SweCham participated for the first time in the invite-only East Tech West 2025: Thailand Roadshow. < Back SweCham at East Tech West 2025: Thailand Roadshow 27 Jun 2025 SweCham participated for the first time in the invite-only East Tech West 2025 : Thailand Roadshow. This was also the first time the CNBC event was held in Thailand. The program covered topics such as AI democratization, innovation in the digital order, AI growth across Asia, and Thailand’s path to AI leadership. We thank our members— Phanitanan Sanitprachakorn and Tomas Julin ( EQHO ), Samir Cherro ( GoWabi ), and Jerry Illikainen ( Security Office )—for joining us. Key takeaways from our Executive Director: AI for All: Open-source AI enables emerging markets like Thailand to advance despite infrastructure gaps. Booming Investment: Southeast Asia saw over $30 billion in AI investment in early 2024, especially in healthcare, finance, and manufacturing. Digital Sovereignty: Tech leaders stressed the need for regional control of chips, clouds, and digital infrastructure amid global changes. Thailand’s Role: Government officials highlighted Thailand’s goal to become a regional AI hub. Strong Collaboration: The event helped build partnerships across public, private, and startup sectors. Previous Next

On 16 August, the SweCham Team was invited for a delightful lunch by our Vice President, Khun Tomas Julin. < Back Team Lunch with SweCham Vice President, Khun Tomas Julin 20 Aug 2024 On 16 August, the SweCham Team was invited for a delightful lunch by our Vice President, Khun Tomas Julin. It was a wonderful opportunity for the team to connect and enjoy great food together with our newest team member, Khun Anee! We are particularly grateful to Khun Tomas and all the Board members for their ongoing support and the unwavering commitment they show to our team. The invaluable contributions of our Board members are fundamental to SweCham, creating the environment that allows us to thrive, work collaboratively, and achieve collective success. At SweCham, we deeply value collaboration and recognise that our progress relies on the strength of our collective efforts. Looking ahead, we are eager to grow together as a team and we extend our warmest gratitude to our Board members for their ongoing efforts to strengthen the SweCham community. Previous Next

SweCham President and SweCham Executive Director attended the Med Music in the Park.  This event, organised by MedPark Hospital, celebrated the hospital's third anniversary amid the beautiful landscape of Benjakitti Park. < Back Med Music in the Park bringing the biggest happiness to all Bangkokians 8 Dec 2023 On 2 December 2023, SweCham President Mr. Peter Björk and SweCham Executive Director Dr. Pojanath Bhatanacharoen attended the Med Music in the Park. This event, organised by MedPark Hospital, celebrated the hospital's third anniversary amid the beautiful landscape of Benjakitti Park. The event brought together a talented ensemble of artists and performers, featuring Yannick Bovy, an acclaimed Belgian vocalist known worldwide, along with well-known Thai artists, including May Fonpa and Tom Itsara, joined by the RSU Symphony Orchestra, under the musical direction of Prof. Dr. Den Euprasert, a highly distinguished music scholar with expertise in multiple music genres. Not only did this event share the joy of welcoming the winter season with various Bangkokians, but the event also emphasised MedPark Hospital's unwavering commitment to social engagement, environmental preservation, and the cultivation of a strong sense of community. SweCham would like to extend our heartfelt thanks to MedPark Hospital for the invitation, allowing us to partake in this fun event. We eagerly anticipate future collaborations and look forward to being a part of future events and activities hosted by MedPark Hospital! This year, MedPark Hospital is also our Platinum Sponsor of the Christmas Dinner. The MedPark team will be making special offers for all SweCham members, partners, and friends at the dinner, so please join us! To learn more about MedPark Hospital, please visit www.medparkhospital.com/en-US/ To register for our Christmas dinner, please go to https://www.eventcreate.com/e/traditional-swedish-christmas-dinner-2023 Previous Next

Are you interested in promoting Swedish companies abroad and attracting international investments to Sweden? < Back Exciting Internship Opportunity with Business Sweden 31 Jul 2024 Business Sweden is now offering a unique internship opportunity. This position allows you to make meaningful contributions to their organisation. The internship lasts between 3 to 6 months, and the start date is flexible to accommodate your availability. As a young professional, you will encompass a wide range of tasks, including conducting research, contributing to project delivery and event coordination, generating industry and market reports, monitoring media activities, and assisting with lead generation. 𝗛𝗢𝗪 𝗧𝗢 𝗔𝗣𝗣𝗟𝗬 Interested candidates are required to submit their cover letter to [email protected]. For more information, visit Business Sweden at www.business-sweden.com . Previous Next

The eighth stop on Study in Sweden's roadshow was a fantastic success.  Team Sweden met with many different students who were genuinely interested in Sweden. < Back Team Sweden's 'Study in Sweden on the Road 2023' at Chulalongkorn University 11 Oct 2023 The eighth stop on Study in Sweden ' s roadshow was a fantastic success. Team Sweden met with many different students who were genuinely interested in Sweden. The students were interested in learning how higher education works in Sweden, whether one can manage with just English and how to navigate various aspects of student life, such as living expenses and the Swedish culture. We are happy to have had so many students excited about the opportunity to study in Sweden! If you missed us this time, do not worry! For those interested in studying in Sweden and receiving more information on how you go about fulfilling this dream, you can register for the Swedish Education and Career days 2023 at https://www.swedish-education.com/ Join us at the Study in Sweden and Alumni Networking on Friday, 20 October 2023, from 15:00 to 19:00, at the Embassy of Sweden in Thailand. *Note: No walk-ins. Pre-registration is required for this event. Visit our Swedish Pavilion at the OCSC International Education Expo 2023 on Saturday 21 and Sunday 22 October, from 12:00 to 18:00 on the 5th floor, Royal Paragon Hall, Siam Paragon. For more information on Swedish Education and learning the Swedish way, please visit 👉 www.studyinsweden.se . Previous Next

SweCham participated in the EABC Luncheon: Welcome and Dialogue with the EU Ambassador to Thailand < Back SweCham Joins EABC Luncheon: Strengthening EU–Thailand Business Dialogue 7 Apr 2026 SweCham participated in the EABC Luncheon: Welcome and Dialogue with the EU Ambassador to Thailand , organized by the European Association for Business and Commerce (EABC), on 31 March 2026 at Conrad Bangkok, bringing together key stakeholders from the European and Thai business communities. The event gathered representatives from European chambers, business leaders, and policymakers to exchange views on EU–Thailand economic relations and foster closer cooperation. The luncheon served as an important platform for open dialogue between the European business community and the EU Ambassador to Thailand. Discussions highlighted current economic trends, investment opportunities, and the evolving landscape of EU–Thailand relations. Participants exchanged perspectives on how to enhance trade flows, improve the business environment, and support long-term sustainable growth. The session also underscored the importance of continued collaboration between the public and private sectors. A key theme of the luncheon was the advancement of trade and investment ties between Europe and Thailand. Conversations touched on ongoing developments in EU–Thailand cooperation, including the role of Free Trade Agreement (FTA) negotiations in unlocking new opportunities for businesses on both sides. The event reaffirmed the shared commitment of European chambers and their partners to promote economic integration, innovation, and competitiveness in the region. SweCham’s participation reflects its ongoing dedication to supporting its members and strengthening the bridge between Swedish and Thai businesses. By engaging in platforms such as the EABC Luncheon, SweCham continues to contribute to constructive dialogue, knowledge sharing, and advocacy efforts that benefit the wider European business community in Thailand. SweCham looks forward to further collaboration with EABC and partner organizations in driving forward initiatives that enhance trade, investment, and sustainable economic development. Previous Next

Red Star 5 is the leading importer of snus and nicotine pouches from Sweden and other European countries to Thailand < Back Join us in welcoming the new corporate member in Imports and Distribution, Red Star 5 Co, Ltd. 7 Sept 2025 Red Star 5 is the leading importer of snus and nicotine pouches from Sweden and other European countries to Thailand, proudly serving customers nationwide through www.ThailandSnus.com . As one of the first companies to legally import and distribute snus and nicotine pouches across Thailand, they have established a trusted reputation for reliability, quality, and professionalism. Over the years, the company has built an extensive distribution network that ensures fast, efficient, and secure delivery to customers throughout the country. In addition, Red Star 5 has grown into a prominent importer of wines, carefully selected from world-renowned vineyards in Australia, France, and Italy. Our ever-expanding wine portfolio is designed to cater to a variety of tastes and occasions. With a strong supply chain, outstanding customer service, and a commitment to authenticity, Red Srar 5 continues to deliver exceptional products and value to Thailand’s market. A very warm welcome to the representative of Red Star 5 Co, Ltd., Khun Nathan Smith (Director). We are excited about the potential for future collaborations between Red Star 5 and the SweCham community. This new partnership presents excellent opportunities for our members to connect and explore new business ventures together. Getting to know more about our new member, please click here: www.redstarfive.com Interested in joining the Thai-Swedish business community and connecting to the SweCham network? Please contact us at [email protected] Previous Next

In June 1999, Step Magazine showcased the delightful phenomenon of Swedes catering to Swedes in sunny Phuket. With over ten restaurants serving up comfort food like meatballs, herring, and other culinary essentials, homesick Swedes found their taste of home right in paradise. < Back Catering to Homesick Swedes: Finding Flavors of Home in Thailand 17 Oct 2024 [Article from STEP Magazine "Swedes Catering to Swedes" Vol. 8/No. 3, June 1999] In June 1999, Step Magazine showcased the delightful phenomenon of Swedes catering to Swedes in sunny Phuket. With over ten restaurants serving up comfort food like meatballs, herring, and other culinary essentials, homesick Swedes found their taste of home right in paradise. At that time, Phuket was a popular destination for around 120,000 Swedish tourists, marking a significant increase of almost 50% from 1997. Since then, the palate for Swedish cuisine has expanded, with many restaurants offering beloved dishes that evoke nostalgia for those far from home. These eateries became cherished havens for anyone longing for familiar flavors, creating a unique culinary bond between Swedish and Thai cultures. Thais have warmly embraced these Scandinavian tastes, making them a beloved part of the local dining scene. Satisfy Your Homesick Cravings: Win Swedish Delights at Out Gala! As we gear up for the 𝑻𝒉𝒂𝒊 - 𝑺𝒘𝒆𝒅𝒊𝒔𝒉 𝑪𝒉𝒂𝒎𝒃𝒆𝒓 𝒐𝒇 𝑪𝒐𝒎𝒎𝒆𝒓𝒄𝒆'𝒔 35𝒕𝒉 𝑨𝒏𝒏𝒊𝒗𝒆𝒓𝒔𝒂𝒓𝒚 𝐆𝐚𝐥𝐚, we’re thrilled to announce that our 3-courses dinner will feature some of these delectable Swedish foods, including special raffle! Get ready to indulge in the flavors that make you feel at home. These prizes aren't just about the food; they’re a chance to reminise the warmth and comfort of Swedish culinary traditions. Don’t miss out on this unique opportunity to savor these delightful flavors! Join us for a chance to win these incredible prizes and celebrate our wonderful community together! ✨Event Details✨  🗓 Date: Saturday, 9 November 2024 🕕 Time: 18:00 – 24:00 📍Venue: The Landmark Bangkok (BTS Nana) ( https://maps.app.goo.gl/LY9fRU2QnDaJ7jWe8 ) 💃 Dress Code: Evening dress / Black Tie Previous Next

On 29 August, SweCham team was proud to join the grand opening of HappyLyfe. < Back HappyLyfe Grand Opening: A New Chapter for Wellness in Bangkok 1 Sept 2025 On 29 August, SweCham team was proud to join the grand opening of HappyLyfe . This highly anticipated event marked the official launch of a new store dedicated to health, wellness, and sustainable living in the heart of Bangkok. The store is located at Chapter Market on Sukhumvit Soi 26, a convenient location for the community. HappyLyfe’s journey from a dream to a reality is a testament to the hard work and dedication of its team, and we are proud to jointly celebrate them on this significant milestone. The store’s mission to provide high-quality, sustainable products aligns with our commitment to promoting innovative and socially responsible businesses within our network. A hearfelt congratulations to Khun Manisha Misra and Khun Mrinal Sharma . We wish the HappyLyfe team great success and look forward to their continued growth and impact on the Bangkok community. Previous Next

The Thai-Swedish Chamber of Commerce was honored to attend the grand opening of Aritco's Southeast Asia Showroom in Bangkok. < Back Congratulations to Aritco on their grand opening in Bangkok! 6 Feb 2025 The Thai-Swedish Chamber of Commerce was honored to attend the grand opening of Aritco's Southeast Asia Showroom in Bangkok. This impressive new facility will serve as a training center for technicians and the company's ASEAN hub office. Aritco's grand opening in Bangkok showcases the best of Swedish business: not just building business, but relationships. The Thai-Swedish Chamber of Commerce was proud to be part of this celebration. Congratulations to CEO Martin Idbrant, Sales & Marketing Director Ida Lindvall, and the entire Aritco team on this exciting expansion! Previous Next

Thank you to the German-Thai Chamber of Commerce (GTCC) for inviting us to the wonderful breakfast talk with Bangkok Hospital < Back SweCham Joins GTCC Executive Breakfast Talk with Bangkok Hospital 30 Apr 2026 Thank you to the German-Thai Chamber of Commerce (GTCC) for inviting us to the wonderful breakfast talk with Bangkok Hospital at the Sindhorn Kempinski Hotel Bangkok on Tuesday, 28 April 2026. Held in collaboration with the Bangkok Academy of Sports and Exercise Medicine, the session followed the theme “Active Living without Pain: Train Smart, Perform Better at Every Age,” and offered a warm, friendly atmosphere filled with energy and engagement from all participants. Many thanks to Dr. Tim Pakapon Issaragrasil — Orthopedic Surgeon, Team Doctor of the National Football Team, and AFC Medical Officer —and his colleagues for sharing valuable insights on how to stay active and pain-free at all ages. The session provided practical takeaways on maintaining physical health, reducing injury risks, and improving training routines, while also addressing common pain points among active professionals, recovery strategies, and when to seek specialist care. We also gained a better understanding of how the body functions as a kinetic chain, along with the correct techniques for warming up and sport-specific preparation. The event was further enriched by interactive activities, including guided warm-up and stretching workshops led by sports medicine experts, hands-on trials of medical tools, and an engaging Q&A session. It was heartwarming to witness such a supportive and health-minded community come together. Previous Next

TSCC had the great opportunity to interview Natalia Folbrycht, the Country Manager for Fitness24seven Thailand. Below you can read the full interview about her interesting success story!  < Back TSCC Café Succé – The Success Story of Natalia Folbrycht 11 Mar 2019 TSCC Café Succé – The Success Story of Natalia Folbrycht TSCC had the great opportunity to interview Natalia Folbrycht, the Country Manager for Fitness24seven Thailand. Below you can read the full interview about her interesting success story! Natalia, you have experience from working in many types of industries, from restaurant, real estate, airline to manufacturing. And many, many more. Now, you’re currently working in the fitness industry. How do you adapt from moving from one industry to another? ‘I think it’s not about the industry where you work, it’s the task you have. Most of the industries I worked with have been startups or expansions or turnarounds,’ says Natalia. ‘I’ve been asked many times “what is your speciality”. I don’t think I have an industry, even though I love fitness myself, but it’s about the task and the things that need to get done in the project that you get.’ You played football for like 15 years. How important is it for you to exercise? ‘Well, exercising is part of my life. To have the pace I have, you need to exercise. I cannot do it without it. Soccer is the sport I like to watch live or on TV. But working out myself, it can be cardio or strength training or any different kind just to get yourself moving.’ Football as a team sport, do you think that playing football has helped you in your career? ‘Yes. I usually say that everything is applicable to a company because you set the goals, you work as a team, and have all these things you want to achieve. To win the league or win a game. I think that’s the base where you get your discipline, when you play in a team, and also the team´s understanding in setting goals.’ Let’s move on to the next question. What has been the greatest learning for you when it comes to working in different countries and industries that have helped you with your career? ‘I think it is understanding the culture. Sometimes I don’t understand, but the understanding that you don’t understand and need to adapt to different cultures, that’s a great learning.’ Natalia continues stressing the international experience from work in different companies and in different countries. ‘It’s very beneficial in terms of building your knowledge bank and putting it together. I would say the cultures and the countries experience. I can really understand why Asian people act in some way, even if I don’t understand.’ Are you more flexible to understanding and taking in? ‘Well, I think I am super flexible. The thing is that sometimes I don’t understand them, but I have the knowledge that I don’t understand, but this is the way it is. I cannot change it.’ Natalia was hired in Sweden and sent to kick off Fitness24Seven in Thailand. She is now one and a half years into that venture, going back and forth. If we look at your career, you have already succeeded in a lot of things. What is the best decision, or decisions, you have made in your career and what does the word success mean to you? ‘Success. That’s a word that many people will relate maybe to money or career. For me, success is to work with something that you enjoy. When you wake up every day and want to go to work, and you don’t want to go home from work, that’s success for me, because then I’m passionate about what I’m doing, and I also have the passion for the things that I’m doing. I think the passion I have is to build companies or to turn around companies, so I think success is not necessarily connected to money in my case. It’s more about the experience I get in the different countries. I am grateful for the chance to work abroad. Not everybody can do that, and I am honoured to get the missions abroad because it is success for myself.’ ‘My work is very hard, but I don’t feel my work is work. I really feel it’s just fun. For me, it’s very challenging, but the day I don’t like it or I don’t feel it’s fun, I will not work at that position anymore. The day I don’t develop, I will move on because I need that development all the time. That’s maybe why I move around. Maybe two years is usually what I have in each company or country because I need to develop. I am not a maintainer.’ What tips do you have to someone who wants to pursue a career in the fitness industry? What experience and skills do you think it is good to have? ‘I wouldn’t say only fitness industry, because again, I’m going back to… relate to what a mission is. What is your mission? I think curiosity is super important because if you’re not curious, you will not find out things. There is not a silver plate served for you with all the knowledge that you to know to do something. You need to find out for yourself, so curiosity would be one word.’ ‘Second word would be courage. It can be scary to move abroad. New culture, new language, new food. Most of us people are very comfortable, don’t want to move on from their comfort zone. So move out of your comfort zone, and have the courage to do that.’ ‘The third thing, if you don’t have the passion for what you’re doing, you will not succeed. You need to have the passion, and you need to feel it is fun. So I think to find something that you enjoy in terms of passion.’ Last question. Recently, you opened your third branch in Sathorn Thani. Will you continue to grow here in Thailand, and do you have any other news you would like to share with the public? ‘We are here to take over, so we are growing. It’s going a bit slower than planned because of different circumstances, but for sure we are here to take over. We will open a lot of gyms soon. We have about three more locations planned in pipeline right now.’ Interview by Albert Persson Edit by Christer Nilsson Previous Next