luxurious venue, and the excellent service which added to the atmosphere of the forum. The venue also gave the perfect ambience for the networking and mingling. We would also like to thank the supporting chambers and organisations for their support of the event. Click here for the Full Photo Book! Previous Next

SweCham team had a great opportunity to celebrate the National Days of the Nordic countries at The Social: National Day organised by the Thai Nordic Association (TNA). < Back SweCham joined the Social: National Day organised by TNA 28 May 2023 On 19 May, SweCham team had a great opportunity to celebrate the National Days of the Nordic countries at The Social: National Day organised by the Thai Nordic Association (TNA). The event was attended by over 50 participants from the Thai-Nordic community, offering us a perfect chance to meet and socialise with a great mix of people, including various Nordic friends in Thailand. At the event, participants were given part of a Nordic flag in which we all had to find the other matching part. In addition, the successful pairs won an entry ticket to a lucky draw to win dining vouchers at the Landmark Hotel’s establishments and wine. This event not only offered us a chance to receive good prizes but also allowed us to learn more about the different countries and other unique traditions. SweCham would like to thank the TNA for organising this fun event for everyone to join. We look forward to joining other great events organised by TNA in the near future! Previous Next

On 30 May 2024, SweCham Executive Director Dr Pojanath Bhatanacharoen visited Alfa Laval to continue expanding the network for the SweCham community.  A big thanks to Khun Prasit Sriadsadawutthakul, Vice President (Food and Water) SEA of Alfa Laval, Khun Theerawoot Norkhom, Regional Service Sales Manager, Food & water, SEA, and Khun Pacharamon Buranasompob, Regional Sales Director, Energy Division, SEA, for their warm hospitality. < Back Learning about Swedish Innovations at Alfa Laval Thailand 31 May 2024 On 30 May 2024, SweCham Executive Director Dr Pojanath Bhatanacharoen visited Alfa Laval to continue expanding the network for the SweCham community. A big thanks to Khun Prasit Sriadsadawutthakul, Vice President (Food and Water) SEA of Alfa Laval, Khun Theerawoot Norkhom, Regional Service Sales Manager, Food & water, SEA, and Khun Pacharamon Buranasompob, Regional Sales Director, Energy Division, SEA, for their warm hospitality. The meeting provided a valuable opportunity for SweCham to gain insights into Alfa Laval's commitment to sustainability and their well-established Thailand operations. Established in Southeast Asia in 1969, Alfa Laval, a leading global provider of first-rate products in heat transfer, separation, and fluid handling, boasts a strong regional presence with sales and service offices across Southeast Asia. Their deep understanding of the local market allows them to effectively support businesses in achieving their goals. Alfa Laval's vast experience, reliable products, and innovative solutions effectively support the energy, environment, food, and marine industries. Lastly, we also discussed SweCham's ongoing projects, current activities, and areas for potential collaboration. As our organisations share a commitment to creating a more sustainable society, we eagerly anticipate exploring new opportunities and collaborations with Alfa Laval Thailand in the future! To learn more about Alfa Laval Thailand, please visit www.alfalaval.co.th Previous Next

< Back EABC's EU-THAILAND Free Trade Agreement (FTA) Survey Report 2024 Expectations and Challenges of an EU-Thailand Free Trade Agreement (FTA): Perspectives from European Business in Thailand. We are pleased to share with you the European Chamber (EABC) survey report titled ' Expectations and Challenges of an EU-Thailand Free Trade Agreement (FTA): Perspectives from European Business in Thailand'.  This report consolidates the valuable feedback and opinions collected from stakeholders, providing insightful perspectives on the needs and expectations in the negotiation process towards an EU-Thailand FTA.  For more information and to download the survey report, please go to https://www.eabc-thailand.org/news/eu-thailand-free-trade-agreement-fta-survey-report-2024/ Previous Next

SweCham would like to warmly welcome our new Premium Member Reflex Packaging (Thailand) Company Limited or NEFAB to the Thai-Swedish business community! < Back Warm welcome to our new SweCham member Reflex Packaging (Thailand) Company Limited 10 Jan 2024 SweCham would like to warmly welcome our new Premium Member Reflex Packaging (Thailand) Company Limited or NEFAB to the Thai-Swedish business community! NEFAB is a global industrial packaging manufacturer based in Stockholm, Sweden, with a rich history dating back to its founding in 1949. With over 74 years of experience, NEFAB has a presence in more than 35 countries, boasting a network of over 80 sites worldwide. Their international team comprises over 4,300 employees, including a dedicated group of 250+ skilled packaging engineers, and they are equipped with ISTA test labs. At NEFAB, they are deeply committed to delivering 'complete packaging solutions' that not only optimise the supply chain but also save on environmental and financial resources. They take pride in their position as pioneers in packaging technology and sustainability. Notably, they are owned by FAM AB, affiliated with the Wallenberg Foundations, a significant European investment entity that makes substantial contributions to various research foundations and charitable causes. With their global presence, extensive expertise, and unwavering commitment to environmental responsibility and cost efficiency, NEFAB continues to lead the way as an innovator in industrial packaging, always striving for excellence. Big warm welcome to the representatives Mr Polawat Phrirojchaikul, Managing Director and Ms Panisara Lukkanatinnaporn, Senior Business Development Manager To learn more about Reflex Packaging (Thailand) Company Limited/NEFAB and for queries, please email polawat.phrirojchaikul@nefab.com For more information, please visit: www.reflex.co.th www.nefab.com Previous Next

On 11 November, the Swedish cancer care specialist introduced SPECTRA (Sustainability Practice for Enhancing Cancer Treatment in Radiotherapy) at King Chulalongkorn Memorial Hospital.  < Back Congratulations to Elekta on their launch of SPECTRA project in Thailand! 17 Nov 2023 On 11 November, the Swedish cancer care specialist introduced SPECTRA (Sustainability Practice for Enhancing Cancer Treatment in Radiotherapy) at King Chulalongkorn Memorial Hospital. This initiative, supported by Japan External trade Organization (JETRO), aims to elevate treatment planning quality, fostering improved clinical outcomes for diverse cancer cases through an educational program in Thailand, powered by a sustainable cloud platform. With a sharp focus on prevalent cancer types like Cervical, Breast, Lung, and Liver, SPECTRA is set to make a significant impact on cancer care. We were honoured to have our President, Mr. Peter Björk, and Executive Director Dr. Pojanath Bhatanacharoen, present insights on Cancer Care in Sweden at this momentous occasion. Supporting a Swedish company dedicated to such a vital cause is a privilege, knowing the far-reaching positive effects it will have on people's well-being. Special thanks to the Elekta Team, Mr. Marco Lee, Senior Vice President, Asia Pacific Japan, Mr. Yohei Watanabe, Head of Marketing – APJ, Mr. William Starbuck, Clinical Project Lead, Intercontinental Region, and Ms Fanny Suen,Marketing Communication Specialist, for the invitation to this significant event. It was also a pleasure meeting Associate. Prof. Dr. Chonlakiet Khorprasert, President of THASTRO, Chulalongkorn University, Mr. Akira Miyakoshi, Vice President, JETRO, and Khun Oranuch Patummasoot, Sales Manager at Elekta Limited (Thailand). We eagerly anticipate the opportunities to further enhance collaboration to advance cancer care in Thailand. Previous Next

Last Friday, Dr Pojanath Bhatanacharoen, our Executive Director, and Khun Thittiya Sommana, our Events and Marketing Officer, had the pleasure of visiting the Thailand Convention and Exhibition Bureau (TCEB) office, alongside the Netherland-Thai Chamber of Commerce and the Swiss-Thai Chamber of Commerce. < Back Forging Sustainable Collaborations in the MICE Industry with TCEB 29 Jan 2024 Last Friday, Dr Pojanath Bhatanacharoen, our Executive Director, and Khun Thittiya Sommana, our Events and Marketing Officer, had the pleasure of visiting the Thailand Convention and Exhibition Bureau (TCEB) office, alongside the Netherland-Thai Chamber of Commerce and the Swiss-Thai Chamber of Commerce. In addition, the visit provided us with a great opportunity to discuss potential sustainable collaborations. We were pleased to gain insights into TCEB's strategies aimed at shaping the business events industry in Thailand and its sustainability initiatives, with a particular emphasis on advancing the Environmental, Social, and Governance (ESG) agenda within the International Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. The SweCham Team would like to thank TCEB for the warm welcome and the highly informative meeting. We eagerly anticipate the positive impact we aspire to create through this collaborative effort with TCEB and our partners! Previous Next

Team Sweden, led by H.E. Mrs. Anna Hammargren, Ambassador, Mrs. Anna Jakenberg Brinck, Deputy Head of Mission, Mr. Kacper Pierzynowski, Trade Commissioner of Sweden to Thailand, Mr. Peter Björk, SweCham President, and Dr. Pojanath Bhatanacharoen, SweCham Executive Director, joined the festive celebration at the inauguration of the new IKEA Sukhumvit Store on 29 November 2023.  < Back Big congratulations to IKEA: Team Sweden joined in the celebration marking the opening of the new IKEA Sukhumvit Store. 30 Nov 2023 Team Sweden, led by H.E. Mrs. Anna Hammargren, Ambassador, Mrs. Anna Jakenberg Brinck, Deputy Head of Mission, Mr. Kacper Pierzynowski, Trade Commissioner of Sweden to Thailand, Mr. Peter Björk, SweCham President, and Dr. Pojanath Bhatanacharoen, SweCham Executive Director, joined the festive celebration at the inauguration of the new IKEA Sukhumvit Store on 29 November 2023. Team Sweden extended warm congratulations to IKEA Thailand for the grand opening of their Sukhumvit store, situated at the heart of Bangkok. Having been a part of the Thai landscape for 12 years, IKEA continues to uphold its commitment to providing quality and affordable home furnishings, with the enduring motto ‘Home is the most important place in the world’. It was a great honour to meet Mr. Peter Kamprad and other key IKEA executives. Special thanks to Khun Leonie Hoskin, Retail Manager of IKEA Thailand, Khun Sirin Atsilarat, Store Manager of IKEA Sukhumvit, Khun Christian Dassonville, HR Manager (Retail), and Khun Cecilia Håkansson, Ikano Retail General Counsel, Head of Legal Affairs, as well as the entire IKEA Team for their warm welcome to a fantastic celebration! Notably, IKEA Sukhumvit stands as the first IKEA city store in Southeast Asia at Emsphere, covering an expansive 12,000 SQM. The store features a Swedish café and restaurant with a stunning view of Benjasiri Park and is seamlessly connected to the BTS Phrompong skywalk at Emsphere for convenient transportation. Get ready for the official opening tomorrow 1 December, accompanied by special promotions throughout the festive season. Join us in continuing the celebration of home and community at IKEA Sukhumvit! Find out more about the special offers celebrating the new store here: https://www.ikea.com/th/en/stores/sukhumvit/ Previous Next