Business Sweden Corporate member Industrial digitalisation Member Profile Business Sweden helps Swedish companies grow global sales and international companies invest and expand in Sweden. We provide strategic advice, sales execution and operational support to help Swedish companies grow their international revenues. They can trust us to shorten time to market, find new revenue streams, and lower risks. We have achieved our expertise by being present in the world’s 50 most promising markets for over 40 years, at the scene, helping to close the deal. Visit the official website here Representatives Representative : Kacper Pierzynowski Country Manager Thailand Contacts are available for members only. Please kindly contact [email protected] should you would be interested on joining our member community! Back to Member Directory

We were honored to co-host the Prime Minister’s Address Luncheon 2025, in collaboration with Joint Foreign Chambers of Commerce in Thailand and other foreign chambers of commerce, at Grand Hyatt Erawan Bangkok.    < Back SweCham was honoured to join the JFCCT PM's Address Luncheon 2025! 14 Feb 2025 On Friday, 14 February, Thai-Swedish Chamber of Commerce (SweCham) was honored to co-host the Prime Minister’s Address Luncheon 2025, in collaboration with Joint Foreign Chambers of Commerce in Thailand and other foreign chambers of commerce, at Grand Hyatt Erawan Bangkok. Our SweCham delegation of 40 members, including Swedish Ambassador H.E. Mrs. Anna Hammargren, Thai-Swedish Chamber of Commerce President Mr. Peter Bjork, Executive Director Ms. Anna Olsson-Moore, UNICEF Corporate Alliances Officer Mr. Amornchai Challcharoenwattana, board members, and representatives from premium and corporate member organizations, including EQHO Communications, Candela, Condato, Ericsson, Hitachi Energy, Saab, SPICA, and Toyota Material Handling Warehouse Solutions Thailand, attended this exclusive event to interact with Thailand's foremost leaders in both the public and private sectors. The event, under the theme of "Sustainable Thailand: Advancing with Reforms,” underscored pivotal policies shaping Thailand's economic trajectory. In her keynote address, H.E. Ms. Paetongtarn Shinawatra, Prime Minister of Thailand, articulated the government's vision for propelling Thailand's economy forward through sustainable economic development. She stressed the necessity of collaboration between the government and the private sector to attain long-term growth, ensuring that Thailand's economic advancement is sustainable, inclusive, and beneficial for all citizens. A luncheon was held, convening ambassadors, embassy representatives, leaders from all chambers of commerce under the Joint Foreign Chambers of Commerce in Thailand (JFCCT), and key government ministers. The luncheon provided a valuable platform for fostering collaboration and advancing Thailand's sustainable economic development goals! Explore the photo book here! The online booklet is available here! Previous Next

< Back IKEA X SweCham at Swedish Week 2025, 5 to 11 April 2025 From April 5th to 11th, 2025, SweCham proudly collaborated with IKEA and four of our esteemed Swedish member companies— Electrolux , Fitness24Seven , Fysik , and THE THREE BY TPV —to host a vibrant Swedish Week, celebrating the launch of the new Stockholm 25 collection. Guests at IKEA Bangna's Smaland area were immersed in engaging activities, captivating product showcases, and compelling storytelling that beautifully connected Swedish innovation with the rich tapestry of local culture. The Stockholm 25 collection epitomizes IKEA's democratic design ethos, seamlessly uniting elegant Scandinavian aesthetics with premium materials and exceptional functionality, all offered at an accessible price point. Each piece thoughtfully embodies five core principles: form, function, quality, sustainability, and affordability, ensuring enduring beauty and lasting durability. This significant launch was perfectly aligned with our Swedish Week campaign, a joint initiative dedicated to sharing the essence of Swedish values and the Scandinavian lifestyle. Much like the timeless design and meticulous detail of the STOCKHOLM collection create warm and inviting homes, Swedish Week aimed to convey the core tenets of Scandinavian living – a profound appreciation for functionality, the beauty of natural materials, and a strong emphasis on well-being. By democratizing sustainable and high-quality design, the STOCKHOLM collection powerfully reflects the very principles we championed throughout Swedish Week. We invited attendees to discover firsthand how Swedish design can elevate their daily lives. Furthermore, this collaborative campaign between SweCham, our valued members, and friends served as a dynamic platform to strengthen the bonds between Swedish businesses and the Thai public. It fostered cultural exchange and facilitated soft diplomacy, directly supporting SweCham’s core mission to promote Swedish interests within Thailand. We encourage you to learn more about the innovative Swedish brands that enriched this event: Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. The heart of Electrolux brand is the essence of Swedish thinking—simplicity, functionality, and sustainability. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. With Electrolux home appliances, consumers not only get the latest in technology but also contribute to a more sustainable future. Fitness24Seven is a leading gym chain from Sweden that now has 7 locations in Bangkok. Get healthy and strong with #SmartChoiceGym which includes access to all classes and branches at only 1,299.-/month with no binding time. Reasons to love FItness24Seven: Opens 24/7 - nonstop Membership is only 1,299.-/month with no binding time Access to all classes and branches is included with over 1,150 classes/month Certified professional personal training at great price Women's gym is available Convenient locations close to train stations Quality gym from Sweden with fully equipped facility and amenities Over 280 branches worldwide No binding time TPV is what happen when Asian design Scandinavian thinking and western standards come together in perfect harmony. Our beautiful collection is so fine that once you put the clothes on, you will never want to put them off. All materials are carefully hand-picked and each garment has been designed by TPV FYSIK started back in 2015 in Bangkok, Thailand, as a passion project between husband-and-wife duo Henrik (originally from Älmhult, Sweden) and Amm (born in Bangkok). Henrik, a personal trainer with a love for design and craftsmanship, teamed up with Amm, who brought years of experience from the steel industry. Together, they set out to rethink gym equipment—making it not just functional, but beautiful too. The idea first came about while they were setting up their own personal training studio. They didn’t want the usual bulky, intimidating machines. Instead, they imagined gym pieces that felt more like sculptural furniture—something you’d be proud to have in your home. What began as a small idea quickly grew. Today, FYSIK is known around the world for its handcrafted equipment that blends clean Scandinavian design with the warmth and skill of Thai craftsmanship. You’ll find FYSIK pieces in luxury homes, five-star hotels, boutique gyms—and even on Hollywood film sets. Special thanks to our media supporters: https://www.thaipr.net/life/3586887 https://www.thailand-business-news.com/european-union/207441-swedish-week-in-thailand-honoring-heritage-showcasing-design-and-celebrating-innovation https://scandasia.com/swedish-week-in-thailand-celebrates-heritage-design-and-innovation/ Previous Next

< Back SweCham's 35th Anniversary Gala Dinner, 9 November 2024 Since 1989, SweCham has been dedicated to strengthening the bonds between Sweden and Thailand, and our 35th Anniversary Gala Dinner on 9 November 2024 was a celebration of this remarkable journey. Gathered at the Landmark Bangkok, our members, partners, and friends joined together for an unforgettable evening of reminiscing, gratitude, and joy. The evening began with a warm welcome, followed by a gourmet dinner crafted by Chef Niklas Elfstrand of the Landmark Bangkok Hotel. Guests indulged in delectable Swedish-inspired dishes, and as live ABBA tunes filled the air, the dance floor came alive with energy and nostalgia, perfectly encapsulating the spirit of our anniversary celebration. Every detail of the event was a tribute to the resilience and unity of our community. From the exciting raffle prizes to heartfelt speeches recognizing SweCham's legacy, each moment highlighted the values and partnerships that have been our foundation over the years. Our heartfelt thanks go out to our Gold Sponsors— Ericsson , Project V , and SKF —whose remarkable support truly lit up the evening. Their commitment to SweCham and our mission made this spectacular celebration possible, with their contributions shining brightly throughout the night. A special appreciation goes to Autoliv , SAAB , and Spica for adding an extra layer of brilliance to our celebration. Their innovation and strength in partnership truly embody SweCham’s enduring impact. The evening sparkled with generous support from our Spirits Sponsors— Absolut , Beauty Medical Thailand , and GranMonte —who added a touch of elegance to each toast, and Vivin ’s artisanal cheeses, whose pairings elevated the flavors and ensured our glasses were full and our spirits high. Equally important, thank you to Urbanflowers brought us a flourish of beauty to the event, honouring our guests with stunning floral arrangements that created an unforgettable ambiance. Amrapur Tailors delighted us with a photobooth that brought smiles to everyone, capturing memories we’ll cherish from this memorable night. And last but not least, a special thanks to The Landmark Bangkok and Chef Niklas Elfstrand , whose exquisite menu and impeccable service provided the perfect setting for our gathering. We are also delighted to had Khun Poe Aye , Founder of Founders and Creative Entrepreneurs, as our moderator for this memorable night. To our members, partners, and friends who joined us, especially our sponsors and partners whose contributions made this celebration possible. Your commitment and partnership made this unforgettable evening possible, and we hope to see you at the upcoming SweCham Christmas Luncheon on 14 December 2024. See below for the complete photo book from the event! If you have any photos from the event Click here for the Full Photo Book! And feel free to tag us through our social media platforms here! SweCham's Social Media platforms Previous Next

We would like to express our sincere thanks for the warm welcome and kind hospitality extended to the SweCham team at Take Eat Easy, an urban oasis. < Back SweCham X Take Eat Easy: Future Collaboration is on the menu! 19 Aug 2024 On 15 August, the SweCham team had the pleasure of visiting Take Eat Easy, an all-day dining restaurant located in Yenakart. During our visit, we enjoyed delicious fusion cuisine and engaged in stimulating discussions. Khun Johan Davidsson generously shared his vision and passion for fostering a well-connected community of entrepreneurs from diverse generations. By supporting local SMEs and families, Take Eat Easy exemplifies the spirit of collaboration. This opportunity allowed us to explore potential ways to support and enhance value for our current and prospective members. . We extend our special thanks to Khun Johan for his inspiring vision and dedication to extend a warm and wider Thai-Swedish community. The majestic 200-year-old banyan tree at the heart of Take Eat Easy creates a truly unique atmosphere where entrepreneurs can connect, exchange ideas, and savour authentic flavours. We look forward to exploring potential partnerships with this remarkable establishment. . Thank you again for your time and hospitality. We eagerly anticipate collaborating with Take Eat Easy on future events! Previous Next

SweCham executive director, Dr Pojanath Bhatanacharoen, along with the team joined the Executive Directors and Chambers Management Luncheon Meeting organised by the Joint Foreign Chambers of Commerce in Thailand (JFCCT). < Back Foreign Chambers of Commerce Continue our Cooperation Through the JFCCT 30 Jun 2023 On 27 June, our executive director, Dr Pojanath Bhatanacharoen, along with the team joined the Executive Directors and Chambers Management Luncheon Meeting organised by the Joint Foreign Chambers of Commerce in Thailand (JFCCT) at Anantara Siam Hotel. The aim of the meeting is to share updates on JFCCT Committees, future events, and initiatives to which foreign chambers of commerce in Thailand and chambers’ members could contribute and support further. At the meeting, JFCCT Chairwoman, Mrs Vibeke Lyssand Leirvåg, JFCCT Vice Chairs, Dr Supareak Charlie Chomchan and Mr Ravi Sehgal, together with Chair of Sustainable Development Committee, Mr Lars Svensson, Chairman of Tourism Committee, Mr Anthony Hoglund, and Executive Secretary, Ms Wanlapa Yamapai, shared their updates. The work scope of the JFCCT Tourism Committee, Sustainable Development Committee, Digital Economy/ICT Committee, SME Committee, and Education & Skills Committee were shared. Members of chambers are invited to actively participate in the committees. Chambers also have the opportunity to commit to knowledge transferring for teachers, work with the Office of SMEs Promotion (OSMEP), take part in sustainability events to showcase the expertise of chambers’ members and support the JFCCT in various prospects. Believing that we can drive business growth for the foreign business community by working together, many SweCham members are supporting the JFCCT in this essential work through active engagement in the working groups. Moreover, the meeting provided the JFCCT and chambers with a chance to coordinate the upcoming events this year, including the Directors’ Night, Embassies and Chambers get-together, and EEC event organised by the JFCCT and Netherlands-Thai Chamber of Commerce. We are delighted to be informed about the events and we look forward to supporting these events. Lastly, SweCham team was delighted to participate in this meeting, and it was great to catch up with colleagues from different chambers. We look forward to continuing our close cooperation with the JFCCT and other chambers. To learn more about the JFCCT Committees, please visit www.jfcct.org/jfcct-committees To explore other news and activities from the SweCham and our members, please visit: www.swecham.com Previous Next

On Tuesday, 30 April, Business Sweden and Team Sweden, including the Embassy of Sweden and Thai-Swedish Chamber of Commerce (SweCham), hosted the launch of 'Pioneer the Possible Thailand' at Samyan Mitrtown.  The programme focuses on three themes, green production, green mobility, and energy transition and is supported by Ericsson, Camfil, Electrolux Professional, Reflex, Hitachi Energy, Midsummer, Siemens Energy, and Volvo Cars Thailand.  < Back Pioneer the Possible Thailand, Memorandum of Understanding Signed! 3 May 2024 On Tuesday, 30 April, Business Sweden and Team Sweden, including the Embassy of Sweden and Thai-Swedish Chamber of Commerce (SweCham), hosted the launch of 'Pioneer the Possible Thailand' at Samyan Mitrtown. The programme focuses on three themes, green production, green mobility, and energy transition and is supported by Ericsson, Camfil, Electrolux Professional, Reflex, Hitachi Energy, Midsummer, Siemens Energy, and Volvo Cars Thailand. The event began with welcoming remarks by Ambassador H.E. Mrs. Anna Hammargren and Trade Commissioner Mr. Kacper Pierzynowski. This was followed by a special address by the Director-General of the Department of Alternative Energy Development and Efficiency, Mr. Wattanapong Kurovat, and a keynote address by the Chief of the Project Engineering Department at EGAT, Mr. Pongsak Mancharoen. Mr. Pongsak Mancharoen discussed Thailand's Carbon Neutrality Policy aiming for Net Zero Emissions by 2065 and the impact of the EU's Carbon Border Adjustment Mechanism (CBAM) on Thailand. A panel discussion on Thailand and Sweden’s joint path to a carbon-neutral society was moderated by Mr. Mattias Goldmann of 2030-sekretariatet. Panellists included Dr. Narin Phoawanich, Assistant Governor Fuel Managment, EGAT, Siamnat Panassorn, Electric Vehicle Association of Thailand (EVAT) Committee and CEO of Sun-up Recycling Co Ltd, Dr. Savanit Boonyasuwat, the Federation of Thai Industry (FTI), Mr. Kongkiat Teekamongkol, Managing Director of Camfil (Thailand) Co., Ltd., Mr. Anders Rian, President of Ericsson (Thailand) Co., Ltd., and Mr. Polawat Phrirojchaikul, Managing Director, Reflex Packaging (Thailand) part of Nefab Group. The discussion highlighted various approaches to sustainability and reiterated that one of the key solutions to change is improving efficiency and changing to clean energy! Sweden and Thailand are joining forces to accelerate the journey towards a sustainable future. A Memorandum of Understanding (MoU) was signed between Business Sweden and the Electricity Generating Authority of Thailand (EGAT), laying the groundwork for cooperation in sustainability. This MoU will enable Sweden and Thailand to collaborate on studying biomass and hydrogen as part of their commitment to reducing carbon emissions. Previous Next

IKEA has announced that customers are allowed to bring their pets into the store. < Back You can take your pets to IKEA in Thailand 23 Jun 2023 IKEA has announced that from 6 June 2023 onward, customers are allowed to bring their pets into the store. However, the animals must be supervised at all time in the store and are not allowed to enter IKEA restaurant area. Additionally, they are required to weigh less than 15 kilograms and must be in a stroller. If all the rules and requirements are met, the pets are allowed into IKEA! Photo credit: BK Magazine ( https://bk.asia-city.com/shopping/news/you-can-take-your-pets-to-ikea-thailand-starting-next-week ) Source: https://scandasia.com/ikea-in-thailand-to-allow-customer-bringing-pets-to-stores/ Previous Next

During these boiling days, let’s beware of heat exhaustion and heat stroke. < Back BNH hospital: Emergency Service 24 Apr 2023 Thailand is currently in the hottest season of the year. The Thai Meteorological Department (TMD) advised citizens to beware of the heat, especially vulnerable groups, as the weather is expected to remain hot and sunny until early May. During these boiling days, let’s beware of heat exhaustion and heat stroke. Heat Exhaustion is when the body is overheating but does not need emergency medical treatment if the symptoms can be released or cool down after 30-minute while Heat Stroke requires emergency medical help. If left untreated, heat stroke can harm multiple organs instantly. In the worst case, it can lead to long-term disability or death. The symptoms can happen in both adults and children even though children may become more sensitive. Risk factors include age, people with chronic disease(s) and sudden exposure to hot weather. Signs of heat exhaustion and heat stroke include: Cool, moist skin with goose bumps when in the heat Heavy sweating Faintness Dizziness Fatigue Weak, rapid pulse Low blood pressure upon standing Muscle cramps Nausea Headache The symptoms can be released by cooling down the heat, such as loosing patient’s clothing, rest in a cool place and drink cool fluids. BNH Emergency Room is open 24/7 with fully equipped ambulances and emergency doctor call-out service. Direct emergency number: 02 632 1000 For more information or to schedule an appointment, please click https://lin.ee/e3BbwIi To visit the BNH website: https://www.bnhhospital.com/ Previous Next

Our exciting Oktoberfest Promotion at Antito, Eastin Grand Hotel Sathorn Bangkok will be running from Saturday 21 September until Saturday 2 November 2024. < Back Celebrate Oktoberfest at Antito, Eastin Grand Hotel Sathorn! 12 Sept 2024 The exciting Oktoberfest Promotion at Antito, Eastin Grand Hotel Sathorn Bangkok will be running from Saturday, 21 September until Saturday, 2 November 2024. Chef Amerigo and his team will be presenting a range of authentic gourmet food for this occasion including Wagyu beef burger with Swiss cheese and sauerkraut (THB 450), Pretzel hot dog with assorted condiments (THB 320), Grilled mixed sausages with potato wedges (THB 350), Cheesy pretzel (THB 220) and many more mouthwatering bites. Plus, you can select your favourite types of sausage, condiments and sauces for an extra special treat. Additionally, the hotel has 2-hour free-flow beer at THB 590 to match perfectly with the tasty German fare. There’s also a live DJ on Friday and Saturday from 17.30-20.30 hrs. to ensure this Oktoberfest is a proper party celebration. Prost! For reservations please call 02-210-8100 or e-mail [email protected] Previous Next

In 2023, Rapid Asia conducted research on ‘Decent work and responsible business practices in Thailand’s automotive manufacturing sector’ in collaboration with the International Labour Organization (ILO). < Back Explore Thailand's Auto Industry: A Joint ILO-RAPID Asia Study on Decent Work and Responsible Business 21 Jun 2024 In 2023, Rapid Asia conducted research on ‘Decent work and responsible business practices in Thailand’s automotive manufacturing sector’ in collaboration with the International Labour Organization (ILO). This research project thoroughly analyses Thailand’s automotive manufacturing supply chain, its status vis-à-vis decent work, and responsible business conduct. The findings highlight the global requirements for human rights due diligence and responsible business practices in global supply chains (including automotive). Meanwhile, the analysis emphasised disparities between categories in the automotive workforce and implications for the implementation of responsible business practices in the Thai automotive sector. To learn more about this report, please visit: https://lnkd.in/gbBetPdD Find out more at: https://rapid-asia.com Previous Next

< Back Trafficking Victim Protection in ASEAN by ASEAN-ACT and Rapid Asia SweCham member, Rapid Asia, who specialises in social research and monitoring and evaluation (M&E) consulting conducted an interesting research and published report. In 2023, Rapid Asia conducted the study on Trafficking Victim Protection in ASEAN. The full report can be found here . Previous Next