Search Results

During the visit, we discussed our collaborative efforts to address sustainability issues. < Back SweCham Team visited Hitachi Energy Thailand to discuss collaborations on Sustainability issues 18 Jul 2024 On 16 July, our Executive Director Dr. Pojanath Bhatanacharoen and Administrative Officer Khun Anantaya Kwanmuang had the pleasure of visiting our member, Hitachi Energy Thailand, at their new office in Park Silom Tower. The SweCham Team was warmly welcomed by Dr. Worawut Waruttamapornsu , Country Managing Director, Khun Kirasa Piraromthana , Country Communications Manager, and Khun Siriwan Eiampikul, Executive Assistant to the Country Managing Director. During the visit, we discussed our collaborative efforts to address sustainability issues. Topics of discussion included the participation in the Sweden Pavilion at the upcoming SX Sustainability Expo 2024 in the autumn. Hitachi Energy is a global technology leader committed to advancing a sustainable energy future for all. They serve customers in the utility, industry, and infrastructure sectors with innovative solutions and services across the value chain. By partnering with customers and stakeholders, Hitachi Energy pioneers technologies and drives the digital transformation needed to accelerate the energy transition towards a carbon-neutral future. We would like to express our sincere thanks for the warm hospitality and look forward to closely collaborating towards sustainable development! Previous Next

[Member Promotion] Understanding Uterine Fibroids with Samitivej Hospital < Back Understanding Uterine Fibroids with Samitivej Hospital 21 Feb 2024 Uterine fibroids are common benign tumours affecting 20 to 30% of females aged 30 to 50 , with a higher prevalence in certain groups, such as married women without children, those who are overweight, and those with a family history of uterine fibroids. While generally not life-threatening, they can cause symptoms like heavy menstrual bleeding or irregularities, indicating the need for medical attention to prevent infertility or anaemia. During pregnancy, they increase the risks of complications like premature birth and miscarriage. Early detection is crucial for effective management. Types of Uterine Fibroids ✅ Intramural Fibroids: These fibroids are the most common type that grow within the muscular uterine wall. They may cause symptoms such as pelvic pain and heavy menstrual bleeding. ✅ Subserosal Fibroids: These fibroids are found on the outside of the uterus, subserosal fibroids can lead to back pain and pelvic pressure due to their size and location. ✅ Submucosal Fibroids: Growing within the inner lining of the uterus, submucosal fibroids can cause menstrual disorders and fertility issues. Symptoms of Uterine Fibroids ☑️ Pelvic pain or pressure ☑️ Heavy menstrual bleeding ☑️ Back pain ☑️ Frequent urination ☑️ Constipation ☑️ Difficulty emptying the bladder Early detection through technology-assisted diagnosis, such as ultrasound, is crucial to prevent potential complications associated with uterine fibroids. Timely intervention allows for a more effective management plan and can alleviate symptoms, improving the overall quality of life. For more information or to make an appointment, please click https://www.samitivejhospitals.com/center/detail/women-s-health-center Learn more about Samitivej Hospital at https://www.samitivejhospitals.com/ Previous Next

SweCham proudly presents our latest digital directory, the SweCham Member Directory 2023/24. < Back SweCham Member Directory 2023/24 is out now! 11 Sept 2023 SweCham proudly presents our latest digital directory, the SweCham Member Directory 2023/24. This ultimate business resource is not just a directory; it is your portal to the most influential #Swedish Businesses in Thailand! We have designed the digital directory with your needs in mind. ✅ Bilingual Brilliance Available in both English and Thai ✅ Clickable Links Seamlessly navigate to websites and social media platform pages of SweCham member companies ✅ Share and Download Function Easily share information with colleagues or download for offline use ✅ Enhanced User Experience Enjoy a user-friendly design for effortless browsing of our members’ contact details Here are the highlights you shouldn’t miss! This year, we have prepared exclusive content for you to dive into a wealth of insights, including: 📄 Special Messages from Team Sweden Message from the Ambassador of Sweden to Thailand, H.E. Ms Anna Hammargren Message from the Country Manager of Business Sweden Thailand, Mr Kacper Pierzynowski Message from the President of SweCham, Mr Peter Björk 🌐 Business and Economy Insights A feature on ‘How floods and droughts are impacting the Thai socio-economy’ by the World Bank Thailand 🗓️ Year in Review An overview of all SweCham activities, including networking events, seminars, and conferences as well as social gatherings from the previous year to 2023. Don't miss out on this incredible resource. Visit www.swecham.com/member-directory to explore the Swedish business community in Thailand today! 📘🇹🇭 The Thai version of the SweCham Member Directory 2023/24 will be available soon. Please stay tuned, so you won’t miss it! Special warm thanks to our Partners, Supporters, and Advertisers ✨Premium Plus Partners Aritco, Husqvarna, and Securitas ✨Workplace Partner Regus Management ✨Advertisers Aritco, Camfil, Husqvarna, IKEA, KIS International School, Securitas, St Andrews International School Bangkok, Pacific 2000, Regus Management, and Wissen & Co Ltd. ✨Supporters We would also like to warmly thank the Embassy of Sweden in Bangkok, Business Sweden in Thailand, and the World Bank Thailand for their contributions to the member directory! Previous Next

We are delighted to warmly welcome System in Motion, our newest member specializing in IT, Consulting, Artificial Intelligence Basic Resources, and Technology Platforms.  < Back Please Join us in Welcoming our Newest Member, System in Motion, to SweCham Community! 20 Apr 2025 We are delighted to warmly welcome System in Motion, our newest member specializing in IT, Consulting, Artificial Intelligence Basic Resources, and Technology Platforms. System in Motion is a leader in AI education and integration, dedicated to empowering established businesses to effectively utilize AI technology. They offer comprehensive and detailed training programs, supported by numerous success stories, providing expert guidance tailored to the unique needs of each company. Their AI Accelerator program is specifically designed for existing businesses and is complemented by insightful keynotes on the business implications of AI. We are confident that System in Motion will provide clear leadership and guidance in your company's AI transformation journey. A very warm welcome to Mr. Stephane Monsallier (CEO), the representative of System in Motion. As Thailand continues to be a leading country in innovation, we eagerly anticipate fruitful collaborations and working together to empower the innovative and technological landscape of Thai businesses. To learn more, please visit their website: https://system-in-motion.com/en/ Interested in joining the Thai-Swedish business community and connecting to the SweCham network? Please contact us at director@swecham.com Previous Next

In October 2001, Volvo marked three decades of successful operations in Thailand, a journey that began in 1971 with the establishment of Volvo Thailand Limited (VTL). Since then, Volvo has consistently set new standards with its cutting-edge technology and high-quality vehicles. < Back Throwback Spotlight: SweCham Member Volvo’s 30-Year Journey in Thailand 12 Sept 2024 ‘Volvo Celebrates 30 years in Thailand’ from STEP Magazine Vol. 10/No. 6, December 2001 Past October did Volvo celebrate its third decade of successful operations in the Kingdom. Volvo’s first big step into Thailand came in 1971 when Volvo Thailand Limited (VTL) was registered. VTL was a wholly owned subsidiary of Volvo Car Corporation, Sweden. Swedish Motors Corporation (SMC) was established in 1973, becoming the only authorized distributor of Volvo cars, parts and accessories nationwide. Three years later, Thai Swedish Assembly Co., Ltd. (TSA) laid the foundation of its assembly factory off the Bang Na Trad Highway to manufacture Volvo cars locally. During the years that followed, the success of Volvo in Thailand was marked by increased sales and an impressive reputation. By 1989, Volvo cars had captured over a third of the luxury car market, and that same year, SMC became a publicly listed company on the Stock Exchange of Thailand. In 1997, when the economic crisis hit Thailand and the region, consequently affecting the automobile industry, parent company Volvo Car Corporation stepped in to restructure SMC by investing 1,000 million Baht into the local Volvo operations. Volvo Car (Thailand) Limited (VCT) was then established in Thailand, assuming full responsibility over the nationwide dealer network. SMC became the exclusive dealer of Volvo cars in the Bangkok metropolitan area. Throughout three decades of continuous presence in Thailand, Volvo has maintained a privileged image amongst the Thai public, giving the company a solid reputation firmly linked with its core values – safety, quality and care for the environment. “Volvo has become a leader in the country’s luxury car market. After three decades, Volvo and Thailand have become true partners – sticking together through good times and bad. But it has all paid odd because today, there are so many things we can be proud of. Volvo is the only luxury car brand in the market that offers a complete range of premium cars built to suit the needs and tastes of ALL customer segments. It is the only luxury car brand with a complete assembly operation in Thailand – TSA, which incidentally, is also celebrating its 25th anniversary. And last but not least, Volvo’s name has become synonymous with the sponsorship and organization of sports and recreational activities, illustrating the ‘Volvo For Life’ concept which encourages people to live life to the fullest,” says Mr. Karl Johan Sandesjo, President of Volvo Car (Thailand): Thai Swedish Assembly (TSA) which is wholly owned by Volvo Car Corporation of Sweden, was the first complete Volvo engine assembly plant outside Sweden. In 1982 and 1992, it received the “Highest Quality Performance Award” by Volvo Car Corporation, and was the first assembly plant outside Europe to achieve ISO 9002 recognition. In addition, TSA was awarded the ISO 14001 certification and the ISO 9001L2000, followed by the Golden Medal Award for Health Workplace from the Ministry of Public Health. Previous Next

On Tuesday, 29 July, our Executive Director, Khun Anna Olsson-Moore, was honored to be invited to the "EM DISTRICT SENSE OF THAI 2025" event at EM Tower, Emsphere. < Back SweCham at "EM DISTRICT SENSE OF THAI 2025" a Celebration of Thai Textile Heritage and Soft Power 30 Jul 2025 On Tuesday, 29 July, our Executive Director, Khun Anna Olsson-Moore, was honored to be invited to the "EM DISTRICT SENSE OF THAI 2025" event at EM Tower, Emsphere. The event was inaugurated by Her Royal Highness Princess Sirivannavari Nariratana Rajakanya, and we were truly inspired by her dedication to promoting, continuing, and preserving Thai textiles. The initiative to develop the beautiful Thai handicrafts of the Arts and Crafts Center, from The Support Foundation of H.M. Queen Sirikit of Thailand, for international recognition is truly commendable. We extend our sincere gratitude to Khun Panitta Srisaard, Deputy Managing Director of Customer Experience Management & Corporate Protocol, Khun Sirinet Tumprayoth, Senior Manager – Corporate Protocol, and the entire management team at The Mall Group for the kind invitation. The fashion show, "THE SYMPHONY OF THAI TEXTILES," was a breathtaking display of creativity, featuring the work of 14 renowned Thai designers. It was a truly magnificent show, and we were so impressed by the artists’ creativity and the exceptional quality of their work. This event once again highlighted the remarkable detail, high quality, and boundless imagination present in the works of Thai artists, architects, and designers. A huge well done to The Mall Group and to Thailand! The Swedish Chamber of Commerce in Thailand is immensely proud to support and promote Thai soft power through the beautiful story of textiles. We believe that these cultural expressions have the power to connect people across borders and showcase the rich heritage of the Kingdom. The fourth annual "EM DISTRICT SENSE OF THAI 2025" will be held from 26 July to 13 August 2025 at EM Tower (14th Floor) and the EM Market (Ground Floor) of Emsphere. Click here for the full Press Release Previous Next

< Back Valborg, Walputgis, Multi-Chambers Business Networking, 30 April 2025 On Wednesday, 30 April 2025, the Thai-Swedish Chamber of Commerce (SweCham) proudly hosted our first Valborg, Walpurgis Multi-Chambers Business Networking event at our member's stylish setting- Stock.Room , Kimpton Maa-Lai Bangkok . This special occasion provided a unique and vibrant platform for international guests to experience themselves in the cherished Scandinavian tradition of Valborg while forging valuable professional connections in a relaxed and festive atmosphere. Celebrated across Northern Europe on 30 April, Walpurgis marks the welcoming of spring with lively music, joyful festivities, and a strong sense of community spirit. SweCham was delighted to bring this cultural experience to the heart of Bangkok. The success of the evening was significantly enhanced by the generous support of our sponsors. A heartfelt thank you goes to our silver sponsor, Black Mountain Golf Club Hua Hin . Renowned as a world-class golf facility nestled within breathtaking scenery and complemented by luxurious villas and condos, Black Mountain Golf Club stands as one of Thailand's and Asia's premier golfing destinations. Their contribution was invaluable to the event's smooth execution. We also extend our sincere appreciation to our in-kind drink sponsor, spacecraft . This fantastic local Thai craft brewery, where a passion for Thai flavors meets cosmic inspiration, delighted attendees with their award-winning beers, adding a truly unique and local taste to the evening's offerings. As a dynamic bilateral organization, SweCham was particularly pleased that this event underscored our ongoing mission to actively support Small and Medium-sized Enterprises (SMEs) and cultivate strong, mutually beneficial connections between Swedish, international, and local brands within Thailand. The evening commenced with a warm welcome welcoming remark from our President, Khun Peter Bjork. Following, attendees eagerly participated in a lucky draw, featuring an array of exciting prizes generously sponsored in kind by United relocations , Bartels , the O.S.S Bar , and Aleenta Retreat Chian Mai . We are incredibly grateful for their contributions, which added an element of fun and anticipation to the evening. This successful multi-chamber networking event was made even more impactful through the collaboration and support of our 14 supporting chambers . Together, we successfully celebrated this cherished Scandinavian tradition in the vibrant heart of Bangkok, fostering new relationships and strengthening existing ones. Special appreciation is also extended to our exceptional hotel partner, Kimpton Maa-Lai Bangkok , for their impeccable hospitality and for curating a bespoke Swedish-inspired menu that offered an authentic taste of Sweden to all attendees, further enhancing the cultural experience. Finally, we express our deepest gratitude to all the guests who attended and actively contributed to the resounding success of this memorable event. We sincerely hope that the evening was both enjoyable and fruitful for everyone, and we wish you all a restful and rejuvenating Labour Day holiday. We look forward to hosting you at future SweCham events! Click here for the full photo book! Explore SweCham Social Media Platforms Previous Next

< Back AI Fundamentals Workshop with System in Motion, Friday 10 October 2025 On 10 October 2025, SweCham , in collaboration with System in Motion (SIM) , successfully hosted the AI Fundamentals Workshop — an exclusive, high-impact session aimed at unlocking the power of AI text and reasoning models for business applications. Tailored specifically for professionals in Finance, Marketing, and Human Resources, the workshop provided a practical, non-technical introduction to how artificial intelligence can streamline operations, improve decision-making, and provide a competitive edge. Over the course of three intensive hours, participants were guided through five focused chapters and two practical exercises, transforming complex AI concepts into actionable business tools — all without requiring a technical background. The workshop was led by Gonzague Patinier – Trainer for Thailand & Vietnam at PPP Partners , and Mishari Muqbil – CEO of Zymple . Their expertise and hands-on guidance were instrumental in making the session both insightful and actionable, equipping attendees with the confidence and clarity to begin integrating AI into their own workflows. Participants had the opportunity to dive deep into the following topics: Understanding how AI can create text and its real uses in your work: Real-world examples showed how businesses are using AI to save time and effort across departments. Learning how to talk to AI to get the best results: Attendees learned how to structure prompts effectively using the ERCFC framework to maximize AI performance. Integrating AI into existing workflows: Practical strategies were shared to help organizations adopt AI without disrupting day-to-day operations. Discovering advanced AI techniques: The session explored advanced methods such as “Chain of Thought” prompting to enhance problem-solving and strategic thinking. Connecting your company’s knowledge with powerful AI: Participants explored how to combine internal knowledge bases with AI tools for more intelligent and informed decisions. With a full house of enthusiastic professionals and vibrant discussions throughout, the workshop delivered a highly engaging and transformative experience. Previous Next

The SweCham team was delighted to visit our valued member, Virtual Manufacturing (Thailand), or VMTH, and finally put faces to the incredible achievements of their team. < Back SweCham Meets the Virtual Manufacturing Team 24 Jun 2025 The SweCham team was delighted to visit our valued member, Virtual Manufacturing (Thailand), or VMTH, and finally put faces to the incredible achievements of their team. A special thank you to Pontus Lars Rosengren , Chief Executive Director, and the VMTH team for their warm welcome and a lovely introduction. Furthermore, we were especially pleased to highlight about their recent and significant achievement- being officially recognized as a Certified Tulip Partner with specialized certification in Life Sciences . This certification underscores VMTH's deep expertise in delivering tangible value and empowering digital transformation within complex Life Sciences operations. It's always a pleasure to see the passion and expertise driving our members forward. We're looking forward to exploring fruitful collaborations with VMTH and supporting their continued success. Great to connect with you all! Getting to know their services and impacts:, click here! About VMTH The Virtual Manufacturing (Thailand) stands out as a leading Swedish business in Southeast Asia by empowering manufacturing companies to achieve operational excellence while significantly reducing their environmental impact. With a deep commitment to sustainability and productivity, we leverage cutting-edge digital transformation tools and proven lean manufacturing practices to streamline operations and foster eco-friendly innovations. Previous Next

SweCham hosted a successful Nordic Partnership Luncheon, bringing together representatives from the Danish-Thai Chamber of Commerce, Thai-Finnish Chamber of Commerce - TFCC, and Thai-Norwegian Chamber of Commerce. < Back Strengthening Nordic Presence in Thailand at the Nordic Partnership Luncheon! 12 Dec 2024 SweCham hosted a successful Nordic Partnership Luncheon, bringing together representatives from the Danish-Thai Chamber of Commerce, Thai-Finnish Chamber of Commerce - TFCC, and Thai-Norwegian Chamber of Commerce. This joint initiative aims to strengthen collaboration and create a stronger ecosystem for Nordic businesses operating in the Kingdom. By uniting efforts and sharing insights, the Nordic Partnership initiatives aim to create a stronger, more vibrant ecosystem for Nordic businesses operating in Thailand. This partnership will not only benefit individual companies but also contribute to a deeper understanding of the Thai market and foster long-lasting relationships between the Nordic countries and Thailand. We extend our sincere gratitude to our SweCham Hotel Partner, Oriental Residence Bangkok, for providing the lovely venue for this event. By uniting efforts and sharing insights, the joint chambers will contribute to a deeper understanding of the Thai market and foster long-lasting relationships between the Nordic countries and Thailand. Previous Next

< Back Breakfast Seminar: Managing your IP in a world full of AI and other Digital Technologies, 6 February 2024 On the morning of 6 February, SweCham and the South-East Asia IP SME Helpdesk with support with the JFCCT and EABC had the pleasure of hosting a seminar on managing your IP in a world full of digital technologies, with everything from Machine learning, Generative AI, Neural Networks and NFTs being discussed and presented. The morning started with breakfast and networking, at the wonderful Oriental Residence Bangkok Hotel . We were welcomed into a luxurious environment that was perfect for the seminar. The seminar started with a warm welcome from our Executive Director, Dr. Pojanath Bhatanacharoen. We were also honoured by having Mr. Bob Fox , Chair of Digital Economy/ICT group of JFCCT and EABC, as the moderator, who gave us a comprehensive overview of the AI landscape and introduced us to our two experts of the day. The first presentation came from Khun Mook Chaichirawiwat , Country Manager, Thinking Machines Data Science , who gave us an in-depth look at how AI works. Highlighting when AI was first introduced and how the change from relatively harmless software to a powerful tool used in most businesses, and now also by individuals! The second presentation was from Mr. Franck Fougere , Managing Partner at Ananda Intellectual Property , who detailed how IP rights apply to AI-generated content. As a machine cannot be held liable and hold IP protection, the issue of who owns the IP from AI generated content can be complex one. He brought up potential liabilities of using AI, such as can you trust the company that provides the AI to not train its AI on your company data? Khun Franck highlighted the importance of having control over your data and how you utilise your data, as to reduce potential liability, in the creation of content or products that might need IP protection. The seminar ended with a brief panel discussion led by Khun Bob, where the experts answered multiple different questions in the line of, what are the limitations of AI and IP, where will liability be when AI tools are used for illegal purposes such as scams. We would also like to thank the supporting chambers and organisations for their support of the event. Finally, we would like to warmly thank everyone who came to the seminar. If you have any questions or need assistance with your IP, please get in touch with the South-East Asia IP SME Helpdesk, https://intellectual-property-helpdesk.ec.europa.eu/regional-helpdesks/south-east-asia-ip-sme-helpdesk_en Click here for the Full Photo Book! Previous Next

On 12 September, SweCham President Peter Björk, Vice-President Tomas Julin, Treasurer Daniel Lindgren and SweCham team attended The Ericsson Imagine Live event! < Back SweCham attended Ericsson Imagine Live: Realising the value of 5G 14 Sept 2023 On 12 September, SweCham President Peter Björk, Vice-President Tomas Julin, Treasurer Daniel Lindgren and SweCham team attended The Ericsson Imagine Live event! Ericsson is a global and local leader in the telecommunications industry with over 100 years of presence in Thailand. Mr. Igor Maurell, President of Ericsson Thailand’s inspiring welcoming speech showed both Ericsson's innovativeness and their commitment to Thailand's ambition, 'Industry 4.0'. Ericsson's 5G Leadership Ericsson's dual-mode 5G core, the 5GC, has allowed Ericsson the ability to leverage current networks for their 5G network. With a presence in 152 markets and 5G in 65 of them, their commitment to global connectivity through innovation is truly shown. Ericsson operates 50% of the world's 5G traffic outside China. To improve Thailand's 5G infrastructure, Ericsson highlights the need to adopt the 3,5 GHz Bandwidth for 5G. The midbands will deliver the most value to enterprise and consumer needs. Sustainability and Efficiency Dr. Magnus Ewerbring, CTO of Asia-Pacific, highlighted how Ericsson's commitment goes beyond mere technology. He underscored their ambition to achieve net zero by 2040 and reduce emissions by 50% in their supply chain and portfolio by 2030, and 40% less energy consumption on their typical sites by 2025. Higher efficiencies allow for more sustainability, breaking the energy curve. Emerging Technologies Dr. Ewerbring spotlighted various emerging technologies, focusing on the development and the future of 5G. Services that will rely on this development are for example virtual reality (VR) to augmented reality (AR) to extended reality (XR). The 'Holographic Communications' technology, for instance, will transform the future of how meetings are conducted, shifting from traditional online meetings to 3D holograms right before you, creating a truly immersive experience. Additionally, Ericsson displayed their radio systems, which are both more efficient and less energy intensive then before. Warm thanks to Ericsson Thailand for having us at the Imagine Live. Big congratulations to the Ericsson Thailand team for the successful event! Previous Next