SweCham, in partnership with Norcham and the TFCC, hosted the JFCCT Presidents' Council Luncheon at The Rembrandt Hotel & Suites Bangkok on 21 February 2024.  We would like to extend big thanks to the embassy representatives, Miika Tomi, Deputy Head of Mission, Embassy of Finland, Eirik Wold Sanda, First Secretary, Embassy of Norway and Mrs. Anna Jakenberg Brinck, Deputy Head of Mission, Embassy of Sweden. < Back JFCCT Presidents’ Council Meeting hosted by the Finnish, Norwegian and Swedish Chambers of Commerce! 22 Feb 2024 SweCham, in partnership with Norcham and the TFCC, hosted the JFCCT Presidents' Council Luncheon at The Rembrandt Hotel & Suites Bangkok on 21 February 2024. We would like to extend big thanks to the embassy representatives, Miika Tomi, Deputy Head of Mission, Embassy of Finland, Eirik Wold Sanda, First Secretary, Embassy of Norway and Mrs. Anna Jakenberg Brinck, Deputy Head of Mission, Embassy of Sweden. The meeting was chaired by Ms. Vibeke Lyssand Liervag, JFCCT Chairperson, Dr. Supareak Charlie Chomchan and Mr. Ravi Sehgal, JFCCT Vice Chairs. TFCC was represented by President Mr. Antti Aromäki and Executive Director Mr. Teuvo Tuomi, Norcham was represented by President Mr. Axel Blom and Executive Director Yanin Srathongnoi and SweCham was represented by President Mr. Peter Björk and Executive Director Dr. Pojanath Bhatanacharoen. They discussed various important topics and activities, focusing on further cooperation, with updates and presentations on current focuses by each of the JFCCT committees. On this occasion, the JFCCT is very pleased to welcome new member, the Hungarian-Thai Chamber of Commerce –big warm welcome to the JFCCT Community! To learn more about the work of the JFCCT, please visit: https://www.jfcct.org/ Previous Next

Today, our SweCham team had a highly productive meeting with NovaCast Systems Southeast Asia.  < Back SweCham Meets NovaCast: Innovation & Sustainability in Foundry 25 Feb 2025 Today, our SweCham team had a highly productive meeting with NovaCast Systems Southeast Asia . Their commitment to driving innovation and sustainability within the foundry industry is truly commendable. During our discussion with Khun Jan Wuthrich, Technical Director, and Khun Chindannai Challinak, Head of Support, we were particularly impressed by their focus on developing technical solutions that minimize environmental impact through optimized casting processes. The team's expertise in simulation technology and their deep understanding of the Southeast Asian foundry market were truly enlightening. We believe NovaCast's dedication to sustainable practices offers a compelling opportunity to create significant value for our community and enhance bilateral business relationships. Again, thank you the team for such a warm welcome and sharing insights on the industry. We are eager to explore potential avenues for collaboration and discuss how SweCham and NovaCast can work together to promote innovation and sustainable growth in the region. #SweCham #Foundry #Sustainability #GreenFootprint #Innovation #Thailand #Sweden Previous Next

SweCham warmly welcomed a representative from Krung Thai Bank (KTB) to a crucial discussion, exploring avenues for financial guidance and support specifically tailored to startups and Small and Medium Enterprises (SMEs). < Back Financing the Future: SweCham Welcomes KTB to our Office! 16 Dec 2024 SweCham warmly welcomed a representative from Krung Thai Bank (KTB) to a crucial discussion, exploring avenues for financial guidance and support specifically tailored to startups and Small and Medium Enterprises (SMEs). This future collaboration aims to foster entrepreneurial growth, innovation, and economic development within the young professional and SME communities of SweCham by providing access to them. KTB's insights and support will be invaluable as SweCham embarks on our 2025 projects, aiming to equip our members with the necessary tools and resources to thrive in today's dynamic business landscape. Stay tuned for what we prepare for you in this upcoming new year! Previous Next

As this chapter comes to an end for Khun Rucheeyapha Tanguy (Mathilda), our Media and Communications Coordinator Intern. < Back A Fond Farewell and Thank you to our media intern, Mathilda Rucheeyapha Tanguy 8 Apr 2026 As this chapter comes to an end for Khun Rucheeyapha Tanguy (Mathilda) , our Media and Communications Coordinator Intern , we would like to express our sincere appreciation for her dedication and valuable contributions during her time at SweCham. It has been a pleasure working together and sharing many meaningful moments throughout this journey. Her support, creativity, and positive attitude have played an important role in strengthening SweCham’s media and communications efforts, as well as supporting our events and daily operations. Mathilda has been a valued member of the SweCham team, and her contributions have helped enhance our outreach and engagement with the community. Throughout her internship, she demonstrated a strong willingness to learn, adapt, and contribute, while bringing fresh perspectives to our work. Her efforts behind the scenes have supported the smooth execution of various initiatives and activities. As she moves forward to the next chapter of her journey, we wish her every success in her academic and professional pursuits. While she may be moving on, she will always remain part of the SweCham community, and we look forward to staying connected in the future. Thank you once again, Mathilda, for being part of the SweCham journey. We wish you all the very best for the future. Previous Next

We're thrilled to announce the continued expansion of our vibrant online community with the addition of a new member, GoWabi (Thailand)! < Back Please Join Us in Warmly Welcoming our Newest Corporate Member, GoWabi Thailand We're thrilled to announce the continued expansion of our vibrant online community with the addition of a new member, GoWabi (Thailand) ! GoWabi is a leading online platform in Thailand specialising in the beauty, wellness, and healthcare industry, offering a seamless booking experience for services such as spas, salons, clinics, and fitness centers through its website and mobile app. In addition to providing consumers with easy access to discounted, high-quality services, GoWabi supports service providers with an all-in-one POS system that includes online scheduling, payment processing, CRM, sales analytics, and commission tracking. The company also offers a comprehensive digital marketing solution, enabling merchants to promote their services through targeted advertising, influencer collaborations, and campaign management to boost visibility and customer engagement. With initiatives like the annual GoWabi Top Rated Awards and continuous community engagement, GoWabi is dedicated to elevating service standards and business growth in Thailand’s beauty and wellness sector. A very warm welcome to the representative of GoWabi (Thailand), Khun Samir Cherro (Co-founder & CEO). SweCham is thrilled to collaborate with GoWabi as we collectively drive Thailand's ambition to become a global wellness hub, thriving together in the online landscape. To learn more, please visit https://www.gowabi.com/th Interested in joining the Thai-Swedish business community and connecting to the SweCham network? Please contact us at [email protected] Previous Next

We're thrilled to announce our newest Large Corporate Member to our Thai-Swedish Community, Grant Thornton! < Back A Warm welcoming to Grant Thornton, the Global Business Advisory firm, to SweCham Community! 26 May 2025 Grant Thornton is a leading business adviser that helps dynamic organisations to unlock their potential for growth. Our brand is respected globally, as one of the major global accounting organisations recognised by capital markets, regulators and international standards setting bodies. A very warm welcome to the representative of Grant Thornton, Khun Ian Pascoe (CEO and Managing Partner) and Khun Ratna Wright (Partner). We're incredibly excited about the collaborative potential this partnership brings. Grant Thornton's expertise, combined with SweCham's vibrant network, is set to create new avenues for mutual growth and shared success within the thriving business landscape. To learn more, please visit https://www.grantthornton.co.th/ Interested in joining the Thai-Swedish business community and connecting to the SweCham network? Please contact us at [email protected] Previous Next

Explore internships and scholarships in Thailand with SweCham. Boost your career and gain valuable international experience. Internship 2026 The SweCham welcomes new interns all year round! The position has now been filled, but we encourage you to follow our website and social media channels for future vacancy announcements. Athicha Saibua 'Interning at SweCham is a great experience! I've tried my hands on various projects and in doing so, have gained many essential skills. Working in a small team makes me feel seen and heard, even as an intern, and it has definitely made me confident more in work environment.'

< Back APAC SwedCham Webinar: CEO Talk: Micael Johansson, CEO of Saab Group, 8 November 2023 On 8 November, SwedCham in Singapore hosted a webinar with Micael Johansson, CEO of Saab Group, on the topic of national security, with a focus on the nature of defence manufacturing and strategies. Micael Johansson started by summarising SAAB’s key areas, along with its four major hubs outside of Sweden: the USA, the UK, Australia, and Germany. He explained that SAAB’s focus lies in aiding countries in rebuilding military supplies. The session transitioned to the main topic, where he discussed his views on current events and how SAAB is responding. SAAB is changing its regional supply chains. It is simultaneously building up its stockpiles, thus making SAAB more resilient to future possible security issues. The war in Ukraine has revolutionised modern warfare, with the use of traditional and civilian technologies. A connected battlefield is also something new, where both AI and the cloud are being used in real-time. This is something the SAAB CEO believes will be the future of warfare. SAAB is strategically expanding its presence in the APAC region, designating Australia as a key hub. Meanwhile, having reached market penetration in India, Thailand, and Singapore, where various products are sold in their respective countries. We would like to thank SwedCham in Singapore and SAAB for this interesting webinar! Previous Next

< Back APAC SwedCham Webinar: After the Storm: Sourcing Trends in China and Southeast Asia, 15 November 2023 On 15 November, SweCham and ARC Consulting hosted a webinar with Marcus Sohlberg, Business Development Director at ARC Consulting, on the topic Sourcing Trends in China and Southeast Asia and how they develop over time. Trade values are rising in first half of 2023, though being lower than 2021-2022. Global factors affecting trade include geopolitical tensions, economic weakness, trade restrictions, industrial output slowdown, inflation, and high interest rates. The top three Southeast Asian sourcing countries are: Vietnam, Thailand, Malaysia. Although China's reopened borders have a negative impact on the other sourcing countries, Thailand's automotive, agriculture, and food sourcing sectors are thriving, while for Malaysia there is increased sourcing in electronics and batteries for EVs. Currently, relocating sourcing from China has decreased, possibly due to prior relocations. However Southeast Asia sees a positive trend, with companies inclined to keep or relocate sourcing and manufacturing to the region. The top three risk factors companies see in China are: increasing costs, unstable supplier performance, and increased tariffs. Meanwhile, in Southeast Asia, the concerns include increasing costs, unstable supplier performance, and a lack of supply skills. The reasons for relocation include cost savings, risk mitigation, and improved logistics. Interestingly, supply chains currently face disruptions due to new ESG policies, but also the EU Carbon Border Tax, Carbon Peak and Neutrality, and EU Supply Chain Act. In reflection of this, an issue has emerged where many companies are assessing suppliers' carbon footprint data, meanwhile lacking proper data collection. In summary, there is a growing confidence in Southeast Asia and Europe for sourcing, but China remains the top choice. We would like to thank Marcus Sohlberg for sharing his valuable insights on sourcing within China and Southeast Asia with us! Previous Next

< Back the Prime Minister’s Address Luncheon 2025, 14 February 2025 On Friday, 14 February, Thai-Swedish Chamber of Commerce (SweCham) was honored to co-host the Prime Minister’s Address Luncheon 2025, in collaboration with Joint Foreign Chambers of Commerce in Thailand and other foreign chambers of commerce, at Grand Hyatt Erawan Bangkok. Our SweCham delegation of 40 members, including Swedish Ambassador H.E. Mrs. Anna Hammargren, Thai-Swedish Chamber of Commerce President Mr. Peter Bjork, Executive Director Ms. Anna Olsson-Moore, UNICEF Corporate Alliances Officer Mr. Amornchai Challcharoenwattana, board members, and representatives from premium and corporate member organizations, including EQHO Communications, Candela, Condato, Ericsson, Hitachi Energy, Saab, SPICA, and Toyota Material Handling Warehouse Solutions Thailand, attended this exclusive event to interact with Thailand's foremost leaders in both the public and private sectors. The event, under the theme of "Sustainable Thailand: Advancing with Reforms,” underscored pivotal policies shaping Thailand's economic trajectory. In her keynote address, H.E. Ms. Paetongtarn Shinawatra, Prime Minister of Thailand, articulated the government's vision for propelling Thailand's economy forward through sustainable economic development. She stressed the necessity of collaboration between the government and the private sector to attain long-term growth, ensuring that Thailand's economic advancement is sustainable, inclusive, and beneficial for all citizens. A luncheon was held, convening ambassadors, embassy representatives, leaders from all chambers of commerce under the Joint Foreign Chambers of Commerce in Thailand (JFCCT), and key government ministers. The luncheon provided a valuable platform for fostering collaboration and advancing Thailand's sustainable economic development goals! Explore the photo book here! The online booklet is available here! Previous Next

< Back Swedish National Day & Midsummer Luncheon Celebration, Saturday 6 June 2026 On Saturday, 6 June 2026, SweCham was delighted to welcome members, partners, families, and friends of the Thai–Swedish community to our Swedish National Day & Midsummer Luncheon Celebration at The Westin Grande Sukhumvit, Bangkok. This cherished gathering brought together guests to celebrate Swedish National Day and the joyful spirit of Midsummer, one of Sweden's most beloved traditions. The event offered a wonderful opportunity for the community to reconnect, strengthen relationships, and enjoy an afternoon filled with Swedish culture, traditions, and hospitality. The festivities began with a lively flower crown-binding activity , where guests embraced the spirit of the Swedish summer by creating beautiful floral crowns. The celebration continued with a traditional Swedish Midsummer luncheon buffet featuring classic seasonal favourites, allowing guests to experience the flavours of Swedish cuisine. One of the highlights of the afternoon was the traditional dance around the maypole, accompanied by classic Swedish summer songs. Guests enthusiastically joined in this treasured Midsummer tradition, creating a vibrant and festive atmosphere filled with laughter and joyful memories. The programme also featured a Swedish–ThaiTrivia Challenge , bringing together knowledge of Sweden and Thailand in a friendly competition, followed by an exciting raffle draw with fantastic prizes generously contributed by our sponsors: Gowabi, Capella Bangkok, The Westin Grande Sukhumvit, L'Oréal, Bartels, Plaza Premium Lounge, Kimpton Maa-Lai Bangkok, Foreo, Nakhon Spa, and The Legend Chiang Rai Resort . Throughout the event, guests enjoyed reconnecting with colleagues, meeting new members of the community, and celebrating the strong ties between Sweden and Thailand. The warm atmosphere, colourful flower crowns, Swedish summer decorations, and the enthusiasm of our guests perfectly captured the essence of a traditional Swedish Midsummer celebration. SweCham would like to extend our heartfelt thanks to everyone who joined us and helped make the celebration such a memorable success. Your presence, energy, and community spirit are what make this event one of the highlights of the SweCham calendar each year. We would also like to express our sincere gratitude to our Annual Partners, Event Sponsor: ORCA, Drink Sponsor: Absolut, In-kind Sponsors: Softa and Foreo , and all raffle partners for their generous support and contributions. Their commitment and partnership played an essential role in making the event possible. A special thank you goes to all volunteers, supporters, and participants who helped bring Swedish traditions to life and shared the warmth of Midsummer with the wider Thai–Swedish community. Thank you for being part of the SweCham community. We look forward to welcoming you again at our upcoming events throughout the year. Click here for the full Photo Book! Previous Next

< Back AI Fundamentals with DeepSeek by System in Motion, 20 May 2025 On Tuesday, May 20, 2025, the SweCham team, in collaboration with System in Motion , jointly hosted an exclusive training workshop on AI Fundamentals with DeepSeek (L1 & L2) . During the three-hour session, participants delved into four key chapters. They started with a deep understanding of Generative AI text models and the structure of prompts using the ERCFC framework. The workshop then moved into corporate implementation strategies and advanced techniques for leveraging reasoning models for strategic analysis, before applying these lessons in a real case study. This dynamic session was further simplified by two hands-on practical exercises, helping participants translate text-based knowledge into real-world applications. A special thanks goes to our instructor, Khun Gonzague Patinier , who expertly led the session. Powered by System in Motion, this workshop aimed to demystify AI and demonstrate concrete ways it can make businesses run smoother, enable smarter decisions, and ultimately provide a competitive edge—all without requiring a technical background. We extend our sincere gratitude to all participants for their active involvement and the engaging, interactive energy they brought to the class. Your enthusiasm truly made the session a success! If you're interested in leveraging AI to innovate your business, particularly within specific sectors, please don't hesitate to reach out to us at [email protected] . We're more than happy to be a platform for our community to foster innovation. AI Fundamentals with DeepSeek Live in Motion! Explore SweCham Social Media Platforms! Previous Next