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Dr Pojanath Bhatanacharoen, Executive Director of SweCham, had the rare opportunity to attend the convention held at the Queen Sirikit National Convention Centre. < Back Highlights from the 16th World Chinese Entrepreneurs Convention: Insights into Thailand’s Trade Relations in Asia 28 Jun 2023 On Sunday, 25 June, Dr Pojanath Bhatanacharoen, Executive Director of SweCham, had the rare opportunity to attend the convention held at the Queen Sirikit National Convention Centre. The enlightening sessions yielded several key takeaways. According to Khun Sanan Angubolkul, Chairman of the Thai Chamber of Commerce, China has maintained its position as Thailand’s number one trading partner for 11 consecutive years since 2013. This presents a tremendous opportunity for Thailand to attract Chinese businesses and foster investment. Khun Narit Therdsteerasukdi , the Secretary General of the Board of Investment Thailand (BOI), expressed a warm welcome to investors and highlighted the new BOI strategies and investment promotion measures. Thailand’s attractive investment environment stems from its strategic location, excellent infrastructure, strong supply chain, competitive incentives, government support, green investment policies, and competence in providing renewable energy to businesses. Additionally, the geopolitical stability of the region ensures safety and resilience. In addition to the upgraded investment promotion measures and investment stimulation measures for the economy, the BOI has introduced new programmes such as retention and expansion initiatives, relocation programmes, and social and local development programmes. These initiatives aim to further enhance the economic landscape and create a conducive environment for businesses to flourish. Dr Pojanath would like to extend sincere thanks to Khun Vibeke Lyssand Leirvåg, Chairwoman of the Joint Foreign Chamber of Commerce Thailand (JFCCT) and the JFCCT Office for facilitating the opportunity to participate in this event and gain valuable insights into the dynamic trade relations between China and Thailand. For a detailed account of the event, please see the article by Bangkok Post: https://www.bangkokpost.com/business/2599195/tycoon-urges-eec-investment Previous Next

On 8 August 2023, the SweCham team had the opportunity to go to the C Asean forum (CaF 2023) for the 56th anniversary of ASEAN at the C ASEAN Auditorium, CW Tower.  The event focused on ASEAN as an 'Epicentrum of growth', emphasising collaboration between the ASEAN member states in how they can move forward in making Southeast Asia a centre of economic growth.  < Back SweCham team has enjoyed celebrating ASEANS's 56th Anniversary’ at the CaF C Asean Forum 2023 'ASEAN Matters: Epicentrum of growth' 21 Aug 2023 On 8 August 2023, the SweCham team had the opportunity to go to the C Asean forum (CaF 2023) for the 56th anniversary of ASEAN at the C ASEAN Auditorium, CW Tower. The event focused on ASEAN as an 'Epicentrum of growth', emphasising collaboration between the ASEAN member states in how they can move forward in making Southeast Asia a centre of economic growth. The forum was opened by the Vice Chairman of C Asean, Mr. Polapatr Suvarnazorn, and featured several different speakers. H.E. Dr. Kao Kim Hourn, the Secretary General of Asean, voiced his thoughts on what has been done in the Asean Vision 2025 and what will be done in Vision 2045. Followed by H.E. Mr. Rachmat Budiman, the ambassador of Indonesia in Thailand spoke on the contributions created during the Indonesian chairmanship. H.E. Mr. Sihasak Phuangketkeow, Secretary General of the Asian Peace and Reconciliation Council (APRC) and former Permanent Secretary of Foreign Affairs of Thailand discussed the challenges that ASEAN faces in the coming years, focusing on the importance of unity within ASEAN and a global shift in the global power balance. Ms. Usana Berananda, the Director-General of the Department of ASEAN Affairs in the Ministry of Foreign Affairs in Thailand, emphasised the importance of sustainable development. Lastly, the ASEAN Youths speech contest winner, Ms. Zeinab Abbaci from the University of Indonesia, made an incredible speech on the importance of diversity, shared heritage and ASEAN Unity. The forum concluded with a cake-cutting ceremony to commemorate the anniversary of ASEAN, followed by networking and the introduction of further opportunities to explore the ideas put forward. Previous Next

On 17 September 2024, we were honoured to be invited to the official launch of our 5G Innovation and Experience Studio < Back SweCham was thrilled to participate in the official launch of Ericsson 5G Innovation and Experience Studio at Thaliland Digital Valley (TDV) in Sri Racha, Chon buri! 17 Sept 2024 On 17 September 2024, we were honoured to be invited to the official launch of our 5G Innovation and Experience Studio, which took place at Thailand Digital Valley (TDV) in Sri Racha! This event marks a significant milestone in the Ericsson partnership with the Digital Economy Promotion Agency (depa). Ericsson Thailand recently signed a Memorandum of Understanding to collaborate in advancing 5G-based digital transformation in Thailand. The collaboration focuses on sharing best practices, enhancing technological understanding, and leveraging Ericsson’s state-of-the-art innovations to support Thailand’s journey toward becoming a leading digital economy. We were thrilled to take a tour inside the lab designed to serve as a 5G co-creation space, featuring Ericsson’s state-of-the-art 5G sandbox network. The 5G technology was applied to a wide range of cases including autonomous mobile robots, Digital Airspace, inventory inspection, a wearable 360-degree CCTV, and many more! The studio will be utilised to develop, test, verify, and certify new 5G use cases in collaboration with partners from around the globe. Photo credit: Ericsson Thailand Previous Next

On Tuesday 26 November 2024, Khun Anna Olsson-Moore, the Executive Director of Thai-Swedish Chamber of Commerce, joined the business Luncheon, organised by the European Chamber of Commerce Thailand, on the topic of “Progress and Prospects in the EU-Thailand Free Trade Agreement Negotiations” at the Athenee Hotel.   < Back Event Recap: SweCham Executive Director joined EABC Luncheon: “Progress and Prospects in the EU-Thailand Free Trade Agreement Negotiations” 26 Nov 2024 On Tuesday 26 November 2024, Khun Anna Olsson-Moore, the Executive Director of Thai-Swedish Chamber of Commerce, joined the business Luncheon, organised by the European Chamber of Commerce Thailand, on the topic of “Progress and Prospects in the EU-Thailand Free Trade Agreement Negotiations” at the Athenee Hotel. This exclusive event brought together key figures, including Chief Negotiators from Thailand and the EU, to discuss the current state of FTA negotiations and share their vision for the future. The luncheon provided a valuable platform for Thai and European businesses to engage directly with these leaders, offering insights into the economic potential of this agreement and fostering open dialogue on expectations and opportunities. This timely event highlighted the importance of the EU-Thailand FTA in driving economic growth and strengthening bilateral ties. By participating in this luncheon, the Thai-Swedish Chamber of Commerce demonstrated its commitment to promoting trade and investment between Thailand and Europe. Previous Next

SweCham had the opportunity to be part of a thought-provoking event, RBHR Forum < Back UN RBHR Forum 2023 Turning Commitments into Tangible Actions for Better World 9 Jun 2023 On 6 June, SweCham team had the opportunity to join the 5th Asia-Pacific United Nations Responsible Business and Human Rights Forum (RBHR Forum) being held from 6-9 June 2023 at the UN Conference Centre in Bangkok, Thailand. The Forum is co-organized by the International Labour Organization (ILO), International Organization for Migration (IOM), Office of the High Commissioner for Human Rights (OHCHR), United Nations Children’s Fund (UNICEF), United Nations Development Programme (UNDP), United Nations Entity for Gender Equality and the Empowerment of Women (UN Women), United Nations Environmental Programme (UNEP), and the UN Working Group on Business and Human Rights (UNWG). In addition, the Forum offered us a chance to meet with a wide range of stakeholders in Asia-Pacific and gain knowledge of responsible business practices and corporate accountability in the region. It also sheds light on critical issues, challenges, and sectors that demand actions from the business and human rights community. On this occasion, SweCham team is very pleased to participate in this captivating Forum. We always seize the opportunity to be part of thought-provoking events to help create a future grounded in responsibility and equality, along with helping create value for society and businesses in the SweCham community! Previous Next

Latitude 1 Maritime Corporate member Industrial digitalisation Member Profile Latitude 1 Maritime offers full-service maritime industry solutions for its customers. Our company has a well-recognised name in the industry, working with shipyards, cruise line operators, and contractors. Our services include cost- efficient shipboard maintenance, and repair and emergency services at most major seaports worldwide. We have extensive experience in the business of professional cruise vessel refurbishment, installations, and repairs, with corporate offices in Fort Lauderdale, Florida/US, Singapore, and in Phuket/Thailand. Visit the official website here Representatives Representative (1): Anders Maxson Position: Managing Director Representative (2): Stefan Lembring Position: Operation Manager Contacts are available for members only. Please kindly contact contact@swecham.com should you would be interested on joining our member community! Back to Member Directory

As part of SweCham’s long-standing commitment to sustainability, we would like to inform that sustainability is now integrated into our advocacy, marketing, and operational activities where relevant. < Back [Announcement] SweCham Integrates Sustainability into Everyday Operations 20 Feb 2025 As part of SweCham’s long-standing commitment to sustainability, we would like to inform that sustainability is now integrated into our advocacy, marketing, and operational activities where relevant. As part of SweCham’s long-standing commitment to sustainability, we would like to inform that sustainability is now integrated into our advocacy, marketing, and operational activities where relevant.  Sustainability has always been a core value of Swedish businesses, and we continue to promote Swedish companies and their innovative, sustainable solutions. SweCham also plays a key role in driving sustainability discussions, actively contributing and participating in the Joint Foreign Chamber of Commerce Thailand (JFCCT) Sustainable Development Group . Through this platform, our collective sustainability voice contributes to impactful policy advocacy and collaboration at a broader level.  Sustainability Across the SweCham work SweCham has successfully embedded sustainability into its Media, Digital, and Event Committees , ensuring that all initiatives reflect our commitment to responsible business practices. This shift enables us to enhance the efficiency and impact of our sustainability efforts by avoiding duplication and strengthening collaboration with Team Sweden Thailand (Embassy of Sweden, Business Sweden, and SweCham) , as well as JFCCT’s Sustainable Development Committee.  A Collaborative Platform for Change Rather than maintaining a separate Sustainability Working Group (SWG), we now encourage all members to participate in our integrated sustainability efforts. By aligning with Thailand’s BCG Economy goals and the country’s Net Zero commitments , SweCham remains an active advocate for sustainable business practices, innovation, and policy influence.  We, therefore, invite our members to engage in this evolving sustainability journey by participating in relevant committees, events, and advocacy initiatives. Together, we continue to showcase the strength of Swedish businesses in leading sustainable transformation.  For more details or to get involved, please contact [ contact@swecham.com ]. Previous Next

Poolnologies Corporate member Member Profile Poolnologies is the front runner in the environmentally-friendly state-of-the-art freshwater pool technology of AOP with years of experience. Today we have innovated new technology that is cleaner, more sustainable and safer for everyone. Within the Poolnologie group of companies and partners, we have over 200 years of combined experience in researching, developing and manufacturing the highest quality innovative pool products. Poolnologies strive to develop environmentally friendly, energy efficient and water-conserving freshwater systems for the pool industry. Visit the official website here Representatives Representative (1): Mattias Nordin Position: Founder & CEO Contacts are available for members only. Please kindly contact contact@swecham.com should you would be interested on joining our member community! Back to Member Directory

Pacific 2000 International Recruitment Corporate member Member Profile Pacific 2000 is an Executive Recruitment/Headhunting company assisting international and regional companies and institutions in the search and selection of high calibre personnel in Thailand and other Southeast Asian Countries. With 25 years' experience in the region, we are counting over 100 companies/institutions as our Clients and Business Partners. Visit the official website here Representatives Representative (1): Phuchisa Termdejthanakul Position: Managing Director Contacts are available for members only. Please kindly contact contact@swecham.com should you would be interested on joining our member community! Back to Member Directory

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The SweCham team had the pleasure of attending the 'Career Development to Secure Your Future' event hosted by the Sweden Alumni Network Thailand (SANT).  The event was a resounding success, featuring a panel of distinguished speakers < Back Unlock Your Career Potential: Experts Insights from IKEA, CGP, and Alfa Laval 22 Nov 2023 The SweCham team had the pleasure of attending the 'Career Development to Secure Your Future' event hosted by the Sweden Alumni Network Thailand (SANT). The event was a resounding success, featuring a panel of distinguished speakers, namely: Mr. Christian Dassonville, Country HR Manager, IKEA Thailand Mr. Wipawat Panityothin, Director, Permanent Recruitment, CGP Thailand Mr. Prasit Sriadsadawutthakul, Vice President Food and Water, Alfa Laval SEA The speakers shared their insights on various employment trends, strategies for crafting CVs, interview tactics, and navigating salary negotiations within Thailand's dynamic labour market. Attendees gained valuable knowledge about emerging trends, including the significance of digital innovation and the impact of artificial intelligence on future job roles. The discussion highlighted the essential balance between hard and soft skills, noting that the ability to adapt to a changing environment is paramount. A lively discussion ensued on the topic of salaries and benefits, illuminating the differences across industries. Mr. Christian Dassonville pointed out that IKEA in Thailand offers paternity leave, which is not commonly provided in Thailand. This stance sparked further dialogue among the participants, who underscored the importance of salary and company culture, emphasising that personal priorities play a crucial role when choosing between salary and benefits. In the pursuit of career progress, the speakers emphasised the importance of staying up to date with industry trends, understanding the profound effects of technology on employment, and how one effectively markets oneself as a viable candidate in the job market. SweCham would like to thank SANT for organising such a great event for everyone to gain insights from top-tier professionals. We look forward to joining more upcoming events organised by SANT and Team Sweden in the near future! Previous Next

𝗪𝗲'𝗿𝗲 𝘁𝗵𝗿𝗶𝗹𝗹𝗲𝗱 𝘁𝗼 𝗶𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗲 𝗼𝘂𝗿 𝗻𝗲𝘄𝗲𝘀𝘁 𝗺𝗲𝗺𝗯𝗲𝗿 𝘁𝗼 𝘁𝗵𝗲 𝗦𝘄𝗲𝗖𝗵𝗮𝗺! < Back 𝗦𝘄𝗲𝗖𝗵𝗮𝗺 𝗶𝘀 𝘁𝗵𝗿𝗶𝗹𝗹𝗲𝗱 𝘁𝗼 𝗶𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗲 𝗼𝘂𝗿 𝗻𝗲𝘄𝗲𝘀𝘁 𝗺𝗲𝗺𝗯𝗲𝗿! 14 Aug 2024 Apinya Success (Anee) has recently joined the SweCham team as the new Event and Marketing Officer. A recent graduate of Durham University with a postgraduate degree in International Relations, Anee brings a wealth of experience to the role. Her time as a content creator for the Durham Marketing Department allowed her to share the international student experience with a global audience. Additionally, Anee has honed her business acumen through her work with a Korean agency on developing a new K-street food brand. Passionate about storytelling and cross-cultural understanding, Anee is excited to contribute to the growth of Thai-Swedish business relations through innovative events and marketing strategies. Please join us in warmly welcoming Anee to the SweCham family! Previous Next