SweCham was delighted to participate in the opening of the new Electrolux Experience Center in Bangkok alongside the Embassy of Sweden and Business Sweden.  < Back SweCham Joins Electrolux Experience Center Opening in Bangkok — Bringing Swedish Innovation to Life 18 May 2026 The Thai-Swedish Chamber of Commerce (SweCham) was delighted to participate in the opening of the new Electrolux Experience Center in Bangkok alongside the Embassy of Sweden and Business Sweden. The event showcased how Swedish innovation continues to evolve through smart, sustainable, and consumer-focused solutions. Guests explored a range of modern home technologies designed to enhance everyday living — from connected kitchen appliances to high-performance cooking solutions, including a pizza oven capable of delivering fresh, restaurant-quality pizzas in just 2.5 minutes. Beyond showcasing innovative products, the new Experience Center reflects Electrolux’s long-term commitment to Thailand and the company’s important role in strengthening Swedish-Thai business relations. Through its continued presence and operations in Thailand, Electrolux contributes to innovation, manufacturing excellence, and regional collaboration. SweCham is proud to support companies that bring Swedish values of quality, sustainability, and innovation to the Thai market. We congratulate Electrolux on this important milestone and extend our sincere appreciation to the Electrolux Thailand team for hosting this inspiring visit and sharing valuable insights into the company’s latest developments. Previous Next

SweCham was pleased to welcome Dale Carnegie for a productive visit to our office. < Back Dale Carnegie visits the SweCham office 20 Mar 2026 SweCham was pleased to welcome Dale Carnegie for a productive visit to our office. The session offered a valuable opportunity to exchange insights on leadership development and the evolving role of human skills in today’s business landscape. During the discussion, Dale Carnegie shared perspectives on strengthening professional capabilities and fostering impactful leadership. The conversation also explored potential areas of collaboration and how we can jointly support the business community through learning and development initiatives. SweCham values meaningful partnerships with organizations that empower individuals and drive business success. Engaging with Dale Carnegie reinforces our commitment to promoting continuous learning, cross-cultural collaboration, and sustainable growth within the Thai–Swedish business network. We sincerely appreciate the visit and look forward to continued dialogue and future collaborations that create lasting value for our members. Previous Next

SweCham was delighted to join the Bangkok Pride Parade on 31 May 2026 alongside the Embassy of Sweden in Bangkok and our Nordic partners, celebrating diversity, equality, and inclusion. < Back SweCham Joins Bangkok Pride Parade 2026 in Celebration of Diversity, Equality, and Inclusion 4 Jun 2026 The Thai-Swedish Chamber of Commerce (SweCham) was delighted to join the Bangkok Pride Parade on 31 May 2026 alongside the Embassy of Sweden in Bangkok and our Nordic partners , celebrating diversity, equality, and inclusion. The streets of Bangkok were filled with colour, joy, and positive energy as thousands of people came together to celebrate the LGBTQIA+ community and support a more inclusive society. It was truly inspiring to see people from all backgrounds united in a spirit of openness, respect, and solidarity. At SweCham, we believe that diversity makes our communities and workplaces stronger. Participating in Bangkok Pride reflects these values and our commitment to supporting initiatives that promote inclusion and equal opportunities. The event was also a wonderful opportunity to connect with new friends and celebrate the strength that comes from embracing diversity. A heartfelt thank you to the Embassy of Sweden in Bangkok and our Nordic partners for marching alongside us and helping make the day such a memorable and meaningful celebration. We are proud to stand together in support of diversity, equality and inclusion for all. Happy Pride! 🌈 Previous Next

SUT Places 2nd in the Northeast Region and Ranks 12th in Thailand in Webometrics World University Rankings < Back SUT in the Latest Webometrics Ranking of World Universities 28 Feb 2023 On 1 February 2023, the rector of Suranaree University of Technology (SUT), Associate Professor Dr. Anan Tongraar, announced the release of the round 1, January 2023 of the Webometrics Ranking of World Universities, which is a comprehensive ranking system that evaluates universities around the world based on two primary factors: the volume of web content and the visibility and impact of these web publications, as determined by the number of external inlinks they receive. The round 1, January 2023 edition used three primary indicators for ranking universities, which include visibility, transparency or openness, and excellence or scholar, accounting for 50%, 10%, and 40%, respectively. The results of this assessment have placed Suranaree University of Technology (SUT) in an impressive position as the 2nd ranked institution in the Northeast region, 4th in the Thai University of Technology category, 12th in Thailand, and 1,347th in the world. This is a remarkable achievement that demonstrates SUT’s commitment to excellence and its pursuit of academic and research excellence on a global scale. Source: http://www.sut.ac.th/2012/news/detail/1/news20230207 (TH version) Previous Next

< Back This is a Title 03 This is placeholder text. To change this content, double-click on the element and click Change Content. This is placeholder text. To change this content, double-click on the element and click Change Content. Want to view and manage all your collections? Click on the Content Manager button in the Add panel on the left. Here, you can make changes to your content, add new fields, create dynamic pages and more. You can create as many collections as you need. Your collection is already set up for you with fields and content. Add your own, or import content from a CSV file. Add fields for any type of content you want to display, such as rich text, images, videos and more. You can also collect and store information from your site visitors using input elements like custom forms and fields. Be sure to click Sync after making changes in a collection, so visitors can see your newest content on your live site. Preview your site to check that all your elements are displaying content from the right collection fields. Previous Next

Bangkok, Thailand – Fitness24Seven, one of Sweden’s leading fitness chains, proudly announces the grand opening of its eighth branch in Thailand on the 3rd floor of Ying Charoen Square, Saphan Mai, bringing its global footprint to over 280 gyms worldwide. < Back Fitness24Seven Opens 8th Gym in Thailand at Ying Charoen Square, Saphan Mai – A Smart Choice Gym for Everyone 5 Aug 2025 Bangkok, Thailand – Fitness24Seven, one of Sweden’s leading fitness chains, proudly announces the grand opening of its eighth branch in Thailand on the 3 rd floor of Ying Charoen Square, Saphan Mai , bringing its global footprint to over 280 gyms worldwide . The grand opening event, held on 2nd August 2025 , welcomed customers, partners, and special guests for a day filled with energy, exclusive promotions, and community celebration. Highlights included giveaways for the first 200 visitors, interactive partner booths, and unbeatable membership offers. “Thailand continues to be an important market for us,” said Martin Karlsson , Chief Information Officer of Fitness24Seven. “Our vision is simple: We lead people to a healthier life — no matter who you are or where you live. The opening of Saphan Mai helps bring that vision to life for even more people in Bangkok.” Malin Westin , Country Manager of Fitness24Seven Thailand, emphasized the brand’s unique value. “We’re not just another gym. We’re a Smart Choice Gym. That means we’re open 24/7, membership is only THB 1,299 per month with no time-binding contracts, and access to all locations and classes is included. We offer a dedicated Women’s Gym area and certified professional personal trainers starting at just THB 750 per hour. It’s truly fitness on your terms.” Located on the 3rd floor of Ying Charoen Square , Fitness24Seven Saphan Mai is designed to offer convenience and quality to Bangkokians living in the northern part of the city. The new club features top-tier strength and cardio equipment, group training areas, and round-the-clock access for members. The launch event also saw collaboration with leading lifestyle and wellness brands, offering product samplings, lucky draws, and exclusive member perks — showcasing Fitness24Seven’s commitment to building not just gyms, but stronger communities. Fitness24Seven’s business model continues to disrupt traditional gym offerings with affordable pricing, no lock-in contracts, and inclusive spaces that empower individuals of all fitness levels. With more expansions planned, the brand aims to make quality fitness more accessible to everyone in Thailand. Previous Next

The SweCham team is thrilled to announce that the Board Members for the period 2025-2026 were elected -during the SweCham 2025 AGM that was held on Thursday, 20 March 2025, at Chatrium Grand Bangkok. The Vice President, Treasurer, Governors, and Adbisors has been approved at the first board on the last Thursday, 8 May 2025.   < Back Congratulations on SweCham New Board Members 2025/26! 8 May 2025 The SweCham team is thrilled to announce that the Board Members for the period 2025-2026 were elected -during the SweCham 2025 AGM that was held on Thursday, 20 March 2025, at Chatrium Grand Bangkok. The Vice President, Treasurer, Governors, and Adbisors has been approved at the first board on the last Thursday, 8 May 2025. Before revealing the full new SweCham Board 2025-26, we would like to thank our outgoing board members : Khun Luc Moulin, Khun Roy Andersson , and Khun Jeeranphawee Chanthanawin for their many contributions during their time as governors on the SweCham Board. Also, a sincere thanks to Khun Anders Lundquist , Khun Peter Temander , and Anders Frummerin for their contributions to the chamber as the advisors. We wish them good luck with their future endeavours! Furthermore, the SweCham team would like to welcome new board members, Khun Per Lindblom, Khun Phanitanan Sanitprachakorn, and Khun Tawiwat Reongpunyaroj who will be joining as governors . Without further ado, please join us in welcoming the new SweCham Board: Peter Björk (President), SIIS President Jan Eriksson (Vice President), Managing Director of Spica and Husqvarna Cecilia Håkansson (Vice President), General Counsel, Head of Legal Affairs at Ikano Retail Tomas Julin (Vice President), Executive Chairman of EQHO Group Daniel Lindgren (Treasurer), Founder of Rapid Asia Benny Mattsson (Governor), Director Supplier Quality of Autoliv Asia ROH Co.,Ltd. Lars Andersson (Governor), Capaciton and Suranaree University of Technology Phanitanan Sanitprachakorn (Governor), Chief Executive Officer of Project V Tawiwat Reongpunyaroj (Governor), Cluster Managing Director- Thailand, Vietnam, Laos, Cambodia & Myanmar of SKF Thailand Per Lindblom (Governor), Global Product Marketing Director at Hollingsworth & Vose Anders Rian (Governor), Head of Ericsson Thailand Lars Svensson (Governor), Head of Strategic Partnership and Business Development ASEAN + 6 Midsummer AB Kongkiat Teekamongkol (Governor), Managing Director of Camfil Thailand Malin Westin (Governor), Country Manager of Fitness24Seven Thailand Fredrik Lindblom (Govrnor), Head of SAAB Thailand Björn Berggren (Advisor), Director of International Affairs Southeast Asia at KTH Royal Institute of Technology Christer Nilsson (Advisor), Managing Director for Media Partner Anders Oltorp (Advisor), Military Teacher at the Swedish Defence University Jeeranphawee Chanthanawin (Advisor), Brand Manager of Beauty Medical Thailand Co., Ltd. Per Linner (Observer), Deputy Head of Mission at the Embassy of Sweden in Bangkok Kacper Pierzynowski (Observer), Country Manager of Business Sweden in Thailand We are certain that the new SweCham Board for 2025-2026 will bring great expertise, new ideas and valuable input to the Chamber as the Chamber grows and prepares for the challenges ahead! Previous Next

SweCham was pleased to welcome Astronut, an innovative start-up, to our office for an introductory visit. < Back Astronut visits the SweCham office! 2 Dec 2025 SweCham was pleased to welcome Astronut , an innovative start-up, to our office for an introductory visit. The meeting provided an excellent opportunity to learn more about Astronut’s products, vision, and ambitions within the Thai–Swedish business community. During the visit, Astronut introduced their product line and conducted a live tasting session, allowing the SweCham team to experience their offerings firsthand. The discussion also expanded into shared interests, potential areas of collaboration, and opportunities to support one another through the Chamber’s community and corporate engagement activities. SweCham values meaningful connections with forward-thinking start-ups that bring fresh perspectives and entrepreneurial energy into our network. Engaging with companies like Astronut helps strengthen our mission to promote innovation, cross-cultural business relationships, and sustainable growth between Thailand and Sweden. We extend our sincere appreciation to the Astronut team for taking the time to visit the SweCham office. We look forward to further dialogue and to the promising opportunities ahead. SweCham is excited about the possibility of welcoming Astronut into our growing Chamber community. Previous Next

SweCham is thrilled to welcome Project Performance Limited, our new Corporate Member, to our vibrant community! < Back Warm welcome to our new Corporate Member, Project Performance Limited 6 Mar 2024 Welcome SweCham Newest Corporate Member! 🇸🇪🇹🇭 SweCham would like to warmly welcome our new Corporate Member Project Performance Limited to the Thai-Swedish business community! Your clean and profitable project is Project Performance Limited’s commitment. Project Performance Limited advises developing and financing of sustainable projects. Their experience in Southeast Asia, China and Japan since 1986 includes: ✅ Production of biochemicals, pulp and paper ✅ Generation and storage of renewable energy ✅ Production of renewable fuels They deliver efficient ecological and economical solutions based on long experience and strong relationships with experts and contractors for engineering, technology, fabrication and construction, including main contractors. K-solutions by Project Performance Limited quickly establishes a winning team of stakeholders for implementing your project and expediently creates efficient cooperation and mutual trust; effectively enabling your successful project. Big warm welcome to the representative, Mr Daniel Pålsson (Director of Project Performance Limited) and thank you very much for visiting us at the SweCham office today! To learn more about Project Performance Limited and for queries, please email [email protected] For more information, please visit: www.projectperformance.asia Previous Next

Hosted by the Ministry of Commerce, the expo brought together over 200 local entrepreneurs, all focused on creating a more sustainable economy. < Back SweCham proudly supports Thailand's sustainable development goals! 31 Aug 2025 Our Vice President, Khun Tomas Julin , and the member of Board of Governor, Khun Phanitanan Sanitprachakorn , represented Thai-Swedish Chamber of Commerce at the opening ceremony of the Opening Ceremony of Thailand Local SDGs Plus Expo 2025. Hosted by the Ministry of Commerce, the expo brought together over 200 local entrepreneurs, all focused on creating a more sustainable economy. From eco-friendly food to health products and innovative solutions, this event perfectly showcases the power of local businesses to drive sustainable development. We are excited to support their journey toward domestic and international success! Previous Next

We would like to express our sincere thanks to Electrolux Professional (Thailand) for the warm welcome and kind hospitality extended to the SweCham team! < Back SweCham is thrilled to visit the Electrolux Professional (Thailand)! 28 Aug 2024 On Thursday, 22 August, SweCham had a fantastic meeting with the Electrolux Professional team. We were thrilled to learn more about their innovative approach to sustainable professional appliances. Electrolux Professional, a division of the Electrolux Group, specialises in high-quality, durable equipment for the hospitality, healthcare, and food service industries, focusing on Business-to-Business (B2B) services. Their product range includes everything from commercial laundry machines and dishwashers to professional ovens and refrigeration units. Khun Tommaso Origo, Managing Director, delivered a captivating presentation, showcasing the impressive features of the state-of-the-art Electrolux Professional plant in Rayong, Thailand. As the largest Electrolux Professional plant in Southeast Asia, it is a testament to the company's commitment to the region. Khun Tommaso graciously guided us through the facility, where we witnessed the production of a wide range of commercial washers and dryers. The plant is equipped with advanced technology to ensure efficiency and sustainability, reflecting Electrolux Professional's dedication to environmental responsibility. We are truly grateful for Khun Tommaso's time and hospitality. Again, we are deeply grateful to Khun Tommaso Origo for his warm hospitality and insightful guidance. We were delighted to discover that our vision for sustainability aligns so well with SweCham's goals. His passion for Electrolux Professional and its commitment to sustainability is inspiring. We look forward to a fruitful collaboration in the future and exploring more opportunities to work together. Previous Next

On Tuesday, 30 April, Business Sweden and Team Sweden, including the Embassy of Sweden and Thai-Swedish Chamber of Commerce (SweCham), hosted the launch of 'Pioneer the Possible Thailand' at Samyan Mitrtown.  The programme focuses on three themes, green production, green mobility, and energy transition and is supported by Ericsson, Camfil, Electrolux Professional, Reflex, Hitachi Energy, Midsummer, Siemens Energy, and Volvo Cars Thailand.  < Back Pioneer the Possible Thailand, Memorandum of Understanding Signed! 3 May 2024 On Tuesday, 30 April, Business Sweden and Team Sweden, including the Embassy of Sweden and Thai-Swedish Chamber of Commerce (SweCham), hosted the launch of 'Pioneer the Possible Thailand' at Samyan Mitrtown. The programme focuses on three themes, green production, green mobility, and energy transition and is supported by Ericsson, Camfil, Electrolux Professional, Reflex, Hitachi Energy, Midsummer, Siemens Energy, and Volvo Cars Thailand. The event began with welcoming remarks by Ambassador H.E. Mrs. Anna Hammargren and Trade Commissioner Mr. Kacper Pierzynowski. This was followed by a special address by the Director-General of the Department of Alternative Energy Development and Efficiency, Mr. Wattanapong Kurovat, and a keynote address by the Chief of the Project Engineering Department at EGAT, Mr. Pongsak Mancharoen. Mr. Pongsak Mancharoen discussed Thailand's Carbon Neutrality Policy aiming for Net Zero Emissions by 2065 and the impact of the EU's Carbon Border Adjustment Mechanism (CBAM) on Thailand. A panel discussion on Thailand and Sweden’s joint path to a carbon-neutral society was moderated by Mr. Mattias Goldmann of 2030-sekretariatet. Panellists included Dr. Narin Phoawanich, Assistant Governor Fuel Managment, EGAT, Siamnat Panassorn, Electric Vehicle Association of Thailand (EVAT) Committee and CEO of Sun-up Recycling Co Ltd, Dr. Savanit Boonyasuwat, the Federation of Thai Industry (FTI), Mr. Kongkiat Teekamongkol, Managing Director of Camfil (Thailand) Co., Ltd., Mr. Anders Rian, President of Ericsson (Thailand) Co., Ltd., and Mr. Polawat Phrirojchaikul, Managing Director, Reflex Packaging (Thailand) part of Nefab Group. The discussion highlighted various approaches to sustainability and reiterated that one of the key solutions to change is improving efficiency and changing to clean energy! Sweden and Thailand are joining forces to accelerate the journey towards a sustainable future. A Memorandum of Understanding (MoU) was signed between Business Sweden and the Electricity Generating Authority of Thailand (EGAT), laying the groundwork for cooperation in sustainability. This MoU will enable Sweden and Thailand to collaborate on studying biomass and hydrogen as part of their commitment to reducing carbon emissions. Previous Next