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ABB and its industrial partner, Sandvik, are offering great opportunities for all innovative startups and scaleups across the globe to join their Startup Challenges 2023 to develop an integrated solution for our planet.  < Back Don’t miss your chance to become ABB and Sandvik Business Partners! 4 Sept 2023 Don’t miss your chance to become ABB and Sandvik Business Partners! ABB and its industrial partner, Sandvik, are offering great opportunities for all innovative startups and scaleups across the globe to join their Startup Challenges 2023 to develop an integrated solution for our planet. Grab this chance to collaborate and work closely with ABB and Sandvik experts to create a more efficient future! The three challenges include: 💡 ABB Accelerating Circularity Startup Challenge 2023 with ABB Motion and ABB Electrification 💡 ABB Power Density Startup Challenge 2023 with ABB Motion 💡 Sandvik Startup Challenge 2023 Enter for a chance to win these collaboration projects, along with gaining the opportunity to have your product available and reach out to ABB’s and Sandvik’s global customer base. The application deadlines are: 🗓️ 10 September for Sandvik Challenge 🗓️ 17 September for ABB Accelerating Circularity 🗓️ 27 September for ABB Power Density To apply and for more information, please visit: Sandvik Startup Challenge 2023 https://www.home.sandvik/en/campaigns/startup-challenge/ ABB Accelerating Circularity Startup Challenge 2023 https://www.collaborateandcommercialize.com/abb-accelerating-circularity-startup-challenge-2023 ABB Power Density Startup Challenge 2023 https://www.collaborateandcommercialize.com/abb-power-density-startup-challenge-2023 To explore other news and activities from SweCham and our members, please visit swecham.com Previous Next

TSCC had the great opportunity to interview Natalia Folbrycht, the Country Manager for Fitness24seven Thailand. Below you can read the full interview about her interesting success story!  < Back TSCC Café Succé – The Success Story of Natalia Folbrycht 11 Mar 2019 TSCC Café Succé – The Success Story of Natalia Folbrycht TSCC had the great opportunity to interview Natalia Folbrycht, the Country Manager for Fitness24seven Thailand. Below you can read the full interview about her interesting success story! Natalia, you have experience from working in many types of industries, from restaurant, real estate, airline to manufacturing. And many, many more. Now, you’re currently working in the fitness industry. How do you adapt from moving from one industry to another? ‘I think it’s not about the industry where you work, it’s the task you have. Most of the industries I worked with have been startups or expansions or turnarounds,’ says Natalia. ‘I’ve been asked many times “what is your speciality”. I don’t think I have an industry, even though I love fitness myself, but it’s about the task and the things that need to get done in the project that you get.’ You played football for like 15 years. How important is it for you to exercise? ‘Well, exercising is part of my life. To have the pace I have, you need to exercise. I cannot do it without it. Soccer is the sport I like to watch live or on TV. But working out myself, it can be cardio or strength training or any different kind just to get yourself moving.’ Football as a team sport, do you think that playing football has helped you in your career? ‘Yes. I usually say that everything is applicable to a company because you set the goals, you work as a team, and have all these things you want to achieve. To win the league or win a game. I think that’s the base where you get your discipline, when you play in a team, and also the team´s understanding in setting goals.’ Let’s move on to the next question. What has been the greatest learning for you when it comes to working in different countries and industries that have helped you with your career? ‘I think it is understanding the culture. Sometimes I don’t understand, but the understanding that you don’t understand and need to adapt to different cultures, that’s a great learning.’ Natalia continues stressing the international experience from work in different companies and in different countries. ‘It’s very beneficial in terms of building your knowledge bank and putting it together. I would say the cultures and the countries experience. I can really understand why Asian people act in some way, even if I don’t understand.’ Are you more flexible to understanding and taking in? ‘Well, I think I am super flexible. The thing is that sometimes I don’t understand them, but I have the knowledge that I don’t understand, but this is the way it is. I cannot change it.’ Natalia was hired in Sweden and sent to kick off Fitness24Seven in Thailand. She is now one and a half years into that venture, going back and forth. If we look at your career, you have already succeeded in a lot of things. What is the best decision, or decisions, you have made in your career and what does the word success mean to you? ‘Success. That’s a word that many people will relate maybe to money or career. For me, success is to work with something that you enjoy. When you wake up every day and want to go to work, and you don’t want to go home from work, that’s success for me, because then I’m passionate about what I’m doing, and I also have the passion for the things that I’m doing. I think the passion I have is to build companies or to turn around companies, so I think success is not necessarily connected to money in my case. It’s more about the experience I get in the different countries. I am grateful for the chance to work abroad. Not everybody can do that, and I am honoured to get the missions abroad because it is success for myself.’ ‘My work is very hard, but I don’t feel my work is work. I really feel it’s just fun. For me, it’s very challenging, but the day I don’t like it or I don’t feel it’s fun, I will not work at that position anymore. The day I don’t develop, I will move on because I need that development all the time. That’s maybe why I move around. Maybe two years is usually what I have in each company or country because I need to develop. I am not a maintainer.’ What tips do you have to someone who wants to pursue a career in the fitness industry? What experience and skills do you think it is good to have? ‘I wouldn’t say only fitness industry, because again, I’m going back to… relate to what a mission is. What is your mission? I think curiosity is super important because if you’re not curious, you will not find out things. There is not a silver plate served for you with all the knowledge that you to know to do something. You need to find out for yourself, so curiosity would be one word.’ ‘Second word would be courage. It can be scary to move abroad. New culture, new language, new food. Most of us people are very comfortable, don’t want to move on from their comfort zone. So move out of your comfort zone, and have the courage to do that.’ ‘The third thing, if you don’t have the passion for what you’re doing, you will not succeed. You need to have the passion, and you need to feel it is fun. So I think to find something that you enjoy in terms of passion.’ Last question. Recently, you opened your third branch in Sathorn Thani. Will you continue to grow here in Thailand, and do you have any other news you would like to share with the public? ‘We are here to take over, so we are growing. It’s going a bit slower than planned because of different circumstances, but for sure we are here to take over. We will open a lot of gyms soon. We have about three more locations planned in pipeline right now.’ Interview by Albert Persson Edit by Christer Nilsson Previous Next

We were delighted to host Khun Kongkiti Liwcharoenchai from Zupports at SweCham! < Back A Warm Visit from Supporters to SweCham Office 23 Jul 2025 We were delighted to host Khun Kongkiti Liwcharoencha i from Zupports at SweCham! A big thank you for visiting and sharing valuable insights into Zupporters' innovative freight system. We're always looking for ways to add value to Thailand's business landscape by bringing together innovative companies like Zupporter. Looking forward to exploring fruitful collaborations together! Previous Next

SweCham would like to warmly welcome our new Start-Up Corporate Member, SIIS -Scandinavian Institute of Innovation and Sustainability, to the Thai-Swedish business community! < Back Warm welcome to our new SweCham member SIIS! 23 Feb 2024 Welcome SweCham Newest Start-Up Corporate Member! 🇸🇪🇹🇭 SweCham would like to warmly welcome our new Start-Up Corporate Member, SIIS -Scandinavian Institute of Innovation and Sustainability, to the Thai-Swedish business community! The SIIS is a team of Thai and Swedish professionals with more than 30 years of experience in Education, Training and Consulting in Thailand, Southeast Asia and Sweden. Their mission is to empower young leaders and enthusiasts to create a sustainable future for all. We offer camps in Sweden, the leading country of innovation and sustainability, where the participants can develop their leadership skills and learn about cutting-edge sustainability practices. We also organise preparation courses for Asian students going to Sweden, university development programmes and leadership training and coaching for the private and public sectors in Thailand and Sweden. Big warm welcome to the representatives Mr Peter Björk, SIIS President, and Ms Parityada Punthapong, SIIS Managing Director. To learn more about SIIS Scandinavian Institute of Innovation and Sustainability and for queries, please email info@siisthailand.com . For more information, please visit www.siisthailand.com Previous Next

Jönköping University (JU) has become a part of the European University Initiative through their alliance @EULiST. < Back Jönköping University has become a European university 7 Jul 2023 Jönköping University (JU) announced they has become a part of the European University Initiative through their alliance @EULiST. The European University Initiative is an initiative that aims to strengthen strategic partnerships between higher educational institutions in the European Union. With Jönköping University’s participation in this EU Initiative, new opportunities for international cooperation are expected to emerge. Agneta Marell, President of JU, says that participating in this initiative will open many doors for Jönköping University. The European University Initiative (EUI) is a European Union programme focused on the cross-border activities of the university systems in the EU. For a university to join the EUI, the academic institution must be an alliance member. Jönköping University is a part of the EULiST; it comprises ten members with a shared mission, the alliance aims to link society, science, and technology. “A major aim of the collaboration will be to develop educational and research initiatives which contribute to addressing social and global challenges,” says Nerrolyn Ramstrand, the President’s Advisor for Internationalisation. Jönköping University is embedded with being part of the local region and the worldwide community. It is taking clear steps towards fulfilling its vision of “leading as a collaborative, internationally connected and globally oriented university.” To read the full article: https://ju.se/en/about-us/contact-and-press/press/news/news-archive/2023-07-03-jonkoping-university-successful-in-becoming-a-european-university.html More information on EULiST: https://eulist.university/alliance/ Previous Next

In April, SweCham president participated in the Exclusive Luncheon with the Thailand Board of Investment (BOI) organised by the Franco-Thai Chamber of Commerce.    < Back SweCham President attended the Exclusive Luncheon with the BOI 15 May 2023 In April, our president, Khun Peter Björk, participated in the Exclusive Luncheon with the Thailand Board of Investment (BOI) organised by the Franco-Thai Chamber of Commerce. The panel discussion on the topic ‘Long Term Resident Visa in Thailand’ was led by the Secretary General of BOI, Khun Narit Therdsteerasukdi, along with Khun Dhinapa Apaivongse, Senior Investment Promotion officer, who provided valuable insights into the latest developments, requirements, and benefits of the visa. The luncheon not only offered the chance to acquire valuable knowledge but also provided an opportunity for participants to network with similar-minded individuals and government officials. If any SweCham members would like to see the presentation from the event, please contact us at contact@swecham.com . Previous Next

Come and meet Eastin Grand Hotel Sathorn Bangkok at the 71st Thailand Expo at Booth G50-51, Queen Sirikit National Convention Center (Hall 5-6) from 22 to 25 August 2024 for some exclusive offers! < Back Discovery Thailand Room Promotion with Eastin Grand Hotel Sathorn Bangkok [Member Promotion] 19 Aug 2024 Come and meet Eastin Grand Hotel Sathorn Bangkok at the 71st Thailand Expo at Booth G50-51, Queen Sirikit National Convention Center (Hall 5-6) from 22 to 25 August 2024 for some exclusive offers! Eastin Grand Hotel Sathorn Bangkok is excited to offer expo attendees a special room voucher valued at THB 1,000 when purchased at the fair (room payable later upon arrival). Or, if you prefer, you can buy the voucher to be used for full-price rooms including: 💠 Superior Mahanakhon at THB 3,900 💠 Superior Sky Mahanakhon at THB 4,100 💠 Executive Superior Sky Mahanakhon with lounge access and breakfast for two persons at THB 5,300 Plus, you will receive THB 300 food and beverage credit per stay as well. If you can’t make it to the fair, Eastin Grand Hotel Sathorn Bangkok is selling room vouchers via Line: @eastingrandsathorn from 15 to 31 August 2024. Book directly with the reservations team at rsvn@eastingrandsathorn.com or visit www.eastingrandsathorn.com for more information. Previous Next

We're thrilled to announce the continued expansion of our vibrant online community with the addition of a new member, GoWabi (Thailand)! < Back Please Join Us in Warmly Welcoming our Newest Corporate Member, GoWabi Thailand We're thrilled to announce the continued expansion of our vibrant online community with the addition of a new member, GoWabi (Thailand) ! GoWabi is a leading online platform in Thailand specialising in the beauty, wellness, and healthcare industry, offering a seamless booking experience for services such as spas, salons, clinics, and fitness centers through its website and mobile app. In addition to providing consumers with easy access to discounted, high-quality services, GoWabi supports service providers with an all-in-one POS system that includes online scheduling, payment processing, CRM, sales analytics, and commission tracking. The company also offers a comprehensive digital marketing solution, enabling merchants to promote their services through targeted advertising, influencer collaborations, and campaign management to boost visibility and customer engagement. With initiatives like the annual GoWabi Top Rated Awards and continuous community engagement, GoWabi is dedicated to elevating service standards and business growth in Thailand’s beauty and wellness sector. A very warm welcome to the representative of GoWabi (Thailand), Khun Samir Cherro (Co-founder & CEO). SweCham is thrilled to collaborate with GoWabi as we collectively drive Thailand's ambition to become a global wellness hub, thriving together in the online landscape. To learn more, please visit https://www.gowabi.com/th Interested in joining the Thai-Swedish business community and connecting to the SweCham network? Please contact us at director@swecham.com Previous Next

ENEFIIN and PDT Company Renewable Energy Co., Ltd., co-owned by JDA Renewables Consulting AB, have formed a strategic partnership in Thailand. < Back JDA Renewables Consulting AB is happy to announce about its co-owned company 28 May 2023 JDA Renewables Consulting AB is happy to announce that ENEFIIN and PDT Company Renewable Energy Co., Ltd., co-owned by JDA Renewables Consulting AB, have formed a strategic partnership in Thailand to enhance their joint capabilities in the renewable energy sector. Their shared objective is to develop solar energy, wind power, and battery storage projects as independent power producers, serving private off-takers and participating in future auctions under the Feed-in Tariff (FiT) Scheme. With a focus on high-quality, low-carbon technology and sustainable project development practices guided by an ESG framework, the partnership aims to benefit stakeholders, the environment, and local communities. This collaboration opens up new possibilities in the Thai renewable energy market, allowing both companies to expand their expertise and contribute to the country’s sustainable development goals. Together, ENEFIIN and PDT Renewable Energy are confident that they will provide clean and green energy solutions to meet Thailand’s future energy demands. Photo credit: PDT Renewable Energy Co., Ltd. Source: https://pdtrenewableenergy.co.th/en/strategic-partnership-between-enefiin-and-pdt-renewable-energy-strengthen-joint-capabilities-in-renewables-in-thailand/ Previous Next

We're proud to announce that our member Khun Wichien Harnpraween, Managing Partner of Wissen & Co, has been appointed Vice Chairman of the Extraordinary Committee on the Business Facilitation Act.  < Back Congratulations! Khun Wichien Harnpraween, Managing Partner of Wissen & Co Lawyers 7 Aug 2025 We're proud to announce that our member Khun Wichien Harnpraween, Managing Partner of Wissen & Co, has been appointed Vice Chairman of the Extraordinary Committee on the Business Facilitation Act. The committee recently completed its review, and the revised draft Act will soon be proposed to Parliament. Once approved, this new law is expected to significantly ease the process of doing business in Thailand. Additionally, Khun Wichien was appointed as a Legal Counsel to the Ordinary Committee on Consumer Protection by the House of Representatives. In late 2024, his service was recognized with a prestigious honor: the Royal Orders and Decorations of the Kingdom of Thailand, granted by His Majesty King Maha Vajiralongkorn. Learn more about Wissen & Co, please click here https://www.wissenandco.com/ Previous Next

< Back An inspired MiL institute Introduction to the business leaders, Thursday 25 September 2025 On September 25, SweCham and MiL Institute co-hosted an exclusive lunch at Oriental Residence Bangkok in Lumpini, bringing together an engaged group of business leaders and decision-makers for an inspiring afternoon of learning and exchange. The MiL Institute had the unique opportunity to introduce and showcase their distinctive leadership development approach, sharing valuable insights on how they support organizations in driving real transformation through experiential learning, reflection, and dialogue. The session sparked lively discussions and meaningful interactions between MiL and participants from a wide range of industries. Many attendees expressed strong interest in MiL’s practical, people-centered methodology — a proven way to strengthen leadership capabilities and organizational culture. We are excited to see the connections and collaborations that will grow from this inspiring event. Previous Next

SweCham team had a great opportunity to celebrate the National Days of the Nordic countries at The Social: National Day organised by the Thai Nordic Association (TNA). < Back SweCham joined the Social: National Day organised by TNA 28 May 2023 On 19 May, SweCham team had a great opportunity to celebrate the National Days of the Nordic countries at The Social: National Day organised by the Thai Nordic Association (TNA). The event was attended by over 50 participants from the Thai-Nordic community, offering us a perfect chance to meet and socialise with a great mix of people, including various Nordic friends in Thailand. At the event, participants were given part of a Nordic flag in which we all had to find the other matching part. In addition, the successful pairs won an entry ticket to a lucky draw to win dining vouchers at the Landmark Hotel’s establishments and wine. This event not only offered us a chance to receive good prizes but also allowed us to learn more about the different countries and other unique traditions. SweCham would like to thank the TNA for organising this fun event for everyone to join. We look forward to joining other great events organised by TNA in the near future! Previous Next