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< Back Poolnologies Interview - A Business With Sustainability At Heart, 25 August 2022 Poolnologies brings sustainability to the world of Swimming Pools! SweCham had the great opportunity to interview, Mr. Mattias Nordin, Managing Director at Poolnologies Co., Ltd. Keep reading for an insightful interview on how Poolnologies manages to maintain its high standards and be an industry leader in their field. Could you tell us more about Poolnologies? Poolnologies is our main company and it was established back in 2015. We represent European Brands by importing, exporting, and distributing swimming pool equipment. We focus on providing our customers with high-end products that have been manufactured in Sweden. For us, quality is at the heart of our business practices and we emphasise sustainability. Our mission is to reduce unnecessary waste which so often accompanies swimming pools. We are based in Chonburi, Thailand yet we distribute to the entire Southeast Asia Region. Poolnologies currently partners with seven companies from which we import products, to then distribute and sell them. These companies are Electro engineering (UK) – photocatalytic oxidizer to ensure that all ecoli are eliminated, Pahlen (Swe), Hexagone (FR) – pool cleaning robots, Microdos (ITA), Toscano (SPA) – control devices, NatureSwim (our second company), Renolit – reinforced liner for swimming pool (feel of real stone texture), RPI – steel pan equipment for the pools. Could you tell us more about your company NatureSwim? NatureSwim is our second company. At first, we thought that having NatureSwim as a part of Poolnologies product line might be a good idea. However, it is proven that there is a more efficient way to market NatureSwim. We decided that NatureSwim will be its own company that produces its products and services, while still being part of the Poolnologies group. The company was established in 2015, the same year as Poolnologies. However countless trials and tests have been done dating back to 2005. We are the first company in our field to have gone through all the testing and certification processes to prove that our ideas would work. The longest test period lasted for 12 months and proved great success. Many private pools are cleaned using excessive amounts of chemicals to treat the pool water, which greatly affects the user’s health. For example, 30 minutes of being exposed to Chlorine gas will start to affect your liver, kidneys, and lungs. Eventually, after one hour of exposure, the gas will affect your brain. Most pools require a high level of maintenance, making their products costly and damaging to the environment. This is why Poolnologies and NatureSwim aim to provide customers with high-end equipment that will last for decades. Our practices use only natural water treatment processes that will not leave you with negative health impacts. We do not use chemicals during the treatment process. During times when the NatureSwim pool system is not operating, the pool water will be protected using a small amount of copper and silver Ions, which have algae-removing and bacteria-killing properties. What markets are you currently operating in? For Poolnologies, we have been assigned to distribute our partners’ products within all of Asia. NatureSwim is operating in Asia and Europe, we are aiming to expand our market into surrounding countries and regions. Who are your main customers? Our main customers are Eco-friendly resorts and hotels looking to provide their customers with sustainability and high-end products. Our products are sold at a premium price, however, these luxury hotels know that the initial cost is worth the payoff of being highly sustainable, reducing their water usage, and eventually a return on an investment will occur due to the high quality and long-lasting products. Currently, we supply high-end hotels and resorts like Zeavola, Sunplay and Soneva in the Maldives with pool equipment. Our second biggest market is highly-educated customers, usually, professors and doctor’s who have looked at the research and know the benefits of using freshwater pools. These clients usually purchase our products for their home usage. The next step for us would be to start supplying commercial hotel chains and target the larger group of the private sector. It is sometimes challenging for us to compete with other Pool companies that do not emphasise using suitable products as their initial costs tend to be higher. Thus we need to educate our customers on the ranging benefits that come with using Fresh Water pool systems. What makes Poolnologoies unique? Our main selling point is the quality of our products and manufacturing. We only import products from European brands. We have also been entrusted by Pahlen, a supporter of the Swedish National Swimming Team, to represent Pahlen in Asia. Pahlen is a Swedish brand that manufactures all of its products in Sweden, making the quality high. Due to the high quality, our pool equipment would last decades with minimum maintenance. This is why our product prices are higher, but in the longer run, our customers tend to save money as the level of maintenance decreases. For NatureSwim the key advantage is our pool water treatment technology which creates a freshwater pool systems. The pool water will go through the process of oxidisation, which is needed to avoid bacterial build-up. The oxidation process is efficient and has been proven safe for human usage. This process will leave a residual oxidization or ORP (oxidization reduction potential) within the pool, that would equal adding 2-3 PPM of chlorine, but with the difference that our oxidization does not affect users’ health. Another important process is ionisation because oxidisation has limitations, when the oxidised residual evaporates, the water will be left unprotected. Our ionisation process will add 0.25 – 0.4 mg/L of Copper and Silver to prevent algae build-up when the pool system is not operating. The amount of copper and silver that we add is well below the World Health Organisation’s (WHO) drinkable water standard of 2 mg/L. Our systems also have an Electromagnetic Descaler which will help prevent calcium from bonding together within the pipes and the pool, NatureSwim is the only system that has this EM Descaler built-in. What is Poolnologies’s biggest challenge? Our main problem is reaching the right customer base. We are currently trying to reach a wider range of customers. The challenge we face is getting customers to realize the value that comes with paying a premium price and that there is a return on investment in the long run. We aim to continue to educate more people and raise awareness about the dangers that accompany chemical-treated pools, we hope that this will eventually shine a light on our freshwater pool systems. Another challenge is that feeling is believing as we say, once you have tried a freshwater pool you will never go back to a standard pool, the problem is that we cannot send a test pool to all customers that want to try. We recommend our prospective customers view the pool systems that are installed in our partners’ hotels and resorts. Where do you see yourself in the next few years? Our main goal for the near future is to work our way into the market of everyday pool users and homeowners. On the other front of our business, which is Asia, we will continue to raise more awareness of how the low-quality built pools causes tremendous costs of maintenance and may result in serious health damage. We are hoping that in a few years, these problems would come to light so that we would be able to grow our Poolnologies business in other parts of Asia. We are aiming to expand NatureSwim to other countries in Asia and Europe. NatureSwim is investing a lot into R&D and next generation product development, NatureSwim has its own manufacturing and controls the products from start to finish to ensure the quality. Though there will be challenges, we are seeing positive changes in Europe as some countries are starting to ban chemical usage in public pools. In Thailand, we wish to further expand our customer base within commercial resorts and hotels. We will continue to educate people about the dangers of using chemicals to treat pool water. With the new knowledge, our aim is to penetrate the market of everyday pool owners. Previous Next

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SweCham President Visited Suranaree University Of Technology (SUT) On 23-24 February 2023 < Back SweCham President Visited SUT 24 Feb 2023 On 23 February, Mr. Peter Björk, our president, had a splendid opportunity to visit one of our members, Suranaree University of Technology (SUT) in Korat. In this regard, representatives of SUT, including Mr. Lars Andersson, our Vice President, and Asst. Prof. Dr. Wipawee Usaha, Director for International Affairs (CIA), together with Dr. Mullika Sungsanit, Vice-Rector for Engagement, Innovation, and Entrepreneurship, joined the meeting to discuss how we can deepen our cooperation. On the same day, Khun Peter gave a lecture to over 850 Pre-Coop students, helping them get ready for their upcoming internships and gain more knowledge about the work culture within the international environment. The following day, Khun Peter presented some insight into SweCham to representatives from different faculties who are interested in our Chamber. He then met with the Dean of the SUT Institute of Engineering, Dr. Pornsiri Jongkol, and her faculty members at the Northeastern Science Park. During this great occasion, they discussed how SUT students could pursue Pre-Coop (internship) programs in SweCham Members’ companies and more. Overall, SweCham and Suranaree University of Technology are looking forward to continuing our close collaborations in the near future! To explore other news and activities from the SweCham and our members, please click here. Previous Next

Big thanks to the Lancaster Bangkok for your warm welcome on the SweCham Member visit! < Back The Lancaster Bangkok Member Visit 14 Feb 2023 Khun Martin Hurley, General Manager at the Lancaster Bangkok Hotel, gave our Executive Director, Dr Pojanath, a warm welcome and hospitality on the member visit. Thank you so much for the lunch treat. We really enjoyed the delicious meal and catching up with you! At the Lancaster Bar, we enjoyed our meeting and conversation in a perfect atmosphere. On top of that, we were generously invited for lunch to try some menus served at the bar. We very much enjoyed the delicious Seared Sea Bass with Ratatouille and Caesar Salad and ended our meal with a delightful cheesecake and some coffee. Apart from the excellent meal, we talked about some of our upcoming events and shared some ideas for both of our upcoming events and collaborations. SweCham is looking forward to continued close collaborations with Lancaster Bangkok Hotel this year. Lancaster Bangkok offers an authentic Thai experience with impeccable hospitality. Guests can relax in one of the spacious deluxe rooms, apartments or suites with enchanting city views. Located in the blossoming Makkasan district and with easy access to the Airport Rail Link and underground station, Lancaster Bangkok is perfectly situated for business or leisure stays. To learn more about Lancaster Bangkok, please visit lancasterbangkok.com Previous Next

< Back Risks and Rewards: Outcomes of Labour Migration in South-East Asia by ILO, IOM and Rapid Asia SweCham member, Rapid Asia, who specialises in social research and monitoring and evaluation (M&E) consulting conducted an interesting research and published report. In 2017, Rapid Asia conducted a study on behalf of ILO and IOM to obtain a better understanding of the factors that shape migration outcomes in Southeast Asia. The study interviewed over 1800 returnee migrant workers from Cambodia, Viet Nam, Lao PDR and Myanmar who had been employed in Thailand or Malaysia. The findings are published in the report Risks and rewards: Outcomes of labour migration in South-East Asia released for International Migrants Day on 18 December 2017. A Migration Outcomes Index (MOI) was developed for this study to measure changes in the lives of migrant workers from before to after their migration. The Index broadens the way migration outcomes are measured by incorporating both social and economic elements. It represents a break not only from the narrow focus on counting remittances but also from the human trafficking paradigm that has been very dominant in SE Asia. Previous Next

Thai-Swedish Chamber of Commerce was proud to participate in the Joint Embassies and Chambers Networking 2025 on Wednesday 3 September at The Athenee Hotel, a Luxury Collection Hotel, Bangkok. < Back An Evening of Connection at the Joint Embassies and Chambers Networking 2025! 3 Sept 2025 Thai-Swedish Chamber of Commerce was proud to participate in the Joint Embassies and Chambers Networking 2025 on Wednesday 3 September at The Athenee Hotel, a Luxury Collection Hotel, Bangkok. An event truly showcased the spirit of cooperation among Thailand's foreign and domestic business communities. Hosted by the Joint Foreign Chambers of Commerce in Thailand (JFCCT), the evening brought together a remarkable group, including leaders from over 90 Embassies and Heads of Mission, and key representatives from prestigious Thai organizations, for example, the Thai Chamber of Commerce, Board of Trade of Thailand, the Federation of Thai Industry, Bank of Thailand, BOI, OSMEP, DBD, EEC, PACC, Thailand Trade Representative, international organizations, and more. Our board of governors and executive director deeply valued the chance to connect with so many partners, sharing insights and fostering new relationships. We believe that these collaborations are essential for building a stronger, more dynamic community. Thank you to the JFCCT for organizing such a wonderful event. We look forward to future collaborations! Previous Next

This year, SweCham member, ลิฟต์บ้าน Aritco Thailand: Home Lift from Sweden, is exhibiting at the Architect’24, the 36th ASEAN’s largest building technology exposition.  Our Executive Director, Dr Pojanath Bhatanacharoen, also visited them at the booth and was warmly welcomed by Khun Jutharat Hongkhajorn, Assistant to the Managing Director.  < Back Aritco Home Lift Innovative Solutions for Accessibility and Design at Architect'24 Expo! 3 May 2024 This year, SweCham member, ลิฟต์บ้าน Aritco Thailand: Home Lift from Sweden, is exhibiting at the Architect’24, the 36th ASEAN’s largest building technology exposition. Our Executive Director, Dr Pojanath Bhatanacharoen, also visited them at the booth and was warmly welcomed by Khun Jutharat Hongkhajorn, Assistant to the Managing Director. Aritco (Thailand) Co., Ltd. provides sales and installation services for Home Lifts and platform lifts, the high-quality patented screw-driven system from Sweden, which offers superior design, utmost convenience and compliance with European Safety standards. Thailand is their region of responsibility where they install lifts both indoors and outdoors, as well as offering reliable warranty service that covers emergency call 24-hour assistance. Visit Aritco Thailand and their team today until 5 May at Hall 3, Booth L316, Pole L44, at IMPACT Challenger! To discover more about Aritco Thailand, please visit https://www.aritco.co.th/EN/home Previous Next

Meet the dedicated individuals comprising the SweCham Board of Directors. Their leadership and expertise drive our mission to foster Swedish-Thai business relations SweCham Board of Directors The Chamber Board of Directors is composed of a President, three Vice Presidents, and committee members responsible for membership relations, programmes and activities, foreign chamber and government relations, legal affairs, media and treasury. Peter Björk PRESIDENT SIIS President Peter Bjork has more than 20 years’ experience as an entrepreneur in Thailand working across the private and public sector for Swedish and International clients, leading business development projects in Southeast Asia. He is very well connected to the Thai and international business community, government organisations, embassies and other organisations also throughout the region of Southeast Asia. Cecilia Håkansson VICE PRESIDENT General Counsel, Head of Legal Affairs at Ikano Retail Jan Eriksson VICE PRESIDENT Managing Director of Spica and Husqvarna Tomas Julin VICE PRESIDENT/TREASURER Executive Chairman of EQHO Group Anders Rian GOVERNOR Head of Ericsson Thailand Benny Mattsson GOVERNOR Director Supplier Quality of Autoliv Asia ROH Co.,Ltd. Lars Andersson GOVERNOR Suranaree University, Capaciton Phanitanan Sanitprachakorn GOVERNOR Chief Executive Officer of Project V Tawiwat Reongpunyaroj GOVERNOR Cluster Managing Director- Thailand, Vietnam, Laos, Cambodia & Myanmar of SKF Thailand Per Lindblom GOVERNOR Global Product Marketing Director at Hollingsworth & Vose Malin Westin GOVERNOR Country Manager of Fitness24Seven Thailand Lars Svensson GOVERNOR Head of Strategic Partnership and Business Development ASEAN + 6 Midsummer AB Kongkiat Teekamongkol GOVERNOR Managing Director of Camfil Thailand Fredrik Lindblom GOVERNOR Head of SAAB Thailand Christer Nilsson ADVISOR Managing Director for Media Partner Anders Oltorp ADVISOR Military Teacher at the Swedish Defence University Björn Berggren ADVISOR Director of International Affairs Southeast Asia at KTH Royal Institute of Technology Per Linnér OBSERVER Deputy Head of Mission at the Embassy of Sweden in Bangkok Kacper Pierzynowski OBSERVER Trade Commissioner of Business Sweden in Thailand

< Back SweCham Business Connect, 9 May 2024 On 9 May, SweCham hosted the 'SweCham Business Connect' at the elegant Oriental Residence Hotel in Bangkok . The evening began with a warm welcome from our president, Mr. Peter Björk, who also extended his greetings to our annual partners, Platinum Partner Dynapac , and our Gold Partner Husqvarna and our workplace partner IWG . Following the introductions, Mr. Bhumivisan Kasemsook, Secretary-General of the Public Sector Anti-Corruption Commission (PACC), gave an insightful presentation on the PACC's strategies for suppressing and preventing corruption. The PACC is committed to establishing better checks and balances to ensure transparency and accountability. Mr. Bhumivisan illustrated this with a case where a businessman reported a corrupt official who had demanded 3 million baht for the approval of a licence. The report led to an investigation and the official's arrest within seven days. Mr. Bhumivisan emphasised that ideally, corruption should not occur at all. The most effective means of prevention is to foster a cultural shift within the Thai government, particularly through the education and training of young officers and government employees. He stressed the importance of reporting corruption to the PACC, as silence allows corruption to flourish. We would like to extend our warm thanks to Mr. Bhumivisan Kasemsook for the interesting presentation that generated many questions from the floor and a very dynamic discussion. Big warm thanks to our hotel partner, Oriental Residence Hotel for the delicious food, luxurious venue and the excellent service which added a lively atmosphere to the networking and mingling! We would also like to thank the supporting chambers and organisations for their support of the event. Finally, we would like to warmly thank everyone who came to join our networking event. It was truly an unforgettable occasion. If you have been affected by corruption, please contact the PACC via their hotline at 1206#9 or email at investor.center@pacc.go.th Click here for the Full Photo Book! Previous Next

< Back Peter Björk PRESIDENT This is placeholder text. To change this content, double-click on the element and click Change Content. Want to view and manage all your collections? Click on the Content Manager button in the Add panel on the left. Here, you can make changes to your content, add new fields, create dynamic pages and more. Your collection is already set up for you with fields and content. Add your own content or import it from a CSV file. Add fields for any type of content you want to display, such as rich text, images, and videos. Be sure to click Sync after making changes in a collection, so visitors can see your newest content on your live site. info@mysite.com 123-456-7890

Get to know the friendly faces behind SweCham! Our collaborative office team is committed to serving our community and ensuring a vibrant and supportive environment for all our members. SweCham Office Team An Executive Director, Administrative Officer, and Events and Marketing Officer are running the daily work and administration of the Chamber. Anna Olsson-Moore EXECUTIVE DIRECTOR Felicia Bengtsson PROJECT COORDINATOR Natnicha Chaiviriyapong ADMINISTRATIVE OFFICER Martin Eriksson MEDIA, COMMUNICATIONS & HR Chutima Saentiwus EVENTS AND MARKETING OFFICER

This week, the SweCham team visited our Member, ABB Thailand, at their new Head Office located at the Q. House Lumpini Building. < Back SweCham Team Started This Year’s Member Visit at ABB Thailand 9 Feb 2024 This week, the SweCham team visited our Member, ABB Thailand, at their new Head Office located at the Q. House Lumpini Building. We were warmly welcomed by Khun Palin Pornprasertsuk (Country Commercial Leader Thailand), Khun Tenzing Bomratsang (Country Holding Officer), Khun Nirundorn Chaovanapricha (Business Development Manager), and Khun Weerachai Uthaiphetra (Legal Counsel), who also provided us with a tour of their impressive new facilities. The visit offered us a valuable opportunity to gain deeper insights into ABB Thailand's four key business areas: Electrification, Motion, Process Automation, as well as Robotics and Discrete Automation. We were particularly impressed to learn about their involvement in supplying advanced solutions to diverse sectors across Thailand, including transportation, power plants, commercial buildings, utilities, and many more sectors. Furthermore, we shared information about SweCham’s activities and projects, such as our advocacy work, events, members’ initiatives, etc. The discussions also explored potential avenues for future collaboration between our organisations. The SweCham team looks forward to developing new opportunities and partnerships with ABB Thailand in the future! To discover more about ABB Thailand, please visit https://new.abb.com/th/about Previous Next