< Back Sustainability Business Forum (SBF) 2026, Thursday 28 May 2026 On 28 May 2026, business leaders, sustainability experts, and industry professionals gathered at The Athenee Hotel Bangkok for the 9th edition of the Sustainability for Business Forum (SBF) 2026 , one of Thailand’s leading platforms dedicated to advancing sustainable business practices and driving meaningful change across industries. Co-organized by the Franco-Thai Chamber of Commerce (FTCC) , Netherlands-Thai Chamber of Commerce (NTCC) , Swiss-Thai Chamber of Commerce (STCC) , and Thai-Swedish Chamber of Commerce (SweCham) , the forum brought together over 150 participants to exchange insights, share best practices, and explore innovative approaches to sustainability in an evolving global business landscape. Driven by the shared vision of empowering businesses through economic, environmental, and social performance, SBF 2026 focused on three key sustainability tracks that are increasingly shaping business strategies worldwide. The first track explored the role of Retail and Extended Producer Responsibility (EPR) , highlighting how retailers can integrate circular economy principles, strengthen reverse logistics systems, and collaborate across value chains to reduce environmental impact while maintaining long-term business value. The discussion emphasized the growing importance of aligning business practices with evolving consumer expectations and regulatory developments. The second track focused on Scope 3 Emissions , addressing one of the most significant challenges facing organizations today. Industry experts shared perspectives on measuring, reporting, and reducing indirect emissions throughout supply chains, while discussing the increasing importance of transparency, supplier engagement, and regulatory compliance in achieving net-zero ambitions. The final track examined the future of E-Mobility and sustainable transportation. Speakers presented innovations in electric mobility, low-carbon logistics, and smart transport solutions that can help businesses reduce emissions while improving operational efficiency and supporting the transition toward more sustainable cities. Beyond the insightful panel discussions, the forum provided valuable networking opportunities for participants to connect with sustainability practitioners, business leaders, policymakers, and solution providers. The networking cocktail reception allowed attendees to continue conversations, exchange ideas, and explore potential collaborations that can accelerate sustainable transformation across industries. As sustainability continues to become a core business imperative, SBF 2026 once again demonstrated the importance of collaboration, innovation, and knowledge sharing in addressing environmental and social challenges while creating long-term business value. The organizing chambers would like to extend their sincere appreciation to all speakers, sponsors, partners, and participants for contributing to the success of this year's forum. Together, we continue to drive progress toward a more resilient, responsible, and sustainable future. Click here for the full Photo Book! Previous Next

< Back Sustainability for Business Forum, 14 May 2024 On 14 May 2024, we had the honour of co-organising the 7th edition of the Sustainability for Business Forum 2024️ with the Franco-Thai Chamber of Commerce (FTCC) , NTCC - Netherlands-Thai Chamber of Commerce and the Swiss Thai Chamber of Commerce (STCC) at Mövenpick BDMS Wellness Resort Bangkok . We would like to extend our deepest gratitude to our sponsors BNP Paribas , Accor , Hitachi Energy , L'Oréal Group , Lufthansa Group , Veolia , AFRY , Constant Energy , Compassion in World Farming , GA Ecopak , GreenYellow , GMS Solar , MAN Energy Solutions , Signify , Sentinels Solution Thailand , and TERAO for making this event possible, in order to inspire, connect, and empower innovative projects for future sustainability. We would also like to thank the supporting chambers for their support of the event. We would like to warmly thank all our SweCham members and everyone who came to the event to support sustainability initiatives in Asia. This year's SBF was a tremendous success, and with such outstanding speakers. We extend our sincerest thanks to all the speakers of the event. During the five sessions, including Sustainable Tourism, CEO Panel Discussion, Inspirational Talk, ESG and Green Supply Chains, and Trends of Energy Solutions, they enlightened the participants with inspiring and sustainable speeches and discussions. Big warm thanks to our hotel partner, Mövenpick BDMS Wellness Resort Bangkok, for the delicious food, luxurious venue, and the excellent service which added to the atmosphere of the forum. The venue also gave the perfect ambience for the networking and mingling. We would also like to thank the supporting chambers and organisations for their support of the event. Click here for the Full Photo Book! Previous Next

[Members Promo] Make the most of AI, learn to leverage AI for your Business! Discover the potential of AI for your business in Dr Pinnaree Tea-makorn’s upcoming course ’AI and Business Demystified’.  Learn the essentials of AI, such as machine learning, deep learning, and data science.  Understand the difference between AI hype and reality!  < Back AI and Business Demystified 26 Apr 2024 [Members Promo] Make the most of AI, learn to leverage AI for your Business! Discover the potential of AI for your business in Dr Pinnaree Tea-makorn’s upcoming course ’AI and Business Demystified’. Learn the essentials of AI, such as machine learning, deep learning, and data science. Understand the difference between AI hype and reality! Join the course to learn how companies utilise AI to generate business value and how to devise an AI strategy for your organisation. Throughout the course, you will have the opportunity to apply the concepts learned in an AI project within your business! This is a non-technical course, open to learners from all backgrounds. Gain a comprehensive understanding of AI fundamentals and terminology. Develop and execute AI strategies that drive organisational growth. Identify opportunities to implement AI across various business functions. Lead your team with confidence in an AI-transformed business landscape. Network and collaborate with peers in a dynamic learning environment. Dates: Saturday, 8 and 15 June 2024 Time: 09:00 - 16:00 Location: Sasin School of Management Unlock the power of AI for your business – enrol now: https://www.sasin.edu/executive-education/course/ai-business-demystified Previous Next

< Back Breakfast Seminar: Managing your IP in a world full of AI and other Digital Technologies, 6 February 2024 On the morning of 6 February, SweCham and the South-East Asia IP SME Helpdesk with support with the JFCCT and EABC had the pleasure of hosting a seminar on managing your IP in a world full of digital technologies, with everything from Machine learning, Generative AI, Neural Networks and NFTs being discussed and presented. The morning started with breakfast and networking, at the wonderful Oriental Residence Bangkok Hotel . We were welcomed into a luxurious environment that was perfect for the seminar. The seminar started with a warm welcome from our Executive Director, Dr. Pojanath Bhatanacharoen. We were also honoured by having Mr. Bob Fox , Chair of Digital Economy/ICT group of JFCCT and EABC, as the moderator, who gave us a comprehensive overview of the AI landscape and introduced us to our two experts of the day. The first presentation came from Khun Mook Chaichirawiwat , Country Manager, Thinking Machines Data Science , who gave us an in-depth look at how AI works. Highlighting when AI was first introduced and how the change from relatively harmless software to a powerful tool used in most businesses, and now also by individuals! The second presentation was from Mr. Franck Fougere , Managing Partner at Ananda Intellectual Property , who detailed how IP rights apply to AI-generated content. As a machine cannot be held liable and hold IP protection, the issue of who owns the IP from AI generated content can be complex one. He brought up potential liabilities of using AI, such as can you trust the company that provides the AI to not train its AI on your company data? Khun Franck highlighted the importance of having control over your data and how you utilise your data, as to reduce potential liability, in the creation of content or products that might need IP protection. The seminar ended with a brief panel discussion led by Khun Bob, where the experts answered multiple different questions in the line of, what are the limitations of AI and IP, where will liability be when AI tools are used for illegal purposes such as scams. We would also like to thank the supporting chambers and organisations for their support of the event. Finally, we would like to warmly thank everyone who came to the seminar. If you have any questions or need assistance with your IP, please get in touch with the South-East Asia IP SME Helpdesk, https://intellectual-property-helpdesk.ec.europa.eu/regional-helpdesks/south-east-asia-ip-sme-helpdesk_en Click here for the Full Photo Book! Previous Next

< Back SweCham and SWEA: Member Open House with The Three by TPV, Wednesday, 21 May 2025 On Wednesday, 21 May 2025, the Thai-Swedish Chamber of Commerce (SweCham), in warm collaboration with Swedish Women's Educational Association (SWEA ), proudly hosted an exclusive Member Open House with The Three by TPV! This special evening offered members, partners, and friends with a keen interest in fashion and start-up businesses a truly unique opportunity to delve into the captivating world where Asian design harmoniously blends with Scandinavian thinking and Western standards. The evening commenced with a warm welcome from Khun Anna Olsson-Moore, the Executive Director of SweCham. Following this, a highlight of the event was an insightful speech delivered by Khun Nunnapat Niewkratoke and Khun Peter Elbaum of The Three by TPV, who shared their inspiring story and insights into their start-up. Built upon extensive business experience, their presentation offered a personal and compelling glimpse into their creative vision. After this engaging session, attendees were invited to explore The Three by TPV's exquisite collections firsthand, experiencing their exceptional quality and innovative design. Adding an element of fun and anticipation, attendees eagerly participated in an exclusive lucky draw, featuring generous discounts on The Three by TPV products as prizes. This contribution from TPV significantly enhanced the evening's enjoyment. We extend our sincere appreciation to The Three by TPV for sharing their exceptional designs and inspiring stories. Our deepest gratitude also goes to all the guests who attended and actively contributed to the resounding success of this memorable event. We sincerely hope the evening was both enjoyable and fruitful for everyone, and we eagerly anticipate welcoming you to future SweCham events! Click here for the full photo book! Explore SweCham Social Media Platforms Previous Next

At Motor Expo 2023, Volvo highlighted the newly launched fully electric Volvo EX30, a small SUV. < Back Volvo EX30 was highlighted in the company’s exhibit at Motor Expo 2023 14 Dec 2023 Volvo EX30 in focus At Motor Expo 2023, Volvo highlighted the newly launched fully electric Volvo EX30, a small SUV. All Volvo cars on sale in Thailand were shown in its large exhibit. After Motor Expo 2023 closed on 11 December, the organiser published a list which showed the number of all reserved car brands during the trade fair. Visit www.motorexpo.co.th/bestselling/ for details. Brands from Japan and China shared the top ten list. Volvo registered 485 reservations. There is no breakdown available yet on individual models. Text: Mr. Christer Nilsson Photo credits: Mr. Christer Nilsson Previous Next

< Back SweCham Annual General Meeting (AGM) 2025, 20 March 2025 On 20 March, SweCham held our Annual General Meeting (AGM) followed by networking drinks and a delicious dinner. At the AGM, we presented SweCham’s activities over the past year, including a recap of projects and a financial update, followed by the election of board governors in 2025. A big congratulation to Mr. Peter Björk who was re-elected for his sixth term as President by the SweCham Board! The evening continued with a post-meeting dinner. We were honoured to have been joined by Mr. Kim Alan Edwards, the Program Leader (Prosperity) for Thailand and Myanmar at the World Bank, as our keynote speaker at the AGM! This timely discussion will explore identifying and capitalizing on emerging economic opportunities, while simultaneously mitigating potential constraints that could hinder progress. We believe this insightful presentation will offer our members a deeper understanding of the forces shaping Thailand's economic future. We would like to extend our warm thanks to our supporting organisations, the Sweden Alumni Network Thailand (SANT) , Swedish Women's Educational Association (SWEA) , and the Thai-Nordic Association (TNA) , for their kind co-promoting and connecting our community together. Guests enjoyed a delicious three-course dinner accompanied by exquisite wine, and we would like to give big thanks to our Hotel Partner the Chatrium Grand Bangkok for their warm hospitality and excellent facilities. Finally, SweCham thanks all members and friends who attended the AGM and dinner, demonstrating their continued support for our mission to advocate for and promote Swedish business interests in Thailand. Click here for the Full Photo Book! Explore SweCham social media platforms! Previous Next

[Member Promotion] Introducing IKEA’s exclusive collection for Bangkok, the first launch in Thailand, inspired by and made for IKEA fans. < Back IKEA Thailand Unveils 'AURTIENDE’ 14 Dec 2023 Introducing IKEA’s exclusive collection for Bangkok, the first launch in Thailand, inspired by and made for IKEA fans. 'AURTIENDE,' meaning ‘Original’ in Swedish, encourages people to be themselves and celebrate their uniqueness, making us all original. Drawing inspiration from the dynamic lifestyle of Bangkok, the collection reflects the belief that everyone is unique, featuring a variety of products for daily self-expression. The AURTIENDE Collection is now available for online purchase and in every IKEA store. To discover the AURTIENDE Collection, please visit https://www.ikea.com/th/en/new/aurtiende-pub225b20a0 Learn more about IKEA Thailand at https://www.ikea.com/th/en/ Previous Next

We're thrilled to announce the continued expansion of our vibrant online community with the addition of a new member, GoWabi (Thailand)! < Back Please Join Us In Warmly Welcoming SweCham Newest Corporate Member, GoWabi Thailand 10 Jun 2025 We're thrilled to announce the continued expansion of our vibrant online community with the addition of a new member, GoWabi (Thailand) ! GoWabi is a leading online platform in Thailand specialising in the beauty, wellness, and healthcare industry, offering a seamless booking experience for services such as spas, salons, clinics, and fitness centers through its website and mobile app. In addition to providing consumers with easy access to discounted, high-quality services, GoWabi supports service providers with an all-in-one POS system that includes online scheduling, payment processing, CRM, sales analytics, and commission tracking. The company also offers a comprehensive digital marketing solution, enabling merchants to promote their services through targeted advertising, influencer collaborations, and campaign management to boost visibility and customer engagement. With initiatives like the annual GoWabi Top Rated Awards and continuous community engagement, GoWabi is dedicated to elevating service standards and business growth in Thailand’s beauty and wellness sector. A very warm welcome to the representative of GoWabi (Thailand), Khun Samir Cherro (Co-founder & CEO). SweCham is thrilled to collaborate with GoWabi as we collectively drive Thailand's ambition to become a global wellness hub, thriving together in the online landscape. To learn more, please visit https://www.gowabi.com/th Interested in joining the Thai-Swedish business community and connecting to the SweCham network? Please contact us at [email protected] Previous Next

< Back SweCham Annual General Meeting (AGM) 2024, 21 March 2024 On 21 March, SweCham held our Annual General Meeting (AGM) followed by networking drinks and a delicious dinner. At the AGM, we presented SweCham’s activities over the past year, including a recap of projects and a financial update, followed by the election of board governors. A big congratulation to Mr. Peter Björk who was re-elected for his fifth term as President by the SweCham Board! The evening continued with a post-meeting dinner. We were honoured to have been joined by Khun Anoma Vongyai, Director of Europe Market Division Tourism Authority of Thailand (TAT), who shared with us updates on the current tourism situation in Thailand and the new strategies to attract quality tourists to Thailand, to promote and support the Thai economy. The new TAT policies focus on eco-friendly tourism and more high-end tourists, aiming to raise the revenue from tourism, based on quality and value! We would like to extend our warm thanks to Khun Anoma Vongyai for the interesting presentation that generated many questions from the floor and a very dynamic discussion. Guests enjoyed a delicious three-course dinner accompanied by exquisite wine, and we would like to give big thanks to our Event Partner the Rembrandt Hotel and Suites for their warm hospitality and excellent facilities. We also wish to thank the deputy head of mission, Mrs. Anna Jakenberg Brinck , Embassy of Sweden to Thailand , for her participation and support of the Thai-Swedish business community. Last but not least, SweCham would like to thank our members and friends who joined us and took part in our AGM and dinner. We are most grateful for your continuous support in our mission to promote and advocate for Swedish business interests in Thailand. Click here for the Full Photo Book! Previous Next

< Back AI Fundamentals for Image Training with System In Motion, Tuesday 10 February 2026 On Tuesday, 10 February 2026, SweCham successfully organized the AI Fundamentals for Image Training in collaboration with System in Motion (SIM) . A focused and hands-on training designed to help companies revolutionize their image production workflow by using artificial intelligence. This intensive 3-hour training session , held from 09:00 AM to 12:00 PM, was tailored for professionals and organizations looking to integrate AI image models into their creative and marketing processes, improving efficiency, visual consistency, as well as innovation, without compromising creative control. The training was led by Gonzague Patinier – Trainer for Thailand & Vietnam at PPP Partners . The training offered a practical, non-technical approach in order to help participants understand how AI-generated images can be effectively used in real business contexts. Through guided exercises and real-world examples, participants gained foundational knowledge along with hands-on skills needed to apply AI image tools confidently within their workflows. Throughout the session, participants had the chance to explore how to build effective chains of prompts , learning the importance of clearly defining roles, tasks, and wording to shape rapid, accurate, and high-quality AI outputs. Special emphasis was placed on how prompt structure directly influences the final visual results. Participants had the opportunity to explore these topics during the training: Understanding AI image models : How AI interprets prompts and generates visual outputs. Chains of prompts : Structuring prompts step by step to maintain consistency and accuracy. Role and task definition : Assigning clear instructions to guide AI behaviour. Order and wording : Learning why sequence and language choices are crucial to defining outcomes. Essential prompt components Subject : Using clear, concrete nouns instead of abstract concepts. Description : Defining actions and visual details. Style : Specifying formats such as photography, cartoons, or paintings. Framing : Controlling composition and positioning. Situation : Setting the mood, context, and overall atmosphere. The training encouraged active participation and discussion, creating an engaging learning environment where participants could immediately apply concepts through hands-on practice. Together with strong engagement throughout the session, the AI Image training equipped participants with practical tools and confidence to begin leveraging AI for smarter, faster, and more impactful image creation in their organizations. Previous Next

< Back SweCham Give Back Partner Introduction – Friends of Thai Daughters, Thursday 9 October 2025 SweCham was delighted to host the SweCham Give Back Partner Introduction on Thursday, 9 October 2025, at the Ambassador’s Residence of Sweden. This special event introduced Friends of Thai Daughters (FTD) , a non-profit organisation committed to protecting girls in Northern Thailand from human trafficking by providing safe shelter, education, and opportunities for a better future. We were honoured to have opening remarks from Ms. Michaela Friberg-Storey , the UN Resident Coordinator in Thailand . Following the FTD presentation, Ms. Jane F. McBride , Co-founder and Executive Director, shared the organisation’s mission, key achievements, and the ongoing challenges they face. Ms . Pitchaya “Mee” Aryi , Country Director, shared her experience as the first daughter to have the opportunity to join the FTD programme. Ms . Sarah Jowett , Director of Corporate Partnerships, also delivered a compelling presentation. The attendees gained valuable insights into how FTD empowers at-risk girls to become educated, independent, and self-confident young women, and the long-term positive impact of their programmes. After the presentation, guests continued to network and engage in meaningful conversations while enjoying a delicious breakfast buffet and refreshments. SweCham would like to extend our sincere thanks to all attendees, our distinguished speakers, and especially to Friends of Thai Daughters for their inspiring work. This event is part of SweCham’s broader commitment to fostering social impact and community engagement through our Give Back initiative. Stay tuned for more updates and how you can get involved in making a meaningful difference! Previous Next