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ABB and its industrial partner, Sandvik, are offering great opportunities for all innovative startups and scaleups across the globe to join their Startup Challenges 2023 to develop an integrated solution for our planet.  < Back Don’t miss your chance to become ABB and Sandvik Business Partners! 4 Sept 2023 Don’t miss your chance to become ABB and Sandvik Business Partners! ABB and its industrial partner, Sandvik, are offering great opportunities for all innovative startups and scaleups across the globe to join their Startup Challenges 2023 to develop an integrated solution for our planet. Grab this chance to collaborate and work closely with ABB and Sandvik experts to create a more efficient future! The three challenges include: 💡 ABB Accelerating Circularity Startup Challenge 2023 with ABB Motion and ABB Electrification 💡 ABB Power Density Startup Challenge 2023 with ABB Motion 💡 Sandvik Startup Challenge 2023 Enter for a chance to win these collaboration projects, along with gaining the opportunity to have your product available and reach out to ABB’s and Sandvik’s global customer base. The application deadlines are: 🗓️ 10 September for Sandvik Challenge 🗓️ 17 September for ABB Accelerating Circularity 🗓️ 27 September for ABB Power Density To apply and for more information, please visit: Sandvik Startup Challenge 2023 https://www.home.sandvik/en/campaigns/startup-challenge/ ABB Accelerating Circularity Startup Challenge 2023 https://www.collaborateandcommercialize.com/abb-accelerating-circularity-startup-challenge-2023 ABB Power Density Startup Challenge 2023 https://www.collaborateandcommercialize.com/abb-power-density-startup-challenge-2023 To explore other news and activities from SweCham and our members, please visit swecham.com Previous Next

TSCC had the great opportunity to interview Natalia Folbrycht, the Country Manager for Fitness24seven Thailand. Below you can read the full interview about her interesting success story!  < Back TSCC Café Succé – The Success Story of Natalia Folbrycht 11 Mar 2019 TSCC Café Succé – The Success Story of Natalia Folbrycht TSCC had the great opportunity to interview Natalia Folbrycht, the Country Manager for Fitness24seven Thailand. Below you can read the full interview about her interesting success story! Natalia, you have experience from working in many types of industries, from restaurant, real estate, airline to manufacturing. And many, many more. Now, you’re currently working in the fitness industry. How do you adapt from moving from one industry to another? ‘I think it’s not about the industry where you work, it’s the task you have. Most of the industries I worked with have been startups or expansions or turnarounds,’ says Natalia. ‘I’ve been asked many times “what is your speciality”. I don’t think I have an industry, even though I love fitness myself, but it’s about the task and the things that need to get done in the project that you get.’ You played football for like 15 years. How important is it for you to exercise? ‘Well, exercising is part of my life. To have the pace I have, you need to exercise. I cannot do it without it. Soccer is the sport I like to watch live or on TV. But working out myself, it can be cardio or strength training or any different kind just to get yourself moving.’ Football as a team sport, do you think that playing football has helped you in your career? ‘Yes. I usually say that everything is applicable to a company because you set the goals, you work as a team, and have all these things you want to achieve. To win the league or win a game. I think that’s the base where you get your discipline, when you play in a team, and also the team´s understanding in setting goals.’ Let’s move on to the next question. What has been the greatest learning for you when it comes to working in different countries and industries that have helped you with your career? ‘I think it is understanding the culture. Sometimes I don’t understand, but the understanding that you don’t understand and need to adapt to different cultures, that’s a great learning.’ Natalia continues stressing the international experience from work in different companies and in different countries. ‘It’s very beneficial in terms of building your knowledge bank and putting it together. I would say the cultures and the countries experience. I can really understand why Asian people act in some way, even if I don’t understand.’ Are you more flexible to understanding and taking in? ‘Well, I think I am super flexible. The thing is that sometimes I don’t understand them, but I have the knowledge that I don’t understand, but this is the way it is. I cannot change it.’ Natalia was hired in Sweden and sent to kick off Fitness24Seven in Thailand. She is now one and a half years into that venture, going back and forth. If we look at your career, you have already succeeded in a lot of things. What is the best decision, or decisions, you have made in your career and what does the word success mean to you? ‘Success. That’s a word that many people will relate maybe to money or career. For me, success is to work with something that you enjoy. When you wake up every day and want to go to work, and you don’t want to go home from work, that’s success for me, because then I’m passionate about what I’m doing, and I also have the passion for the things that I’m doing. I think the passion I have is to build companies or to turn around companies, so I think success is not necessarily connected to money in my case. It’s more about the experience I get in the different countries. I am grateful for the chance to work abroad. Not everybody can do that, and I am honoured to get the missions abroad because it is success for myself.’ ‘My work is very hard, but I don’t feel my work is work. I really feel it’s just fun. For me, it’s very challenging, but the day I don’t like it or I don’t feel it’s fun, I will not work at that position anymore. The day I don’t develop, I will move on because I need that development all the time. That’s maybe why I move around. Maybe two years is usually what I have in each company or country because I need to develop. I am not a maintainer.’ What tips do you have to someone who wants to pursue a career in the fitness industry? What experience and skills do you think it is good to have? ‘I wouldn’t say only fitness industry, because again, I’m going back to… relate to what a mission is. What is your mission? I think curiosity is super important because if you’re not curious, you will not find out things. There is not a silver plate served for you with all the knowledge that you to know to do something. You need to find out for yourself, so curiosity would be one word.’ ‘Second word would be courage. It can be scary to move abroad. New culture, new language, new food. Most of us people are very comfortable, don’t want to move on from their comfort zone. So move out of your comfort zone, and have the courage to do that.’ ‘The third thing, if you don’t have the passion for what you’re doing, you will not succeed. You need to have the passion, and you need to feel it is fun. So I think to find something that you enjoy in terms of passion.’ Last question. Recently, you opened your third branch in Sathorn Thani. Will you continue to grow here in Thailand, and do you have any other news you would like to share with the public? ‘We are here to take over, so we are growing. It’s going a bit slower than planned because of different circumstances, but for sure we are here to take over. We will open a lot of gyms soon. We have about three more locations planned in pipeline right now.’ Interview by Albert Persson Edit by Christer Nilsson Previous Next

We were delighted to host Khun Kongkiti Liwcharoenchai from Zupports at SweCham! < Back A Warm Visit from Supporters to SweCham Office 23 Jul 2025 We were delighted to host Khun Kongkiti Liwcharoencha i from Zupports at SweCham! A big thank you for visiting and sharing valuable insights into Zupporters' innovative freight system. We're always looking for ways to add value to Thailand's business landscape by bringing together innovative companies like Zupporter. Looking forward to exploring fruitful collaborations together! Previous Next

SweCham would like to warmly welcome our new Start-Up Corporate Member, SIIS -Scandinavian Institute of Innovation and Sustainability, to the Thai-Swedish business community! < Back Warm welcome to our new SweCham member SIIS! 23 Feb 2024 Welcome SweCham Newest Start-Up Corporate Member! 🇸🇪🇹🇭 SweCham would like to warmly welcome our new Start-Up Corporate Member, SIIS -Scandinavian Institute of Innovation and Sustainability, to the Thai-Swedish business community! The SIIS is a team of Thai and Swedish professionals with more than 30 years of experience in Education, Training and Consulting in Thailand, Southeast Asia and Sweden. Their mission is to empower young leaders and enthusiasts to create a sustainable future for all. We offer camps in Sweden, the leading country of innovation and sustainability, where the participants can develop their leadership skills and learn about cutting-edge sustainability practices. We also organise preparation courses for Asian students going to Sweden, university development programmes and leadership training and coaching for the private and public sectors in Thailand and Sweden. Big warm welcome to the representatives Mr Peter Björk, SIIS President, and Ms Parityada Punthapong, SIIS Managing Director. To learn more about SIIS Scandinavian Institute of Innovation and Sustainability and for queries, please email info@siisthailand.com . For more information, please visit www.siisthailand.com Previous Next

Jönköping University (JU) has become a part of the European University Initiative through their alliance @EULiST. < Back Jönköping University has become a European university 7 Jul 2023 Jönköping University (JU) announced they has become a part of the European University Initiative through their alliance @EULiST. The European University Initiative is an initiative that aims to strengthen strategic partnerships between higher educational institutions in the European Union. With Jönköping University’s participation in this EU Initiative, new opportunities for international cooperation are expected to emerge. Agneta Marell, President of JU, says that participating in this initiative will open many doors for Jönköping University. The European University Initiative (EUI) is a European Union programme focused on the cross-border activities of the university systems in the EU. For a university to join the EUI, the academic institution must be an alliance member. Jönköping University is a part of the EULiST; it comprises ten members with a shared mission, the alliance aims to link society, science, and technology. “A major aim of the collaboration will be to develop educational and research initiatives which contribute to addressing social and global challenges,” says Nerrolyn Ramstrand, the President’s Advisor for Internationalisation. Jönköping University is embedded with being part of the local region and the worldwide community. It is taking clear steps towards fulfilling its vision of “leading as a collaborative, internationally connected and globally oriented university.” To read the full article: https://ju.se/en/about-us/contact-and-press/press/news/news-archive/2023-07-03-jonkoping-university-successful-in-becoming-a-european-university.html More information on EULiST: https://eulist.university/alliance/ Previous Next

In April, SweCham president participated in the Exclusive Luncheon with the Thailand Board of Investment (BOI) organised by the Franco-Thai Chamber of Commerce.    < Back SweCham President attended the Exclusive Luncheon with the BOI 15 May 2023 In April, our president, Khun Peter Björk, participated in the Exclusive Luncheon with the Thailand Board of Investment (BOI) organised by the Franco-Thai Chamber of Commerce. The panel discussion on the topic ‘Long Term Resident Visa in Thailand’ was led by the Secretary General of BOI, Khun Narit Therdsteerasukdi, along with Khun Dhinapa Apaivongse, Senior Investment Promotion officer, who provided valuable insights into the latest developments, requirements, and benefits of the visa. The luncheon not only offered the chance to acquire valuable knowledge but also provided an opportunity for participants to network with similar-minded individuals and government officials. If any SweCham members would like to see the presentation from the event, please contact us at contact@swecham.com . Previous Next

Come and meet Eastin Grand Hotel Sathorn Bangkok at the 71st Thailand Expo at Booth G50-51, Queen Sirikit National Convention Center (Hall 5-6) from 22 to 25 August 2024 for some exclusive offers! < Back Discovery Thailand Room Promotion with Eastin Grand Hotel Sathorn Bangkok [Member Promotion] 19 Aug 2024 Come and meet Eastin Grand Hotel Sathorn Bangkok at the 71st Thailand Expo at Booth G50-51, Queen Sirikit National Convention Center (Hall 5-6) from 22 to 25 August 2024 for some exclusive offers! Eastin Grand Hotel Sathorn Bangkok is excited to offer expo attendees a special room voucher valued at THB 1,000 when purchased at the fair (room payable later upon arrival). Or, if you prefer, you can buy the voucher to be used for full-price rooms including: 💠 Superior Mahanakhon at THB 3,900 💠 Superior Sky Mahanakhon at THB 4,100 💠 Executive Superior Sky Mahanakhon with lounge access and breakfast for two persons at THB 5,300 Plus, you will receive THB 300 food and beverage credit per stay as well. If you can’t make it to the fair, Eastin Grand Hotel Sathorn Bangkok is selling room vouchers via Line: @eastingrandsathorn from 15 to 31 August 2024. Book directly with the reservations team at rsvn@eastingrandsathorn.com or visit www.eastingrandsathorn.com for more information. Previous Next

< Back Breakfast Seminar: Managing your IP in a world full of AI and other Digital Technologies, 6 February 2024 On the morning of 6 February, SweCham and the South-East Asia IP SME Helpdesk with support with the JFCCT and EABC had the pleasure of hosting a seminar on managing your IP in a world full of digital technologies, with everything from Machine learning, Generative AI, Neural Networks and NFTs being discussed and presented. The morning started with breakfast and networking, at the wonderful Oriental Residence Bangkok Hotel . We were welcomed into a luxurious environment that was perfect for the seminar. The seminar started with a warm welcome from our Executive Director, Dr. Pojanath Bhatanacharoen. We were also honoured by having Mr. Bob Fox , Chair of Digital Economy/ICT group of JFCCT and EABC, as the moderator, who gave us a comprehensive overview of the AI landscape and introduced us to our two experts of the day. The first presentation came from Khun Mook Chaichirawiwat , Country Manager, Thinking Machines Data Science , who gave us an in-depth look at how AI works. Highlighting when AI was first introduced and how the change from relatively harmless software to a powerful tool used in most businesses, and now also by individuals! The second presentation was from Mr. Franck Fougere , Managing Partner at Ananda Intellectual Property , who detailed how IP rights apply to AI-generated content. As a machine cannot be held liable and hold IP protection, the issue of who owns the IP from AI generated content can be complex one. He brought up potential liabilities of using AI, such as can you trust the company that provides the AI to not train its AI on your company data? Khun Franck highlighted the importance of having control over your data and how you utilise your data, as to reduce potential liability, in the creation of content or products that might need IP protection. The seminar ended with a brief panel discussion led by Khun Bob, where the experts answered multiple different questions in the line of, what are the limitations of AI and IP, where will liability be when AI tools are used for illegal purposes such as scams. We would also like to thank the supporting chambers and organisations for their support of the event. Finally, we would like to warmly thank everyone who came to the seminar. If you have any questions or need assistance with your IP, please get in touch with the South-East Asia IP SME Helpdesk, https://intellectual-property-helpdesk.ec.europa.eu/regional-helpdesks/south-east-asia-ip-sme-helpdesk_en Click here for the Full Photo Book! Previous Next

< Back Thailand and Sweden: A Truly Sustainable Relationship! Thai-Swedish Chamber of Commerce proudly presents a special publication ‘Thailand and Sweden: A Truly Sustainable Relationship!‘. See the full special publication here Thai-Swedish Chamber of Commerce proudly presents a special publication insert in Bangkok Post Newspaper on 8 October 2020 ‘ Thailand and Sweden: A Truly Sustainable Relationship! ‘. Read the interview of Sweden’s Trade Minister, Anna Hallberg , on how Sweden is achieving environmental goals and how Sweden could contribute to Thailand’s sustainable development. The insert also including stories from Swedish companies in Thailand . ABB : Making the cities and industries smarter and more efficient The AstraZeneca Young Health Programme: Working together towards a healthier future for Thailand Ventpro : From smart to climate smarter-Stockholm Waterfront IKEA Flat-Packed Fight Against Covid EQHO : Global Branding Previous Next

< Back Valborg, Walputgis, Multi-Chambers Business Networking, 30 April 2025 On Wednesday, 30 April 2025, the Thai-Swedish Chamber of Commerce (SweCham) proudly hosted our first Valborg, Walpurgis Multi-Chambers Business Networking event at our member's stylish setting- Stock.Room , Kimpton Maa-Lai Bangkok . This special occasion provided a unique and vibrant platform for international guests to experience themselves in the cherished Scandinavian tradition of Valborg while forging valuable professional connections in a relaxed and festive atmosphere. Celebrated across Northern Europe on 30 April, Walpurgis marks the welcoming of spring with lively music, joyful festivities, and a strong sense of community spirit. SweCham was delighted to bring this cultural experience to the heart of Bangkok. The success of the evening was significantly enhanced by the generous support of our sponsors. A heartfelt thank you goes to our silver sponsor, Black Mountain Golf Club Hua Hin . Renowned as a world-class golf facility nestled within breathtaking scenery and complemented by luxurious villas and condos, Black Mountain Golf Club stands as one of Thailand's and Asia's premier golfing destinations. Their contribution was invaluable to the event's smooth execution. We also extend our sincere appreciation to our in-kind drink sponsor, spacecraft . This fantastic local Thai craft brewery, where a passion for Thai flavors meets cosmic inspiration, delighted attendees with their award-winning beers, adding a truly unique and local taste to the evening's offerings. As a dynamic bilateral organization, SweCham was particularly pleased that this event underscored our ongoing mission to actively support Small and Medium-sized Enterprises (SMEs) and cultivate strong, mutually beneficial connections between Swedish, international, and local brands within Thailand. The evening commenced with a warm welcome welcoming remark from our President, Khun Peter Bjork. Following, attendees eagerly participated in a lucky draw, featuring an array of exciting prizes generously sponsored in kind by United relocations , Bartels , the O.S.S Bar , and Aleenta Retreat Chian Mai . We are incredibly grateful for their contributions, which added an element of fun and anticipation to the evening. This successful multi-chamber networking event was made even more impactful through the collaboration and support of our 14 supporting chambers . Together, we successfully celebrated this cherished Scandinavian tradition in the vibrant heart of Bangkok, fostering new relationships and strengthening existing ones. Special appreciation is also extended to our exceptional hotel partner, Kimpton Maa-Lai Bangkok , for their impeccable hospitality and for curating a bespoke Swedish-inspired menu that offered an authentic taste of Sweden to all attendees, further enhancing the cultural experience. Finally, we express our deepest gratitude to all the guests who attended and actively contributed to the resounding success of this memorable event. We sincerely hope that the evening was both enjoyable and fruitful for everyone, and we wish you all a restful and rejuvenating Labour Day holiday. We look forward to hosting you at future SweCham events! Click here for the full photo book! Explore SweCham Social Media Platforms Previous Next

It's always a bittersweet moment when we have to say goodbye to a valuable member of our team, and today, we're bidding a fond farewell to our incredible Media and Communications Intern, Pimmada Watworapong, or Nong Ant. < Back Farewell to our outgoing Media and Communications Intern, Pimmada Watworapong 23 Jul 2025 It's always a bittersweet moment when we have to say goodbye to a valuable member of our team, and today, we're bidding a fond farewell to our incredible Media and Communications Intern, Pimmada Watworapong, or Nong Ant. She has been an indispensable part of the SweCham family for the past three months, and her contributions have left a lasting impact. From the moment she joined us, Pimmada dove headfirst into every task with enthusiasm. Her dedication was evident in the seamless execution of numerous key events, including: Valborg Multi-Chamber Networking AI Training with System in Motion SweCham Member Open House with The Three by TPV Sustainability for Business Forum (SBF) Midsummer Luncheon Celebration 2025 One of Pimmada's most commendable qualities was her ability to bridge people to an inclusive community . She fostered connections and ensured everyone felt welcome, embodying the spirit of SweCham. We have no doubt that she will continue to achieve great things in her future endeavors. We wish her all the very best and look forward to seeing her thrive. Thank you, Pimmada, for your hard work, dedication, and for being such a wonderful part of the SweCham team! Previous Next

We are delighted to welcome 𝐒𝐊𝐅 as a Gold Sponsor for SweCham's 35th Anniversary Gala Dinner on 9 November 2024 at The Landmark Bangkok! < Back Announcing SKF as a Gold Sponsor for SweCham's 35th Anniversary Gala Dinner ! 6 Nov 2024 We are delighted to welcome SKF as a Gold Sponsor for SweCham's 35th Anniversary Gala Dinner on 9 November 2024 at The Landmark Bangkok! With over a century of expertise, SKF is a global leader in reducing friction and advancing sustainability across industries worldwide. Founded in 1907, SKF’s impact reaches every corner of the globe, with operations in 130 countries, 40,000+ employees, and 17,000 distributor locations. SKF’s innovative solutions support movement in every part of society, bringing efficiency to our everyday lives and contributing to a more sustainable future. As we celebrate SweCham’s 35 years of success, we are proud to partner with SKF , whose commitment to reducing friction and advancing sustainability aligns seamlessly with SweCham’s mission of fostering international business collaboration. We are looking forward to celebrate this milestone with SKF , and connect with leaders in innovation during an evening filled with fine dining, entertainment, and networking opportunities! Event Details Date: Saturday, 9 November 2024 Time: 18:00 – 24:00 Venue: The Landmark Bangkok (BTS Nana) Dress Code: Evening Dress/ Black Tie Learn more about SKF here: https://www.skf.com/group Previous Next