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It's always a bittersweet moment when we have to say goodbye to a valuable member of our team, and today, we're bidding a fond farewell to our incredible Media and Communications Intern, Pimmada Watworapong, or Nong Ant. < Back Farewell to our outgoing Media and Communications Intern, Pimmada Watworapong 23 Jul 2025 It's always a bittersweet moment when we have to say goodbye to a valuable member of our team, and today, we're bidding a fond farewell to our incredible Media and Communications Intern, Pimmada Watworapong, or Nong Ant. She has been an indispensable part of the SweCham family for the past three months, and her contributions have left a lasting impact. From the moment she joined us, Pimmada dove headfirst into every task with enthusiasm. Her dedication was evident in the seamless execution of numerous key events, including: Valborg Multi-Chamber Networking AI Training with System in Motion SweCham Member Open House with The Three by TPV Sustainability for Business Forum (SBF) Midsummer Luncheon Celebration 2025 One of Pimmada's most commendable qualities was her ability to bridge people to an inclusive community . She fostered connections and ensured everyone felt welcome, embodying the spirit of SweCham. We have no doubt that she will continue to achieve great things in her future endeavors. We wish her all the very best and look forward to seeing her thrive. Thank you, Pimmada, for your hard work, dedication, and for being such a wonderful part of the SweCham team! Previous Next

Aritco gave our Executive Director, Dr Pojanath, a warm welcome on the Member visit at their showroom in Rama III. < Back Aritco Member Visit 31 Jan 2023 On 31 January, Khun Tana Sripongtanakul, Managing Director, and Khun Jutharat Hongkhajorn, Assistant to Managing Director of Aritco Thailand, gave our Executive Director, Dr Pojanath, a warm welcome on the Member visit at their showroom of Home Lifts from Sweden in Rama III. It was great to learn about the latest home lifts trends and designs as well as sharing numerous activities from the past and some upcoming events. In addition, we discussed lots of new ideas for our upcoming collaborations and events. On top of that, Aritco Thailand is also continuing collaborations with the SweCham as our Premium Plus Partner. Once again, we would like to express our sincere thanks to Aritco Thailand for your continued support to the Chamber activities. It was a great meeting and we truly appreciate your gift! Aritco Thailand has marketed and installed home lifts and platform lifts for customers, both public sector and private homeowners nationwide. The company supplies several models of Aritco Home Lifts with various options and platform sizes to create comprehensive solutions to match all customers’ demands. As Aritco places high importance on after-sales service, customers can be confident that they could always rely on Aritco’s products and services. To learn more about Aritco Thailand, please visit www.aritco.co.th . To explore other news and activities from the SweCham and our members, please visit https://swecham.com/ Previous Next

System in Motion คัดลอก Corporate Member Profile System in Motion stands at the forefront of AI education and integration, specializing in empowering established businesses to master AI technology. With a focus on delivering dense, detailed training content and numerous success stories, we provide expert guidance tailored for each company. Our AI Accelerator program is designed specifically for existing companies, complemented by clear and impactful keynotes on AI’s business implications. Trust System in Motion to lead your company through its AI transformation with clarity and leadership. Product and Service System In Motion offers four packaged training and customized training for corporations. Al ExCom for Executives, Al Fundamentals & Al Mastery for Managers, AI for eCommerce as industry specialization. We keep adding more trainings every month to our catalog. Our AI Accelerator program is designed specifically for existing companies, complemented by clear and impactful keynotes on AI’s business implications. Visit the official website here Representatives Representative (1): Position: Contacts are available for members only. Please kindly contact contact@swecham.com should you would be interested on joining our member community! Back to Member Directory

Discover the SweCham Give Back Initiative, our commitment to fostering a more equal and inclusive Thailand. Join us in making a lasting positive impact on communities across the nation. ABOUT THE PROJECT Through "SweCham Give Back," we're not only strengthening the ties between our nations, but we're also actively contributing to the well-being of the Thai community. We truly believe that together, we can make a meaningful difference and help build a brighter future for everyone. Join us in supporting this special journey! Upcoming Events Come to meet and talk with our Give Back Partner in person here at SweCham Give Back Partner Introduction, on Thursday 9 October 2025 at the Ambassador Residence of Sweden from 08:30 - 11:00. We believe that by coming together, we can significantly contribute to the well-being and empowerment of these young daughters. Your presence and support would be greatly appreciated. Free event with limited seats (based on first come, first serve). Registration is available here! OUR PARTNER Friends of Thai Daughters Mission Statement: Friends of Thai Daughters is preventing child trafficking by empowering vulnerable girls to become valued Daughters, educated women, and independent adults. Visit Friends of Thai Daughters Preventing Child Trafficking with Shelter, Education and Love Friends of Thai Daughters Play Video Play Video 02:15 I am a Daughter HD Play Video Play Video 00:55 55 second Friends of Thai Daughters video Enjoy this brief video about Friends of Thai Daughters' mission to provide a loving home, education and support to girls at risk of being targeted by human traffickers. Play Video Play Video 02:00 Friends of Thai Daughters' RainbowHouse story Learn about this innovative project to educate at risk ethnic hill tribe girls in Northern Thailand Play Video Play Video 09:08 A Way Back Home Fighting Child Trafficking with Education, Shelter, and Love Learn about the powerful impact that Friends of Thai Daughters is making to protect vulnerable girls from human traffickers. Play Video Play Video 03:09 FTD International Women's Day 2022 final Play Video Play Video 00:25 See and Nara

ABB and its industrial partner, Sandvik, are offering great opportunities for all innovative startups and scaleups across the globe to join their Startup Challenges 2023 to develop an integrated solution for our planet.  < Back Don’t miss your chance to become ABB and Sandvik Business Partners! 4 Sept 2023 Don’t miss your chance to become ABB and Sandvik Business Partners! ABB and its industrial partner, Sandvik, are offering great opportunities for all innovative startups and scaleups across the globe to join their Startup Challenges 2023 to develop an integrated solution for our planet. Grab this chance to collaborate and work closely with ABB and Sandvik experts to create a more efficient future! The three challenges include: 💡 ABB Accelerating Circularity Startup Challenge 2023 with ABB Motion and ABB Electrification 💡 ABB Power Density Startup Challenge 2023 with ABB Motion 💡 Sandvik Startup Challenge 2023 Enter for a chance to win these collaboration projects, along with gaining the opportunity to have your product available and reach out to ABB’s and Sandvik’s global customer base. The application deadlines are: 🗓️ 10 September for Sandvik Challenge 🗓️ 17 September for ABB Accelerating Circularity 🗓️ 27 September for ABB Power Density To apply and for more information, please visit: Sandvik Startup Challenge 2023 https://www.home.sandvik/en/campaigns/startup-challenge/ ABB Accelerating Circularity Startup Challenge 2023 https://www.collaborateandcommercialize.com/abb-accelerating-circularity-startup-challenge-2023 ABB Power Density Startup Challenge 2023 https://www.collaborateandcommercialize.com/abb-power-density-startup-challenge-2023 To explore other news and activities from SweCham and our members, please visit swecham.com Previous Next

The Thai-Swedish Chamber of Commerce was honored to attend the grand opening of Aritco's Southeast Asia Showroom in Bangkok. < Back Congratulations to Aritco on their grand opening in Bangkok! 6 Feb 2025 The Thai-Swedish Chamber of Commerce was honored to attend the grand opening of Aritco's Southeast Asia Showroom in Bangkok. This impressive new facility will serve as a training center for technicians and the company's ASEAN hub office. Aritco's grand opening in Bangkok showcases the best of Swedish business: not just building business, but relationships. The Thai-Swedish Chamber of Commerce was proud to be part of this celebration. Congratulations to CEO Martin Idbrant, Sales & Marketing Director Ida Lindvall, and the entire Aritco team on this exciting expansion! Previous Next

The recent CEO & C-Level Women Leaders’ Breakfast was a truly inspiring gathering, uniting some of Thailand's most accomplished women leaders across various industries. < Back SweCham Executive Director, Khun Anna, proudly joined CEO & C-Level Women Leaders’ Breakfast- Inspiring Change and Fostering Connections 21 Nov 2024 The recent CEO & C-Level Women Leaders’ Breakfast was a truly inspiring gathering, uniting some of Thailand's most accomplished women leaders across various industries. Thai-Swedish Chamber of Commerce, together with the Franco-Thai Chamber of Commerce (FTCC), Netherlands-Thai Chamber of Commerce (NTCC), Swiss-Thai Chamber of Commerce (STCC), and La French Tech Bangkok, empowered this exclusive event celebrated women’s leadership and explored impactful ways to support the professional advancement of women in Thailand. The morning commenced with a keynote address by Laetitia LIM , CEO of Quividi and a board member of La French Tech Bangkok. Her insights into driving innovation and empowering women in leadership resonated with the audience and set the tone for an engaging session. A highlight of the event was the fireside chat titled "Breaking Barriers: The Challenges Women Face in the Tech Industry" . Moderated by the inspiring Ms. Nichapat (Nicha) Ark , Director for Openspace Ventures, the discussion delved into the unique challenges and opportunities for women in the rapidly evolving tech world. Both the keynote and fireside chat offered valuable perspectives and actionable advice, sparking thoughtful conversations among attendees. Complementing the dynamic discussions was a delightful continental breakfast buffet and coffee, providing the perfect setting for participants to network, exchange ideas, and build meaningful connections. As a proud supporter of this event, SweCham is honoured to join forces with like-minded organisations in promoting gender equality, innovation, and collaboration. This impressive gathering was not only a celebration of women leaders but also a step towards fostering a stronger community of empowered businesswomen in Thailand. Together, we aim to continue inspiring change and supporting women in leadership and looking forward to building on this success and contributing to more such impactful events in the future! Previous Next

The Thailand Convention and Exhibition Bureau (TCEB) organised the TCEB Strategic Direction 2024 event, titled ‘Driving Thailand Forward as High-Value Added MICE’, at the Queen Sirikit National Convention Center in Bangkok. < Back TCEB Strategic Direction 2024: Event Recap 25 Oct 2023 On 24 October, the Thailand Convention and Exhibition Bureau (TCEB) organised the TCEB Strategic Direction 2024 event, titled ‘Driving Thailand Forward as High-Value Added MICE’, at the Queen Sirikit National Convention Center in Bangkok. SweCham President Peter Björk participated alongside other JFCCT representatives. In addition to TCEB executives and staff, many organisations in the MICE industry were present, including PATA, TICA, THA, and several airlines. During the event, TCEB executives presented new trends in the MICE industry and discussed how Thailand can reposition itself to compete globally in an ever-changing world, building upon Thailand's existing competitive advantages. The discussion highlighted that Generation Z business travellers will significantly influence the industry, driving new trends and expectations. They will opt for shorter and more frequent trips with a focus on value and results. Technological advancements, including AI, will be utilised to enhance efficiency and effectiveness, making innovation a key factor. MICE events are increasingly viewed as essential business events, empowering employees to fully understand their organisation's vision, values, and culture, shaping a positive perception of the organisation among customers. Regional targets will become more important than global scale, and sustainability practices will be essential. Additionally, TCEB presented a comprehensive survey on factors that matter when choosing destinations, including safety, value for money, readiness of facilities, and local community support. Thailand leads in categories such as value for money, the country's brand image, and readiness of accommodation. However, there is a need to catch up in areas such as technology advancement, high-value destination offerings, and sustainability. The event also discussed transforming Thailand for the future, utilising the country's flagship industries such as food security, creative soft power, health tech innovations, and urban quality of life (QOL) and mobility. Exciting times lie ahead as Thailand navigates these transformative strategies. To watch a recorded video, please visit https://lnkd.in/gHrV5nbp Youtube: https://lnkd.in/gcs29eCv More details of MICE at https://lnkd.in/fYTU6mv Previous Next

On 27 May 2024, SweCham Executive Director Dr Pojanath Bhatanacharoen visited Axis Communications at their office for a fruitful discussion, aiming to explore our future collaborations.  We would also like to thank Khun Lee Oh Tee (Director, Strategic Growth Initiative South Asia Pacific), Khun Suphawaporn Siriudomdetku (National Sales Manager), and Khun Pikunkaew Pornpratan (Account Manager Thailand) for their warm welcome to the Axis Communications office. < Back Thank you for showcasing the security technologies from Axis Communications 31 May 2024 On 27 May 2024, SweCham Executive Director Dr Pojanath Bhatanacharoen visited Axis Communications at their office for a fruitful discussion, aiming to explore our future collaborations. We would also like to thank Khun Lee Oh Tee (Director, Strategic Growth Initiative South Asia Pacific), Khun Suphawaporn Siriudomdetku (National Sales Manager), and Khun Pikunkaew Pornpratan (Account Manager Thailand) for their warm welcome to the Axis Communications office. As the industry leader in video surveillance, Axis Communications develops and supplies innovative network solutions that enhance security and business performance. Founded in 1984 and headquartered in Lund, Sweden, Axis Communications employs around 4,000 people across more than 50 countries. In partnership with thousands of technology and system integration partners, Axis is dedicated to creating a smarter and safer world. During this visit, we exchanged information on our current initiatives and plans for 2024. Dr Pojanath also shared our work at SweCham, covering our advocacy work, member initiatives, projects, and upcoming events. The discussion also led us to look at potential opportunities for future collaboration between our organisations. We look forward to developing new opportunities and partnerships with Axis Communications in the future! Interested in learning more about Axis Communications? The Axis Experience Centre in Bangkok offers a unique opportunity to explore how these innovations are shaping the future. By visiting them, you can enjoy hands-on experiences with network video, gain behind-the-scenes access, and receive expert insights into industry trends. To learn more about Axis Communications or book a visit, please visit www.axis.com/experience-center/bangkok Previous Next

Following the success of our last edition under the theme 'Thailand and Sweden, a truly sustainable relationship,' this year, SweCham is proud to present 'Sweden, the home of ground-breaking innovations’. < Back Expand your horizons with our Bangkok Post Supplement! 28 Mar 2024 Following the success of our last edition under the theme 'Thailand and Sweden, a truly sustainable relationship,' this year, SweCham is proud to present ' Sweden, the home of ground-breaking innovations ’. All over the world, Swedish companies and Swedish brands are as well-known and respected as the country of Sweden itself. Wherever we are in the world, we find traces of products, services, and innovations with roots in Sweden, and Thailand is no exception! The main theme for this year will be ‘Sweden, a small country with groundbreaking innovations that have changed the world, i.e., from the propeller to Spotify’. This year's edition dives deep with 📰 Exclusive Interview An interview with Mr. Johan Forsell, Sweden's Minister for Foreign Trade (invited, TBC), outlining the many global companies that originate from 150 years of innovations in Sweden, whose origin is unknown to most of the world 📰 Insightful 'Did You Know' Article An overview of significant Swedish innovations from the mid-1800s that shaped global development yet remain widely unknown by most people 📣 We extend an exclusive invitation to your company! Participate with us to shine through advertorials or regular advertisements, presenting your products and services to Bangkok Post's extensive readership. Reach a massive audience through ✅ Paper edition of 70,000 printed copies (420,000 estimated readers) ✅ Online paper subscription (100,000 estimated readers) ✅ Bangkok Post website (2,000,000 estimated users + 8,000,000 page views) Position your business as a leader in innovation. Contact us today! For further details on the package coverage and costs, please explore our BP Supplement presentation: https://bit.ly/3vqdBcP Previous Next

In June 1999, Step Magazine showcased the delightful phenomenon of Swedes catering to Swedes in sunny Phuket. With over ten restaurants serving up comfort food like meatballs, herring, and other culinary essentials, homesick Swedes found their taste of home right in paradise. < Back Catering to Homesick Swedes: Finding Flavors of Home in Thailand 17 Oct 2024 [Article from STEP Magazine "Swedes Catering to Swedes" Vol. 8/No. 3, June 1999] In June 1999, Step Magazine showcased the delightful phenomenon of Swedes catering to Swedes in sunny Phuket. With over ten restaurants serving up comfort food like meatballs, herring, and other culinary essentials, homesick Swedes found their taste of home right in paradise. At that time, Phuket was a popular destination for around 120,000 Swedish tourists, marking a significant increase of almost 50% from 1997. Since then, the palate for Swedish cuisine has expanded, with many restaurants offering beloved dishes that evoke nostalgia for those far from home. These eateries became cherished havens for anyone longing for familiar flavors, creating a unique culinary bond between Swedish and Thai cultures. Thais have warmly embraced these Scandinavian tastes, making them a beloved part of the local dining scene. Satisfy Your Homesick Cravings: Win Swedish Delights at Out Gala! As we gear up for the 𝑻𝒉𝒂𝒊 - 𝑺𝒘𝒆𝒅𝒊𝒔𝒉 𝑪𝒉𝒂𝒎𝒃𝒆𝒓 𝒐𝒇 𝑪𝒐𝒎𝒎𝒆𝒓𝒄𝒆'𝒔 35𝒕𝒉 𝑨𝒏𝒏𝒊𝒗𝒆𝒓𝒔𝒂𝒓𝒚 𝐆𝐚𝐥𝐚, we’re thrilled to announce that our 3-courses dinner will feature some of these delectable Swedish foods, including special raffle! Get ready to indulge in the flavors that make you feel at home. These prizes aren't just about the food; they’re a chance to reminise the warmth and comfort of Swedish culinary traditions. Don’t miss out on this unique opportunity to savor these delightful flavors! Join us for a chance to win these incredible prizes and celebrate our wonderful community together! ✨Event Details✨  🗓 Date: Saturday, 9 November 2024 🕕 Time: 18:00 – 24:00 📍Venue: The Landmark Bangkok (BTS Nana) ( https://maps.app.goo.gl/LY9fRU2QnDaJ7jWe8 ) 💃 Dress Code: Evening dress / Black Tie Previous Next

SweCham would like to warmly welcome our new interns to SweCham Team! < Back SweCham would like to warmly welcome our new intern to our team! 6 Jun 2024 Kuncharika Sasnakul (Sara) is a fresh graduate of Thammasat University with a bachelor's degree in political science and international relations. She has an unwavering interest in fostering policy initiatives that promote trade and business relationships between Thailand and Sweden, particularly steering businesses toward sustainable development. During her three-month journey internship at Swecham, Kuncharika will fulfil the role of Policy and Communications Coordinator. With a keen passion for gaining deeper insight into Swedish culture, she looks forward to utilising this opportunity to significantly enhance her professional skills and meaningfully contribute to the Swecham Team. Previous Next