Last Friday (Friyay), our SweCham team had a fantastic fika before the weekend! < Back SweCham Team Fika 22 Feb 2023 It was the perfect way to wind down after a busy week and connect with our colleagues. We gathered around the coffee table and indulged in a delicious Swedish treat, the classic ‘Prinsesstårta’. This cake is a masterpiece of sponge cake layers, vanilla custard, raspberry jam, and whipped cream, all covered in a layer of bright green marzipan. It was not only a feast for the taste buds but also for the eyes. Lastly, it was a fun and sweet way to connect with our team and kick off the weekend!!! Swedes love their Fika and it is an integral part of the Swedish culture, especially in the workplace as it gives everyone a break from a busy workday and a chance to chat about non-work-related topics. Swedes have Fika with friends and family as well, in Swedish culture there is always time for a Fika!! Previous Next

SweCham President Mr. Peter Björk participated in a two-day workshop organised by the Ministry of Foreign Affairs and the Organisation for Economic Co-operation and Development (OECD) on development cooperation: strategic planning and programming. < Back SweCham President participated in the Workshop on Development Cooperation: Strategic Planning and Programming 1 Nov 2023 On 30 and 31 October, SweCham President Mr. Peter Björk participated in a two-day workshop organised by the Ministry of Foreign Affairs and the Organisation for Economic Co-operation and Development (OECD) on development cooperation: strategic planning and programming. The workshop was hosted by Khun Ureerat Chareontoh, Director General of Thailand International Cooperation Agency (TICA) and facilitated by Dr. Rolf Schwarz, Senior Outreach Specialist from OECD. Several national and international cooperation partners and Thai ministries participated, including representatives from SIDA, US Aid, JICA, and AFD. Previous Next

On Tuesday 26 November 2024, Khun Anna Olsson-Moore, the Executive Director of Thai-Swedish Chamber of Commerce, joined the business Luncheon, organised by the European Chamber of Commerce Thailand, on the topic of “Progress and Prospects in the EU-Thailand Free Trade Agreement Negotiations” at the Athenee Hotel.   < Back Event Recap: SweCham Executive Director joined EABC Luncheon: “Progress and Prospects in the EU-Thailand Free Trade Agreement Negotiations” 26 Nov 2024 On Tuesday 26 November 2024, Khun Anna Olsson-Moore, the Executive Director of Thai-Swedish Chamber of Commerce, joined the business Luncheon, organised by the European Chamber of Commerce Thailand, on the topic of “Progress and Prospects in the EU-Thailand Free Trade Agreement Negotiations” at the Athenee Hotel. This exclusive event brought together key figures, including Chief Negotiators from Thailand and the EU, to discuss the current state of FTA negotiations and share their vision for the future. The luncheon provided a valuable platform for Thai and European businesses to engage directly with these leaders, offering insights into the economic potential of this agreement and fostering open dialogue on expectations and opportunities. This timely event highlighted the importance of the EU-Thailand FTA in driving economic growth and strengthening bilateral ties. By participating in this luncheon, the Thai-Swedish Chamber of Commerce demonstrated its commitment to promoting trade and investment between Thailand and Europe. Previous Next

SweCham team joined the JFCCT Reunion 2023, organised by the Joint Chamber of Commerce in Thailand (JFCCT) at Rembrandt Hotel & Suites Bangkok. < Back Connecting with Other Chambers and Partners at JFCCT Reunion 2023 26 Jun 2023 On 22 June, SweCham team joined the JFCCT Reunion 2023, organised by the Joint Chamber of Commerce in Thailand (JFCCT) at Rembrandt Hotel & Suites Bangkok. Several JFCCT Board members and representatives of the embassies, Board of Trade, and foreign chambers of commerce in Thailand, joined the Reunion together with distinguished guests within the business community. The event started with welcoming remarks by the JFCCT Chairwoman, Mrs Vibeke Lyssand Leirvåg, introducing the JFCCT members and the newly elected JFCCT Vice Chairs, Dr Supareak Charlie Chomchan and Mr Ravi Sehgal. Moreover, a keynote speech was given by Mr Sanan Angubolkul, Chairman of the Thai Chamber of Commerce and the Board of Trade of Thailand. As the event provided a space for all guests to mingle and network, everyone had the chance to reconnect and discuss future collaborations between the foreign chambers in Thailand. We were also pleased to catch up with our member, Sentinel, who generously sponsored the event as a platinum sponsor. Sentinel Solution, a company focused on green and sustainable solutions, helps businesses solve waste problems, reduce the carbon footprint, save the environment, create a circular economy and increase profitability. The company is here to provide an effective and cost savings solution, especially for the hospitality industry. SweCham would like to express our sincere appreciation to the JFCCT for inviting us to join this wonderful event. We look forward to continuing our close cooperation with the JFCCT in the upcoming years! To explore other news and activities from the SweCham and our members, please visit: www.swecham.com Photo credit: Joint Chamber of Commerce in Thailand (JFCCT) Previous Next

SweCham had the opportunity to be part of a thought-provoking event, RBHR Forum < Back UN RBHR Forum 2023 Turning Commitments into Tangible Actions for Better World 9 Jun 2023 On 6 June, SweCham team had the opportunity to join the 5th Asia-Pacific United Nations Responsible Business and Human Rights Forum (RBHR Forum) being held from 6-9 June 2023 at the UN Conference Centre in Bangkok, Thailand. The Forum is co-organized by the International Labour Organization (ILO), International Organization for Migration (IOM), Office of the High Commissioner for Human Rights (OHCHR), United Nations Children’s Fund (UNICEF), United Nations Development Programme (UNDP), United Nations Entity for Gender Equality and the Empowerment of Women (UN Women), United Nations Environmental Programme (UNEP), and the UN Working Group on Business and Human Rights (UNWG). In addition, the Forum offered us a chance to meet with a wide range of stakeholders in Asia-Pacific and gain knowledge of responsible business practices and corporate accountability in the region. It also sheds light on critical issues, challenges, and sectors that demand actions from the business and human rights community. On this occasion, SweCham team is very pleased to participate in this captivating Forum. We always seize the opportunity to be part of thought-provoking events to help create a future grounded in responsibility and equality, along with helping create value for society and businesses in the SweCham community! Previous Next

One-Day Workshop by Sweden Alumni Network Thailand (SANT) and Swedish Institute Alumni Network! < Back Workshop for Thai Sweden Alumni: Empowering Sustainability 8 Jul 2024 📢 𝗔 𝗖𝗮𝗹𝗹 𝘁𝗼 𝗦𝘄𝗲𝗱𝗲𝗻 𝗔𝗹𝘂𝗺𝗻𝗶 𝗶𝗻 𝗧𝗵𝗮𝗶𝗹𝗮𝗻𝗱 🇸🇪🇹🇭 . Sweden Alumni Network Thailand (SANT) and Swedish Institute Alumni Network invite Sweden alumni, SIMP alumni, and prospective students to a one-day workshop on 22 August 2024, at AirAsia Academy, Vibhawadi Road. Enhance your communication skills, understanding of sustainability, and systems thinking for your career and personal growth! 🗓️ Date: 22 August 2024 📍Location: AirAsia Academy, Vibhawadi Road 📌 Focus Areas: Communication, Sustainability, Systems Thinking A follow-up online session will be held on 17 September 2024, to reflect and reinforce connections. . 𝗔𝗽𝗽𝗹𝘆 𝗯𝘆 𝟭 𝗔𝘂𝗴𝘂𝘀𝘁 𝟮𝟬𝟮𝟰. Share your motivation (300 words max) on how this workshop will enhance your career and daily life. . Selected participants will be announced on 8 August 2024. 𝗔𝗽𝗽𝗹𝘆 𝗵𝗲𝗿𝗲: https://lnkd.in/g7Me-ET4 . Expand your skills and network with like-minded individuals dedicated to sustainable development! . For more information about this capacity boost, please follow this link: https://lnkd.in/g2CahbuG Previous Next

SweCham Team had the pleasure of attending the Nordic Film Festival in Bangkok, held at the Danish Embassy on 19 – 20 January, commenced with an illustrious opening night, showcasing the rich cinematic heritage of the Nordic countries. < Back SweCham at the Nordic Film festival! 24 Jan 2024 SweCham Team had the pleasure of attending the Nordic Film Festival in Bangkok, held at the Danish Embassy on 19 – 20 January, commenced with an illustrious opening night, showcasing the rich cinematic heritage of the Nordic countries. The event was distinguished by the presence of ambassadors from each Nordic nation, each introducing a notable film from their country, highlighting the diverse and profound storytelling traditions of the Nordic region. These introductions offered the audience a fascinating insight into the distinct narrative styles and film-making approaches characteristic of each country, painting a vivid picture of the Nordic cinematic landscape. The movies of the festival were: 🎥Amundsen, Norway 🇳🇴 🎥Riders of Justice, Denmark 🇩🇰 🎥Super Furball Saves the Future, Finland 🇫🇮 🎥Triangle of Sadness, Sweden 🇸🇪 The first movie of the festival was the Swedish movie ‘Triangle of Sadness’ by Ruben Östlund. Triangle of Sadness, a movie about the upheaval of social hierarchies and how changes in circumstances changes the power dynamics of society. The film truly set a high bar with its sharp social commentary and engaging narrative. Photo Credit: Embassy of Denmark in Thailand Previous Next

On 8 August 2024, we had the pleasure of welcoming Khun Anders Lundquist, the esteemed founder of SweCham, to our new office. < Back SweCham Founder Khun Anders Lundquist Visits the New Office! 13 Aug 2024 On 8 August 2024, we had the pleasure of welcoming Khun Anders Lundquist, the esteemed founder of SweCham, to our new office. The visit provided us with an opportunity to delve into the rich history of SweCham and celebrate the contributions that Khun Anders has made since its inception. During his visit, Khun Anders engaged in a meaningful discussion as we explored our archival records, revisiting the early days of SweCham and the vision that guided its establishment. His reflections on the journey from those initial steps to the present day offered valuable insights and a renewed appreciation for the organisation's enduring legacy. As we continue to grow and adapt to new challenges, Khun Anders Lundquist’s visit serves as a poignant reminder of the foundational principles that have guided SweCham since 1989. We appreciate our SweCham board members and the supportive environment that fosters unity and collaboration. Previous Next

TSCC had the great opportunity to interview Natalia Folbrycht, the Country Manager for Fitness24seven Thailand. Below you can read the full interview about her interesting success story!  < Back TSCC Café Succé – The Success Story of Natalia Folbrycht 11 Mar 2019 TSCC Café Succé – The Success Story of Natalia Folbrycht TSCC had the great opportunity to interview Natalia Folbrycht, the Country Manager for Fitness24seven Thailand. Below you can read the full interview about her interesting success story! Natalia, you have experience from working in many types of industries, from restaurant, real estate, airline to manufacturing. And many, many more. Now, you’re currently working in the fitness industry. How do you adapt from moving from one industry to another? ‘I think it’s not about the industry where you work, it’s the task you have. Most of the industries I worked with have been startups or expansions or turnarounds,’ says Natalia. ‘I’ve been asked many times “what is your speciality”. I don’t think I have an industry, even though I love fitness myself, but it’s about the task and the things that need to get done in the project that you get.’ You played football for like 15 years. How important is it for you to exercise? ‘Well, exercising is part of my life. To have the pace I have, you need to exercise. I cannot do it without it. Soccer is the sport I like to watch live or on TV. But working out myself, it can be cardio or strength training or any different kind just to get yourself moving.’ Football as a team sport, do you think that playing football has helped you in your career? ‘Yes. I usually say that everything is applicable to a company because you set the goals, you work as a team, and have all these things you want to achieve. To win the league or win a game. I think that’s the base where you get your discipline, when you play in a team, and also the team´s understanding in setting goals.’ Let’s move on to the next question. What has been the greatest learning for you when it comes to working in different countries and industries that have helped you with your career? ‘I think it is understanding the culture. Sometimes I don’t understand, but the understanding that you don’t understand and need to adapt to different cultures, that’s a great learning.’ Natalia continues stressing the international experience from work in different companies and in different countries. ‘It’s very beneficial in terms of building your knowledge bank and putting it together. I would say the cultures and the countries experience. I can really understand why Asian people act in some way, even if I don’t understand.’ Are you more flexible to understanding and taking in? ‘Well, I think I am super flexible. The thing is that sometimes I don’t understand them, but I have the knowledge that I don’t understand, but this is the way it is. I cannot change it.’ Natalia was hired in Sweden and sent to kick off Fitness24Seven in Thailand. She is now one and a half years into that venture, going back and forth. If we look at your career, you have already succeeded in a lot of things. What is the best decision, or decisions, you have made in your career and what does the word success mean to you? ‘Success. That’s a word that many people will relate maybe to money or career. For me, success is to work with something that you enjoy. When you wake up every day and want to go to work, and you don’t want to go home from work, that’s success for me, because then I’m passionate about what I’m doing, and I also have the passion for the things that I’m doing. I think the passion I have is to build companies or to turn around companies, so I think success is not necessarily connected to money in my case. It’s more about the experience I get in the different countries. I am grateful for the chance to work abroad. Not everybody can do that, and I am honoured to get the missions abroad because it is success for myself.’ ‘My work is very hard, but I don’t feel my work is work. I really feel it’s just fun. For me, it’s very challenging, but the day I don’t like it or I don’t feel it’s fun, I will not work at that position anymore. The day I don’t develop, I will move on because I need that development all the time. That’s maybe why I move around. Maybe two years is usually what I have in each company or country because I need to develop. I am not a maintainer.’ What tips do you have to someone who wants to pursue a career in the fitness industry? What experience and skills do you think it is good to have? ‘I wouldn’t say only fitness industry, because again, I’m going back to… relate to what a mission is. What is your mission? I think curiosity is super important because if you’re not curious, you will not find out things. There is not a silver plate served for you with all the knowledge that you to know to do something. You need to find out for yourself, so curiosity would be one word.’ ‘Second word would be courage. It can be scary to move abroad. New culture, new language, new food. Most of us people are very comfortable, don’t want to move on from their comfort zone. So move out of your comfort zone, and have the courage to do that.’ ‘The third thing, if you don’t have the passion for what you’re doing, you will not succeed. You need to have the passion, and you need to feel it is fun. So I think to find something that you enjoy in terms of passion.’ Last question. Recently, you opened your third branch in Sathorn Thani. Will you continue to grow here in Thailand, and do you have any other news you would like to share with the public? ‘We are here to take over, so we are growing. It’s going a bit slower than planned because of different circumstances, but for sure we are here to take over. We will open a lot of gyms soon. We have about three more locations planned in pipeline right now.’ Interview by Albert Persson Edit by Christer Nilsson Previous Next

On 21 April 2026, SweCham had the pleasure of welcoming a delegation from the Raoul Wallenberg Institute < Back Raoul Wallenberg Institute Visits SweCham to Explore Future Collaboration 21 Apr 2026 On 21 April 2026, SweCham had the pleasure of welcoming a delegation from the Raoul Wallenberg Institute , led by Mr. Peter Lundberg, Head of Operations , to explore potential collaboration in the field of Business and Human Rights. The meeting provided a valuable opportunity to exchange perspectives and identify areas of mutual interest. SweCham’s commitment closely aligns with Swedish values on Business and Human Rights, recognizing that sustainable economic development and respect for human rights go hand in hand. We look forward to continuing this dialogue and strengthening our collaboration on future initiatives together with the Raoul Wallenberg Institute. Previous Next

Yesterday, Khun Anna Olsson-Moore had a plesure to meet with Swedish Honorary Consul in Laos, COO SilviCarbon Agroforestry Sole Co., Ltd and Executive Director at the European Chamber of Commerce in Laos. < Back Exploring opportunities: SweCham in Laos! 7 Feb 2025 Yesterday, Khun Anna Olsson-Moore had a plesure to meet with Khun Per Gardin, Swedish Honorary Consul in Laos and Managing Partner at Specity Solutions Consulting Co., Ltd, Khun Peter Fogde, COO SilviCarbon Agroforestry Sole Co., Ltd and Khun Stefano Pighin Executive Director at the European Chamber of Commerce in Laos. Over lunch, they had a great conversation about potential future projects and explored ways to strengthen the growing relationship between Thailand and Laos. We touched on areas of collaboration and how both countries can benefit from closer ties, particularly in the business and development sectors. Previous Next

On Tuesday, the SweCham team had the pleasure of welcoming Khun Patcharee Yodpratum (Business Sweden Consultant, Thailand incl. Myanmar, Cambodia, and Lao PDR) to discuss the ongoing impact study on the Swedish footprint in Thailand. < Back SweCham Contributes to Business Sweden’s Impact Study 28 Feb 2024 On Tuesday, the SweCham team had the pleasure of welcoming Khun Patcharee Yodpratum (Business Sweden Consultant, Thailand incl. Myanmar, Cambodia, and Lao PDR) to discuss the ongoing impact study on the Swedish footprint in Thailand. As a long-standing partner of Business Sweden, SweCham was delighted to share our insights and experiences. For several years, SweCham has collaborated with the Swedish Embassy, Business Sweden, and the Swedish Alumni Network in Thailand (SANT) to promote Swedish culture and education in Thailand through various activities and events. During the meeting, our Executive Director Dr Pojanath Bhatanacharoen, exchanged knowledge and shared valuable insights from past activities, key milestones in Swedish-Thai diplomatic relations, and future collaboration opportunities. We look forward to continued collaboration with Team Sweden and supporting Sweden's growing presence in Thailand. Please stay tuned for more upcoming events from SweCham and Team Sweden! Previous Next