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On 8 August 2024, we had the pleasure of welcoming Khun Anders Lundquist, the esteemed founder of SweCham, to our new office. < Back SweCham Founder Khun Anders Lundquist Visits the New Office! 13 Aug 2024 On 8 August 2024, we had the pleasure of welcoming Khun Anders Lundquist, the esteemed founder of SweCham, to our new office. The visit provided us with an opportunity to delve into the rich history of SweCham and celebrate the contributions that Khun Anders has made since its inception. During his visit, Khun Anders engaged in a meaningful discussion as we explored our archival records, revisiting the early days of SweCham and the vision that guided its establishment. His reflections on the journey from those initial steps to the present day offered valuable insights and a renewed appreciation for the organisation's enduring legacy. As we continue to grow and adapt to new challenges, Khun Anders Lundquist’s visit serves as a poignant reminder of the foundational principles that have guided SweCham since 1989. We appreciate our SweCham board members and the supportive environment that fosters unity and collaboration. Previous Next

On Tuesday, 29 July, SweCham had the pleasure of hosting Khun Mathias Bjorkvall, Developer at Netler AB. < Back NETLER™ Visits SweCham Office! 29 Jul 2025 On Tuesday, 29 July, SweCham had the pleasure of hosting Khun Mathias Bjorkvall , Developer at Netler AB . Netler is a leading IT consultancy that provides innovative solutions to companies at the forefront of the digitalization era. We had a productive discussion about a potential collaboration and are thrilled to explore ways to expand our network and provide more value to our members. As a voice and platform for Swedish and international companies, we aims to expand and bring cutting-edge digitalization expertise to the SweCham community. We look forward to embarking on the potential partnership together! Previous Next

Rembrandt Asset Management, a visionary company in Thailand, proudly announces its leadership and strategic direction for its diverse portfolio of subsidiaries across multiple sectors, reinforcing its position as a leader in hotels and asset management. < Back Rembrandt Asset Management: Leading the Way in Hotels and Asset Management in Thailand 13 Sept 2024 Rembrandt Asset Management, a visionary company in Thailand, proudly announces its leadership and strategic direction for its diverse portfolio of subsidiaries across multiple sectors, reinforcing its position as a leader in hotels and asset management.  Announcing the Company and Its Leadership Under the visionary leadership of Mr Zaki Baz, Group CEO of Rembrandt Asset Management and CEO of Rembrandt Hotels Corporation, the company is poised to transform its approach to hospitality and asset management. With over 20 years of experience managing hotels both locally and internationally, Mr Baz brings a wealth of expertise and a forward-thinking vision in strategic revenue management and advanced finance. His focus on quality, digital innovation, and delivering unparalleled guest experiences sets a new benchmark for excellence in the industry. Rembrandt Asset Management is a premier company overseeing a diverse range of subsidiaries: 1. Rembrandt Hotels Corporation: This subsidiary is dedicated to investing in and managing a wide array of hotel properties, both existing and in development, to ensure top-tier service, guest satisfaction, and exceptional financial performance across all locations. 2. Rembrandt Foods: Specialising in the management and operation of food and beverage establishments, including restaurants, bars, and catering services, Rembrandt Foods aims to deliver innovative culinary experiences and manage independent F&B operations to expand and diversify revenue streams. 3. Rembrandt Services: This arm offers specialised services such as property management, concierge services, and other hospitality-related offerings. It also includes unique ventures like Saskia's Wash, a premium laundry service, and The Hue, a luxury amenities provider, enhancing the company’s comprehensive service portfolio. Rembrandt Asset Management’s Unique Approach and Strategic Focus   Rembrandt Asset Management distinguishes itself from traditional hotel management companies by prioritising the creation of profitable streams for owners and shareholders rather than managing hotels and assets in a conventional manner. The company is highly adaptable and dynamic, meeting each owner's needs and requirements. Its strategy centres on commercial empowerment and leveraging AI-driven revenue management to optimise financial performance and ensure sustainable growth. This innovative approach allows Rembrandt to maximise returns on investment while maintaining high standards of guest satisfaction and service excellence.   Empowering Commercial Strategies and AI-Driven Revenue Management Committed to using advanced technologies and data-driven insights, Rembrandt Asset Management enhances its commercial strategies through AI-driven revenue management. This approach enables the company to make informed decisions that drive profitability and create long-term value for both owners and stakeholders. By focusing on innovation, Rembrandt ensures it remains at the forefront of the industry, delivering exceptional results across all its managed assets. A Strong Financial Foundation Having secured over 4.7 billion THB in capital, Rembrandt Asset Management demonstrates a robust financial foundation that supports its ambitious renovation and expansion projects. This substantial investment aligns with the company’s growth strategy and commitment to enhancing property values and guest experiences across all subsidiaries. Looking Ahead With a clear vision, substantial investments, and a commitment to innovation, Rembrandt Asset Management is set to redefine hospitality and asset management in Thailand and beyond. The company is dedicated to becoming a leader in hotels and asset management, setting new standards of excellence, and driving sustainable growth. "We are excited to embark on this transformative journey," said Mr Zaki Baz, Group CEO of Rembrandt Asset Management and CEO of Rembrandt Hotels Corporation. "Our mission is to create exceptional experiences for our guests and deliver significant value to our stakeholders. With the support of our talented team and strategic partners, we are confident in our ability to lead the industry and establish new benchmarks for excellence." Learn more about Rembrandt Hotel Bangkok, please visit: https://www.rembrandthotelbangkok.com/ Previous Next

We would like to express our sincere thanks to Electrolux Professional (Thailand) for the warm welcome and kind hospitality extended to the SweCham team! < Back SweCham is thrilled to visit the Electrolux Professional (Thailand)! 28 Aug 2024 On Thursday, 22 August, SweCham had a fantastic meeting with the Electrolux Professional team. We were thrilled to learn more about their innovative approach to sustainable professional appliances. Electrolux Professional, a division of the Electrolux Group, specialises in high-quality, durable equipment for the hospitality, healthcare, and food service industries, focusing on Business-to-Business (B2B) services. Their product range includes everything from commercial laundry machines and dishwashers to professional ovens and refrigeration units. Khun Tommaso Origo, Managing Director, delivered a captivating presentation, showcasing the impressive features of the state-of-the-art Electrolux Professional plant in Rayong, Thailand. As the largest Electrolux Professional plant in Southeast Asia, it is a testament to the company's commitment to the region. Khun Tommaso graciously guided us through the facility, where we witnessed the production of a wide range of commercial washers and dryers. The plant is equipped with advanced technology to ensure efficiency and sustainability, reflecting Electrolux Professional's dedication to environmental responsibility. We are truly grateful for Khun Tommaso's time and hospitality. Again, we are deeply grateful to Khun Tommaso Origo for his warm hospitality and insightful guidance. We were delighted to discover that our vision for sustainability aligns so well with SweCham's goals. His passion for Electrolux Professional and its commitment to sustainability is inspiring. We look forward to a fruitful collaboration in the future and exploring more opportunities to work together. Previous Next

Indulge in the zenith of British tradition at Lancaster Bar with our latest exquisite offering: The 'Enchanted Garden Afternoon Tea'. < Back Enchanted Afternoon Tea at Lancaster Bar [Member Promotion] 8 Sept 2023 Indulge in the zenith of British tradition at Lancaster Bar with our latest exquisite offering: The 'Enchanted Garden Afternoon Tea'. Step into a magical world inspired by the Cottingley Fairies as you savour a sumptuous array of both sweet and savoury delights. Our feast includes delicate finger sandwiches and freshly baked scones, each designed to tantalise your tastebuds. To enhance your ethereal journey through our garden of flavours, relish in the unlimited flow of handpicked TWG teas . If tea is not to your taste, there is hot or cold cocoa. Enchanted Afternoon Tea Available daily from 13:00 to 17:00 hrs. Pricing: 999 Baht for two people 600 Baht for one person For more information or to make a reservation Please call 022628000 ext 8089 Email info@lancasterbangkok.com . *The promotion ends on 31 October 2023. Previous Next

< Back Innovation Unleashed Forum 2025, Tuesday 2 September 2025 On 2 September 2025, Thai-Swedish Chamber of Commerce and the Joint Foreign Chambers of Commerce co-organised the Innovation Unleashed Forum 2025, in partnership with Swedish Institute (SI). This landmark event brought together leaders and experts to explore the core factors that drive innovation and foster a thriving innovative landscape in Thailand. The forum was structured around two key sessions: Skills and Capital . In the Skills session, a panel of experts discussed how to foster innovation through individual skills, organizational knowledge, mindset, and curiosity. We were honored to welcome: Khun Anders Rian from Ericsson Thailand Dr. Hugh O’Connell from ICDL Thailand Khun Anut Chatikavanij from CREX The Capital and other Enablers session focused on the essential sources of capital, enabling environments, and ecosystems needed for innovation to flourish. The panelists for this discussion included: Khun Natalie Lerthatasilp from CarbonWize Khun Kjell Håkan Närfelt from Vinnova Khun Suwatt Boyd Pathompakawan from Finno Efra Accelerator Khun Om Kaosa-ard from Innopower and the board of directors of the Thai Venture Capital Association (TVCA) A special thank you to our expert speakers, our MC, Khun Isra Smitabindu, Managing Director of Inspira Co., Ltd., and our moderator, Khun Bob Fox, Chair of the Digital Economy/ICT Group of JFCCT, for their invaluable contributions. A heartfelt thank you to our silver sponsors- DxT Solutions and Ericsson . Their invaluable support, helping to create a platform that inspires, connects, and empowers innovative projects crucial for advancing ecosystem. Their participation showcased a strong dedication to fostering a more sustainable economy and contributing to a better tomorrow. We also want to thank our crowdfunding sponsors— DigiThai Software Group , Gardena , ISM Technology Recruitment , and Vovan Law Group —for their commitment to a future built on innovation. We are also grateful to our venue partner, Chatrium Grand Bangkok , for their warm hospitality and support in hosting our first forum. Finally, we would like to warmly thank all SweCham members and attendees for demonstrating their strong commitment to innovation in Thailand and Asia. As a representative of leading innovation nations, SweCham is dedicated to continuing this mission and growing together with all of you. Explore the photo book here! Follow us on social media platforms Previous Next

Perspectives of Stakeholders: Thailand’s Strategies for Coping with Current and Future Floods and Droughts < Back SweCham team attended the launch of the World Bank Thailand Economic Monitor 5 Jul 2023 Perspectives of Stakeholders: Thailand’s Strategies for Coping with Current and Future Floods and Droughts Last Wednesday, 28 June 2023, the SweCham team attended the launch of the World Bank Thailand Economic Monitor ‘Building a Sustainable Future: Coping with Floods and Droughts’ at the Faculty of Engineering, Chulalongkorn University. Professor Dr. Supot Teachavorasinskun, the Dean of the Faculty of Engineering at Chulalongkorn University, and Dr. Fabrizio Zarcone, the World Bank Country Manager for Thailand, jointly delivered an opening statement during the inaugural session of the seminar. This was followed by keynote speeches, presentations and panel discussions by several experts in the area. Thailand experiences recurring floods and droughts each year, which are becoming increasingly severe, particularly in Bangkok, due to overpopulation and geographical factors. This seminar focused on the government’s master plan for water management. Representatives from the World Bank highlighted the escalating water stress in Thailand over the past year. The difficulties in dealing with floods and droughts, particularly in Bangkok, remain unchanged since the affected areas are privately owned. Unfortunately, the solutions available only offer temporary relief. However, private companies in the eastern part of Thailand, such as Amata Water and Indorama Ventures, have actively embraced sustainability and made a commitment to take responsibility for their actions. Ultimately, every speaker emphasised the importance of collaboration from all sectors in Thailand. Without cross-sectoral partnerships, the country will not progress, and the issues will persist. It was an honour for our team to be part of this informative and provocative seminar. We are thrilled to share this important message with our members and aspire to create a meaningful impact within our community. To read full report ‘Thailand Economic Monitor. Building a Sustainable Future: Coping with Floods and Droughts’ (English): https://rb.gy/t8pjf To see Executive Summary: https://rb.gy/el98y To watch the seminar via Facebook: https://rb.gy/s4hme (English), https://rb.gy/8svne (Thai) Previous Next

SIIS will travel to Sweden the first week of February 2025 with a group of Thai SMEs and executives keen to learn more about Innovation, Sustainability and Digitalization in Sweden. < Back [Press Release] SIIS is launching a program to Sweden in Innovation and Digitalization for SMEs 25 Nov 2024 SIIS will travel to Sweden the first week of February 2025 with a group of Thai SMEs and executives keen to learn more about Innovation, Sustainability and Digitalization in Sweden. Peter Bjork, President of SIIS says: “The Swedish approach to innovation demonstrates that businesses can be powerful catalysts for global change, turning sustainability from a cost center into our generation's most significant competitive advantage. We want to bring Thai SMEs and interested executives to Stockholm and the Malardalen region to learn from the Swedish Champions”. The SIIS Innovation and Digitalization Program, in partnership with KTH Innovation and the Stockholm School of Entrepreneurship—two of Sweden’s leading academic institutions together with other world-renowned companies and organizations—distills decades of Swedish expertise into a five-day transformative experience providing a strategic bridge connecting the participants current business reality to a future of leadership, where digital technologies create unprecedented transparency and circular economy models redefine resource utilization. SIIS program connects purpose-driven innovators, challenges traditional thinking, and equips leaders with the tools to reimagine, redesign, and rebuild. We believe every global challenge is an opportunity for meaningful transformation also taking into account ESGs impact on the SDGs. SIIS Managing Director Parityada Punthapong explains further: “Sweden is world class in innovation, digitalization and sustainability. It is high time that Thai SMEs goes overseas to learn from the Swedish companies and universities how this come about. This program offers a unique opportunity as it combines visits to companies and universities and with integrated workshops in the program, we are very excited about it”. For more information on the program please contact SIIS Mob 0897740118 or peter@ccm.co.th www.siisthailand.com Previous Next

Dr Pojanath Bhatanacharoen, Executive Director of SweCham, had the rare opportunity to attend the convention held at the Queen Sirikit National Convention Centre. < Back Highlights from the 16th World Chinese Entrepreneurs Convention: Insights into Thailand’s Trade Relations in Asia 28 Jun 2023 On Sunday, 25 June, Dr Pojanath Bhatanacharoen, Executive Director of SweCham, had the rare opportunity to attend the convention held at the Queen Sirikit National Convention Centre. The enlightening sessions yielded several key takeaways. According to Khun Sanan Angubolkul, Chairman of the Thai Chamber of Commerce, China has maintained its position as Thailand’s number one trading partner for 11 consecutive years since 2013. This presents a tremendous opportunity for Thailand to attract Chinese businesses and foster investment. Khun Narit Therdsteerasukdi , the Secretary General of the Board of Investment Thailand (BOI), expressed a warm welcome to investors and highlighted the new BOI strategies and investment promotion measures. Thailand’s attractive investment environment stems from its strategic location, excellent infrastructure, strong supply chain, competitive incentives, government support, green investment policies, and competence in providing renewable energy to businesses. Additionally, the geopolitical stability of the region ensures safety and resilience. In addition to the upgraded investment promotion measures and investment stimulation measures for the economy, the BOI has introduced new programmes such as retention and expansion initiatives, relocation programmes, and social and local development programmes. These initiatives aim to further enhance the economic landscape and create a conducive environment for businesses to flourish. Dr Pojanath would like to extend sincere thanks to Khun Vibeke Lyssand Leirvåg, Chairwoman of the Joint Foreign Chamber of Commerce Thailand (JFCCT) and the JFCCT Office for facilitating the opportunity to participate in this event and gain valuable insights into the dynamic trade relations between China and Thailand. For a detailed account of the event, please see the article by Bangkok Post: https://www.bangkokpost.com/business/2599195/tycoon-urges-eec-investment Previous Next

Indulge in a mini-getaway from the everyday with great food, breezy poolside ambience and family friendly splish-splash fun. < Back Bring Your Swimmies and Your Hungries to Weekend Pool Brunch at Mexicano, Rembrandt Hotel Bangkok! 14 Nov 2024 Join us in indulging in a mini-getaway from the everyday with great food, breezy poolside ambience and family friendly splish-splash fun at Rembrandt Hotel Bangkok. Take your time and spend the afternoon in this urban oasis of day-off chill while exploring an all-you-can-eat spread of premium grilled meats, mains & sides, alluring nibbles and irresistible desserts. MENU HIGHLIGHTS: - Churrasco Grilled Meats Selection (Sliced-to-order): Parma Ham-Wrapped Grilled Pork Sausage, Brazilian-Style Beef Picanha Steak, Spicy Grilled Shrimp, Grilled Lamb Kofta, Grilled Rock Lobster, Grilled Norwegian Salmon, and much more. - Unlimited Buffet & Salad Bar, Side Dishes and Desserts : Guacamole with Nachos, Mexican-style Seabass Ceviche, Churros de Naranja with Dulce de Leche and Chocolate Sauce, Cinnamon-Orange Créme Catalane, Espresso Tiramisu, Blueberry Panacotta, and much more. More fun! - Live DJ, in the house! - Price includes free pool access (Come splash it up!) Date : Weekend Pool Brunch ( Saturday - Sunday ) Time: 12:00 noon – 3:30 pm (no time limit) Price: THB 999++ / person Venue: Mexicano Restaurante Autentico If you would like further details or have any questions, please contact: Tel: 02 261 7100 Website: https://mexicanobkk.com Email: mexicano@rembrandthotelbangkok.com Facebook: https://www.facebook.com/Mexicanobkk / https://www.facebook.com/rembrandtbkk Previous Next

We're thrilled to announce that SweCham is now on instagram! < Back SweCham is now on Instagram! 16 Oct 2024 We are thrilled to announce our new communicative channel, Instagram! Join us for a more interactive experience and stay connected with the latest updates on our events, news, and initiatives. As a member of SweCham, you’ll be the first to know about exclusive opportunities, partnerships, and collaborations. Our Instagram channel will also feature behind-the-scenes glimpses into the vibrant world of Thai-Swedish cooperation and highlight the exciting projects we have in store. From live-motion videos to engaging stories, there’s always something new to discover. Follow us today and explore the shades of SweCham! 𝐬𝐰𝐞𝐜𝐡𝐚𝐦_𝐭𝐡𝐚𝐢𝐥𝐚𝐧𝐝: https://www.instagram.com/swecham_thailand?igsh=cnR4dHVtcm8wc3Vy&utm_source=qr Previous Next

On 25 April, the Embassy of Sweden in Bangkok hosted a meeting with distributors and importers of Swedish products, together with Team Sweden representatives from Business Sweden and SweCham.  < Back Expanding our Network: Fika with Distributors and Importers of Swedish Products in Thailand 13 May 2024 On 25 April, the Embassy of Sweden in Bangkok hosted a meeting with distributors and importers of Swedish products, together with Team Sweden representatives from Business Sweden and SweCham. The meeting aimed to offer opportunities for these businesses to share their challenges while further expanding the network of the Thailand-Sweden business community. At the meeting, the Ambassador of Sweden to Thailand, H.E. Anna Hammargren, provided some key facts on the broad relationship between Sweden and Thailand. Around 100 Swedish companies currently operate in Thailand, some with a long history in the country. In addition, the Embassy is stepping up efforts to develop trade and investments aligned with a new Swedish Government strategy on foreign trade, strengthening Sweden's position as a partner for green and digital transition. On this occasion, the SweCham Team, presented by Dr. Pojanath Bhatanacharoen (Executive Director) and Khun Thittiya Sommana (Events and Marketing Officer), along with the Business Sweden Team, presented by Khun Kacper Pierzynowski (Country Manager) and Khun Patcharee Yodpratum (Consultant, Thailand incl. Myanmar, Cambodia & Lao PDR), participated in the meeting. Our goals were to introduce our organisations to all the participants and understand the barriers and concerns that distributors and importers may have. Moreover, Dr. Pojanath also shared SweCham's advocacy work, offering insights into how SweCham could support Swedish-related companies in Thailand. This support ranges from providing business opportunities through various networking activities to working closely with other trade associations and organisations, serving as a voice for our members' interests. Finally, it was our pleasure to be part of this meeting to understand the needs of Swedish companies in Thailand. This knowledge will be used to develop future projects and events that empower the growing Swedish business community. Previous Next