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We were delighted to welcome the EQHO team to our office on 18 September. < Back EQHO at SweCham: A Memorable Visit with Culinary Highlights 19 Sept 2024 We were delighted to welcome the EQHO team to our office on 18 September. Their visit offered an opportunity to explore potential avenues for future collaboration and strengthen our partnership. We are extending a big thank you to Khun Phanitanan Sanitprachakorn, Group CEO, Khun Kanokthip Sitthiyos, PR Manager, Khun Lan Hoang Dang, VP, Global Marketing, and Khun Theerapat Sanitprachakorn, Senior Account Manager and Game Specialist, for the great visit and a wonderful lunch! As a valued SweCham member, EQHO has supported us in countless ways over the years, significantly contributing to our shared vision of enhancing the business climate in Thailand. Their ongoing commitment to our community is greatly appreciated, and we look forward to deepening this partnership in the future. Curious about EQHO’s dynamic projects and achievements? Head to https://eqho.com/ to explore their latest innovations and see what’s new! Previous Next

Big thanks to Saab for your warm welcome on the SweCham Member visit! < Back SweCham Member Visited Saab! 18 Apr 2023 This month, the SweCham team visited our Member, Saab, at their office. Many thanks to Khun Fredrik Lindblom , Head of Saab Thailand and Governor of SweCham, for his warm welcome! During our visit, we gained more insights into the partnership between Saab and the Thai industry. As Saab has been active in Thailand since the mid-1980s, the company has transferred important advanced technology and know-how to the locals. Moreover, Saab’s world-leading position in civil air traffic management is reflected in Thailand where their solutions are in operation at Thailand’s largest airports. The SweCham team was very grateful for the valuable information we gained during this visit. Furthermore, our visit led us to discuss Thailand’s economy and how we could support Saab. We also shared information about the SweCham activities and projects, such as our advocacy work, events, members’ projects, etc. Additionally, we discussed the opportunities to work together on future projects. The SweCham team looks forward to developing new opportunities and collaborations with Saab in the future! To discover more about Saab, please visit: www.saab.com Previous Next

Medication has significantly increased human longevity by making diseases like diabetes and heart disease manageable. < Back PReMA is Poised to Propel Thai Medicine to the Forefront of Clinical Research in Southeast Asia 14 Jun 2024 Medication has significantly increased human longevity by making diseases like diabetes and heart disease manageable. However, new diseases require innovative drugs developed through clinical trials. Khun Roman Ramos, President of the Association of Pharmaceutical Researchers and Manufacturers (PReMA) and Country President of AstraZeneca Thailand, believes Thailand could become a clinical research hub in Southeast Asia due to its strong healthcare infrastructure and expert professionals. Government support, including streamlined approvals, tax incentives, and initiatives like the Eastern Economic Corridor, enhances this potential. Becoming a clinical research hub would boost Thailand's economy and improve public health by providing hospitals with better equipment and quicker drug market entry. Despite these advantages, challenges include extending research beyond urban hospitals and speeding up drug approvals. Overall, Khun Roman stresses the need for an improved ecosystem to fully realise this potential. Read the full article in Thai Previous Next

< Back SweCham actively contributes to the fight against corruption in Thailand! 20 Dec 2023 Previous Next

The Thailand Convention and Exhibition Bureau (TCEB) organised the TCEB Strategic Direction 2024 event, titled ‘Driving Thailand Forward as High-Value Added MICE’, at the Queen Sirikit National Convention Center in Bangkok. < Back TCEB Strategic Direction 2024: Event Recap 25 Oct 2023 On 24 October, the Thailand Convention and Exhibition Bureau (TCEB) organised the TCEB Strategic Direction 2024 event, titled ‘Driving Thailand Forward as High-Value Added MICE’, at the Queen Sirikit National Convention Center in Bangkok. SweCham President Peter Björk participated alongside other JFCCT representatives. In addition to TCEB executives and staff, many organisations in the MICE industry were present, including PATA, TICA, THA, and several airlines. During the event, TCEB executives presented new trends in the MICE industry and discussed how Thailand can reposition itself to compete globally in an ever-changing world, building upon Thailand's existing competitive advantages. The discussion highlighted that Generation Z business travellers will significantly influence the industry, driving new trends and expectations. They will opt for shorter and more frequent trips with a focus on value and results. Technological advancements, including AI, will be utilised to enhance efficiency and effectiveness, making innovation a key factor. MICE events are increasingly viewed as essential business events, empowering employees to fully understand their organisation's vision, values, and culture, shaping a positive perception of the organisation among customers. Regional targets will become more important than global scale, and sustainability practices will be essential. Additionally, TCEB presented a comprehensive survey on factors that matter when choosing destinations, including safety, value for money, readiness of facilities, and local community support. Thailand leads in categories such as value for money, the country's brand image, and readiness of accommodation. However, there is a need to catch up in areas such as technology advancement, high-value destination offerings, and sustainability. The event also discussed transforming Thailand for the future, utilising the country's flagship industries such as food security, creative soft power, health tech innovations, and urban quality of life (QOL) and mobility. Exciting times lie ahead as Thailand navigates these transformative strategies. To watch a recorded video, please visit https://lnkd.in/gHrV5nbp Youtube: https://lnkd.in/gcs29eCv More details of MICE at https://lnkd.in/fYTU6mv Previous Next

The article ‘Presidents on the move’ by Christer Nilsson from STEP highlights the distinct perspectives of former SweCham presidents Khun Anders Lundquist and Khun Rolf Granstrom. < Back Reflecting on Progress: Insights from SweCham's Past and Present Leaders in STEP Magazine 15 Aug 2024 ‘Presidents on the move’ by Christer Nilsson from STEP Magazine Vol. 3/No. 17, December 1994 Anders Lundquist has been the Chamber's President from its founding in 1990. Now he has left the post. He feels that a small Chamber like Sweden's really can make a difference in the competitive Thai market, fighting for attention with Americans and Japanese. But he asks the members to use their Board more actively. And he would not mind to see the Chamber take on external assignments. What has the Chamber achieved during its short existence? "We have grown from a small to a middle-sized Chamber with, what I trust a good reputation here. The Thai government has recognized our existence and its representatives like to hear our view in important issues," says Anders Lundquist. "However, in key issues things doesn't happen overnight," adds Anders Lundquist, "so in that respect one may feel we have not achieved very much as yet." In such matters, where big issues are discussed with the Government, the Foreign Chambers of Commerce in Thailand work together. "And sometimes this produces rapid results. Like when we got rid of the tax clearance certificate rule. We in the Foreign Chambers met with Anand Panyarachun during his first term as Prime Minister. He wanted to hear our views on business and we boiled down our long, long list of construvtive ideas. One request was: Get rid of the ridiculous rule that says we need a tax clearance certificate every time we leave Thailand!" Anand listened and promised to do something about it. Two weeks later the rule was scrapped. And from a practical point of view, what has the Chamber done for its members? "We have strengthened our service with information and assistance to newcomers in Thailand. They need advice on how to set up business here, where to get an accountant, meet a bank, which people to contact and so on. It is important that they are right on track from the very beginning." But Anders Lundquist feels that more can be done in this field. First by the members themselves: "Use our Board more! We have a very competent and experienced Board, with representatives from all fields of business and they are happy to serve you. Don't hesitate to call them when you need business advice.” Secondly the Chamber could do more by offering more: "We have an excellent dialogue and good cooperation with the Swedish Embassy in Bangkok. Still, I wonder whether not the time is ripe now to let the Chamber take on assignments from members and Swedish companies interested in this market." The 50 somewhat Swedish companies here represent a good local knowledge base for such ventures. Many of those companies came here during Anders Lundquist's Presidency. "And they have three things in common. First: they view Thailand as the gateway to 'Mainland Asean' including Indochina and Burma. Second: They invest in human resources and hardware. 18 Swedish companies in Thailand are in manufacturing. Third: They position themselves towards Indochina. We have 20 Swedish companies in Vietnam now and some of them began their Vietnam business through Thailand, like ABB and SKF to mention two of the most well-known." Will Sweden's EU-membership have any impact on Thai-Swedish trade? "Not directly. It will of course mean that Thailand will have more confidence in Sweden than had we stayed outside the EU. Then Sweden must follow EU's quota system, but the Thais have always been able to solve quota problems in a practical way. I don't think we will have a problem there." And more generally speaking? "Sweden in EU will mean that we get more influence and can participate in the EU process. And our government can more easily impose unpopular measures to restructure Sweden's economy, simply because EU will demand certain things to be done." This in turn means that foreign investors can trust Sweden. "Foreign business can have confidence in Sweden now. The EU-membership should increase foreign investment in Sweden, which is quite competitive now, maybe also from Thailand where we have companies and people with a lot of investment capital." Thai interest in Sweden has also been created through the Chamber's various functions. Like the luncheons and dinners and our fact-finding missions. "We may not have had that many functions. But those we have had have been quality events with excellent and influential speakers: leading politicians, economists and businessmen," says Anders Lundquist. "And we were the first Chamber to ever send a trade mission to Vietnam. This and our trips to Kambodja, Laos and Kunming in southern China has given us important firsthand knowledge, high-level contacts and added prestige to our Chamber." "We have got a new Board of Governors. Its made up of professionals representing the best from the business community in Thailand. It's important to have them here and I look forward to get contributions, ideas and feedback from new and old Board members," says Rolf Granstrom. He asks all members to get more active and to really use the various committees in the Board. "We produce results by being active and I want to see an inflow of ideas from the committees and our members." Some of the Chamber's functions are open to all interested parties, and that message has not reached people, believes Rolf Granstrom. "Our luncheons and dinners are open to all. Not just to Chamber members," emphasises Rolf Granstrom. "There are some misunderstandings here and that's a pity given the very good speakers we have at our functions." "Maybe we have an 'image problem' in that the Chamber is not as visible and known in Bangkok as we would like. We have to find some way to rectify that," continues Rolf Granstrom. One way to get more attention and publicity in town is to create more joint arrangements between the Scandinavian Chambers, the Scandinavian Society, our Embassy and the Swedish Church, believes Rolf Granstrom. I would also like to see our Embassy work even harder to get more high-ranking politicians and officials to visit Thailand. Thai will help Sweden get the attention the country so will deserves. And such visits are definitely good for business as well." What is your opinion on a 'Scandinavian Chamber of Commerce"? "On the administrative level it's good that we share facilities and bring down the costs. And this works fine. But I think each Chamber should be on its own and represent its country when it comes to business. It's more likely that we will see a EU Chamber here some time, rather than a Scandinavian one. " And the Chamber's role, should it for instance take on market consultancy assignments? "We have never done it as far as I know. Traditionally the Embassy has taken the paid external assignments while the Chamber has worked for the members only. Anyway, I would like to avoid a situation where we compete directly with our Embassy." Previous Next

Camfil presents the world’s first Airgonomics training programme, Airgonomics 101. < Back Camfil launched the world’s first Airgonomics training programme! 23 Jun 2023 At Camfil, they believe clean air is a human right. As they would like to offer premium clean air solutions for everyone, they present the world’s first Airgonomics training programme, Airgonomics 101, as part of the Chief Airgonomics Officer (CAO) initiative. This introductory training programme aims to raise awareness and equip professionals with the knowledge to ensure a healthier and safer workplace environment by practising Airgonomics that ensure indoor air quality (IAQ). In addition, they have shared over 60 years of experience in improving IAQ. Discover Airgonomics 101 training programme at https://www.chiefairgonomicsofficer.com/th-th/ Camfil is happy to advise on the installation of air conditioning systems and air filters to suit all industrial operations Air filter (Air Filter) Air purifiers Industrial vacuum cleaner (Dust Collector) If you are interested, feel free to receive more details at Tel: 02-694-1480 Email: [email protected] Website: www.camfil.co.th Previous Next

Last Friday (Friyay), our SweCham team had a fantastic fika before the weekend! < Back SweCham Team Fika 22 Feb 2023 It was the perfect way to wind down after a busy week and connect with our colleagues. We gathered around the coffee table and indulged in a delicious Swedish treat, the classic ‘Prinsesstårta’. This cake is a masterpiece of sponge cake layers, vanilla custard, raspberry jam, and whipped cream, all covered in a layer of bright green marzipan. It was not only a feast for the taste buds but also for the eyes. Lastly, it was a fun and sweet way to connect with our team and kick off the weekend!!! Swedes love their Fika and it is an integral part of the Swedish culture, especially in the workplace as it gives everyone a break from a busy workday and a chance to chat about non-work-related topics. Swedes have Fika with friends and family as well, in Swedish culture there is always time for a Fika!! Previous Next

On 20 August, the SweCham Team visited the Embassy of Sweden in Bangkok to begin preparations for the upcoming Swedish Education and Career Days, scheduled for October 2024. < Back SweCham and the Embassy of Sweden prepare for the Swedish Education and Career Days 27 Aug 2024 On 20 August, the SweCham Team visited the Embassy of Sweden in Bangkok to begin preparations for the upcoming Swedish Education and Career Days, scheduled for October 2024. This visit marked an important step in our planning process, as we look forward to showcasing educational and career prospects in Sweden. As part of Team Sweden, SweCham and the Embassy of Sweden are dedicated to promoting Swedish interests abroad through collaborative efforts. We are therefore pleased to be working with Khun Thittiya Sommana, a former SweCham colleague now with the Embassy, whose experience will greatly contribute to our joint initiatives. Are you ready to discover new opportunities? Save the following dates to learn more about studying in Sweden: 🔵 Study in Sweden at NIST International School (25 October 2024, 15:00 – 17:30) 🟡 Sweden Pavilion at the OCSC Fair (26-27 October 2024) 🔵 Study in Sweden Fair and Alumni Networking Event (28 October 2024, 17:00 – 20:00) Previous Next

On 2 May 2026, SIIS President Mr. Peter Bjork and Ms. Parityada Punthapong signed a Memorandum of Understanding (MoU) < Back MoU Signing Between SIIS and Theodore Maria School of Arts, Assumption University 11 May 2026 On 2 May 2026, SIIS President Mr. Peter Bjork and Ms. Parityada Punthapong signed a Memorandum of Understanding (MoU) between the Theodore Maria School of Arts at Assumption University of Thailand , represented by Dr. Chayada Thanavisut and Dr. Chutamas Sundrarajun , and the Scandinavian Institute of Innovation and Sustainability (SIIS) . The collaboration will focus on mutually beneficial projects in areas such as credit recognition, joint research and development, staff and student exchanges, capacity building and industry engagement, digital education development, and the sharing of information and resources between both parties. Previous Next

Miracle Tai Chi Co., Ltd. is a wellness organization dedicated to improving global health through Tai Chi, breathing science, and mindful movement. < Back We are delighted to welcome new member, Miracle Tai Chi, to SweCham Community 9 Dec 2025 Miracle Tai Chi Co., Ltd. is a wellness organization dedicated to improving global health through Tai Chi, breathing science, and mindful movement. Founded by Master Somsak Inpuek, with more than 28 years of teaching and research experience, the company integrates traditional wisdom with modern scientific insight to create effective preventive-health practices. Our signature systems include the Breathing Development Practice Sets, the TPRV methodology, and wellness programs at Miracle Tai Chi Park 85 in Lopburi, along with our training centre in Thonglor Soi 6, Bangkok. With a mission to help 88,888,888 people, we collaborate with communities, corporates, and international partners to promote long-term well-being. A very warm welcome to the representatives of Miracle Tai Chi Co., Ltd., Khun Somsak Inpuek (CEO and Founder), and Khun Monaporn Pannakornkul (Co-CEO). We are pleased to have them join the SweCham community and look forward to their valuable contributions in the areas of wellness, preventive health, and mindful movement. Their membership presents new opportunities for meaningful engagement, knowledge exchange, and potential collaboration within our network. Getting to know more about our new member, please click here: https://www.miracle-taichi.com Interested in joining the Thai-Swedish business community and connecting to the SweCham network? Please contact us at [email protected] Previous Next

On Wednesday 4 December 2024, SweCham was delighted to attend the enchanting Christmas Tree Lighting Ceremony at the prestigious Oriental Residence Bangkok. < Back We were thrilled to be a part of the memorable evening at the Oriental Residence Bangkok 4 Dec 2024 On Wednesday 4 December 2024, SweCham was delighted to attend the enchanting Christmas Tree Lighting Ceremony at the prestigious Oriental Residence Bangkok. The evening commenced with a warm welcome from Ewan Taylor, the General Manager of Oriental Residence Bangkok, who set the tone for a festive and elegant evening. As the anticipation grew, the countdown began, culminating in the dazzling illumination of the magnificent Christmas tree. The ceremony was followed by a delightful cocktail hour, where guests mingled amidst the festive ambiance, savoring delectable treats and sipping on festive beverages. The Oriental Residence Bangkok truly captured the spirit of tis jolly season, providing a memorable evening for all! Previous Next