< Back AI Fundamentals for Image Training with System In Motion, Tuesday 10 February 2026 On Tuesday, 10 February 2026, SweCham successfully organized the AI Fundamentals for Image Training in collaboration with System in Motion (SIM) . A focused and hands-on training designed to help companies revolutionize their image production workflow by using artificial intelligence. This intensive 3-hour training session , held from 09:00 AM to 12:00 PM, was tailored for professionals and organizations looking to integrate AI image models into their creative and marketing processes, improving efficiency, visual consistency, as well as innovation, without compromising creative control. The training was led by Gonzague Patinier – Trainer for Thailand & Vietnam at PPP Partners . The training offered a practical, non-technical approach in order to help participants understand how AI-generated images can be effectively used in real business contexts. Through guided exercises and real-world examples, participants gained foundational knowledge along with hands-on skills needed to apply AI image tools confidently within their workflows. Throughout the session, participants had the chance to explore how to build effective chains of prompts , learning the importance of clearly defining roles, tasks, and wording to shape rapid, accurate, and high-quality AI outputs. Special emphasis was placed on how prompt structure directly influences the final visual results. Participants had the opportunity to explore these topics during the training: Understanding AI image models : How AI interprets prompts and generates visual outputs. Chains of prompts : Structuring prompts step by step to maintain consistency and accuracy. Role and task definition : Assigning clear instructions to guide AI behaviour. Order and wording : Learning why sequence and language choices are crucial to defining outcomes. Essential prompt components Subject : Using clear, concrete nouns instead of abstract concepts. Description : Defining actions and visual details. Style : Specifying formats such as photography, cartoons, or paintings. Framing : Controlling composition and positioning. Situation : Setting the mood, context, and overall atmosphere. The training encouraged active participation and discussion, creating an engaging learning environment where participants could immediately apply concepts through hands-on practice. Together with strong engagement throughout the session, the AI Image training equipped participants with practical tools and confidence to begin leveraging AI for smarter, faster, and more impactful image creation in their organizations. Previous Next

< Back Sustainability Business Forum (SBF) 2026, Thursday 28 May 2026 On 28 May 2026, business leaders, sustainability experts, and industry professionals gathered at The Athenee Hotel Bangkok for the 9th edition of the Sustainability for Business Forum (SBF) 2026 , one of Thailand’s leading platforms dedicated to advancing sustainable business practices and driving meaningful change across industries. Co-organized by the Franco-Thai Chamber of Commerce (FTCC) , Netherlands-Thai Chamber of Commerce (NTCC) , Swiss-Thai Chamber of Commerce (STCC) , and Thai-Swedish Chamber of Commerce (SweCham) , the forum brought together over 150 participants to exchange insights, share best practices, and explore innovative approaches to sustainability in an evolving global business landscape. Driven by the shared vision of empowering businesses through economic, environmental, and social performance, SBF 2026 focused on three key sustainability tracks that are increasingly shaping business strategies worldwide. The first track explored the role of Retail and Extended Producer Responsibility (EPR) , highlighting how retailers can integrate circular economy principles, strengthen reverse logistics systems, and collaborate across value chains to reduce environmental impact while maintaining long-term business value. The discussion emphasized the growing importance of aligning business practices with evolving consumer expectations and regulatory developments. The second track focused on Scope 3 Emissions , addressing one of the most significant challenges facing organizations today. Industry experts shared perspectives on measuring, reporting, and reducing indirect emissions throughout supply chains, while discussing the increasing importance of transparency, supplier engagement, and regulatory compliance in achieving net-zero ambitions. The final track examined the future of E-Mobility and sustainable transportation. Speakers presented innovations in electric mobility, low-carbon logistics, and smart transport solutions that can help businesses reduce emissions while improving operational efficiency and supporting the transition toward more sustainable cities. Beyond the insightful panel discussions, the forum provided valuable networking opportunities for participants to connect with sustainability practitioners, business leaders, policymakers, and solution providers. The networking cocktail reception allowed attendees to continue conversations, exchange ideas, and explore potential collaborations that can accelerate sustainable transformation across industries. As sustainability continues to become a core business imperative, SBF 2026 once again demonstrated the importance of collaboration, innovation, and knowledge sharing in addressing environmental and social challenges while creating long-term business value. The organizing chambers would like to extend their sincere appreciation to all speakers, sponsors, partners, and participants for contributing to the success of this year's forum. Together, we continue to drive progress toward a more resilient, responsible, and sustainable future. Click here for the full Photo Book! Previous Next

Discover the SweCham Give Back Initiative, our commitment to fostering a more equal and inclusive Thailand. Join us in making a lasting positive impact on communities across the nation. ABOUT THE PROJECT Through "SweCham Give Back," we're not only strengthening the ties between our nations, but we're also actively contributing to the well-being of the Thai community. We truly believe that together, we can make a meaningful difference and help build a brighter future for everyone. Join us in supporting this special journey! OUR PARTNER Friends of Thai Daughters Mission Statement: Friends of Thai Daughters is preventing child trafficking by empowering vulnerable girls to become valued Daughters, educated women, and independent adults. Visit Friends of Thai Daughters Preventing Child Trafficking with Shelter , Education and Love Friends of Thai Daughters Play Video Play Video 02:15 I am a Daughter HD Play Video Play Video 00:55 55 second Friends of Thai Daughters video Enjoy this brief video about Friends of Thai Daughters' mission to provide a loving home, education and support to girls at risk of being targeted by human traffickers. Play Video Play Video 02:00 Friends of Thai Daughters' RainbowHouse story Learn about this innovative project to educate at risk ethnic hill tribe girls in Northern Thailand Play Video Play Video 09:08 A Way Back Home Fighting Child Trafficking with Education, Shelter, and Love Learn about the powerful impact that Friends of Thai Daughters is making to protect vulnerable girls from human traffickers. Play Video Play Video 03:09 FTD International Women's Day 2022 final Play Video Play Video 00:25 See and Nara

< Back Extraordinary General Meeting (EGM), 25 July 2024 SweCham is officially moving back to CP Tower 3 On 25 July, SweCham held an Extraordinary General Meeting (EGM). Thank you very much to all our members who participated in the EGM! We really appreciate you taking your time to support us and it was very nice to catch up with you! The main item on the agenda was to approve the change of address from Chamchuri Square to CP Tower 3, a decision that considered both the improved working environment for the SweCham team and the reduction of our costs. Following a consensus, the SweCham members gave formal approval to the address change, and we will officially relocate on 31 July. You can find us at our new address: No.34, Level 4, Room A04-420, CP Tower 3, Phaya Thai Rd.,Thung Phayathai, Ratchathewi, Bangkok 10400 Thailand Previous Next

< Back SweCham Traditional Swedish Christmas Dinner, 13 December 2023 On the evening of Wednesday, 13 December, SweCham had the pleasure and joy of hosting our annual Christmas dinner! The celebration started with a beautiful luciatåg , Lucia Choir, where participants lit up the evening with candles and traditional songs, bringing the festive spirit alive in Bangkok. Highlighting that the Chamber has had a Christmas celebration—in form of lunch, and lately dinner—for the past 13 years, our President, Mr. Peter Björk, welcomed our Ambassador, H.E. Mrs. Anna Hammargren and our esteemed guests from the Thai-Swedish community to another edition of traditional Swedish festive celebration. Big thanks to our Annual Premium Plus Partners, Aritco, Husqvarna , and Securitas , for supporting our chamber over the year, as well as our workplace partner, IWG . We are also deeply grateful to our Platinum event sponsor, MedPark Hospital . We would also give warm thanks to the team at Rembrandt Hotel & Suites, Bangkok , for the delicious Swedish food and drinks and the excellent service, which added to a lively Christmas atmosphere! We would also like to extend our warm thanks to our friends and partners SANT , Svenskgruppen Bangkok , SWEA and the Thai-Nordic Association for supporting the event. Furthermore, big thanks to Amrapur Tailors for sponsoring a photo booth and provided our guests with beautiful and professional printed photos as great souvenirs for the evening. Finally, this celebration would not have been as unique without our raffle sponsors: Kimpton Maa-Lai Bangkok , The Legend Chiang Rai Boutique River Resort & Spa , The Landmark Bangkok Hotel , Playmondo , Lancaster Bangkok , Camfil Thailand , Peter Bjork, BNH Hospital , Ikano (Thailand) Limited/ IKEA Thailand , Kvik A/S Asia Co., Ltd. , Twinpalms Phuket Resort , Twinpalms Montazure Phuket , Royal Copenhagen , FOREO , Avani+ Hua Hin Resort & Villas (Anantara) , Puzzle Room Bangkok , BOUNCE , Boonlapo , OZO North Pattaya , Amrapur Tailors , Volvo Cars Thailand , Mammas Kök Bangkok - Thailand and our surprise raffle sponsor SPICA ! Also, big congratulations to all our Christmas Quiz and Raffle Prize winners. We thank you for your enthusiastic participation in the games and are very pleased that you enjoyed all the fun! Finally, we would like to warmly thank everyone who came to join our Christmas celebration, making last night a truly unforgettable occasion. It was our privilege to help you kick-start the festive season. Merry Christmas to you all and see you next year! Click here for the Full Photo Book! Would you like to join the SweCham? Find out more about our membership and email [email protected] for more information! Previous Next

Partner with SweCham to actively engage with key stakeholders, enhance your corporate presence, and foster stronger ties within the dynamic Swedish-Thai business network. 1/8 Become our Partner Growing Your Business Through SweCham Why join our community? SweCham Partners enjoy all the regular member benefits, such as access and invitations to events and activities, exclusive newsletters, promotions from other members, and access to SweCham’s extensive network of Swedish and international professionals and high-level business executives, and much, much more. With the Chamber’s year-round events and activities, Partners obtain visibility and exposure towards executives of the Swedish Community along with their international peers. Sponsors have the ability to reach a wide circle of professionals and enterprises through the Chamber’s extensive network of members and partners, including other foreign chambers of commerce, trade associations and embassies. Interested in Becoming a Part of our Community? Discover your new business opportunities and strengthen your network within the Swedish-Thai community with us Apply for Partnership Download Brochure

< Back Business Speed Matching and Welcome Back Networking Cocktail 2023, 26 September 2023 Together, we empower local businesses to discover their ideal partnerships! The Business Speed Matching and Welcome Back Networking Cocktail 2023, organised on Tuesday, 26 September 2023, by the Franco-Thai Chamber of Commerce (FTCC), Swiss-Thai Chamber of Commerce (STCC), and Thai-Swedish Chamber of Commerce (SweCham), at Shangri-La Bangkok was a resounding success. It was truly inspiring to witness a diverse group of representatives from various companies within the foreign chambers of commerce community in Thailand coming together for meaningful discussions and networking. The event was further enhanced by the valuable insights shared by Jean Sol-Macher, the Economic Counsellor, during the networking cocktail session, which added depth to our gathering. We would like to extend our heartfelt gratitude to our main sponsors, including BECIS, Charoen Decor International, L'Oréal, Dextra Group, and Samitivej Hospital, whose generous support made this event possible. Additionally, special thanks to our lucky draw prize sponsors, including Blue Elephant, Asian Tigers, and L'Oreal, who added excitement to the evening. Big round of applause to the FTCC Team for driving the event! To explore more photos from the event, please visit https://flic.kr/s/aHBqjAWhuw . To explore more events from SweCham, please visit www.swecham.com/all-events . Previous Next

< Back Sustainability for Business Forum 2023 (SBF 2023), 18 May 2023 The 6th edition of the Sustainability for Business Forum was a tremendous success! We are immensely grateful for your unwavering support and active participation in this inspiring event. Special thanks to the Franco-Thai Chamber of Commerce (FTCC), Netherlands-Thai Chamber of Commerce (NTCC), and Swiss-Thai Chamber of Commerce (STCC) for co-organising this forum with us at The Landmark Bangkok. This year’s forum was an incredible opportunity to connect like-minded individuals and organizations, dedicated to creating business value while positively impacting people and the planet. We are proud to have provided a platform that not only fostered partnerships but also showcased leading sustainable initiatives and projects in Asia. With your active participation and engaging discussions, we were able to empower businesses with innovative strategies for economic, environmental, and social performance. Once again, a heartfelt thank you to our speakers, and attendees. Your generous support, expertise, and commitment to sustainability have played a crucial role in advancing the cause of sustainable business practices. Big thanks to our sponsors ABB Thailand, Acoem, Amundi Asset Management, Artelia, BECIS, Bluebee, Greenyellow, JST Group, KLM, L’Oreal Thailand, MAN Energy Solutions, PALO, Poolnologies, Sentinel’s, Signify, Suranaree University of Technology, Swiss Air, VNU Asia Pacific and Baker Mackenzie. Together, we are driving positive change and shaping a brighter future for all. We eagerly anticipate future collaborations and look forward to continuing this important journey. Let’s create a sustainable and prosperous business landscape together! See more photos of the #SBF2023 here: https://flic.kr/s/aHBqjAELmf To explore outstanding presentations from our panellists, please visit www.sustainability4business.com/speakers-2023 Previous Next

< Back SweCham Young Professionals Networking, Thursday 12 February 2026 Bangkok, 12 February 2026 — The Thai-Swedish Chamber of Commerce (SweCham) was delighted to host its First Young Professionals Networking event, The Sound of Sweden , at Stock.Room , located within the Kimpton Maa-Lai Bangkok. The evening brought together emerging leaders, innovators, and creatives across industries for an engaging night of insight, inspiration, and connection. As part of SweCham’s ongoing efforts to foster cross-sector collaboration within the Swedish-Thai business community, this vibrant event offered a unique platform for young professionals to learn from global innovators and build meaningful professional relationships. The programme featured a compelling keynote by Henrik Ahlgren , representing Epidemic Sound — one of Sweden’s most influential modern music platforms. Henrik shared valuable perspectives on the rapidly evolving role of artificial intelligence in the music industry, illustrating how AI is reshaping creative workflows while reaffirming Epidemic Sound’s commitment to supporting real artists both creatively and financially. His insights sparked thoughtful discussions on balancing technological innovation with artistic authenticity. Guests were also treated to a lively atmosphere of networking throughout the evening, as attendees exchanged ideas, made new connections, and strengthened ties within the SweCham Young Professionals community. This networking event fostered an engaging environment where curiosity met opportunity — reaffirming SweCham’s mission to empower the next generation of global talent. We would like to extend our sincere appreciation to our Event Partner, Bangkok Vodka ; our Event Sponsor, ThaiBev ; and our Silver Sponsor, Fitness24Seven , for their valued support in making this event successful. Thank you to everyone who joined us — we look forward to welcoming you at our future events! Click here for the full Photo Book! Previous Next

< Back SweCham Social Network Club, 25 October 2023 On 25 October 2023, the SweCham Social Network Club brought together SweCham members along with various professionals and newcomers to foster meaningful business connections and exchange ideas while enjoying an evening of networking in a vibrant Thai-Swedish business community. Many thanks to our members and friends for joining the event. We hope you all had a great time and enjoyed the evening as much as we did! Special thanks to Oriental Residence Bangkok for providing us with a perfect venue and excellent service. Additionally, we were delighted to meet and catch up with Khun Porntip Pibarnwong, General Manager of Oriental Residence Bangkok, and Khun Arunsak Phankham, Cluster Director, Sales at ONYX Hospitality Group: Oriental Residence Bangkok. We truly appreciate their hospitality and look forward to hosting our next event at the Oriental Residence Bangkok! Miss a chance to join this event? Don't worry because SweCham continues to provide valuable opportunities for networking and knowledge sharing. Keep an eye out for our upcoming events at www.swecham.com/all-events . We look forward to welcoming you to our future events! Click here for the Full Photo Book! Would you like to join the SweCham? Find out more about our membership and email [email protected] for more information! Previous Next

Poolnologies Corporate member Member Profile Poolnologies is the front runner in the environmentally-friendly state-of-the-art freshwater pool technology of AOP with years of experience. Today we have innovated new technology that is cleaner, more sustainable and safer for everyone. Within the Poolnologie group of companies and partners, we have over 200 years of combined experience in researching, developing and manufacturing the highest quality innovative pool products. Poolnologies strive to develop environmentally friendly, energy efficient and water-conserving freshwater systems for the pool industry. Visit the official website here Representatives Representative (1): Mattias Nordin Position: Founder & CEO Contacts are available for members only. Please kindly contact [email protected] should you would be interested on joining our member community! Back to Member Directory

< Back SweCham and SWEA: Member Open House with The Three by TPV, Wednesday, 21 May 2025 On Wednesday, 21 May 2025, the Thai-Swedish Chamber of Commerce (SweCham), in warm collaboration with Swedish Women's Educational Association (SWEA ), proudly hosted an exclusive Member Open House with The Three by TPV! This special evening offered members, partners, and friends with a keen interest in fashion and start-up businesses a truly unique opportunity to delve into the captivating world where Asian design harmoniously blends with Scandinavian thinking and Western standards. The evening commenced with a warm welcome from Khun Anna Olsson-Moore, the Executive Director of SweCham. Following this, a highlight of the event was an insightful speech delivered by Khun Nunnapat Niewkratoke and Khun Peter Elbaum of The Three by TPV, who shared their inspiring story and insights into their start-up. Built upon extensive business experience, their presentation offered a personal and compelling glimpse into their creative vision. After this engaging session, attendees were invited to explore The Three by TPV's exquisite collections firsthand, experiencing their exceptional quality and innovative design. Adding an element of fun and anticipation, attendees eagerly participated in an exclusive lucky draw, featuring generous discounts on The Three by TPV products as prizes. This contribution from TPV significantly enhanced the evening's enjoyment. We extend our sincere appreciation to The Three by TPV for sharing their exceptional designs and inspiring stories. Our deepest gratitude also goes to all the guests who attended and actively contributed to the resounding success of this memorable event. We sincerely hope the evening was both enjoyable and fruitful for everyone, and we eagerly anticipate welcoming you to future SweCham events! Click here for the full photo book! Explore SweCham Social Media Platforms Previous Next