This Monday, we kicked off the week on a positive note by warmly welcoming our newest team member, Julia, with a delightful Thai-inspired fika. This special occasion was the perfect opportunity to introduce Julia to a variety of exotic Thai fruits and desserts. < Back A Sweet Start To The Week: Welcome Fika 18 Sept 2024 This Monday, we kicked off the week on a positive note by warmly welcoming our newest team member, Julia, with a delightful Thai-inspired fika. This special occasion was the perfect opportunity to introduce Julia to a variety of exotic Thai fruits and desserts. The vibrant selection included refreshing cantaloupe, dragon fruit, and pomelo, along with the popular Thai dessert mango sticky rice—a delicious combination of ripe mango resting on a bed of sticky rice and covered in a rich coconut sauce. The fusion of Swedish and Thai cultures through these treats created a unique and enjoyable experience. We’re thrilled to have her on board and look forward to a great start as she settles into her new role at SweCham! #SweCham #teamswecham #teamsweden Previous Next

It's always a bittersweet moment when we have to say goodbye to a valuable member of our team, and today, we're bidding a fond farewell to our incredible Media and Communications Intern, Pimmada Watworapong, or Nong Ant. < Back Farewell to our outgoing Media and Communications Intern, Pimmada Watworapong 23 Jul 2025 It's always a bittersweet moment when we have to say goodbye to a valuable member of our team, and today, we're bidding a fond farewell to our incredible Media and Communications Intern, Pimmada Watworapong, or Nong Ant. She has been an indispensable part of the SweCham family for the past three months, and her contributions have left a lasting impact. From the moment she joined us, Pimmada dove headfirst into every task with enthusiasm. Her dedication was evident in the seamless execution of numerous key events, including: Valborg Multi-Chamber Networking AI Training with System in Motion SweCham Member Open House with The Three by TPV Sustainability for Business Forum (SBF) Midsummer Luncheon Celebration 2025 One of Pimmada's most commendable qualities was her ability to bridge people to an inclusive community . She fostered connections and ensured everyone felt welcome, embodying the spirit of SweCham. We have no doubt that she will continue to achieve great things in her future endeavors. We wish her all the very best and look forward to seeing her thrive. Thank you, Pimmada, for your hard work, dedication, and for being such a wonderful part of the SweCham team! Previous Next

On 12 September, SweCham President Peter Björk, Vice-President Tomas Julin, Treasurer Daniel Lindgren and SweCham team attended The Ericsson Imagine Live event! < Back SweCham attended Ericsson Imagine Live: Realising the value of 5G 14 Sept 2023 On 12 September, SweCham President Peter Björk, Vice-President Tomas Julin, Treasurer Daniel Lindgren and SweCham team attended The Ericsson Imagine Live event! Ericsson is a global and local leader in the telecommunications industry with over 100 years of presence in Thailand. Mr. Igor Maurell, President of Ericsson Thailand’s inspiring welcoming speech showed both Ericsson's innovativeness and their commitment to Thailand's ambition, 'Industry 4.0'. Ericsson's 5G Leadership Ericsson's dual-mode 5G core, the 5GC, has allowed Ericsson the ability to leverage current networks for their 5G network. With a presence in 152 markets and 5G in 65 of them, their commitment to global connectivity through innovation is truly shown. Ericsson operates 50% of the world's 5G traffic outside China. To improve Thailand's 5G infrastructure, Ericsson highlights the need to adopt the 3,5 GHz Bandwidth for 5G. The midbands will deliver the most value to enterprise and consumer needs. Sustainability and Efficiency Dr. Magnus Ewerbring, CTO of Asia-Pacific, highlighted how Ericsson's commitment goes beyond mere technology. He underscored their ambition to achieve net zero by 2040 and reduce emissions by 50% in their supply chain and portfolio by 2030, and 40% less energy consumption on their typical sites by 2025. Higher efficiencies allow for more sustainability, breaking the energy curve. Emerging Technologies Dr. Ewerbring spotlighted various emerging technologies, focusing on the development and the future of 5G. Services that will rely on this development are for example virtual reality (VR) to augmented reality (AR) to extended reality (XR). The 'Holographic Communications' technology, for instance, will transform the future of how meetings are conducted, shifting from traditional online meetings to 3D holograms right before you, creating a truly immersive experience. Additionally, Ericsson displayed their radio systems, which are both more efficient and less energy intensive then before. Warm thanks to Ericsson Thailand for having us at the Imagine Live. Big congratulations to the Ericsson Thailand team for the successful event! Previous Next

SweCham hosted a successful Nordic Partnership Luncheon, bringing together representatives from the Danish-Thai Chamber of Commerce, Thai-Finnish Chamber of Commerce - TFCC, and Thai-Norwegian Chamber of Commerce. < Back Strengthening Nordic Presence in Thailand at the Nordic Partnership Luncheon! 12 Dec 2024 SweCham hosted a successful Nordic Partnership Luncheon, bringing together representatives from the Danish-Thai Chamber of Commerce, Thai-Finnish Chamber of Commerce - TFCC, and Thai-Norwegian Chamber of Commerce. This joint initiative aims to strengthen collaboration and create a stronger ecosystem for Nordic businesses operating in the Kingdom. By uniting efforts and sharing insights, the Nordic Partnership initiatives aim to create a stronger, more vibrant ecosystem for Nordic businesses operating in Thailand. This partnership will not only benefit individual companies but also contribute to a deeper understanding of the Thai market and foster long-lasting relationships between the Nordic countries and Thailand. We extend our sincere gratitude to our SweCham Hotel Partner, Oriental Residence Bangkok, for providing the lovely venue for this event. By uniting efforts and sharing insights, the joint chambers will contribute to a deeper understanding of the Thai market and foster long-lasting relationships between the Nordic countries and Thailand. Previous Next

This year, SweCham member, ลิฟต์บ้าน Aritco Thailand: Home Lift from Sweden, is exhibiting at the Architect’24, the 36th ASEAN’s largest building technology exposition.  Our Executive Director, Dr Pojanath Bhatanacharoen, also visited them at the booth and was warmly welcomed by Khun Jutharat Hongkhajorn, Assistant to the Managing Director.  < Back Aritco Home Lift Innovative Solutions for Accessibility and Design at Architect'24 Expo! 3 May 2024 This year, SweCham member, ลิฟต์บ้าน Aritco Thailand: Home Lift from Sweden, is exhibiting at the Architect’24, the 36th ASEAN’s largest building technology exposition. Our Executive Director, Dr Pojanath Bhatanacharoen, also visited them at the booth and was warmly welcomed by Khun Jutharat Hongkhajorn, Assistant to the Managing Director. Aritco (Thailand) Co., Ltd. provides sales and installation services for Home Lifts and platform lifts, the high-quality patented screw-driven system from Sweden, which offers superior design, utmost convenience and compliance with European Safety standards. Thailand is their region of responsibility where they install lifts both indoors and outdoors, as well as offering reliable warranty service that covers emergency call 24-hour assistance. Visit Aritco Thailand and their team today until 5 May at Hall 3, Booth L316, Pole L44, at IMPACT Challenger! To discover more about Aritco Thailand, please visit https://www.aritco.co.th/EN/home Previous Next

We were delighted to welcome the Chairman of the Thai-Nordic Association, Alexander Wetterling, and Secretary, Bo Pedersen, to the SweCham office on 23 July 2026. < Back Thai-Nordic Association Visits SweCham to Strengthen Nordic Collaboration 23 Jul 2026 We were delighted to welcome the Chairman of the Thai-Nordic Association , 𝗔𝗹𝗲𝘅𝗮𝗻𝗱𝗲𝗿 𝗪𝗲𝘁𝘁𝗲𝗿𝗹𝗶𝗻𝗴, and Secretary, 𝗕𝗼 𝗣𝗲𝗱𝗲𝗿𝘀𝗲𝗻, to the SweCham office on 23 July 2026. The visit provided a valuable opportunity to exchange ideas, discuss our shared commitment to strengthening Nordic cooperation in Thailand, and explore future collaboration initiatives. We look forward to continuing our close partnership and fostering even stronger Nordic collaboration in the years ahead. Previous Next

Dagens Industri, the leading Swedish financial newspaper, announced that Epiroc’s CEO Helena Hedblom is the most influential businesswoman in Sweden. < Back Epiroc CEO Helena Hedblom, Announced as the most Influential Businesswoman in Sweden! 11 Mar 2024 Dagens Industri, the leading Swedish financial newspaper, announced that Epiroc’s CEO Helena Hedblom is the most influential businesswoman in Sweden. In the interview, Helena sheds light on her inclusive leadership style and the importance of promoting a diverse workforce. These things are essential to boosting creativity and promoting innovation.  Read the full text in Swedish: https://www.di.se/nyheter/helena-hedblom-man-maste-grava-djupt-for-att-forsta-det-riktiga-problemet/ See the original post: https://www.linkedin.com/posts/epiroc_epiroc-activity-7171402708107694081-t4-Q/ Previous Next

We were delighted to attend the official launch of IKEA's exquisite new Stockholm 25 collection on Tuesday, 8 April 2025, at IKEA Bangna. < Back Celebrating Swedish Design: IKEA Stockholm 25 Launch at IKEA Bangna! 8 Apr 2025 We were delighted to attend the official launch of IKEA's exquisite new Stockholm 25 collection on Tuesday, April 8th, 2025, at IKEA Bangna. We were particularly honoured by the opening remarks delivered by H.E. Anna Hammargren, the Ambassador of Sweden to Thailand, which were followed by an insightful presentation of the new collection by Khun Leonie Hoskin, the Retail Manager of Thailand and Vietnam. The IKEA Stockholm 25 collection truly captures the essence of Swedish design with its blend of timeless elegance, modern functionality, and commitment to sustainable materials. We highly recommend exploring the beautiful and practical furniture and home accessories designed to elevate your living spaces, available both in-store and online. SweCham is also proud to be a part of the launch of IKEA's new STOCKHOLM 25 collection, collaborating with a fantastic array of participating Swedish brands to showcase the best of Swedish design and lifestyle. We extend our sincere appreciation to our members and partners IKEA , Electrolux , Fitness24Seven , Fysik , and TPV for joining in this celebration. Their involvement wonderfully highlights the vibrant and collaborative spirit of the Swedish-Thai business community. Experience the enduring appeal of Scandinavian design with the launch of IKEA's new STOCKHOLM 25 collection! https://www.ikea.com/global/en/stories/design/stockholm-2025-collection-250407/ Previous Next

SweCham team gathered for fun activities to strengthen relationships. < Back SweCham Fun Day 30 Mar 2023 Last Friday, the SweCham team gathered for an exciting afternoon filled with fun activities to strengthen relationships and bid farewell to our Office Manager Khun Napavorn and our interns from Mahidol University International College Khun Aiyar and Khun Panupol. We enthusiastically embraced the event’s colourful theme and began by taking vibrant group photos at the Samyan Mitrtown tunnel. We then made our way to More Than A Game cafe, located in the bustling I’m Park shopping mall, for some board game fun. It was an excellent opportunity for the team to bond while having a blast. Later that evening, we headed to Yoong Khao Hom for a mouth-watering feast of Thai cuisine. The evening concluded with a delightful belated birthday cake surprise for our team members, Khun Amelie and Khun Anantaya, making the Team dinner even more memorable. Overall, the SweCham Fun Day/Team Building Day was a great success, as it provided everyone with a chance to connect, strengthen their relationships, and partake in fun activities together. Moreover, it was an ideal event to mark our team members’ departure and to wish them the best for future endeavours. Previous Next

We were delighted to have Mr. Anders Wahlström, Regional General Manager Asia & Pacific of Scandinavian Airlines System (SAS), visit the SweCham office yesterday.  < Back Big thanks to SAS for visiting us at the SweCham office 2 Nov 2023 We were delighted to have Mr. Anders Wahlström, Regional General Manager Asia & Pacific of Scandinavian Airlines System (SAS), visit the SweCham office yesterday. Your presence was greatly appreciated, and we would like to express our gratitude for your time and insights. ✈️ It was such a great opportunity to learn more about the long history between SAS and Thailand, and we are delighted to learn more details about the return of SAS direct flights from Bangkok and the first SAS direct flights from Bangkok to Scandinavia in the past few days. Additionally, it was a great pleasure to have productive discussions and explore potential ways for future collaboration with you. Once again, thank you for taking the time to meet with us. We are excited about the opportunities ahead and appreciate your commitment to strengthening our connection. Want to learn more about SAS? Visit SAS at www.flysas.com/th-en/ Previous Next

The new IP Factsheet Thailand, from the South-East Asia IP SME Helpdesk is now available.  The factsheet aims at providing essential help to companies.  Whether you're a small startup or an established SME enterprise, this resource will provide invaluable guidance for protecting and leveraging your IP assets in Thailand.   < Back Do you need help navigating your way around Intellectual Property Issues? The Thailand - IP Country Factsheet is now available 15 Feb 2024 The new IP Factsheet Thailand, from the South-East Asia IP SME Helpdesk is now available. The factsheet aims at providing essential help to companies. Whether you're a small startup or an established SME enterprise, this resource will provide invaluable guidance for protecting and leveraging your IP assets in Thailand. The factsheet includes several different sections: The Facts: Business in Thailand for EU Companies, Background: IP in Thailand for SMEs The Basics: IPR in Thailand including specifics on Copyright, Patents, Design Patents, Trademarks, Geographical Indications (GIs), and Trade Secrets. Customs to Block Counterfeits How to enforce your Intellectual Property in Thailand. When dealing with your IP in Thailand, it is important to know that Thailand operates under a 'first-to-file' system, meaning that the first person to file the IP will own the rights to it once granted. The factsheet will provide you with the additional information you might need to gain a competitive edge and ensure that your products are protected in the Thai market. Click here to read the factsheet The South-East Asia IP SME Helpdesk offers free consultations to European SMEs looking to expand in the ASEAN. To contact the SME Help desk please click on their logo: Previous Next

SweCham wishes to express sincere appreciation to Rinrada Chamjitt, or Rin, for her valuable contributions as our Media and Communication Intern. < Back Farewell to our media and communication intern, Rin! 3 Mar 2025 SweCham wishes to express sincere appreciation to Rinrada Chamjitt, or Rin, for her valuable contributions as our Media and Communication Intern. Her support was instrumental to the team and the Chamber. Rin actively participated in the operational aspects of several significant events, notably the January and February SweCham Business Connect 2025, and the Prime Minister’s Address Luncheon 2025, in collaboration with Joint Foreign Chambers of Commerce in Thailand and other foreign chambers of commerce. Furthermore, she capably managed the Education and Career Days projects, effectively disseminating information about Swedish education and culture to our community. The Chamber greatly values Rin's contributions during her internship and believes that the experiences she gained during her time will prompt and equip her with essential skills for her future career path. We extend our best wishes for her future professional endeavors. Previous Next