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< Back Sweden Pavilion Showcases ‘A Circular Future: From Industry to Home’ at SX2025 From 26 September to 5 October 2025, the Thai-Swedish Chamber of Commerce (SweCham) , in collaboration with the Embassy of Sweden in Bangkok and Business Sweden , proudly hosted the Sweden Pavilion under the theme "A Circular Future: From Industry to Home" , at the Sustainability Expo 2025 (SX2025) at the Queen Sirikit National Convention Center. The Pavilion showcased Sweden’s holistic approach to sustainability — connecting industrial innovation with everyday living to promote a truly circular economy. A highlight of this year’s participation was the honourable visit of Her Royal Highness Princess Maha Chakri Sirindhorn to the Sweden Pavilion. Her Royal Highness was warmly welcomed by H.E. Mrs. Anna Hammargren, Ambassador of Sweden to Thailand, and Mr. Peter Björk, President of the Thai-Swedish Chamber of Commerce . Her Royal Highness showed great interest in the innovative Swedish solutions on display — particularly the electric hydrofoil boat — representing cutting-edge sustainable technology in transport. Showcasing Swedish Leadership in Circular Innovation The Pavilion featured five leading Swedish companies — Alfa Laval, Candela, Electrolux, IKEA, and Tetra Pak — each contributing to the circular transformation through distinct focus areas: sustainable manufacturing, clean energy, circular packaging, and eco-conscious consumer products. Their exhibits reflected Sweden’s collective effort to integrate circularity across all levels from industry to home — driving innovation, resilience, and environmental stewardship. Swedish-Thai Sustainable Talk Stage and Networking Reception On 2 October 2025, the Talk Stage gathered representatives from five Swedish companies alongside stakeholders from business, academia, and government to exchange experiences and discuss collaborative pathways for a circular and sustainable future. The session featured five distinguished speakers: Mr. Viktor Friberg , Cluster President, South East Asia & Oceania, Alfa Laval Mr. Björn Antonsson , Regional CEO Asia-Pacific (APAC), Candela Mr. Alexis Richard , General Manager, Electrolux Thailand Ms. Marina Tropnikova , Operations Manager, IKEA Thailand Ms. Ratanasiri Tilokskulchai , Managing Director, Tetra Pak Thailand These leaders shared insights on implementing circular business models and driving transformation across industries from manufacturing to consumer experiences. The session received high engagement and positive feedback from participants, who expressed great appreciation for Sweden’s innovative solutions and forward-thinking approach to circular economy development. Following the talks, the networking reception created valuable opportunities for dialogue among Thai and Swedish stakeholders, fostering collaboration and exploring new partnerships toward a circular and sustainable future. SweCham extends heartfelt thanks to the SX2025 organisers, Team Sweden, partners, members, and visitors who contributed to making this year’s participation a success. Together, we continue to advance Sweden’s mission toward a smater, greener, and more circular future. Click here for the full Photo Book! Previous Next

< Back Endline Research Findings on Fishers and Seafood Workers in Thailand by Rapid Asia SweCham member, Rapid Asia, who specialises in social research and monitoring and evaluation (M&E) consulting conducted an interesting research and published report earlier this year. This was an endline survey carried out by Rapid Asia on fishers and seafood workers in Thailand. The study was done on behalf of ILO Ship to Shore Rights Project, funded by the European Union. This was a follow-up study to the baseline survey carried out by Rapid Asia in 2017, using a similar methodology. The study captures changes to working conditions and measures prevalence for forced labour. To find out more read the full report . Previous Next

We were delighted to welcome our newest corporate member to the Thai-Swedish Community, Axelent! < Back Please join us in welcoming Axelent to the SweCham Community as our newest Corporate Member! 21 Jan 2025 We were delighted to welcome our newest corporate member to the Thai-Swedish Community, Axelent! Axelent is a Swedish company specializing in high-quality safety solutions for industrial, automation, and warehouse environments. Renowned for its modular machine guarding systems, partitioning solutions, and warehouse safety products, Axelent prioritizes safety, efficiency, and compliance with global standards. With a commitment to fast delivery, easy installation, and sustainable practices, Axelent supports industries worldwide in creating safer and more productive workplaces. Trusted by leading automation companies, Axelent’s innovative products seamlessly integrate with advanced systems, offering tailored solutions that enhance operational safety and efficiency. Its global presence ensures reliable support for projects across diverse industries and regions. A very warm welcome to Axelent representative, Mr. Alexis Leduc (Managing Director) . As a leading country in addressing industrial safety concerns, SweCham boasts a strong tradition of innovation and expertise in this field. We believe that Axelent, with its commitment to high-quality and innovative safety solutions, will build a safe and sustainable future together with our members. To learn more, please visit their website: www.axelent.com . Interested in joining the Thai-Swedish business community and connecting to the SweCham network? Please contact us at director@swecham.com Previous Next

Since 2018, SweCham has organised ‘Swedish Education and Career Days’ at the OCSC International Education Expo to promote Sweden as a study destination for Thai students.  Sweden's popularity as a study-abroad destination for Thai students has grown steadily in recent years. The success of previous editions of the event has also generated a significant increase in inquiries from high-calibre Thai students interested in pursuing their education in Sweden. < Back The Swedish Education and Career Days Gearing Up for Success 7 Jun 2024 Since 2018, SweCham has organised ‘Swedish Education and Career Days’ at the OCSC International Education Expo to promote Sweden as a study destination for Thai students. Sweden's popularity as a study-abroad destination for Thai students has grown steadily in recent years. The success of previous editions of the event has also generated a significant increase in inquiries from high-calibre Thai students interested in pursuing their education in Sweden. In preparation for our upcoming 7th edition, our Executive Director, Dr Pojanath Bhatanacharoen and our Events and Marketing Officer, Khun Thittiya Sommana, had a fruitful meeting with the organising team from Cityneon Network led by Khun Ladda Patthanun Chaiprasert, Managing Director. We discussed the design of our pavilion and activities for this year's event, exploring the best ways to showcase universities and study opportunities for Thai students. We would like to, once again, thank the Cityneon Network Team for their visit. We look forward to close collaboration with you all! Previous Next

SweCham, Jönköping University and University West are making it easier for this year's batch of exchange students from Sweden to get to know Bangkok with an introduction to the city and to Thailand.  This time the presentation took place at Sasin School of Management, with a short introduction by Mr. Lars Svensson, Chief Executive at Sasin Sustainability & Entrepreneurship Center (SEC).   < Back New Swedish students in Bangkok! 26 Jan 2024 SweCham, Jönköping University and University West are making it easier for this year's batch of exchange students from Sweden to get to know Bangkok with an introduction to the city and to Thailand. This time the presentation took place at Sasin School of Management, with a short introduction by Mr. Lars Svensson, Chief Executive at Sasin Sustainability & Entrepreneurship Center (SEC). This was followed by a presentation from our executive director, Dr. Pojanath Bhatanacharoen on SweCham’s mission, role in advocacy, the promotion of our members’ interests, as well as our activities. All members, including student members, have access to our networking events and upcoming company visits. The second part of the introduction was presented by Mr. Dennis Thern, a Swedish freelance photographer and journalist with extensive experience in Thailand. Khun Dennis focused on different Bangkok neighbourhoods and the activities that Bangkok offers. His presentation offered insights into the dos and don'ts for Thailand, as well as a language lesson and some important concepts for Thailand. His presentation also highlighted some good restaurants and upcoming events here in Bangkok! SweCham wishes all the students warmly welcome to Bangkok and the best success for their studies and work placement. We are very pleased to continue to support collaboration between industry and educational institutions! Previous Next

On 1 December, SweCham  participated in the EEC Business Forum 2023, highlighting the electrification empowering for tomorrow at the Eastern Economic Corridor!    < Back Electrifying Insights with SweCham: A Day at the EEC Business Forum 2023 6 Dec 2023 On 1 December, SweCham participated in the EEC Business Forum 2023, highlighting the electrification empowering for tomorrow at the Eastern Economic Corridor! The event started with a visit to the Hitachi Energy's factory in the Bangpoo Industrial Estate. They adhere to KAIZEN management principles, consistently enhancing the factory to maintain exceptionally high standards with a primary emphasis on safety. The Bangpoo facility of Hitachi Energy stands as one of the group's smaller plants. Despite its size, it distinguishes itself as one of the most productive factories, demonstrating a significant commitment to sustainability and solar energy initiatives. Big thanks to Dr. Worawut Waruttamapornsu, Country Managing Director of Hitachi Energy (Thailand) and Mr. Ekachai Chanyawiwatkul, Operations Manager for the warm hospitality and the excellent tour. Following our visit to Hitachi Energy, we proceeded to the Digital Economy Promotion Agency (DEPA). DEPA concentrates on enhancing Thailand's digital economy. In the Thailand Digital Valley, it now also supports firms specialising in virtual products and artificial intelligence. The agency places a strong emphasis on partnering with the private sector, notably Ericsson. Ericsson is in the process of establishing their 5G Innovation and Experience Studio (5GIX) in Thailand's Digital Valley. Our sincere gratitude to DEPA for hosting the lunch and to our speakers, Khun Panitharn Payackapan of Ericsson Thailand and Khun Tipawan Tangjitpiboon, Director of IoT Institute of DEPA for their sharing the latest development and the facilities available for businesses. During the EEC Business Forum 2023, various presentations showcased distinct projects in the region. These speeches outlined key factors that contribute to the attractiveness of the EEC region for investors, including the EEC visa offering a 10-year duration without the need for 90-day reporting. Additionally, attention was drawn to noteworthy infrastructure initiatives, such as high-speed rail and deepwater ports, with projected completion timelines around 2027/28. The conference highlighted how various companies strive to contribute to the development of the EEC. Amata, for example, is actively engaged in shaping smart cities, while GreenYellow Asia specialises in enhancing environmental sustainability at industrial sites through the deployment of solar cells. Additionally, Ericsson plays a pivotal role by contributing advanced 5G technology, aiming to foster greater efficiency and sustainability in production processes. We would like to express our thanks to the sponsors Ericsson, GreenYellow Asia, AMATA, Kirloskar Brothers (Thailand) Limited, VNU Asia Pacific, and GT Auto from Volvo Pattaya for their generous support. Also, special thanks to Thailand Convention & Exhibition Bureau (TCEB) for their exceptional support. Finally, we would like to extend our warm congratulations to the Netherlands-Thai Chamber of Commerce and the Joint Foreign Chamber of Commerce Thailand on arranging such an insightful and successful forum. Previous Next

Massive thanks to Rembrandt Hotel & Suites Bangkok for your warm welcome on the SweCham Member visit! < Back SweCham Member Visit at Rembrandt Hotel & Suites Bangkok 18 May 2023 Massive thanks to Rembrandt Hotel & Suites Bangkok for your warm welcome on the SweCham Member visit! Earlier this month, the SweCham team visited our Corporate Member, Rembrandt Hotel & Suites Bangkok, to explore the hotel facilities and learn more about their latest activities. In this regard, we would like to express our thanks to Khun Yardpiroon Marthong, Assistant Director of Sales, and Khun Chitapha Tavonying, Senior Sales Manager of Catering and Events at Rembrandt Hotel & Suites Bangkok, for their warm welcome. During the visit, Khun Yardpiroon provided us with an overview of their facilities and services. The guest accommodation caters to the diverse needs of guests travelling alone, as couples, or in family groups. On top of that, the hotel offers great venues for various activities and events with a wide range of food options. This opportunity also led us to discuss how we could support and help add value to the membership of the Rembrandt Hotel. Most importantly, our team is grateful for the opportunity to discuss potential collaborations with the Rembrandt Hotel team. It was a pleasure to explore more ways in which we could work together in the future. Once again, thank you for taking the time for the SweCham Member visit, and we look forward to collaborating in our upcoming events with your team soon! To discover more about Rembrandt Hotel & Suites Bangkok, please visit: www.rembrandtbkk.com Previous Next

We’re delighted to introduce  Chutima Saentiwus as our new Events and Marketing officer! < Back Meet our new Events and Marketing officer 7 Oct 2025 We’re delighted to introduce Chutima Saentiwus as our new Events and Marketing officer! 🇹🇭🇸🇪 Chutima has recently joined the SweCham team. With over a decade of experience in regional marketing and corporate communications across the Asia-Pacific region, Chutima brings exceptional expertise in event management, stakeholder engagement, and brand communications. Before joining SweCham, she led communication strategies and large-scale trade events for international organizations, collaborating with cross-functional teams across Southeast Asia. Her strong background in public relations, branding, and corporate events will be instrumental in driving SweCham’s mission to foster closer Thai–Swedish business relations. Passionate about connecting people and creating meaningful experiences, Chutima looks forward to delivering innovative events and impactful marketing initiatives that strengthen the Thai-Swedish community. A warm welcome Chutima to the SweCham family! 💙🤝💛 Previous Next

Jönköping University's School of Engineering (JTH) has been granted 49.2 million SEK by the KK Foundation for the GRACE research profile. This initiative, spanning from 2024 to 2032, aims to accelerate the green transition within the Swedish manufacturing industry. GRACE will focus on integrated and platform-based product development, enhancing long-term capabilities for sustainable transformation. The project involves collaboration with eleven companies, including Autoliv, Husqvarna and SAAB. The project aims to develop new processes, knowledge, and support for product realisation that incorporate sustainability from the outset. < Back Jönköping University (Engineering) Receives a Research Grant for Green Transition 1 Apr 2024 Jönköping University's School of Engineering (JTH) has been granted 49.2 million SEK by the KK Foundation for the GRACE research profile. This initiative, spanning from 2024 to 2032, aims to accelerate the green transition within the Swedish manufacturing industry. GRACE will focus on integrated and platform-based product development, enhancing long-term capabilities for sustainable transformation. The project involves collaboration with eleven companies, including Autoliv, Husqvarna and SAAB. The project aims to develop new processes, knowledge, and support for product realisation that incorporate sustainability from the outset... Read the full article here: https://ju.se/en/research/news/news-archive/2024-03-27-50-million-sek-for-green-transition-in-industry.html Previous Next

[Member Promotion] Nurture Your Health, Reap the Rewards < Back ‘Reward Yourself 2024’ by Samitivej Hospital 8 Jan 2024 Nurture Your Health, Reap the Rewards Explore Samitivej Hospital’s health check-up programmes with discounts of up to 80% Available through 29 February 2024 For more information, please visit https://www.samitivejhospitals.com/package/detail/Reward-Yourself-SVH Contact Samitivej Hospital Chat with them via LINE: @ Samitivejinter Call at 02-022-2222 Samitivej Virtual Hospital: https://smtvj.com/3hl47Wt Website: https://www.samitivejhospitals.com/ Twitter: https://twitter.com/Samitivej Facebook: https://www.facebook.com/Samitivej LinkedIn: https://www.linkedin.com/company/samitivejhospital/ Previous Next

Bangkok, Thailand—Kimpton Maa-Lai Bangkok is not only Langsuan’s luxury destination hotel but home to Stock.Room, where the best of Thai and Western comfort foods is savoured, every meal is a social celebration and secrets for creating dreamy dishes are revealed. < Back Stock.Room Offers an All-New Feast of Thai and Western Comfort Foods Daily in a Lively Setting Designed for Delicious Socialising! 3 Feb 2025 Bangkok, Thailand— Kimpton Maa-Lai Bangkok is not only Langsuan’s luxury destination hotel but home to Stock.Room , where the best of Thai and Western comfort foods is savoured, every meal is a social celebration and secrets for creating dreamy dishes are revealed. Senses are exhilarated from the first step inside, akin to the buzz, bustle and tantalizing aromas of a vibrant Thai street food market. Chefs at live cooking stations prepare a diverse array of dishes, from local favourites that rival the best of Bangkok’s celebrated street eateries to a variety of internationally inspired delights. Guests can savour authentic Thai delicacies like the moreish Tom Yum Goong with young coconut , fragrant stir-fried Kraprao and creamy chicken Massamun curry , while also exploring vegetarian options such as Shiitake mushroom spring rolls and hearty Dal Makhani . Each dish is freshly made, allowing diners to engage with chefs, learn more about the flavours they love and immerse themselves in a culinary adventure. Western comfort food cravings are equally catered to, with options like juicy Aussie Wagyu Hanger Steak Sandwiches , golden Fish & Chips , and indulgent Pulled Pork Sammies . For those seeking lighter options, the menu features a selection of vegetarian-friendly dishes such as creamy Pesto Pasta or Middle Eastern-inspired Mezze . With an extensive line-up of Thai, Western and vegetarian dishes, there’s something for everyone. Whether it’s a casual gathering or an intimate celebration in the private dining room, the experience promises satisfaction for all tastes and preferences. The Stock.Room experience takes place daily, starting with its morning fuel-ups, which leave nothing to be desired. Diners can go for a seemingly endless buffet of international breakfast classics, Thai delights, fresh-baked breads and pastries, salads, charcuterie, desserts and juices. For extra indulgence at dinner, feasters can opt for the “Sea+Land” extravaganza, which features unlimited servings of fresh seafood, premium meats and à la minute specialities from live, interactive stations and six open kitchens. Sea+Land showcases both Thailand’s abundance of fresh seafood and premium imported cuts, coupled with Thai cuisine’s explosive aromas and flavours, available daily from 5:30 p.m. until 10:30 p.m., for just THB 1,250 per person including soft drinks. Stock.Room is open daily for breakfast from 6:30 to 10:30 a.m. and all-day dining from 11:30 a.m. to 10:30 p.m. Previous Next

From 27 September to 6 October 2024, SweCham, together with the Embassy of Sweden and the support from Business Sweden, proudly hosted our ‘Sweden Pavilion’ at the Queen Sirikit National Convention Center, welcoming members, partners, and visitors during the Sustainability Expo. < Back The success stories of Swedish values and products at the Sustainability Expo 2024! 6 Oct 2024 From 27 September to 6 October 2024, SweCham, together with the Embassy of Sweden and the support from Business Sweden, proudly hosted our ‘Sweden Pavilion’ at the Queen Sirikit National Convention Center, welcoming members, partners, and visitors during the Sustainability Expo. During these past 10 days, our conversations with visitors often started with "𝗪𝗵𝗲𝗻 𝗜 𝘁𝗵𝗶𝗻𝗸 𝗼𝗳 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆, 𝗦𝘄𝗲𝗱𝗲𝗻 𝗶𝘀 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗰𝗼𝘂𝗻𝘁𝗿𝘆 𝘁𝗵𝗮𝘁 𝗰𝗼𝗺𝗲𝘀 𝘁𝗼 𝗺𝗶𝗻𝗱." We were honored to highlight the achievements of our 4 participating companies: Alfa Laval's sustainable edible oil production, Hitachi Energy's digitalization for a sustainable energy future, Saab's Digital Tower Concept, and SKF's clean technology options for oil circularity. We extend our sincere gratitude to the organisers of Sustainability Expo for making this event a success. A special thanks also goes out to TeamSweden , including the Embassy of Sweden and Business Sweden, for their invaluable support. We are also grateful to the Queen Sirikit National Convention Center for providing the venue and excellent hospitality. 𝗙𝗶𝗻𝗮𝗹𝗹𝘆, 𝘄𝗲 𝘄𝗼𝘂𝗹𝗱 𝗹𝗶𝗸𝗲 𝘁𝗼 𝗲𝘅𝗽𝗿𝗲𝘀𝘀 𝗼𝘂𝗿 𝗮𝗽𝗽𝗿𝗲𝗰𝗶𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝘄𝗵𝗼 𝗽𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗲𝗱 𝗶𝗻 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗘𝘅𝗽𝗼 𝟮𝟬𝟮𝟰. Let's continue to work together to unlock solutions for a sustainable future. 💛🍃💙 𝗠𝗶𝘀𝘀𝗲𝗱 𝗼𝘂𝗿 𝗲𝘃𝗲𝗻𝘁? 𝗚𝗲𝘁 𝗰𝗮𝘂𝗴𝗵𝘁 𝘂𝗽 𝗼𝗻 𝗦𝘄𝗲𝗱𝗲𝗻'𝘀 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻𝘀 𝗵𝗲𝗿𝗲: https://www.youtube.com/watch?v=DoXDPsddQ9g Together, we can make a difference. 🎉 Previous Next