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Jönköping University's School of Engineering (JTH) has been granted 49.2 million SEK by the KK Foundation for the GRACE research profile. This initiative, spanning from 2024 to 2032, aims to accelerate the green transition within the Swedish manufacturing industry. GRACE will focus on integrated and platform-based product development, enhancing long-term capabilities for sustainable transformation. The project involves collaboration with eleven companies, including Autoliv, Husqvarna and SAAB. The project aims to develop new processes, knowledge, and support for product realisation that incorporate sustainability from the outset. < Back Jönköping University (Engineering) Receives a Research Grant for Green Transition 1 Apr 2024 Jönköping University's School of Engineering (JTH) has been granted 49.2 million SEK by the KK Foundation for the GRACE research profile. This initiative, spanning from 2024 to 2032, aims to accelerate the green transition within the Swedish manufacturing industry. GRACE will focus on integrated and platform-based product development, enhancing long-term capabilities for sustainable transformation. The project involves collaboration with eleven companies, including Autoliv, Husqvarna and SAAB. The project aims to develop new processes, knowledge, and support for product realisation that incorporate sustainability from the outset... Read the full article here: https://ju.se/en/research/news/news-archive/2024-03-27-50-million-sek-for-green-transition-in-industry.html Previous Next

Khun Pimmada Watworapong (Ant) has recently join the SweCham team as the Media and Communication Intern. < Back A Warm Welcome to Our Newest Member to the SweCham! 23 Apr 2025 Khun Pimmada Watworapong (Ant) has recently join the SweCham team as the Media and Communication Intern. Khun Ant is a third-year student at Mahidol University International College, majoring in Media and Communication with a concentration in Integrated Media Communication. She’s also interested in strategic communication, event management, and digital media. During her internship at SweCham, Khun Ant will serve as the Media and Communications and Event Support Intern. She is motivated to explore the experience of assisting Swedish business sectors and other organisations that align with Sweden’s values of sustainability, innovation, and ethical growth. She eagers to gain deeper insight into Swedish culture and business models. Ant perceives this internship as an opportunity to enhance her understanding of international business dynamic particularly how communication strategies support sustainable development and global partnerships. Please join us in warmly welcoming Ant to the SweCham family! Previous Next

As part of SweCham’s long-standing commitment to sustainability, we would like to inform that sustainability is now integrated into our advocacy, marketing, and operational activities where relevant. < Back [Announcement] SweCham Integrates Sustainability into Everyday Operations 20 Feb 2025 As part of SweCham’s long-standing commitment to sustainability, we would like to inform that sustainability is now integrated into our advocacy, marketing, and operational activities where relevant. As part of SweCham’s long-standing commitment to sustainability, we would like to inform that sustainability is now integrated into our advocacy, marketing, and operational activities where relevant.  Sustainability has always been a core value of Swedish businesses, and we continue to promote Swedish companies and their innovative, sustainable solutions. SweCham also plays a key role in driving sustainability discussions, actively contributing and participating in the Joint Foreign Chamber of Commerce Thailand (JFCCT) Sustainable Development Group . Through this platform, our collective sustainability voice contributes to impactful policy advocacy and collaboration at a broader level.  Sustainability Across the SweCham work SweCham has successfully embedded sustainability into its Media, Digital, and Event Committees , ensuring that all initiatives reflect our commitment to responsible business practices. This shift enables us to enhance the efficiency and impact of our sustainability efforts by avoiding duplication and strengthening collaboration with Team Sweden Thailand (Embassy of Sweden, Business Sweden, and SweCham) , as well as JFCCT’s Sustainable Development Committee.  A Collaborative Platform for Change Rather than maintaining a separate Sustainability Working Group (SWG), we now encourage all members to participate in our integrated sustainability efforts. By aligning with Thailand’s BCG Economy goals and the country’s Net Zero commitments , SweCham remains an active advocate for sustainable business practices, innovation, and policy influence.  We, therefore, invite our members to engage in this evolving sustainability journey by participating in relevant committees, events, and advocacy initiatives. Together, we continue to showcase the strength of Swedish businesses in leading sustainable transformation.  For more details or to get involved, please contact [ contact@swecham.com ]. Previous Next

Our inaugural meeting of the year commenced with the first on-site Sustainability Business Forum 2025 event hosted at the Swiss Embassy < Back The inaugural meeting of the year starts with the first on-site Sustainability Forum 2025! 7 Jan 2025 Our inaugural meeting of the year commenced with the first on-site Sustainability Business Forum 2025 event hosted at the Swiss Embassy! SweCham, in collaboration with the Franco-Thai Chamber of Commerce (FTCC), NTCC - Netherlands-Thai Chamber of Commerce, and Swiss-Thai Chamber of Commerce - STCC convened to discuss the 8th edition of the Sustainability for Business Forum (SBF). This inaugural meeting marks the beginning of a year filled with dynamic discussions and groundbreaking collaborations. As the world navigates a period of significant transition, the need for innovative and sustainable solutions has never been more critical. We anticipate a series of engaging events and thought-provoking conversations that will bring together leading experts, industry leaders, and policymakers to address the most pressing challenges facing our planet. We extend our special thanks to the Swiss-Thai Chamber of Commerce (STCC) for their warm hospitality and for graciously opening their red doors to us. Stay tuned for this exciting opportunity to connect with sustainability-minded people and cultivate future growth together! Previous Next

< Back 2025 SweCham Business Connect with Candela 2025, 20 February 2025 On the evening of 20 February 2025, SweCham proudly hosted our second editioned of 2025 Business Connect at the Oriental Residence Bangkok, in collaboration with our newest member, Candela ! The evening began with a welcome from our President of the Thai-Swedish Chamber of Commerce, Khun Peter Bjork, followed by a company introduction from Khun Björn Antonsson, Candela's Regional CEO for Asia-Pacific (APAC). Attendees learned about Candela's groundbreaking hydrofoil technology, which enables long-range, high-speed, zero-emission travel. The evening also featured a special talk on “Invisible Threat, Real Impact: Navigating the PM 2.5 Challenge” by Dr. Picheth Charoensiriwath, M.D., a specialist in Pulmonary Medicine and Pulmonary Critical Care at Samitivej Hospital. We sincerely thank our exhibitor sponsor, VentPro , for showcasing solutions, and our annual partner for supporting Thai-Swedish business connections. Special thanks to our supporting chambers: Danish-Thai Chamber of Commerce, Franco-Thai Chamber of Commerce, Hellenic-Thai Chamber of Commerce, Irish-Thai Chamber of Commerce, Netherlands-Thai Chamber of Commerce, Norwegian-Thai Chamber of Commerce, South African-Thai Chamber of Commerce, Spanish-Thai Chamber of Commerce, European Association for Business and Commerce, Thai-European Business Association, and Thai Finnish Chamber of Commerce. Last but not least , we would like to give a special thank to our hotel partner, the Oriental Residence Bangkok, for providing an excellent venue, service, and incredible support. Finally, thank you to everyone who attended and contributed to the event's success. Click here for the full photo book! Explore SweCham social media platforms Previous Next

True Digital Academy In Association With Thammasat University Offers ‘Business Data Analytics’ Course < Back True Digital Academy in Association With TU 13 Feb 2023 In February 2023, the collaboration between True Digital Group, led by Chairman Khun Natwut Amornvivat, and Thammasat University led by Assoc. Prof. Dr. Surat Teerakapibal aims to inspire the new generation to use data for practical benefits. By offering the ‘TU x TDA Co-Certificate Program in Business Data Analytics’ course and the ‘Analytics Star Data Hackathon’ competition. The top 3 winners were awarded with the comprehensive digital skills training program from Digital Academy worth 200,000 baht. This is to enhance and expand one’s digital abilities to align with the requirements of the workforce in the 4.0 era. Photo credits: True Digital Source: https://www.truedigital.com/post/ทรู-ดิจิทัล-อคาเดมี-ผนึก-ม-ธรรมศาสตร์จัดกิจกรรมคิกออฟหลักสูตร-business-data-analytics Previous Next

After six years of dedicated service as the Executive Director of the Thai-Swedish Chamber of Commerce (Swecham), Dr. Pojanath has now resigned to continue her career in Taiwan. < Back Farewell to SweCham’s Outgoing Executive Director, Dr. Pojanath Bhatanacharoen 27 Sept 2024 After six years of dedicated service as the Executive Director of the Thai-Swedish Chamber of Commerce (Swecham), Dr. Pojanath has now resigned to continue her career in Taiwan. During her six-year tenure as the Executive Director, Dr. Pojanath has been instrumental in enhancing the business and industrial ties between Sweden and Thailand. Her dedicated efforts have greatly contributed to strengthening Swedish trade relations in the region and supported the Thai-Swedish business community. Through her vision and initiative, numerous successful projects and partnerships focused on sustainability, education, and business networking were established, promoting closer economic collaboration and shared prosperity between the two nations. Dr. Pojanath’s leadership has brought SweCham to new heights in digitalisation and office process improvements, among other achievements. She has also set an excellent example for employees and stakeholders with her high ambitions and ability to multitask in a fast-paced environment. As a Chamber, we are now well-prepared to continue for another 35 years, ready to embrace any challenges and opportunities that arise. Thank you, Dr. Pojanath, for six incredible years. We wish you the very best in Taiwan and in all your future endeavours. Please stay in touch—Taipei isn’t that far away! 👋 Previous Next

Today, SweCham had the pleasure of welcoming Khun Pattadon, the Executive Director of the Soul Resort, and Khun Sucheewa, the Vice Chairman of Saraburee Chamber of Commerce, to our office. < Back A New Partnership for Wellness: We were thrilled to welcome the Soul Resort at our office! 3 Dec 2024 Today, SweCham had the pleasure of welcoming Khun Pattadon, the Executive Director of the Soul Resort, and Khun Sucheewa, the Vice Chairman of Saraburee Chamber of Commerce, to our office. Our discussion delved into the increasing importance of wellness and well-being in today's fast-paced world. We were delighted to discover shared values and a common vision for a better future. Both SweCham and The Soul Resort prioritise human well-being and sustainable development. By sharing insights and experiences, we strengthened our understanding of the challenges and opportunities in our respective fields. We were particularly interested in The Soul Resort's unique approach to mindfulness and relaxation. By combining luxurious accommodations with transformative experiences, they offer a truly holistic retreat. We believe that such initiatives align perfectly with SweCham's commitment to fostering a thriving and balanced community. We look forward to exploring potential collaborations that will benefit our members and contribute to a healthier and happier society. We also want to express our sincere gratitude to The Soul Resort for their generous support in providing a raffle prize for our event. Previous Next

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On 10 September 2024, Prime Minister Ulf Kristersson announced significant changes to the Swedish government, introducing two new ministers and reshuffling several others. < Back Swedish Government Announces New Ministerial Appointments 23 Sept 2024 On 10 September 2024, Prime Minister Ulf Kristersson announced significant changes to the Swedish government, introducing two new ministers and reshuffling several others. Among the changes, Maria Malmer Stenergard, previously the Minister for Migration, was appointed as the new Minister for Foreign Affairs, assuming this key diplomatic role. Johan Forssell, who had been serving as Minister for International Development Cooperation and Foreign Trade, was reassigned as Minister for Migration. Benjamin Dousa, former CEO of Företagarna, took over as the new Minister for International Development Cooperation and Foreign Trade. Former Minister for Employment and Integration, Johan Pehrson, assumed the role of Minister for Education, while Mats Persson, the former Education Minister, became the new Minister for Employment and Integration. Additionally, Jessica Rosencrantz, former Chair of the EU Affairs Committee, was appointed as the new Minister for EU Affairs, marking her first position in government. These changes aim to bring new perspectives and strengthen the government’s capacity to address international, educational, and labour market challenges. Source: Government Offices of Sweden, Prime Minister Ulf Kristersson presented changes to the Government, published 10 September 2024. Previous Next

SweCham is Looking for Its Next Executive Director! < Back Executive Director Vacancy 22 Oct 2025 The Thai Swedish Chamber of Commerce (SweCham) is seeking a dynamic, results-driven leader to serve as its next Executive Director. This is a unique opportunity to shape and grow the Chamber’s role as a key connector and advocate for the Swedish business community in Thailand. Please find the detail of the role, key responsibilities and requirements Click here How to Apply: Applications are reviewed on a rolling basis, so early submission is encouraged. Please submit your CV and cover letter (in English) highlighting your relevant experience and qualifications via email to SweCham President, Mr. Peter Björk, at peter@ccm.co.th . Previous Next

Are you inspired by the "Mad Unicorns" Netflix series and Thailand's growing startup scene? It's time to look north to Sweden, the second largest producer of unicorns globally per capita! < Back Meet Sweden — The 2nd largest producer of unicorns globally per capita 18 Jun 2025 We're excited to launch a new blog series dedicated to highlighting the incredible strengths and connections between Thailand and Sweden! This series will delve into various facets of the Thai-Swedish relationship, from cultural ties to business opportunities, and explore how our shared values foster mutual prosperity. Our first article kicks off by tapping into t he popularity of Thai series of Mad Unicorns (สงครามส่งด่วน) , The new Top 10 in Thailand Netflix series inspired by the real-life journey of Thailand's first logistics "unicorn" (a startup valued at over a billion dollars)- Flash Express. has ignited the a nationwide fascination with the magic and potential of startup success. Credit: IMDb Did you know? While Silicon Valley often captures the spotlight in the world of groundbreaking innovation and billion-dollar valuations, did you know that Sweden is the second largest producer of unicorns per capita globally? This small Nordic nation, known for its stunning landscapes and innovative spirit, has consistently punched above its weight, churning out global giants like Spotify, Skype, Klarna, and Mojang (creators of Minecraft), to name just a few. What's Sweden's Secret to Startup Success? Sweden's success isn't just about a few brilliant ideas; it's a culmination of several key factors that create a fertile ground for startups to flourish: A Culture of Innovation and Collaboration: Sweden fosters an environment where new ideas are encouraged, and collaboration is key. From government initiatives to educational institutions, there's a strong emphasis on research and development, open-mindedness, and a willingness to embrace change. This co-creation creates a supportive ecosystem for Swedish startups. Strong Digital Infrastructure and Early Adoption: Sweden has long been a leader in digital transformation. High internet penetration, a tech-savvy population, and widespread digital literacy provide a robust foundation for tech-driven businesses to scale rapidly. Access to Capital and Supportive Ecosystems: While not as vast as Silicon Valley, Sweden has a maturing venture capital landscape and a supportive ecosystem of incubators, accelerators, and mentorship programs. This network helps promising startups secure funding and guidance through their growth journey, benefiting Thai businesses looking to expand. Global Mindset from Day One: Swedish startups often think globally from their inception. The relatively small domestic market encourages companies to internationalize early, building products and services with a worldwide audience in mind. Emphasis on Work-Life Balance and Social Welfare: This might seem counter-intuitive to startup hustle, but Sweden's strong social safety net and emphasis on work-life balance contribute to a happier, healthier, and ultimately more productive workforce, attracting and retaining top talent in the startup ecosystem . Lessons for Thailand's Business Landscape The Thai-Swedish Chamber of Commerce is committed to bridging these two vibrant nations, facilitating knowledge exchange, and promoting partnerships that can help unlock Thailand's full entrepreneurial potential. Let's learn from the land of unicorns and empower Thailand's next generation of startup success stories! We invite you to explore the full story and detailed insights into what makes Sweden "The Land of Unicorns" in this comprehensive article from Anna Hammarberg, Senior Project Manager Stockhome, Business Sweden : The Land of Unicorns Credits: Anna Hammarberg (2020, Business Sweden) https://www.business-sweden.com/insights/articles/the-land-of-unicorns/ Program Management Unit for Competitiveness (PMUC) (2024) https://pmuc.or.th/thailandxsweden-ep2/ Previous Next