[Member Promotion] Introducing IKEA’s exclusive collection for Bangkok, the first launch in Thailand, inspired by and made for IKEA fans. < Back IKEA Thailand Unveils 'AURTIENDE’ 14 Dec 2023 Introducing IKEA’s exclusive collection for Bangkok, the first launch in Thailand, inspired by and made for IKEA fans. 'AURTIENDE,' meaning ‘Original’ in Swedish, encourages people to be themselves and celebrate their uniqueness, making us all original. Drawing inspiration from the dynamic lifestyle of Bangkok, the collection reflects the belief that everyone is unique, featuring a variety of products for daily self-expression. The AURTIENDE Collection is now available for online purchase and in every IKEA store. To discover the AURTIENDE Collection, please visit https://www.ikea.com/th/en/new/aurtiende-pub225b20a0 Learn more about IKEA Thailand at https://www.ikea.com/th/en/ Previous Next

We're thrilled to announce the continued expansion of our vibrant online community with the addition of a new member, GoWabi (Thailand)! < Back Please Join Us In Warmly Welcoming SweCham Newest Corporate Member, GoWabi Thailand 10 Jun 2025 We're thrilled to announce the continued expansion of our vibrant online community with the addition of a new member, GoWabi (Thailand) ! GoWabi is a leading online platform in Thailand specialising in the beauty, wellness, and healthcare industry, offering a seamless booking experience for services such as spas, salons, clinics, and fitness centers through its website and mobile app. In addition to providing consumers with easy access to discounted, high-quality services, GoWabi supports service providers with an all-in-one POS system that includes online scheduling, payment processing, CRM, sales analytics, and commission tracking. The company also offers a comprehensive digital marketing solution, enabling merchants to promote their services through targeted advertising, influencer collaborations, and campaign management to boost visibility and customer engagement. With initiatives like the annual GoWabi Top Rated Awards and continuous community engagement, GoWabi is dedicated to elevating service standards and business growth in Thailand’s beauty and wellness sector. A very warm welcome to the representative of GoWabi (Thailand), Khun Samir Cherro (Co-founder & CEO). SweCham is thrilled to collaborate with GoWabi as we collectively drive Thailand's ambition to become a global wellness hub, thriving together in the online landscape. To learn more, please visit https://www.gowabi.com/th Interested in joining the Thai-Swedish business community and connecting to the SweCham network? Please contact us at [email protected] Previous Next

< Back SweCham Annual General Meeting (AGM) 2024, 21 March 2024 On 21 March, SweCham held our Annual General Meeting (AGM) followed by networking drinks and a delicious dinner. At the AGM, we presented SweCham’s activities over the past year, including a recap of projects and a financial update, followed by the election of board governors. A big congratulation to Mr. Peter Björk who was re-elected for his fifth term as President by the SweCham Board! The evening continued with a post-meeting dinner. We were honoured to have been joined by Khun Anoma Vongyai, Director of Europe Market Division Tourism Authority of Thailand (TAT), who shared with us updates on the current tourism situation in Thailand and the new strategies to attract quality tourists to Thailand, to promote and support the Thai economy. The new TAT policies focus on eco-friendly tourism and more high-end tourists, aiming to raise the revenue from tourism, based on quality and value! We would like to extend our warm thanks to Khun Anoma Vongyai for the interesting presentation that generated many questions from the floor and a very dynamic discussion. Guests enjoyed a delicious three-course dinner accompanied by exquisite wine, and we would like to give big thanks to our Event Partner the Rembrandt Hotel and Suites for their warm hospitality and excellent facilities. We also wish to thank the deputy head of mission, Mrs. Anna Jakenberg Brinck , Embassy of Sweden to Thailand , for her participation and support of the Thai-Swedish business community. Last but not least, SweCham would like to thank our members and friends who joined us and took part in our AGM and dinner. We are most grateful for your continuous support in our mission to promote and advocate for Swedish business interests in Thailand. Click here for the Full Photo Book! Previous Next

< Back AI Fundamentals for Image Training with System In Motion, Tuesday 10 February 2026 On Tuesday, 10 February 2026, SweCham successfully organized the AI Fundamentals for Image Training in collaboration with System in Motion (SIM) . A focused and hands-on training designed to help companies revolutionize their image production workflow by using artificial intelligence. This intensive 3-hour training session , held from 09:00 AM to 12:00 PM, was tailored for professionals and organizations looking to integrate AI image models into their creative and marketing processes, improving efficiency, visual consistency, as well as innovation, without compromising creative control. The training was led by Gonzague Patinier – Trainer for Thailand & Vietnam at PPP Partners . The training offered a practical, non-technical approach in order to help participants understand how AI-generated images can be effectively used in real business contexts. Through guided exercises and real-world examples, participants gained foundational knowledge along with hands-on skills needed to apply AI image tools confidently within their workflows. Throughout the session, participants had the chance to explore how to build effective chains of prompts , learning the importance of clearly defining roles, tasks, and wording to shape rapid, accurate, and high-quality AI outputs. Special emphasis was placed on how prompt structure directly influences the final visual results. Participants had the opportunity to explore these topics during the training: Understanding AI image models : How AI interprets prompts and generates visual outputs. Chains of prompts : Structuring prompts step by step to maintain consistency and accuracy. Role and task definition : Assigning clear instructions to guide AI behaviour. Order and wording : Learning why sequence and language choices are crucial to defining outcomes. Essential prompt components Subject : Using clear, concrete nouns instead of abstract concepts. Description : Defining actions and visual details. Style : Specifying formats such as photography, cartoons, or paintings. Framing : Controlling composition and positioning. Situation : Setting the mood, context, and overall atmosphere. The training encouraged active participation and discussion, creating an engaging learning environment where participants could immediately apply concepts through hands-on practice. Together with strong engagement throughout the session, the AI Image training equipped participants with practical tools and confidence to begin leveraging AI for smarter, faster, and more impactful image creation in their organizations. Previous Next

< Back SweCham Give Back Partner Introduction – Friends of Thai Daughters, Thursday 9 October 2025 SweCham was delighted to host the SweCham Give Back Partner Introduction on Thursday, 9 October 2025, at the Ambassador’s Residence of Sweden. This special event introduced Friends of Thai Daughters (FTD) , a non-profit organisation committed to protecting girls in Northern Thailand from human trafficking by providing safe shelter, education, and opportunities for a better future. We were honoured to have opening remarks from Ms. Michaela Friberg-Storey , the UN Resident Coordinator in Thailand . Following the FTD presentation, Ms. Jane F. McBride , Co-founder and Executive Director, shared the organisation’s mission, key achievements, and the ongoing challenges they face. Ms . Pitchaya “Mee” Aryi , Country Director, shared her experience as the first daughter to have the opportunity to join the FTD programme. Ms . Sarah Jowett , Director of Corporate Partnerships, also delivered a compelling presentation. The attendees gained valuable insights into how FTD empowers at-risk girls to become educated, independent, and self-confident young women, and the long-term positive impact of their programmes. After the presentation, guests continued to network and engage in meaningful conversations while enjoying a delicious breakfast buffet and refreshments. SweCham would like to extend our sincere thanks to all attendees, our distinguished speakers, and especially to Friends of Thai Daughters for their inspiring work. This event is part of SweCham’s broader commitment to fostering social impact and community engagement through our Give Back initiative. Stay tuned for more updates and how you can get involved in making a meaningful difference! Previous Next

Inspira delivers holistic leadership development programs that bridge business priorities with meaningful team transformation. In a world reshaped by innovation and disruption, we help organizations build leaders and teams who are agile, aligned, and future-fit. Our holistic approach integrates strategy, culture, and inner mastery to ignite sustainable change. Designed for today’s complexity, our programs empower people with both transformative mindsets and practical skillsets—driving measurable, lasting results. < Back Please Join Us in Extending a Warm Welcome to Our Newest Member, Inspira 29 Apr 2025 Inspira delivers holistic leadership development programs that bridge business priorities with meaningful team transformation. In a world reshaped by innovation and disruption, we help organizations build leaders and teams who are agile, aligned, and future-fit. Our holistic approach integrates strategy, culture, and inner mastery to ignite sustainable change. Designed for today’s complexity, our programs empower people with both transformative mindsets and practical skillsets—driving measurable, lasting results. A very warm welcome to Khun Isra Smitabindu (Managing Director) the representative of Inspira. This exciting addition highlights SweCham’s commitment to fostering leadership, innovation, and sustainable growth within the Thai-Swedish business community. Inspira’s expertise in holistic leadership development will undoubtedly spark new ideas, empower organisations to navigate today’s complex world, and inspire lasting transformation across industries. To learn more, please visit their website: http://www.InspiraNow.com Interested in joining the Thai-Swedish business community and connecting to the SweCham network? Please contact us at [email protected] Previous Next

< Back Sweden Pavilion at the OCSC International Education Expo 2025, Sat-Sun 15-16 November 2025 From 15 - 16 November 2025, the Thai-Swedish Chamber of Commerce (SweCham) , in collaboration with the Embassy of Sweden in Bangkok , proudly presented the Sweden Pavilion in the OCSC International Education Expo 2025 , welcoming a large number of students, parents, educators, and young professionals eager to learn about studying in one of the world’s most innovative and forward-thinking countries. Exploring Study Opportunities in Sweden Over the two-day expo, visitors had the opportunity to engage directly with representatives from KTH Royal Institute of Technology , Uppsala University , and the Swedish Institute (SI) . Attendees learned about a wide range of academic programmes, scholarship options, student life, research pathways, and career prospects across Sweden’s renowned education and innovation ecosystem. The pavilion served as a valuable information hub where prospective students could explore Bachelor’s, Master’s, and PhD opportunities while gaining practical insights into application timelines, funding options, and preparations for studying abroad. This year’s participation was made possible through strong collaboration with our partners - the Sweden Alumni Network in Thailand (SANT) , shared their authentic experiences of studying and living in Sweden, helping visitors understand the academic culture, everyday life, and the personal and professional growth that studying in Sweden offers. The event also featured engaging discussions and one-on-one consultations, giving participants the chance to connect directly with experts, ask questions, and receive personalised guidance. The interactive atmosphere highlighted Sweden’s welcoming and student-centered approach to education. We extend our heartfelt thanks to all visitors, partners, and contributors who made this year’s Sweden Pavilion a success. We look forward to supporting even more Thai students as they pursue their academic journeys in Sweden. Click here for the full Photo Book! Previous Next

On the Thursday’s evening of 28 November 2024, SweCham office team, together with board members, organised our final board meeting of 2024 held at the stylish and sustainable Vivin Asoke- Cafe Grocery Bistro.  < Back SweCham Last Board Meeting of 2024 at Vivin Asoke- Cafe Grocery Bistro 29 Nov 2024 On the Thursday’s evening of 28 November 2024, SweCham office team, together with board members, organised our final board meeting of 2024 held at the stylish and sustainable Vivin Asoke- Cafe Grocery Bistro. Board members convened to review the past year's achievements, discuss future strategies, and insights from our Executive Director. Board members shared valuable feedback and lessons learned from past events, fostering a collaborative and insightful discussion. Following this, our Executive Director presented a compelling vision for the Chamber's future direction, inspiring the board members to work collaboratively towards shared goals. The meeting concluded with a delightful wine and Artisan Thai cheese & homemade cold cut platter, fostering the strong bonds within the SweCham community. We extend our sincere thanks to Vivin Asoke-Cafe Grocery Bistro for providing such a wonderful venue and delicious food. We also express our gratitude to all board members for their continued support and dedication. Stay tuned for an exciting year ahead, filled with fresh and compelling opportunities for our SweCham members! Previous Next

< Back SweCham Business Connect, 5 September 2024 SweCham Business Connect was a highly engaging event that brought together professionals from various industries. Let us recap the key highlights and share insights from this successful gathering! On the evening of Thursday, 5 September, SweCham was delighted to host its first networking event following the summer break. The event began with a welcoming remark from our president, Khun Peter Björk, who thanked our members and partners for their ongoing support. This was then followed by an introduction from our hotel partner, Eastin Grand hotel Sathorn , represented by General Manager Khun Chutima Kaewta Fortescue. Following the introductory remarks, SweCham had the pleasure of welcoming Secretary General Khun Narit Therdsteerasukdi from the Board of Investment (BOI) as our special speaker of the evening. With over two decades of experience in investment promotion and economic policy, Khun Narit delivered an insightful presentation on Thailand's investment environment. The presentation provided a thorough overview of key factors that will influence investment trends over the next five years and outlined how the BOI can support foreign investors in this context. Furthermore, SweCham’s Executive Director, Khun Dr. Pojanath Bhatanacharoen, had arranged for audience questions in advance, creating an opportunity for an open Q&A session with Khun Narit and other BOI representatives. It was the perfect opportunity to delve deeper into the topics discussed, allowing attendees to gain further insights in Thailand’s economic landscape. We extend our sincere thanks to the Eastin Grand Hotel Sathorn ’s catering team for their fantastic food and excellent service, which added a dynamic touch to the networking and socialising event. We would also like to thank the supporting chambers and organisations for their support of the event. Your collaboration is deeply appreciated and highly valued. Finally, a big thank you to everyone who attended SweCham Business Connect! Your presence and engagement made the event truly special. We were honoured to have you with us, and we hope to see you at the upcoming Swiss-Thai Chamber of Commerce x SweCham Young Professional Networking on 19 September 2024. See below for the complete photo book from the event! If you have any photos from the event, feel free to tag us @Thai-Swedish Chamber of Commerce. Click here for the Full Photo Book! Previous Next

< Back IKEA Multi-Chamber Networking Cocktail, Thursday 19 February 2026 On Thursday, 19 February 2026 , the Thai-Swedish Chamber of Commerce (SweCham) , in collaboration with the Netherlands-Thai Chamber of Commerce (NTCC), the Swiss-Thai Chamber of Commerce (STCC), and the Franco-Thai Chamber of Commerce (FTCC) , organised an engaging IKEA Multi-Chamber Networking Cocktail 2026 at the Swedish Restaurant, IKEA Sukhumvit, on the 3rd floor of EMSPHERE. The evening welcomed a vibrant mix of executives, entrepreneurs, and sustainability professionals from across Bangkok’s international business community. The modern and welcoming IKEA setting provided an inspiring backdrop for lively conversations, new introductions, and cross-industry exchanges, while guests enjoyed a selection of drinks and cocktail-style refreshments. A key highlight of the evening was the official introduction of IKEA for Business solutions . Guests had the opportunity to explore and discover innovative and sustainable workspace concepts designed to support evolving organisational needs — from efficient office layouts to flexible hospitality environments. The event once again demonstrated the strength of cross-chamber collaboration and the value of bringing together diverse business communities under one roof. SweCham extends its sincere appreciation to IKEA for the warm hospitality, to members of all partner chambers for the excellent cooperation, and to all guests who contributed to the energetic and meaningful atmosphere throughout the evening. In addition, we introduced the Sustainability Business Forum 2026 (SBF 2026) , returning on 28 May for its 9th edition. We shared insights into this year’s focus areas — including Retail, Scope 3 emissions, and E-Mobility — sparking engaging discussions on sustainable transformation, responsible value chains, and practical collaboration across sectors. Attendees also received an exclusive preview and a special participation discount for the upcoming forum. We look forward to welcoming all guests again at upcoming joint chamber events — and at SBF 2026 this May. Click here for the full Photo Book! Previous Next

Scania is offering its customers the chance to gain insights about the development of their latest Chassis. < Back Scania Trucks Model Year 2023 ‘Making Better Things. Making Things Better.’ 25 Apr 2023 Scania is offering its customers and Facebook fan page followers the chance to gain insights from their Research and Development team at the Swedish headquarters through video presentations about the development of their latest Chassis. The team faced numerous challenges and obstacles that demanded creativity, knowledge, and experimentation, and their achievements are a source of pride. Today, these innovations have been integrated into the Scania Model Year 2023, providing a valuable opportunity for all Thai transport operators to experience them first-hand. To watch the video in Swedish, please visit: https://youtu.be/W8mZvNcgzvo To watch the video in Thai, please visit: https://fb.watch/k26pM4IIbr/ Photo credit: Scania Sources: https://www.facebook.com/scaniathailandgroup/posts/ https://www.scania.com/th/th/home/products/trucks/opticruise-gearbox-range-and-mach.html Previous Next

< Back Shine Bright & Wellness, Autumn Seminar, Tuesday 28 October 2025 On 28 October 2025, the Thai-Swedish Chamber of Commerce (SweCham), in collaboration with Phyathai 2 Hospital , hosted the seminar “Shine Bright & Wellness,Autumn: The New Era of Preventive Medicine.” The event took place from 13:30 to 16:00 at the We Before Me Room , Building A, Phyathai 2 Hospital. To begin the session, Dr. Kobkullaya Chuengprasertsri, Head Director of the Premiere Life Center, offered warm opening remarks highlighting the importance of proactive health awareness and the growing shift toward preventive medical practices. The keynote session was led by Dr. Poonyanuch Chongjaroenjai , Specialist at the Premiere Life Center, who presented insights into functional lab testing and how personalised diagnostic approaches can help individuals better understand their health baselines and risk indicators. Participants learned how preventive medicine and early detection strategies play a vital role in supporting longevity, vitality, and overall well-being. This seminar reflects the ongoing collaboration between SweCham and Phyathai 2 Hospital, which aims to support the community with accessible health knowledge, practical wellness tools, and platforms for meaningful dialogue between healthcare experts and the public. Toward the end of the event, attendees enjoyed a lucky draw, where several participants received the opportunity to experience selected wellness and diagnostic services from Phyathai 2 Hospital, adding a warm and engaging conclusion to the afternoon. SweCham extends our sincere appreciation to Phyathai 2 Hospital for their continued partnership, to the speakers for their valuable contributions, and to all participants for joining us and engaging in the discussion. We look forward to further collaborative initiatives promoting long-term wellness and preventive care within our community. Click here to explore the photo book! Follow us on Social Media! Previous Next