In October 2001, Volvo marked three decades of successful operations in Thailand, a journey that began in 1971 with the establishment of Volvo Thailand Limited (VTL). Since then, Volvo has consistently set new standards with its cutting-edge technology and high-quality vehicles. < Back Throwback Spotlight: SweCham Member Volvo’s 30-Year Journey in Thailand 12 Sept 2024 ‘Volvo Celebrates 30 years in Thailand’ from STEP Magazine Vol. 10/No. 6, December 2001 Past October did Volvo celebrate its third decade of successful operations in the Kingdom. Volvo’s first big step into Thailand came in 1971 when Volvo Thailand Limited (VTL) was registered. VTL was a wholly owned subsidiary of Volvo Car Corporation, Sweden. Swedish Motors Corporation (SMC) was established in 1973, becoming the only authorized distributor of Volvo cars, parts and accessories nationwide. Three years later, Thai Swedish Assembly Co., Ltd. (TSA) laid the foundation of its assembly factory off the Bang Na Trad Highway to manufacture Volvo cars locally. During the years that followed, the success of Volvo in Thailand was marked by increased sales and an impressive reputation. By 1989, Volvo cars had captured over a third of the luxury car market, and that same year, SMC became a publicly listed company on the Stock Exchange of Thailand. In 1997, when the economic crisis hit Thailand and the region, consequently affecting the automobile industry, parent company Volvo Car Corporation stepped in to restructure SMC by investing 1,000 million Baht into the local Volvo operations. Volvo Car (Thailand) Limited (VCT) was then established in Thailand, assuming full responsibility over the nationwide dealer network. SMC became the exclusive dealer of Volvo cars in the Bangkok metropolitan area. Throughout three decades of continuous presence in Thailand, Volvo has maintained a privileged image amongst the Thai public, giving the company a solid reputation firmly linked with its core values – safety, quality and care for the environment. “Volvo has become a leader in the country’s luxury car market. After three decades, Volvo and Thailand have become true partners – sticking together through good times and bad. But it has all paid odd because today, there are so many things we can be proud of. Volvo is the only luxury car brand in the market that offers a complete range of premium cars built to suit the needs and tastes of ALL customer segments. It is the only luxury car brand with a complete assembly operation in Thailand – TSA, which incidentally, is also celebrating its 25th anniversary. And last but not least, Volvo’s name has become synonymous with the sponsorship and organization of sports and recreational activities, illustrating the ‘Volvo For Life’ concept which encourages people to live life to the fullest,” says Mr. Karl Johan Sandesjo, President of Volvo Car (Thailand): Thai Swedish Assembly (TSA) which is wholly owned by Volvo Car Corporation of Sweden, was the first complete Volvo engine assembly plant outside Sweden. In 1982 and 1992, it received the “Highest Quality Performance Award” by Volvo Car Corporation, and was the first assembly plant outside Europe to achieve ISO 9002 recognition. In addition, TSA was awarded the ISO 14001 certification and the ISO 9001L2000, followed by the Golden Medal Award for Health Workplace from the Ministry of Public Health. Previous Next

Khun Chanantida Rattanasinchaiboon has recently joined the SweCham team as a Media and Communications Coordinator Intern. < Back Say Hello to Our New Intern, Chanantida! 23 Apr 2026 Khun Chanantida Rattanasinchaiboon has recently joined the SweCham team as a Media and Communications Coordinator Intern . She is currently studying at Mahidol University International College (MUIC), majoring in International Relations and Global Affairs , where she has developed a strong interest in global cooperation, communications, and the work of international organizations. During her time at SweCham, Chanantida supports our social media activities, helps organize events, and contributes to member communications. She’s also involved in administrative tasks and project coordination, playing a key role in keeping our day-to-day operations running smoothly. Through this experience, she’s gaining hands-on insight into international business, chamber operations, and stakeholder engagement in a dynamic, multicultural environment. Chanantida is passionate about learning, exploring new perspectives, and stepping outside her comfort zone. She’s particularly interested in languages, cultural exchange, and travel—things she believes are essential for building meaningful connections across borders. She’s excited to apply what she’s learned, bring in fresh ideas, and continue developing her professional skills during her time with us. Please join us in giving Chanantida a warm welcome to the SweCham family! Previous Next

SweCham was delighted to participate in World Environment Day 2026: Green Business, Pink Impact – From Commitment to Action. < Back SweCham Proudly Joins World Environment Day 2026: Green Business, Pink Impact 11 Jun 2026 SweCham was delighted to participate in World Environment Day 2026: Green Business, Pink Impact – From Commitment to Action , organized by our valued partner, BCCT and BCCT Women in Business (WIB) , on 4 June 2026 at Mövenpick BDMS Wellness Resort Bangkok. The event provided an inspiring platform for business leaders, sustainability professionals, and stakeholders to come together and discuss how organizations are responding to today's climate challenges. One of the highlights was the panel discussion, "Women Leading Climate Solutions in Business," which explored where companies are still falling short, how leaders are navigating the balance between sustainability and profitability, and what meaningful climate action looks like across Southeast Asia. Through engaging discussions and valuable knowledge sharing, participants explored practical pathways for the next generation of leaders who are shaping the future of business and sustainability. SweCham is proud to support initiatives that drive positive environmental impact and contribute to a greener, more sustainable future. We greatly value our partnership with BCCT and are pleased to be part of this important conversation. Thank you to BCCT and BCCT WIB for organizing such a successful and impactful event and for inviting SweCham to participate. Together, we can turn commitment into action and create a stronger, more sustainable future for generations to come. Previous Next

Bangkok, Thailand—Kimpton Maa-Lai Bangkok is not only Langsuan’s luxury destination hotel but home to Stock.Room, where the best of Thai and Western comfort foods is savoured, every meal is a social celebration and secrets for creating dreamy dishes are revealed. < Back Stock.Room Offers an All-New Feast of Thai and Western Comfort Foods Daily in a Lively Setting Designed for Delicious Socialising! 3 Feb 2025 Bangkok, Thailand— Kimpton Maa-Lai Bangkok is not only Langsuan’s luxury destination hotel but home to Stock.Room , where the best of Thai and Western comfort foods is savoured, every meal is a social celebration and secrets for creating dreamy dishes are revealed. Senses are exhilarated from the first step inside, akin to the buzz, bustle and tantalizing aromas of a vibrant Thai street food market. Chefs at live cooking stations prepare a diverse array of dishes, from local favourites that rival the best of Bangkok’s celebrated street eateries to a variety of internationally inspired delights. Guests can savour authentic Thai delicacies like the moreish Tom Yum Goong with young coconut , fragrant stir-fried Kraprao and creamy chicken Massamun curry , while also exploring vegetarian options such as Shiitake mushroom spring rolls and hearty Dal Makhani . Each dish is freshly made, allowing diners to engage with chefs, learn more about the flavours they love and immerse themselves in a culinary adventure. Western comfort food cravings are equally catered to, with options like juicy Aussie Wagyu Hanger Steak Sandwiches , golden Fish & Chips , and indulgent Pulled Pork Sammies . For those seeking lighter options, the menu features a selection of vegetarian-friendly dishes such as creamy Pesto Pasta or Middle Eastern-inspired Mezze . With an extensive line-up of Thai, Western and vegetarian dishes, there’s something for everyone. Whether it’s a casual gathering or an intimate celebration in the private dining room, the experience promises satisfaction for all tastes and preferences. The Stock.Room experience takes place daily, starting with its morning fuel-ups, which leave nothing to be desired. Diners can go for a seemingly endless buffet of international breakfast classics, Thai delights, fresh-baked breads and pastries, salads, charcuterie, desserts and juices. For extra indulgence at dinner, feasters can opt for the “Sea+Land” extravaganza, which features unlimited servings of fresh seafood, premium meats and à la minute specialities from live, interactive stations and six open kitchens. Sea+Land showcases both Thailand’s abundance of fresh seafood and premium imported cuts, coupled with Thai cuisine’s explosive aromas and flavours, available daily from 5:30 p.m. until 10:30 p.m., for just THB 1,250 per person including soft drinks. Stock.Room is open daily for breakfast from 6:30 to 10:30 a.m. and all-day dining from 11:30 a.m. to 10:30 p.m. Previous Next

The ABB Technology Days 2024, held from 30 to 31 May 2024, focused on key sustainability issues. < Back Highlights of ABB Technology Days 2024 14 Jun 2024 The ABB Technology Days 2024, held from 30 to 31 May 2024, focused on key sustainability issues. It began with a special keynote on energy transformation by Khun Komgrit Tantravanich, Secretary-General of the Energy Regulatory Commission (ERC), accompanied by in-depth discussions on electricity usage trends, automation systems, and ABB's digital technologies. These innovations aim to enhance operational efficiency and reduce carbon dioxide emissions for a sustainable future. Throughout the two-day event, participants had the opportunity to attend up to 38 specialised sessions on various topics and explore leading technologies, products, and solutions recognised globally, contributing to advancing energy transformation towards a sustainable future. Watch the recap video here Previous Next

ALEX2 Allergy Explorer is the most advanced allergy test available today, designed to meet the needs for diagnosing and managing allergy issues across all age groups. < Back ALEX2 Allergy Explorer: The Most Comprehensive and Accurate AllergyTest Available! 8 Nov 2024 ALEX2 Allergy Explorer is the most advanced allergy test available today, designed to meet the needs for diagnosing and managing allergy issues across all age groups. This test can detect up to 295 allergens, including the most common and complex allergens, making it a comprehensive tool for understanding and managing allergy problems. 𝗪𝗵𝘆 𝗖𝗵𝗼𝗼𝘀𝗲 𝗔𝗟𝗘𝗫𝟮 𝗔𝗹𝗹𝗲𝗿𝗴𝘆 𝗘𝘅𝗽𝗹𝗼𝗿𝗲𝗿? 1. Comprehensive Allergen Testing 2. Molecular-Level Analysis 3. No Need to Avoid Water, Food, or Medications 4. Rapid and Accurate Results 𝗪𝗵𝗼 𝗖𝗮𝗻 𝗕𝗲𝗻𝗲𝗳𝗶𝘁 𝗳𝗿𝗼𝗺 𝗧𝗵𝗶𝘀 𝗧𝗲𝘀𝘁? 1. Individuals with a Family History of Allergies 2. Individuals with Unclear Allergy Symptoms 3. Individuals with Skin Allergy Problems 4. Individuals with Respiratory Allergy Issues 5. Individuals with Food Allergies 6. Individuals Seeking Comprehensive Diagnosis and Treatment For more information or an appointment, please contact at [email protected] Phone No.: 02-022-0700 Ext. 1813 Previous Next

Johan recently graduated with a master´s in business administration and economics at Jönköping international business school.  During his studies, he had the chance to have an exchange term at Chulalongkorn University. < Back We warmly welcome our new intern, Johan Lindeson, to the SweCham team! 4 Jul 2023 Johan recently graduated with a master´s in business administration and economics at Jönköping international business school. During his studies, he had the chance to have an exchange term at Chulalongkorn University. Having worked in banking and financial service sector, Johan has had a great experience working with people in different situations and backgrounds with different needs. He has a great interest in International Business, and, through his work experience and studies abroad, has experienced other cultures, ideas, business strategies and insights on international trade. Johan aims to use this opportunity at SweCham to deepen his knowledge on Thailand´s business environment and develop his understanding of the specific dynamics of the Southeast Asian Region. Johan looks forward to developing new skills and gaining practical application of his education during his internship. He is excited to join SweCham as an Events and Marketing Coordinator. Previous Next

FLIR Systems Co. Ltd. Gold partner Construction and Manufacturing Member Profile Teledyne FLIR designs, develops, manufactures, markets, and distributes technologies that enhance perception and awareness. We bring innovative sensing solutions into daily life through our thermal imaging, visible-light imaging, video analytics, measurement and diagnostic, and advanced threat detection systems. Teledyne FLIR offers a diversified portfolio that serves a number of applications in government & defense, industrial, and commercial markets. Our products help first responders and military personnel protect and save lives, promote efficiency within the trades, and innovate consumer-facing technologies. Teledyne FLIR strives to strengthen public safety and well-being, increase energy and time efficiency, and contribute to healthy and intelligent communities. From predictive maintenance, condition monitoring, building diagnostics, non-destructive testing, R&D, temperature measurement and manufacturing process control, FLIR offers the widest selection of thermal imaging cameras, handheld and fixed, as well as inspection software along with T&M instruments to make condition monitoring more efficient and help companies maximize their uptime. Product and Services Thermal Imaging Cameras for condition monitoring / predictive maintenance & building diagnostics. Acoustic Imaging Cameras for air leak and partial discharge detection Firefighting Thermal Imaging Cameras. Test & Measurement Equipment for condition monitoring solutions Thermal monocular for law enforcement professionals. Visit the official website here Representatives Representative (1): Mr. T P Singh Position: Vice President Sales – APAC Instrumentation Contacts are available for members only. Please kindly contact [email protected] should you would be interested on joining our member community! Back to Member Directory

SweCham is thrilled to welcome Siam Premier International Law Office Limited, our new Premium Member, to our vibrant community! < Back Warm welcome to our new Premium Member, Siam Premier International Law Office Limited 14 Mar 2024 Welcome SweCham Newest Premium Member! 🇸🇪🇹🇭 SweCham would like to warmly welcome our new Premium Member, Siam Premier International Law Office Limited , to the Thai-Swedish business community! Siam Premier is a leading independent Thai law firm advising foreign and local clients on the full spectrum of domestic and cross-border corporate transactions, regulatory matters and disputes in Thailand. Their key practice areas include: ✅ Aviation ✅ Antitrust and trade competition ✅ Banking and finance ✅ Capital markets ✅ Corporate ✅ Commercial ✅ Employment and labour ✅ Foreign direct investment ✅ Insolvency and debt restructuring ✅ Litigation and dispute resolution ✅ Insurance ✅ M&A ✅ Real estate and property ✅ Taxation ✅ Technology ✅ Media and telecommunications (TMT) ✅ Personal data protection ✅ Internet of Things (IoT) ✅ Public-private partnership (PPP) They specialise in all foreign investment and corporate/M&A related areas, and they are committed to providing our clients with a highly innovative and comprehensive legal service combining local knowledge with international expertise. Big warm welcome to the representatives, Mr Bancha Wudhiprecha (Partner) and Mr Nitiroj Matra ( Senior Associate ) To learn more about Siam Premier and for queries, please email: 📧 [email protected] 📧 [email protected] 📧 [email protected] 📧 [email protected] For more information, please visit: https://www.siampremier.com/en/ Interested in joining the Thai-Swedish business community and connecting to the SweCham network? Please contact us at [email protected] Previous Next

Solar energy leader Midsummer AB and defence and security company Saab AB have today signed a non-binding Memorandum of Understanding < Back Midsummer and Saab Sign Memorandum of Understanding for Collaboration in Thailand 4 Nov 2024 Solar energy leader Midsummer AB and defence and security company Saab AB have today signed a non-binding Memorandum of Understanding to investigate a long-term partnership in the Kingdom of Thailand. This is connected with Saab’s defence and security business, and Thailand’s policies for industrial cooperation and technology transfer to deliver wider benefits to the Thai economy. The MoU between Midsummer and Saab is intended to establish a long-term, comprehensive framework to explore and identify potential activities for industrial cooperation for applications in Thailand and other export markets. The focus will be on solar energy manufacturing and technology, which is a core element of Midsummer’s expertise. In Thailand, the parties have jointly identified possible opportunities in the establishment of a 200-MW ‘mega factory’ for the production of thin film solar cells, using Midsummer’s proprietary technology and production equipment. Midsummer would be responsible for designing the factory, selling all production equipment to the factory and owning a small part of the Thai production company. “We are thrilled to sign this MoU with Saab with the intention to deliver a turnkey solar cell factory to Thailand and later possibly also to other markets,” said Eric Jaremalm, CEO, Midsummer. “This type of project is a testament to our much sought-after green technology and production processes on a global scale, and could add a very valuable business avenue to our present offerings.” Thailand has ambitious, long-term programmes and plans to increase the share of renewables in its energy mix. Thai authorities have already shown great interest in Midsummer's technology and domestic production potential. The specific definition and timing for projects and their associated activities will be decided through dialogue with the relevant authorities in Thailand. This process has not yet been initiated. For additional information contact: Peter Karaszi Head of Communications, Midsummer Email: [email protected] Tel: + 46 70 341 46 53 Eric Jaremalm CEO, Midsummer Email: [email protected] Tel: +46 8 525 09 610 About Midsummer Midsummer is a Swedish solar energy company that develops, manufactures, and sells solar cells to construction, roofing and solar cell installation companies and also manufactures, sells and installs solar roofs directly to end customers. The company also develops and sells equipment for the production of flexible thin film solar cells to strategically selected partners and machinery for research. The solar cells are of CIGS technology (consist of copper, indium, gallium and selenide) and are thin, light, flexible, discreet and with a minimal carbon footprint compared with other solar panels. The solar roofs are produced in Sweden using the company’s own unique DUO system which has taken the position as the most widespread manufacturing tool for flexible CIGS solar cells in the world. The Company’s shares (MIDS) are traded on Nasdaq First North Growth Market with Carnegie Investment Bank AB (publ) as Certified Adviser. For more information, please visit: midsummer.se Previous Next

The Hotel Rembrandt has recently undergone some new developments. < Back Exciting News From our Long Standing Member, the Rembrandt Hotel! 26 Apr 2023 The Hotel Rembrandt on Sukhumvit Soi 18 has been a popular hotel for almost 30 years, especially among Scandinavians, and it has recently undergone some exciting new developments! The popular ballroom has been expanded to seat almost 200 guests and has been a long-time favourite for weddings, birthday parties and other celebrations. Additionally, some of the suites have been transformed into meeting rooms with a terrace that provides a stunning view of the Bangkok skyline. Rembrandt Hotel offers a great venue for a variety of activities with a wide range of food options all under one roof, they even offer traditional Swedish Pea soup evenings! The hotel has hosted many events, including those for the International Women’s Club, Swedish Women Educational Association, Chambers of Commerce and Hope Fair. The Hotel Rembrandt now invites everyone to come join them in celebrating their 30th anniversary on 30 June 2023! To read interviews with Rembrandt chefs and team, please go to https://scandasia.com/time-flies-but-hotel-rembrandt-bangkok-persists-but-in-a-new-guise/ . Previous Next

SIIS is thrilled to present an extraordinary 12-day camp set in Sweden's enchanting Arctic wilderness - The Outdoor Arctic Circle Expedition. < Back Exclusive Arctic Circle Adventure by SIIS 20 Jun 2024 SIIS is thrilled to present an extraordinary 12-day camp set in Sweden's enchanting Arctic wilderness - The Outdoor Arctic Circle Expedition. This is more than just a camp - it is a life-changing experience that combines adventure, education, and cultural immersion, all while fostering values that will last a lifetime. The camp is open to participants from 11 years of age, and they also welcome families and adult campers. Why Join Them? Witness the Midnight Sun Experience the magical phenomenon of the Midnight Sun, a rare natural spectacle that defies the conventional day-night cycle (for the summer camp). Explore Santa’s Hometown Visit the iconic Santa Claus Village in Rovaniemi, Finland, and immerse yourself in a festive wonderland that brings holiday cheer year-round. Discover Arctic Science Engage in sessions at the Arctic Science Center, where kids will gain insights into groundbreaking research and environmental issues, sparking a passion for science and sustainability. Unforgettable Memories Create lifelong memories while exploring the breathtaking landscapes of the Arctic Circle with new friends, building camaraderie and teamwork. Immersive Cultural Experience Set in safe and welcoming Sweden, this camp offers an authentic cultural experience, allowing children to learn about local traditions and lifestyles. Building Resilience in Nature’s Playground Participate in activities designed to foster resilience, adaptability, and problem-solving skills, all within the majestic and challenging natural playground of the Arctic. Certificates of Participation Each participant will receive a certificate to commemorate their Arctic adventure, a valuable addition to their personal portfolio. This 12-day camp is a unique opportunity for your child or your whole family to grow, learn, and experience the wonders of the Arctic Circle. It is an adventure that combines fun with education, ensuring they return home with new skills, knowledge, and a renewed sense of wonder. Don’t miss out on this once-in-a-lifetime experience for your child or the whole family! They offer a special 10% discount for SweCham members. For more information and to secure your spot, please visit https://www.siisthailand.com/exploring-swedens-arctic-wilderness-embracing-nature-sustainability-innovation-and-adventure/ or contact us at 097 0920924 (Khun Kiki - Thai and English) and 089 7740118 (Khun Peter - Swedish and English). Previous Next