Last Friday (Friyay), our SweCham team had a fantastic fika before the weekend! < Back SweCham Team Fika 22 Feb 2023 It was the perfect way to wind down after a busy week and connect with our colleagues. We gathered around the coffee table and indulged in a delicious Swedish treat, the classic ‘Prinsesstårta’. This cake is a masterpiece of sponge cake layers, vanilla custard, raspberry jam, and whipped cream, all covered in a layer of bright green marzipan. It was not only a feast for the taste buds but also for the eyes. Lastly, it was a fun and sweet way to connect with our team and kick off the weekend!!! Swedes love their Fika and it is an integral part of the Swedish culture, especially in the workplace as it gives everyone a break from a busy workday and a chance to chat about non-work-related topics. Swedes have Fika with friends and family as well, in Swedish culture there is always time for a Fika!! Previous Next

SweCham President Mr. Peter Björk participated in a two-day workshop organised by the Ministry of Foreign Affairs and the Organisation for Economic Co-operation and Development (OECD) on development cooperation: strategic planning and programming. < Back SweCham President participated in the Workshop on Development Cooperation: Strategic Planning and Programming 1 Nov 2023 On 30 and 31 October, SweCham President Mr. Peter Björk participated in a two-day workshop organised by the Ministry of Foreign Affairs and the Organisation for Economic Co-operation and Development (OECD) on development cooperation: strategic planning and programming. The workshop was hosted by Khun Ureerat Chareontoh, Director General of Thailand International Cooperation Agency (TICA) and facilitated by Dr. Rolf Schwarz, Senior Outreach Specialist from OECD. Several national and international cooperation partners and Thai ministries participated, including representatives from SIDA, US Aid, JICA, and AFD. Previous Next

On Tuesday 26 November 2024, Khun Anna Olsson-Moore, the Executive Director of Thai-Swedish Chamber of Commerce, joined the business Luncheon, organised by the European Chamber of Commerce Thailand, on the topic of “Progress and Prospects in the EU-Thailand Free Trade Agreement Negotiations” at the Athenee Hotel.   < Back Event Recap: SweCham Executive Director joined EABC Luncheon: “Progress and Prospects in the EU-Thailand Free Trade Agreement Negotiations” 26 Nov 2024 On Tuesday 26 November 2024, Khun Anna Olsson-Moore, the Executive Director of Thai-Swedish Chamber of Commerce, joined the business Luncheon, organised by the European Chamber of Commerce Thailand, on the topic of “Progress and Prospects in the EU-Thailand Free Trade Agreement Negotiations” at the Athenee Hotel. This exclusive event brought together key figures, including Chief Negotiators from Thailand and the EU, to discuss the current state of FTA negotiations and share their vision for the future. The luncheon provided a valuable platform for Thai and European businesses to engage directly with these leaders, offering insights into the economic potential of this agreement and fostering open dialogue on expectations and opportunities. This timely event highlighted the importance of the EU-Thailand FTA in driving economic growth and strengthening bilateral ties. By participating in this luncheon, the Thai-Swedish Chamber of Commerce demonstrated its commitment to promoting trade and investment between Thailand and Europe. Previous Next

SweCham team joined the JFCCT Reunion 2023, organised by the Joint Chamber of Commerce in Thailand (JFCCT) at Rembrandt Hotel & Suites Bangkok. < Back Connecting with Other Chambers and Partners at JFCCT Reunion 2023 26 Jun 2023 On 22 June, SweCham team joined the JFCCT Reunion 2023, organised by the Joint Chamber of Commerce in Thailand (JFCCT) at Rembrandt Hotel & Suites Bangkok. Several JFCCT Board members and representatives of the embassies, Board of Trade, and foreign chambers of commerce in Thailand, joined the Reunion together with distinguished guests within the business community. The event started with welcoming remarks by the JFCCT Chairwoman, Mrs Vibeke Lyssand Leirvåg, introducing the JFCCT members and the newly elected JFCCT Vice Chairs, Dr Supareak Charlie Chomchan and Mr Ravi Sehgal. Moreover, a keynote speech was given by Mr Sanan Angubolkul, Chairman of the Thai Chamber of Commerce and the Board of Trade of Thailand. As the event provided a space for all guests to mingle and network, everyone had the chance to reconnect and discuss future collaborations between the foreign chambers in Thailand. We were also pleased to catch up with our member, Sentinel, who generously sponsored the event as a platinum sponsor. Sentinel Solution, a company focused on green and sustainable solutions, helps businesses solve waste problems, reduce the carbon footprint, save the environment, create a circular economy and increase profitability. The company is here to provide an effective and cost savings solution, especially for the hospitality industry. SweCham would like to express our sincere appreciation to the JFCCT for inviting us to join this wonderful event. We look forward to continuing our close cooperation with the JFCCT in the upcoming years! To explore other news and activities from the SweCham and our members, please visit: www.swecham.com Photo credit: Joint Chamber of Commerce in Thailand (JFCCT) Previous Next

Yesterday, Khun Anna Olsson-Moore had a plesure to meet with Swedish Honorary Consul in Laos, COO SilviCarbon Agroforestry Sole Co., Ltd and Executive Director at the European Chamber of Commerce in Laos. < Back Exploring opportunities: SweCham in Laos! 7 Feb 2025 Yesterday, Khun Anna Olsson-Moore had a plesure to meet with Khun Per Gardin, Swedish Honorary Consul in Laos and Managing Partner at Specity Solutions Consulting Co., Ltd, Khun Peter Fogde, COO SilviCarbon Agroforestry Sole Co., Ltd and Khun Stefano Pighin Executive Director at the European Chamber of Commerce in Laos. Over lunch, they had a great conversation about potential future projects and explored ways to strengthen the growing relationship between Thailand and Laos. We touched on areas of collaboration and how both countries can benefit from closer ties, particularly in the business and development sectors. Previous Next

On Tuesday, the SweCham team had the pleasure of welcoming Khun Patcharee Yodpratum (Business Sweden Consultant, Thailand incl. Myanmar, Cambodia, and Lao PDR) to discuss the ongoing impact study on the Swedish footprint in Thailand. < Back SweCham Contributes to Business Sweden’s Impact Study 28 Feb 2024 On Tuesday, the SweCham team had the pleasure of welcoming Khun Patcharee Yodpratum (Business Sweden Consultant, Thailand incl. Myanmar, Cambodia, and Lao PDR) to discuss the ongoing impact study on the Swedish footprint in Thailand. As a long-standing partner of Business Sweden, SweCham was delighted to share our insights and experiences. For several years, SweCham has collaborated with the Swedish Embassy, Business Sweden, and the Swedish Alumni Network in Thailand (SANT) to promote Swedish culture and education in Thailand through various activities and events. During the meeting, our Executive Director Dr Pojanath Bhatanacharoen, exchanged knowledge and shared valuable insights from past activities, key milestones in Swedish-Thai diplomatic relations, and future collaboration opportunities. We look forward to continued collaboration with Team Sweden and supporting Sweden's growing presence in Thailand. Please stay tuned for more upcoming events from SweCham and Team Sweden! Previous Next

SweCham President, Mr Peter Björk, attended the ‘JFCCT SME Committee Seminar / Workshop Series and Get Together’. < Back SweCham President Joined the JFCCT SME Committee Seminar 18 Jan 2023 On 11 January, Mr Peter Björk, the SweCham President, attended the ‘JFCCT SME Committee Seminar / Workshop Series and Get Together’ organised by the JFCCT SME Committee in collaboration with the Belgian-Luxembourg/Thai Chamber of Commerce at The Regus – Bangkok, 66 Tower. On this occasion, Ms Sukawan Ruksomboonde, Legal Officer, Professional Level, Bureau of Legal Affairs, the Revenue Department, and Ms Saowalak Boonaiem, Tax Economist, Thailand Revenue Department, were the keynote speakers at the event. In addition, interesting information on the topic of ‘Tax Issues for SMEs’ was shared with everyone. With the aim to provide an update on the implementation improvements policy for the Foreign and Thai SMEs, various participants gained valuable information and felt engaged during the discussion and Q&A session. The SweCham would like to thank the JFCCT for organising this informative event for everyone, and we look forward to joining other great events organised by JFCCT in the near future! Photo credit: Belgian-Luxembourg/Thai Chamber of Commerce Facebook Page Previous Next

On 8 August 2023, the SweCham team had the opportunity to go to the C Asean forum (CaF 2023) for the 56th anniversary of ASEAN at the C ASEAN Auditorium, CW Tower.  The event focused on ASEAN as an 'Epicentrum of growth', emphasising collaboration between the ASEAN member states in how they can move forward in making Southeast Asia a centre of economic growth.  < Back SweCham team has enjoyed celebrating ASEANS's 56th Anniversary’ at the CaF C Asean Forum 2023 'ASEAN Matters: Epicentrum of growth' 21 Aug 2023 On 8 August 2023, the SweCham team had the opportunity to go to the C Asean forum (CaF 2023) for the 56th anniversary of ASEAN at the C ASEAN Auditorium, CW Tower. The event focused on ASEAN as an 'Epicentrum of growth', emphasising collaboration between the ASEAN member states in how they can move forward in making Southeast Asia a centre of economic growth. The forum was opened by the Vice Chairman of C Asean, Mr. Polapatr Suvarnazorn, and featured several different speakers. H.E. Dr. Kao Kim Hourn, the Secretary General of Asean, voiced his thoughts on what has been done in the Asean Vision 2025 and what will be done in Vision 2045. Followed by H.E. Mr. Rachmat Budiman, the ambassador of Indonesia in Thailand spoke on the contributions created during the Indonesian chairmanship. H.E. Mr. Sihasak Phuangketkeow, Secretary General of the Asian Peace and Reconciliation Council (APRC) and former Permanent Secretary of Foreign Affairs of Thailand discussed the challenges that ASEAN faces in the coming years, focusing on the importance of unity within ASEAN and a global shift in the global power balance. Ms. Usana Berananda, the Director-General of the Department of ASEAN Affairs in the Ministry of Foreign Affairs in Thailand, emphasised the importance of sustainable development. Lastly, the ASEAN Youths speech contest winner, Ms. Zeinab Abbaci from the University of Indonesia, made an incredible speech on the importance of diversity, shared heritage and ASEAN Unity. The forum concluded with a cake-cutting ceremony to commemorate the anniversary of ASEAN, followed by networking and the introduction of further opportunities to explore the ideas put forward. Previous Next

As the vibrant splashes of Songkran, the traditional Thai New Year, fade into cherished memories, a new season of reflection and joy dawns in Sweden with the arrival of Påsk (Easter). < Back From Songkran's Splashes to Påsk's Delights: Embracing the Holiday Season! 18 Apr 2025 From Songkran's Splashes to Påsk's Delights: Embracing the Holiday Season in Sweden As the vibrant splashes of Songkran , the traditional Thai New Year, fade into cherished memories, a new season of reflection and joy dawns in Sweden with the arrival of Påsk (Easter). For our Swedish members and friends in Thailand, this transition from the lively Thai festivities to the contemplative yet festive Swedish Easter offers a unique perspective on cultural celebrations and the universal joy of holidays. Långfredagen (Good Friday), observed this year on 18 April , marks a significant day in the Christian calendar, commemorating the crucifixion of Jesus Christ. In Sweden, it is traditionally a day of quiet reflection. Many businesses may have adjusted hours, and the atmosphere is generally more subdued. It's a time for introspection and spending peaceful moments with family. However, the solemnity of Långfredagen gives way to the anticipation and joy of the Easter weekend in Sweden . Swedish Easter traditions ( Påsk traditions ), celebrated on Sunday, 20 April , are a delightful blend of religious observance and charming folk customs. Here are a few highlights of Swedish Easter celebrations : Easter Eggs (Påskägg): Just as children (and adults!) eagerly anticipate Songkran water fights and receiving blessings, the excitement around Påskägg is palpable in Sweden. These brightly decorated eggs, often filled with candy and small treats, are hidden for children to find on Easter Sunday . This playful tradition adds a touch of magic to the holiday. Easter Witches (Påskkärringar): Keep an eye out for little "witches" with painted faces and colorful scarves! On Maundy Thursday (the Thursday before Good Friday), children often dress up as påskkärringar and go door-to-door, offering handmade drawings or greetings in exchange for a small treat – a charming parallel to the spirit of sharing and goodwill we experience during Songkran. Easter Decorations: Homes are often adorned with yellow and green decorations, feathers, and of course, birch twigs decorated with colorful feathers ( påskris ). These vibrant touches bring a sense of spring and renewal, echoing the fresh beginnings celebrated during Songkran. Easter Feast (Påskbord): Similar to the gatherings and special meals enjoyed during Songkran, the Swedish Easter table ( Påskbord ) is a feast for the senses. Traditional dishes often include pickled herring ( sill ), salmon ( lax ), potatoes, and the tempting Janssons frestelse (a creamy potato and anchovy gratin). Lamb is also a popular main course during Easter in Sweden. Celebrating Easter in Bangkok For those celebrating Easter in Bangkok, you have delightful opportunities to experience the taste of an Easter Feast right here! Kimpton Maa-Lai Bangkok invites you to their Easter Brunch on Sunday, 20 April 2025 , from 12:00 to 15:00 at Stock.Room . Adding to the festive fun, children can become "Little Sherlock Holmes" detectives and unearth Easter Egg treasures during the Morning Hunt (11:30 to 12:30) and Afternoon Hunt (14:00 to 15:00) at Studio 4 on the 6th floor. Chatrium Grande Bangkok is also hosting an Easter Brunch on Sunday, 20 April 2025 , offering a special 20% discount (excluding beverages). Please note that direct advance reservation with the hotel is required and subject to availability. The Thai-Swedish Chamber of Commerce wishes all our members and friends a peaceful Långfredagen and a joyful Påsk filled with warmth and delightful Swedish traditions ! Previous Next

SweCham Team was invited to the Swedish Group in Bangkok (Svenskgruppen Bangkok) to give a presentation during the weekly gathering. < Back Presentation for the Swedish Group in Bangkok 2 May 2023 On 18 April, the SweCham Team was invited to the Swedish Group in Bangkok (Svenskgruppen Bangkok), during the weekly gathering at The Stable Lodge. Many thanks to Khun Bo Olsén, computer entrepreneur, for the warm welcome and the delicious cinnamon rolls! Dr Pojanath gave a presentation that covered the history and function of the Chamber as a non-profit, non-governmental organisation that supports Swedish and Swedish-related businesses and individuals in Thailand. The SweCham Working Groups and a variety of events organised or co-sponsored by the Chamber in the past year were also discussed. Following the presentation, a lively Q&A session ensued, during which participants posed numerous questions about SweCham and its activities. ‘The Swedish Group in Bangkok’ is also open to individuals who speak other Scandinavian languages or live in other parts of Thailand. The group is a great forum to network and speak Swedish while in Thailand. The group also promotes an active exchange of experience and knowledge. Previous Next

On 1 June 2025, SweCham was truly honored to join the #BangkokPride 2025 alongside the Embassy of Sweden and Business Sweden from the National Stadium to Central World! < Back Proudly Together: SweCham and Team Sweden Celebrate Diversity at Bangkok Pride 2025 1 Jun 2025 On 1 June 2025, SweCham was truly honored to join the Bangkok Pride Parade 2025 alongside the Embassy of Sweden and Business Sweden from the National Stadium to Central World! This year's inspiring theme, "Born This Way," beautifully reminds us that everyone is valuable and deserves respect. SweCham, together with TeamSweden, proudly shares in the cherished moments from this memorable celebration in Thailand. We are deeply committed to fostering an inclusive society where everyone feels seen, valued, and respected. This commitment is a core part of the shared agenda between SweCham and Sweden, as we consistently strive to champion diversity, equality, and human rights for all. Most importantly, a huge shout out to all the staff, volunteers, security, cleaning officers, and every person who jointly created such a wonderful parade. Your dedication and hard work made this vibrant celebration possible and truly memorable for everyone involved. Together, we move forward towards a brighter, more accepting future. Previous Next

We were delighted to host Khun Kongkiti Liwcharoenchai from Zupports at SweCham! < Back A Warm Visit from Supporters to SweCham Office 23 Jul 2025 We were delighted to host Khun Kongkiti Liwcharoencha i from Zupports at SweCham! A big thank you for visiting and sharing valuable insights into Zupporters' innovative freight system. We're always looking for ways to add value to Thailand's business landscape by bringing together innovative companies like Zupporter. Looking forward to exploring fruitful collaborations together! Previous Next