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< Back SweCham Business Networking: Open House Special, 7 September 2023 On the evening of Thursday, 7 September, SweCham had the pleasure and joy of hosting the first networking event since the summer break. The evening started with a welcoming remark from our president, Mr. Peter Björk, who welcomed us into SweCham's cosy office space, delved into the long history of our chamber and how the next year will be our 35th anniversary. Mr. Peter then welcomed our honoured guests and thanked our sponsors and partners! Mr. Tomas Julin, SweCham Vice President, then shared valuable insights into our community and unveiled the new member- and community-centric website. With our commitment to providing exceptional platforms and enhancing the added value to all our members, we proudly introduced the new SweCham website, a platform designed to spotlight our members' businesses. Additionally, to ensure a seamless user experience for all visitors, this exciting development also comes with a modern design and user-friendly interface, helping us further strengthen our communications with the general public and stakeholders. In addition, Mr. Tomas touched upon SweCham's advocacy efforts, highlighting our ongoing work to support the Thai-Swedish business community. Serving as a testament to our chamber's commitment to creating meaningful change for Swedish companies. The Advocacy White Paper outlining our objectives can also be downloaded from our website. Furthermore, SweCham’s Executive Director, Dr. Pojanath Bhatanacharoen introduced the new SweCham Member Directory 2023/24, demonstrating how it is ‘flippable’ and 'searchable.' The Directory is wholly hyperlinked, offering fast and convenient access to all companies and organisations listed to better connect the Thai-Swedish business community with the rest of the world. We were also honoured to welcome Mr. Lars Andersson, Head of Innovation & IP Management and Liaison at the Center for International Affairs's speech on 'SUT, an Academic Partner for Sustainable Innovation and Entrepreneurship,' where he talked about the Suranaree University of Technology and how they multiple different technological projects, such as floating solar cells and their solar charging stations. Mr. Andersson highlighted the need for more collaboration between the academia and industry, focusing on getting more Thai students into international companies! We sincerely thank our event sponsor, Suranaree University of Technology , and booth sponsors, Aritco , Fitness24Seven , Sentinels Solutions and Trimar Eurolube . We would also like to thank the supporting chambers and organisations for their support of the event. Big warm thanks to the Rembrandt Hotel & Suites Bangkok outside catering team for the delicious food and drinks and the excellent service which added a lively atmosphere to the networking and socialising. Special thanks to IWG who provided us with the beautiful venue for the event! To learn more about the co-working spaces, please go to: https://www.iwgplc.com/en-gb Finally, we would like to warmly thank everyone who came to join our Open House, making it a truly unforgettable occasion. It was our privilege to welcome you to the SweCham home. Your engagement and enthusiasm have contributed significantly to the event's success. Click here for the Full Photo Book! Would you like to join the SweCham? Find out more about our membership and email contact@swecham.com for more information! Previous Next

< Back Breakfast Seminar: Managing your IP in a world full of AI and other Digital Technologies, 6 February 2024 On the morning of 6 February, SweCham and the South-East Asia IP SME Helpdesk with support with the JFCCT and EABC had the pleasure of hosting a seminar on managing your IP in a world full of digital technologies, with everything from Machine learning, Generative AI, Neural Networks and NFTs being discussed and presented. The morning started with breakfast and networking, at the wonderful Oriental Residence Bangkok Hotel . We were welcomed into a luxurious environment that was perfect for the seminar. The seminar started with a warm welcome from our Executive Director, Dr. Pojanath Bhatanacharoen. We were also honoured by having Mr. Bob Fox , Chair of Digital Economy/ICT group of JFCCT and EABC, as the moderator, who gave us a comprehensive overview of the AI landscape and introduced us to our two experts of the day. The first presentation came from Khun Mook Chaichirawiwat , Country Manager, Thinking Machines Data Science , who gave us an in-depth look at how AI works. Highlighting when AI was first introduced and how the change from relatively harmless software to a powerful tool used in most businesses, and now also by individuals! The second presentation was from Mr. Franck Fougere , Managing Partner at Ananda Intellectual Property , who detailed how IP rights apply to AI-generated content. As a machine cannot be held liable and hold IP protection, the issue of who owns the IP from AI generated content can be complex one. He brought up potential liabilities of using AI, such as can you trust the company that provides the AI to not train its AI on your company data? Khun Franck highlighted the importance of having control over your data and how you utilise your data, as to reduce potential liability, in the creation of content or products that might need IP protection. The seminar ended with a brief panel discussion led by Khun Bob, where the experts answered multiple different questions in the line of, what are the limitations of AI and IP, where will liability be when AI tools are used for illegal purposes such as scams. We would also like to thank the supporting chambers and organisations for their support of the event. Finally, we would like to warmly thank everyone who came to the seminar. If you have any questions or need assistance with your IP, please get in touch with the South-East Asia IP SME Helpdesk, https://intellectual-property-helpdesk.ec.europa.eu/regional-helpdesks/south-east-asia-ip-sme-helpdesk_en Click here for the Full Photo Book! Previous Next

< Back Sweden Pavilion Showcases ‘A Circular Future: From Industry to Home’ at SX2025 From 26 September to 5 October 2025, the Thai-Swedish Chamber of Commerce (SweCham) , in collaboration with the Embassy of Sweden in Bangkok and Business Sweden , proudly hosted the Sweden Pavilion under the theme "A Circular Future: From Industry to Home" , at the Sustainability Expo 2025 (SX2025) at the Queen Sirikit National Convention Center. The Pavilion showcased Sweden’s holistic approach to sustainability — connecting industrial innovation with everyday living to promote a truly circular economy. A highlight of this year’s participation was the honourable visit of Her Royal Highness Princess Maha Chakri Sirindhorn to the Sweden Pavilion. Her Royal Highness was warmly welcomed by H.E. Mrs. Anna Hammargren, Ambassador of Sweden to Thailand, and Mr. Peter Björk, President of the Thai-Swedish Chamber of Commerce . Her Royal Highness showed great interest in the innovative Swedish solutions on display — particularly the electric hydrofoil boat — representing cutting-edge sustainable technology in transport. Showcasing Swedish Leadership in Circular Innovation The Pavilion featured five leading Swedish companies — Alfa Laval, Candela, Electrolux, IKEA, and Tetra Pak — each contributing to the circular transformation through distinct focus areas: sustainable manufacturing, clean energy, circular packaging, and eco-conscious consumer products. Their exhibits reflected Sweden’s collective effort to integrate circularity across all levels from industry to home — driving innovation, resilience, and environmental stewardship. Swedish-Thai Sustainable Talk Stage and Networking Reception On 2 October 2025, the Talk Stage gathered representatives from five Swedish companies alongside stakeholders from business, academia, and government to exchange experiences and discuss collaborative pathways for a circular and sustainable future. The session featured five distinguished speakers: Mr. Viktor Friberg , Cluster President, South East Asia & Oceania, Alfa Laval Mr. Björn Antonsson , Regional CEO Asia-Pacific (APAC), Candela Mr. Alexis Richard , General Manager, Electrolux Thailand Ms. Marina Tropnikova , Operations Manager, IKEA Thailand Ms. Ratanasiri Tilokskulchai , Managing Director, Tetra Pak Thailand These leaders shared insights on implementing circular business models and driving transformation across industries from manufacturing to consumer experiences. The session received high engagement and positive feedback from participants, who expressed great appreciation for Sweden’s innovative solutions and forward-thinking approach to circular economy development. Following the talks, the networking reception created valuable opportunities for dialogue among Thai and Swedish stakeholders, fostering collaboration and exploring new partnerships toward a circular and sustainable future. SweCham extends heartfelt thanks to the SX2025 organisers, Team Sweden, partners, members, and visitors who contributed to making this year’s participation a success. Together, we continue to advance Sweden’s mission toward a smater, greener, and more circular future. Click here for the full Photo Book! Previous Next

< Back Extraordinary General Meeting (EGM), 25 July 2024 SweCham is officially moving back to CP Tower 3 On 25 July, SweCham held an Extraordinary General Meeting (EGM). Thank you very much to all our members who participated in the EGM! We really appreciate you taking your time to support us and it was very nice to catch up with you! The main item on the agenda was to approve the change of address from Chamchuri Square to CP Tower 3, a decision that considered both the improved working environment for the SweCham team and the reduction of our costs. Following a consensus, the SweCham members gave formal approval to the address change, and we will officially relocate on 31 July. You can find us at our new address: No.34, Level 4, Room A04-420, CP Tower 3, Phaya Thai Rd.,Thung Phayathai, Ratchathewi, Bangkok 10400 Thailand Previous Next

< Back SweCham Business Networking With Jönköping University, 19 January 2023 On the evening of Thursday, 19 January, the Thai-Swedish Chamber of Commerce had the pleasure of hosting a Business Networking event in partnership with Jönköping University at the Rembrandt Hotel & Suites. The event provided a valuable opportunity for members, partners and friends of the chamber to come together, socialise and establish connections with potential business partners. The highlight of the evening was a special presentation by Dr. Roy Andersson of Jönköping University and Dr. Kent Salomonsson of Jönköping University and University of Skövde, who discussed the topic of ‘Manufacturing in Thailand Today – Meeting Future Demands’. The insights shared during the presentation were both informative and thought-provoking, and attendees left with a deeper understanding of the subject matter. In addition to the presentation, attendees were treated to a selection of flavourful finger foods and free-flowing drinks, creating a relaxed and enjoyable atmosphere for networking and socialising. The SweCham would like to extend our gratitude to the Rembrandt Hotel & Suites for their warm hospitality and excellent service. We also would like to express our appreciation to our special speakers, Dr. Roy Andersson and Dr. Kent Salomonsson, for sharing their knowledge and expertise with us. We hope that attendees left the event with valuable new connections and information that will help them in their business endeavours. The SweCham looks forward to hosting similar events in the future and encourages all members, partners, and friends to participate in our upcoming events. Also, thanks to all those who attended and made this event a success. Previous Next

< Back AI Fundamentals Workshop with System in Motion, Friday 10 October 2025 On 10 October 2025, SweCham , in collaboration with System in Motion (SIM) , successfully hosted the AI Fundamentals Workshop — an exclusive, high-impact session aimed at unlocking the power of AI text and reasoning models for business applications. Tailored specifically for professionals in Finance, Marketing, and Human Resources, the workshop provided a practical, non-technical introduction to how artificial intelligence can streamline operations, improve decision-making, and provide a competitive edge. Over the course of three intensive hours, participants were guided through five focused chapters and two practical exercises, transforming complex AI concepts into actionable business tools — all without requiring a technical background. The workshop was led by Gonzague Patinier – Trainer for Thailand & Vietnam at PPP Partners , and Mishari Muqbil – CEO of Zymple . Their expertise and hands-on guidance were instrumental in making the session both insightful and actionable, equipping attendees with the confidence and clarity to begin integrating AI into their own workflows. Participants had the opportunity to dive deep into the following topics: Understanding how AI can create text and its real uses in your work: Real-world examples showed how businesses are using AI to save time and effort across departments. Learning how to talk to AI to get the best results: Attendees learned how to structure prompts effectively using the ERCFC framework to maximize AI performance. Integrating AI into existing workflows: Practical strategies were shared to help organizations adopt AI without disrupting day-to-day operations. Discovering advanced AI techniques: The session explored advanced methods such as “Chain of Thought” prompting to enhance problem-solving and strategic thinking. Connecting your company’s knowledge with powerful AI: Participants explored how to combine internal knowledge bases with AI tools for more intelligent and informed decisions. With a full house of enthusiastic professionals and vibrant discussions throughout, the workshop delivered a highly engaging and transformative experience. Previous Next

< Back AI Fundamentals with DeepSeek by System in Motion, 20 May 2025 On Tuesday, May 20, 2025, the SweCham team, in collaboration with System in Motion , jointly hosted an exclusive training workshop on AI Fundamentals with DeepSeek (L1 & L2) . During the three-hour session, participants delved into four key chapters. They started with a deep understanding of Generative AI text models and the structure of prompts using the ERCFC framework. The workshop then moved into corporate implementation strategies and advanced techniques for leveraging reasoning models for strategic analysis, before applying these lessons in a real case study. This dynamic session was further simplified by two hands-on practical exercises, helping participants translate text-based knowledge into real-world applications. A special thanks goes to our instructor, Khun Gonzague Patinier , who expertly led the session. Powered by System in Motion, this workshop aimed to demystify AI and demonstrate concrete ways it can make businesses run smoother, enable smarter decisions, and ultimately provide a competitive edge—all without requiring a technical background. We extend our sincere gratitude to all participants for their active involvement and the engaging, interactive energy they brought to the class. Your enthusiasm truly made the session a success! If you're interested in leveraging AI to innovate your business, particularly within specific sectors, please don't hesitate to reach out to us at contact@swecham.com . We're more than happy to be a platform for our community to foster innovation. AI Fundamentals with DeepSeek Live in Motion! Explore SweCham Social Media Platforms! Previous Next

< Back SweCham Members Dinner, 23 November 2023 On 23 November, SweCham had the honour of hosting our annual Members' Dinner at the Oriental Residence Bangkok Hotel . We would like to thank everyone who participated in this splendid evening, which featured excellent speeches and networking opportunities. The evening commenced with an address by SweCham's president, Mr. Peter Björk, who spoke about the history of the chamber, the pivotal role of the SweCham community in supporting and promoting the members’ interests, the chamber's prospects and Mr. Björk’s goals as president, especially highlighting the aim to significantly increase the number of new members! We were very pleased to officially warmly welcome H.E. Mrs. Anna Hammargren, the Swedish Ambassador who delivered a keynote speech, marking her inaugural address to the SweCham community. The ambassador emphasised the enduring commercial and political ties between Sweden and Thailand, established in 1868 and spanning over 150 years. She discussed current policy issues, highlighted the work towards the EU-Thailand free trade agreement set for 2025, and reaffirmed the embassy's mandate to represent, promote, and safeguard Swedish interests. The concluding speech of the evening was by Mr. Kongkiat Teekamongkol from Camfil , who highlighted the importance and cost of clean air, with a particular focus on the current situation in Bangkok and Thailand. He emphasised the significance of air filtration systems in combating the health risks associated with PM2.5 and provided concrete examples of how Camfil's systems have improved indoor air quality. We wish to extend our warm thanks to all who attended our Members' Dinner. Additionally, the SweCham team wishes to express our gratitude to the Ambassador for her esteemed presence and support of the Thai-Swedish business community. We are immensely grateful for the generous support from our table sponsor EQHO . Our gratitude also extends to Camfil Thailand, our Beer Sponsor, who contributed to this delightful evening. Big warm thanks to our Event Partner, the Oriental Residence Bangkok for their excellent hospitality and the delectable food! Click here for the Full Photo Book! Would you like to join the SweCham? Find out more about our membership and email contact@swecham.com for more information! Previous Next

< Back SweCham's 35th Anniversary Gala Dinner, 9 November 2024 Since 1989, SweCham has been dedicated to strengthening the bonds between Sweden and Thailand, and our 35th Anniversary Gala Dinner on 9 November 2024 was a celebration of this remarkable journey. Gathered at the Landmark Bangkok, our members, partners, and friends joined together for an unforgettable evening of reminiscing, gratitude, and joy. The evening began with a warm welcome, followed by a gourmet dinner crafted by Chef Niklas Elfstrand of the Landmark Bangkok Hotel. Guests indulged in delectable Swedish-inspired dishes, and as live ABBA tunes filled the air, the dance floor came alive with energy and nostalgia, perfectly encapsulating the spirit of our anniversary celebration. Every detail of the event was a tribute to the resilience and unity of our community. From the exciting raffle prizes to heartfelt speeches recognizing SweCham's legacy, each moment highlighted the values and partnerships that have been our foundation over the years. Our heartfelt thanks go out to our Gold Sponsors— Ericsson , Project V , and SKF —whose remarkable support truly lit up the evening. Their commitment to SweCham and our mission made this spectacular celebration possible, with their contributions shining brightly throughout the night. A special appreciation goes to Autoliv , SAAB , and Spica for adding an extra layer of brilliance to our celebration. Their innovation and strength in partnership truly embody SweCham’s enduring impact. The evening sparkled with generous support from our Spirits Sponsors— Absolut , Beauty Medical Thailand , and GranMonte —who added a touch of elegance to each toast, and Vivin ’s artisanal cheeses, whose pairings elevated the flavors and ensured our glasses were full and our spirits high. Equally important, thank you to Urbanflowers brought us a flourish of beauty to the event, honouring our guests with stunning floral arrangements that created an unforgettable ambiance. Amrapur Tailors delighted us with a photobooth that brought smiles to everyone, capturing memories we’ll cherish from this memorable night. And last but not least, a special thanks to The Landmark Bangkok and Chef Niklas Elfstrand , whose exquisite menu and impeccable service provided the perfect setting for our gathering. We are also delighted to had Khun Poe Aye , Founder of Founders and Creative Entrepreneurs, as our moderator for this memorable night. To our members, partners, and friends who joined us, especially our sponsors and partners whose contributions made this celebration possible. Your commitment and partnership made this unforgettable evening possible, and we hope to see you at the upcoming SweCham Christmas Luncheon on 14 December 2024. See below for the complete photo book from the event! If you have any photos from the event Click here for the Full Photo Book! And feel free to tag us through our social media platforms here! SweCham's Social Media platforms Previous Next

< Back Swedish Education and Career days, 20-22 October 2023 SweCham would like to extend our thanks to everyone who participated in the Study in Sweden and Alumni Networking at the Swedish Embassy on Friday, 20 October and visited the Sweden Pavilion at the OCSC International Education Expo 2023 between 21 and 22 October. The Study in Sweden and Alumni Networking Event was a success, the event started with a speech from the Swedish Ambassador, H. E. Mrs. Anna Hammargren. This was followed by presentations on studying and living in Sweden from Khun Varaporn Premsot, Cultural Officer, Embassy of Sweden, and Khun Chaidarun Tippawan, Chairperson of Sweden Alumni Network Thailand (SANT)! The universities representatives also shared information about their respective universities, including courses available, entry requirements, scholarship opportunities and accommodation. The evening concluded with networking and discussions of what to expect from student life in Sweden! At the OCSC International Education Expo 2023 last weekend, numerous students and visitors were enthusiastic to delve deeper into the prospects of studying in Sweden and explore the distinctive features of Swedish education. The atmosphere was buzzing with curiosity as attendees engaged in meaningful dialogues and gained valuable insights into the educational practices of Sweden. The students were very excited to talk to the universities represented at the Expo to gain a better understanding of program structures and the opportunities available through studying in Sweden. At both events, students were interested in scholarship opportunities, program offerings, and the overall quality of life in Sweden. Additionally, many were keen to learn about the work opportunities in Sweden post-graduation. We would like to thank Chalmers University of Technology , KTH Royal Institute of Technology , Uppsala University , Study in Sweden and the Embassy of Sweden in Bangkok for their outstanding representation of Swedish Education at the networking event and the OCSC International Education Expo ! If you could not attend the Swedish Education and Career Days programme and are interested in learning more about Swedish Education, please visit: https://www.swedish-education.com/ or DM. Previous Next

< Back SweCham Company Visit to Volvo Car Thailand Central Distribution & Training Centre, 23 April 2024 On 23 April 2024, as part of the SweCham Sustainability Working Group activities, the SweCham Team, along with our members and friends, had an exclusive visit to Volvo Car Thailand's innovative warehouse, Volvo Car Thailand Central Distribution & Training Centre (VCT CDTC). The visit offered participants valuable insights into both Volvo's sustainable initiatives and their cutting-edge warehouse technology. During the tour around their facility, we also had the opportunity to explore their warehouse management process. In addition, we were particularly impressed by how Volvo Car Thailand is utilising advanced technologies to transform their entire vehicle production process towards sustainability. These were the highlights from our visit: ♻️ Sustainability at its core The VCT CDTC, capable of storing up to 550 Volvo cars, utilises 100% renewable energy sources, including a solar roof that is expected to reduce CO2 emissions by 215 tons annually! They are also committed to battery recycling and expanding their electric vehicle range. 🚗 Cutting-edge technology The warehouse boasts a high-tech management system, the Volvo Car Centralise System, which ensures efficient distribution of vehicles and parts across the region. In addition, this system is designed to support Volvo's long-term plans for Thailand. ✨ Quality you can trust Volvo's comprehensive warehouse management plan integrates five key functions: Distribution Centre, Pre-Delivery Service, Parts Distribution Centre, Training Centre, and Press Car Centre. This ensures a high level of care for every vehicle before it reaches its owner! Aligned with their mission to give people the freedom to move in a personal, sustainable, and safe way, Volvo Cars is leading the way in transformation. They aim to be a fully electric car maker in Thailand by 2025 and are committed to ongoing carbon footprint reduction with the goal of climate neutrality by 2024. We would like to express our sincere gratitude to Volvo Car Thailand for hosting this insightful visit. Special thanks to the Volvo Car Thailand Team, including Mr Chris Wailes (Managing Director), Mr Thanomsak Santhanaprasit (Business Development & Customer Experience Director), Mr Prasong Chaoumbri (Central Distribution & Training Center Manager), and Ms Thitirat Sripanngern (Government Affairs Manager) for sharing their expertise with us. Finally, a big thank you to all the participants who joined us! We hope you enjoyed the tour and learned as much as we did! To learn more about Volvo Car Thailand, please visit www.volvocars.com/en-th Previous Next

< Back SweCham Annual General Meeting (AGM) 2023, 31 March 2023 We would like to warmly thank all members and friends who attended our Annual General Meeting (AGM) last week at the Landmark Bangkok Hotel ! On 30 March, SweCham had the honour of organising our Annual General Meeting (AGM) followed by networking drinks and a delicious dinner. At the AGM, we presented SweCham’s activities over the past year, including a recap of projects and a financial update, followed by the election of board governors. A big congratulation to Mr. Peter Björk who was re-elected for his 4th term as President by the SweCham Board! The evening continued with the special post-meeting dinner. We were honoured to be joined by Mr. Chanin Khaochan, Deputy Secretary General of Thailand Board of Investment, who shared with us updates on the current investment climate in Thailand and the new investment policy that encourages Thailand’s economy to be competitive, innovative and inclusive. Mr. Chanin expressed appreciation of the Thai-Swedish relationship and Swedish investors, welcoming the Swedish expertise in areas such as circular economy, green energy and waste management. We would like to extend our warm thanks to Mr. Chanin Khaochan for the interesting presentation that generated many questions from the floor and a very dynamic discussion. Guests enjoyed a delicious 4 course dinner accompanied by exquisite wine, and we would like to thank our Event Partner the Landmark Bangkok Hotel and our wine sponsor Spica Thailand for enabling such a great dining experience. SweCham would like to thank everyone who came and took part in our AGM and dinner. We also wish to thank the Ambassador, H.E. Mr. Jon Åström Gröndahl for his gracious presence and continuous support of the Thai-Swedish business community. Click Below for the Full Photo Book! Would you like to join the SweCham? Find out more about our membership and email contact@swecham.com for more information! Previous Next